The Artisan Group

What The Artisan Group does

The Artisan Group is a residential real estate team headquartered at 25 N Spruce Street #200 in Colorado Springs, Colorado, founded and operated by owners Derek and Mariana Wagner. The team operates as an affiliated group under Keller Williams Premier (KW Premier) brokerage and is part of the PLACE platform, serving home buyers, home sellers, and rental property investors across the Pikes Peak region including Colorado Springs, Manitou Springs, Peyton, Fountain, Monument, and adjacent areas, with extensions into Weld County and Yuma County. The team consists of approximately five core members covering owner-realtors, additional licensed agents (Orion Wagner, Megan Walz), a Listing Manager (Shelley Vandiver), and a Team Assistant (Gabbi Taylor Harris).

The team's technology backbone is the Brivity platform, which powers the public-facing website (artisangroupco.com), MLS-integrated IDX property search, CRM, lead capture forms, automated marketing workflows, and virtual open house registration. Supplementary integrations include Google Calendar, Google Contacts, and Google Inbox sync, plus Google, Facebook, and Apple single sign-on and reCAPTCHA bot protection. The product surface spans a home search portal, a third-party home valuation tool, financing/mortgage partner coordination, a free property marketing plan service, saved searches/collections, and digital offer submission.

Revenue is generated primarily through transaction-based commissions on buyer representation (industry-standard 2.5-3% of purchase price) and seller representation (5-6% of sale price), supplemented by a smaller subscription-based property management stream for rental investors and affiliate/mortgage referral income. Marketing and distribution run through a multi-channel mix: a Brivity-powered website with SEO-optimized property search, blog content on Colorado real estate topics, Facebook and Instagram organic social, email marketing, virtual and in-person open houses, client referrals, and mortgage partner co-marketing. GTM motion is sales-led, relying on direct agent interactions, website lead capture, and community events within a single regional market.

Name

The Artisan Group

Legal name

The Artisan Group

Website

https://artisangroupco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Artisan Group is a Colorado Springs-based residential real estate team operating under Keller Williams Premier and the PLACE platform, serving home buyers, sellers, and rental investors across the Pikes Peak region via commission-based representation and property management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Buyer Representation: Commissions earned as buyer's agent when helping clients purchase properties. Typically a percentage of the transaction value.
2. Real Estate Seller Representation: Commissions earned as listing/seller's agent when helping clients sell properties. Typically a percentage of the sale price.
3. Property Management: Rental property management services including tenant placement and ongoing property maintenance
4. Financing/Mortgage Referrals: Referrals to trusted mortgage partners for home financing, with potential referral arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Artisan Group is a residential real estate team that helps clients buy, sell, and manage properties in the Colorado Springs / Pikes Peak region. Services include buyer representation, seller listing, rental property management, and mortgage referral coordination, delivered by a multi-agent team operating under the Keller Williams Premier brokerage. The team also runs a Brivity-powered website with MLS property search, home valuation tools, and lead capture.

Product overview

The Artisan Group is a real estate brokerage operating under Keller Williams Premier and the PLACE platform, providing residential real estate services in the Colorado Springs region and throughout Colorado. Their core product is the home search and property listings platform powered by Brivity, enabling buyers to search residential, multi-family, and condo/townhome properties across multiple Colorado markets. This core search platform is supported by complementary services including home valuation tools, financing/mortgage partner coordination, and property marketing planning for sellers. The product portfolio includes user account features (saved searches/collections) and specialized tools for virtual open house management and offer submission. The offering functions as a unified real estate service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation Agent-based representation for individuals and families purchasing residential, multi-family, and condo/townhome properties in the Pikes Peak region, including property search, showings, offer submission, and closing support.
• Home Seller Listing Services Agent-based representation for homeowners selling residential properties in the Pikes Peak region, including home valuation, marketing plan, listing, negotiation, and closing coordination. Includes specialized strategies for divorce, foreclosure, and time-sensitive sales.
• Property Management Services Rental property management for investors and landlords in the Pikes Peak region, including tenant placement, maintenance coordination, and rent collection on a monthly management-fee basis.
• Financing and Mortgage Referral Services Coordination with trusted mortgage partners to provide home buyers with pre-approval, new loan, and refinance solutions as part of the transaction process.
• Home Search and Property Listings Platform MLS-integrated property search on artisangroupco.com enabling buyers to filter residential, multi-family, and condo/townhome listings by location, price, bedrooms, bathrooms, garage, square footage, lot size, year built, and property type across Colorado Springs and surrounding markets.
• Home Value / Home Valuation Tool Free online home valuation tool that estimates a homeowner's property value to support selling decisions and pre-listing preparation, serving as a lead-capture entry point to the team's seller services.
• Property Marketing Plan Free marketing plan service for prospective sellers showing how the team will sell their home for the highest price in the shortest timeframe, used to convert seller leads into listing engagements.

