MAGNUM AGENCY LTD

Name

MAGNUM AGENCY LTD

Legal name

Magnum Agency Ltd

Website

https://magnum.agency

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Advertising services
• Brand development
• Creative marketing
• Digital campaign management
• Media planning services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Marketing Services: Magnum Agency generates revenue through providing comprehensive creative and marketing services to enterprise and mid-market clients. Services include brand development, advertising campaigns, digital marketing, video production, web development, and ongoing marketing consultancy. Revenue is generated through project-based engagements and potentially retainer arrangements for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magnum Agency is a full-service advertising and marketing agency delivering integrated services across four pillars: brand development, creative design, digital campaigns, video production, website development, media planning, point-of-sale and signage solutions. The firm combines strategic marketing, in-house creative studio execution, and multi-channel campaign activation for enterprise and mid-market clients in Oceania and internationally.

Product overview

Magnum Agency is a full-service advertising and marketing agency offering a unified suite of integrated marketing services rather than discrete software products. The agency operates with an in-house creative studio and delivers services across four core pillars: Understand (discovery workshops, competitor analysis, brand audits), Craft (marketing strategy, brand positioning, communications), Design (visual identity, websites, campaigns), and Activate (media planning, in-store POS, promotions). Their service portfolio spans brand development, digital campaigns, video production, website development, retail display solutions, and media services—all delivered as consultative professional services rather than standalone product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Traditional and digital advertising services including media planning, placement, and campaign execution across multiple channels for enterprise and mid-market clients.
• Brand Development Comprehensive brand identity system development including visual identity, style guides, brand positioning, vision and values, and ongoing brand guardianship for clients across industries.
• Creative Services In-house creative studio providing copywriting, concepting, creative assets, graphic design, and brand collateral development for client campaigns and brand systems.
• Marketing Strategy Strategic marketing planning including market research, competitor analysis, customer journey mapping, USP identification, and internal and external corporate communications.
• Digital Campaigns End-to-end digital campaign management including landing pages, eDMs, eNewsletters, digital banners, media strategy, and programmatic media placement.
• Video Production Professional video content creation including hero videos, promotional content, and video production for digital and broadcast platforms, such as HP ETNZ sponsorship videos and Porsche Dreamers Campaign.
• Point of Sale / Retail Display Design and manufacture of retail display units and point-of-sale materials, including sustainable shelving solutions for retail environments.
• Website Development Custom website design and development using platforms like Squarespace, including discovery sessions, logo concepting, and brand collateral creation for clients such as Material Space, Morgan Coakle, and Reconnect.
• Media Services Media planning, programmatic media placement, digital out-of-home (OOH) creative and media booking, and channel promotions.
• Signage Solutions In-store point-of-sale, internal and external signage, and wayfinding solutions for physical environments.

Quantifiable outcome

• 425% increase in website quote requests for Porsche New Zealand

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• In MotionminorStrategic or Co-development PartnerMagnum collaborated with In Motion on the Porsche Dreamers Campaign featuring Ryan Wood. In Motion contributed to video production alongside Magnum's copywriting and website creative services. This was a project-specific creative collaboration.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Colenso BBDO: New Zealand's flagship full-service creative agency and network affiliate. Comparable to Magnum as an NZ-headquartered shop offering integrated brand, creative, and media services to enterprise clients across the same geography.
• Special Group: Independent creative agency group with offices in Auckland and Sydney delivering brand strategy, creative, and integrated campaigns. Closely comparable business model and target client profile to Magnum.
• Whybin TBWA: Auckland-based TBWA-affiliated full-service creative agency. Directly comparable as a mid-sized NZ creative shop working with major regional and global brands on integrated advertising.

Broad incumbents

• DDB: International advertising and communications network with strong creative credentials. Comparable service portfolio and enterprise client focus to Magnum.
• BBDO Worldwide: Global advertising network with extensive integrated creative capabilities. Competes for the same enterprise brand mandates Magnum targets, particularly via its Colenso BBDO affiliate in NZ.
• Ogilvy: Worldwide advertising, brand, and communications network. Overlaps with Magnum across brand development, creative, and integrated campaign work for enterprise clients globally.
• Saatchi & Saatchi: Global full-service creative and advertising network. Comparable in service breadth and category presence but operates at vastly greater scale and scope than Magnum.
• TBWA: Global creative disruption network. Comparable in offering integrated brand and campaign work for major enterprise brands; Magnum's Whybin TBWA peer is its NZ affiliate.

Regional players

• Cummins&Partners: Australian independent creative agency offering brand strategy, advertising, and digital work. Comparable in size and integrated service model to Magnum but anchored in Australia rather than New Zealand.

Emerging players

• Thinkerbell: Independent 'measured creative' agency with ANZ presence combining brand, PR, and experiential. Comparable boutique-agency positioning to Magnum with an adjacent but overlapping service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magnumagency
• Instagraminstagram.com/magnum_agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGNUM AGENCY LTD