Artist For Event

What Artist For Event does

Artist For Event is a Geneva, Switzerland-headquartered event production company founded in 1993 that designs, produces, and coordinates exclusive live events for corporate and private clients. The firm offers end-to-end or modular services spanning artistic direction, artist booking, technical production, logistics, and on-site coordination for events such as brand launches, corporate anniversaries, luxury galas, public concerts, sports championships, and private celebrations.

Its core product portfolio covers a broad catalog of live entertainment categories — live music (jazz, funky, gospel, tribute bands, lounge, acoustic), itinerant street shows, choreographed performances (dance, contortion, UV/lighting, laser shows, logo reveals), cabaret, fire/pyrotechnic performances, Christmas shows, aerial acts, unusual/surprising acts, ephemeral snow and ice installations, and drone light shows — supported by an in-house artistic and technical direction team. The underlying technology is fundamentally service-based: production know-how, artist networks, technical staging equipment, and custom show creation capability, rather than a software platform.

Commercially, the company operates as a private, founder-led boutique with a 5-person core team and no external institutional capital. Pricing is quote-based and project-driven, with multi-year contract cadence and direct-to-consumer go-to-market through website inquiry, email, and phone. Its client roster includes BMW, GUCCI, Google, WEF, Coca-Cola, McDonald's, Nestlé, JTI, Logitech, and Coty, with a geographic footprint across Switzerland, France, Monaco, Italy, and selectively Iceland. Revenue is not publicly disclosed.

Name

Artist For Event

Legal name

Artist for Event

Website

https://artistforevent.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Artist For Event is a Geneva-based event production firm founded in 1993 that designs and delivers exclusive live events, artistic direction, and custom performances for corporate, luxury, private, and sports clients across Europe.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF), Event Design, Decor & Styling (HSACAAAB), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

Keywords

• Live event production
• Artistic direction services
• Corporate event management
• Live music booking
• Event coordination services

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Production Services: Conception, organization, artistic direction, production, coordination, and accompaniment for exclusive events. Services can be provided partially (specific components) or as a complete 'turnkey' solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Artist for Event is a Geneva-based event production company founded in 1993 that conceives, organizes, and produces exclusive live events. It offers end-to-end event production including artistic direction, live music performances, choreographed shows, itinerant/street performances, visual effects (laser, lighting, UV), pyrotechnic and fire displays, drone shows, ephemeral installations, and cabaret acts, available as full turnkey coordination or modular service components.

Product overview

Artist For Event is a service-based event organization company (not a software platform) founded in 1993, offering a comprehensive portfolio of live entertainment and event production services. The company provides artistic direction, live music performances (Funky, Live Band, Jazz, Gospel, Lounge-cocktail, Acoustic live, Performers, Spanish/Brazilian vibes, Retro, Tribute bands, Dancefloor), itinerant/walking shows (Street shows, Itinerant percussion, Lighting stilt-walkers), choreographic performances (Dance Company, Contortion, Lighting and UV Shows, Reveal logo, Laser shows), cabaret shows (Show cabaret, Crazy show, Contortion), fire shows (Flame performances), Christmas shows (Fairy, parades), visual shows (Laser shows, Speed painting), aerial performances, unusual/surprising acts, ephemeral installations (Ice and snow), and drone shows. The company also offers comprehensive artistic and technical coordination services for turnkey event production, from concept to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Organization and Planning Services Full-service event organization including conception, planning, artistic direction, production, and accompaniment for exclusive events in Switzerland and internationally since 1993.
• Live Music Live music performances including Funky, Live Band, Dancefloor, Jazz, Lounge-cocktail, Acoustic live, Performers, Spanish vibes, Brazilian vibes, Retro, Tribute bands, and Gospel.
• Itinerant Shows Walking/street performances including Street shows, Itinerant percussion, and Lighting stilt-walkers for public and private events.
• Choreographic Performances Choreographed performances including Dance Company, Contortion and balancing acts, Lighting and UV Shows, Dance, Reveal logo, and Laser shows.
• Cabaret Shows Cabaret performances including Show cabaret, Crazy show, and Contortion acts.
• Fire Shows Fire performances including flame shows, solo/duet fire shows, walking fire shows, and pyrotechnic performances for indoor and outdoor events.
• Christmas Shows Holiday entertainment including Fairy shows, Christmas parades, Christmas trees, and indoor/outdoor Christmas performances.
• Visual Shows Visual entertainment including Laser shows with Felix and Lighting jugglers, and Speed painting performances.
• General Performance Entertainment General performance entertainment including Entertainers and Aerial shows.
• Unusual Shows

Quantifiable outcome

• 30+ years of continuous operation in event production

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sparks Entertainment: Global experiential marketing agency delivering events, retail experiences, and brand activations for major brands. Comparable in servicing enterprise event clients with creative and technical production, though at much larger scale.
• Jack Morton Worldwide: Global experiential marketing agency producing brand experiences, events, and sponsorships for major enterprises. Comparable in delivering branded corporate events but operates at significantly greater scale with a much broader geographic and capability footprint.
• MKG (MKG Experience): Global experiential marketing agency delivering brand experiences, events, and content for major consumer and luxury brands. Comparable in serving enterprise clients with bespoke event experiences, but operates at significantly larger scale and broader service portfolio.
• George P. Johnson Experience Marketing: Large global experiential agency producing events, brand activations, and conferences for enterprise clients including many tech and luxury brands. Comparable in scope of event production and enterprise client type, but with broader geographic reach and digital integration.
• BCD Meetings & Events: Global meetings, events, and incentive travel agency servicing enterprise clients. Comparable in producing large-scale corporate events for multinational brands, but with broader meetings management and incentive travel portfolio.
• Freeman Company: Global event production and brand experience company providing AV, staging, and event services for trade shows, conferences, and corporate events. Comparable in technical event production scope but with much larger scale and broader service offering.

Direct peers

• Dushow: France-based technical event production provider offering staging, lighting, sound, and rigging for corporate, sports, and live events. Overlaps directly with Artist for Event's technical direction and event production services across the French and European market.
• Magnum (Agence Magnum): French event agency specializing in corporate events, brand launches, gala dinners, and immersive experiences for luxury and enterprise clients. Closely comparable in service scope (full-service event production) and client type (luxury and corporate), with similar Swiss/French geographic exposure.
• Groupe Novelty: French event production group providing staging, lighting, sound, video, and special effects for corporate and luxury events across France and Europe. Directly comparable service mix including pyrotechnics and event technical direction, but at significantly larger scale.

Emerging players

• Live Company Group / Project Worldwide: European-listed events and brand experience group with sports event production, live events, and corporate event divisions. Comparable in producing sports championships and corporate events but operates as a publicly-traded group with broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artist-for-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artist For Event