Quantifiable outcome

• Over a decade of service and long-term client relationships spanning multiple transactions per client

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Keller Williams Premier (KW Premier)coreChannel Partner/ Reseller/ DistributorThe Artisan Group operates as a team under the Keller Williams Premier brokerage brand, leveraging KW's brand recognition, training resources, technology platform, and market presence. This affiliation provides access to KW's marketing tools, lead generation systems, and industry-leading training programs.
• BrivitycoreTechnology or IntegrationBrivity provides the integrated website platform powering The Artisan Group's online presence, including MLS property search (IDX), CRM functionality, lead management, virtual open house capabilities, and automated marketing tools. The website is powered by Brivity.
• Trusted Mortgage PartnerssupportingGTM or Marketing PartnerThe team collaborates with trusted mortgage partners to provide financing solutions for home buyers. The website promotes pre-approval services through these partnerships, with the team working closely with lenders to ensure clients have access to the best home loan options.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berkshire Hathaway HomeServices: National real estate franchise affiliated with Berkshire Hathaway. Comparable in residential brokerage services and team model, with strong brand recognition in markets overlapping The Artisan Group's Colorado footprint.
• RE/MAX: Large global residential real estate franchise. Comparable in offering franchise-based residential real estate services with team models, directly competing for agents and clients in the Colorado Springs market.
• Redfin: Tech-enabled residential brokerage offering discounted commission models. Comparable in residential brokerage services, but Redfin competes on price and proprietary technology versus The Artisan Group's traditional full-service team model.
• Compass: Technology-forward national real estate brokerage serving buyers and sellers with proprietary platform tools. Comparable to The Artisan Group in offering residential brokerage services with technology integration, though Compass operates at significantly greater scale with deeper marketing and tech investment.
• HomeSmart: Large real estate brokerage with a tech-enabled, agent-friendly model. Comparable in residential brokerage services and team structure, with similar geographic overlap in Colorado and a comparable commission structure.
• Coldwell Banker: Established national residential real estate franchise. Comparable in franchise-based brokerage services with team structures, operating in many of the same Colorado markets as The Artisan Group.
• eXp Realty: Cloud-based, agent-centric brokerage with a large national footprint. Comparable to The Artisan Group as both operate in residential real estate brokerage with a team-based model, though eXp offers a tech-enabled, low-overhead alternative model with broader geographic reach.
• Sotheby's International Realty: Luxury-focused residential real estate franchise. Comparable in offering team-based residential brokerage services, though operating primarily in the luxury segment that overlaps with portions of The Artisan Group's higher-end Colorado Springs market.
• HomeServices of America: Large national residential real estate holding company. Comparable in full-service residential brokerage and team-based agent models, with mortgage and title integration that overlaps The Artisan Group's referral partnerships.

Emerging players

• Real Brokerage: Tech-enabled, agent-centric brokerage growing rapidly with a low-fee model. Comparable in residential brokerage and team structures targeting independent agents, but offers higher splits and a technology platform appealing to teams like The Artisan Group's agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artisangroupco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Artisan Group