Art on Ice
Art on Ice is a Swiss live entertainment company that produces annual ice shows combining world-class figure skating with live music across Zürich, Fribourg, and Davos, selling tickets, VIP packages, merchandise, and athlete booking services to event attendees and corporate clients.
- Company typePrivate
- Founded1995
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Art on Ice does
Art on Ice Production AG is a privately held Swiss live entertainment company founded in 1995 in Zürich, producing annual touring ice shows that combine world-class figure skating with live music performances. The core product is a multi-venue arena show staged at Hallenstadion Zürich, BCF Arena Fribourg, and Davos, typically running in February. The 2027 tour is scheduled for February 4-13 with eight announced performance dates across the three cities. The 2026 30th-anniversary show 'Against all Odds' reportedly sold out all nine performances.
The company operates four complementary revenue streams beyond ticket sales: VIP hospitality packages (Golden Circle, Cocktail Riche, Arena Dinner, Gala Dinner — non-refundable and billed at 100%), branded merchandise through a dedicated Fanshop (dfshop.com), corporate sponsorship (notably AXA Suisse as title sponsor of the Young Talents program), and an athlete booking service that places Olympic and world champion skaters at corporate events, galas, and television productions. Distribution is anchored by an affiliate partnership with Ticketcorner for ticketing and direct sales for VIP packages. Marketing spans a trilingual website (DE/EN/FR), active social channels (Facebook, Instagram, YouTube, LinkedIn, TikTok), MailChimp newsletters, and a Stories editorial blog.
The organization is lean — 7 employees — and led by co-CEOs Reto Caviezel and Oliver Höner, with no disclosed external investors or parent company. Strategic ecosystem partners include Swiss Ice Skating and AXA Suisse (Young Talents), Ticketcorner (ticketing), Romero Britto (30th-anniversary artwork), and the Youth Classics Orchestra. The technology stack is standard martech (Google Analytics, Google Ads, MailChimp) with no proprietary or AI-driven components.
Art on Ice firmographics
Firmographics- Name
- Art on Ice
- Legal name
- Art on Ice Production AG
- Website
- https://artonice.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Art on Ice is a Swiss live entertainment company that produces annual ice shows combining world-class figure skating with live music across Zürich, Fribourg, and Davos, selling tickets, VIP packages, merchandise, and athlete booking services to event attendees and corporate clients.
- Ownership category
- akta.pro rank
Art on Ice industry classification
Industry- Product category
- Live Entertainment Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
- akta.pro secondary industry
- Dance Performances (THAJAFAD)
Keywords
Where Art on Ice is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Art on Ice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for live shows at Hallenstadion Zürich, BCF Arena Fribourg, and Davos venues. Tickets sold through Ticketcorner affiliate portal and direct website channels.
- VIP Packages: Premium offerings including Golden Circle, Cocktail, Arena Dinner, and Gala Dinner packages at multiple locations. VIP packages are binding and non-refundable, billed at 100%.
- Fan Shop / Merchandise: Fanshop selling branded merchandise including beanies, hoodies, and anniversary editions featuring artist collaborations such as Romero Britto.
- Sponsorship: Corporate sponsorship and partnership arrangements with brands including AXA Suisse supporting the young talents program, and various brand collaborations.
- Athlete Booking Services: Management and booking services for professional figure skating athletes for corporate events, galas, television productions, and private performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Tickets - various seating categories |
| One time/ perpetual license | Multi-year contract | VIP Packages - Golden Circle with After-Show Party |
| One time/ perpetual license | Multi-year contract | VIP Packages - Cocktail Riche |
| One time/ perpetual license | Multi-year contract | VIP Packages - Arena Dinner |
| One time/ perpetual license | Multi-year contract | VIP Packages - Gala Dinner |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Art on Ice product offering
Product offeringCore offering
Art on Ice produces and sells tickets to an annual touring live entertainment show that combines world-class figure skating performances by Olympic and world champions with live concerts by international music artists, staged in Swiss arenas including Hallenstadion Zürich, BCF Arena Fribourg and Davos. Beyond the core show, the company sells tiered VIP hospitality packages (Golden Circle, Cocktail Riche, Arena Dinner, Gala Dinner), branded merchandise through its Fanshop, the Art on Ice Young Talents development program in partnership with Swiss Ice Skating and AXA Suisse, and athlete booking services for corporate events, galas and television productions.
Product overview
Art on Ice is a live entertainment event producer that creates large-scale figure skating shows combining world-class ice skating performances with live music concerts. The core offering is the touring live show, which runs annually in Swiss venues (Zürich, Fribourg, Davos). Supplementary offerings include VIP hospitality packages (Golden Circle, Cocktail Riche, Arena Dinner, Gala Dinner), an official Fan Shop for merchandise, the Art on Ice Young Talents development program for aspiring skaters, and Athlete Booking services for corporate events and galas.
Differentiator
Problem solved
Functional benefit
Brands
- Art on Ice young talents: A talent development program for young figure skaters, run in collaboration with Swiss Ice Skating and AXA Switzerland, providing young athletes opportunity to perform alongside world champions and Olympic medalists.
Products and services
- Art on Ice Live Show Annual touring live entertainment show combining Olympic and world champion figure skating performances with live concerts by international musicians, staged in Swiss arenas (Hallenstadion Zürich, BCF Arena Fribourg, Davos). Sold to individual attendees via Ticketcorner and direct website.
- VIP Packages Premium hospitality packages for the Art on Ice live show, including Golden Circle seating near the ice with after-show party access, Cocktail Riche receptions, Arena Dinner and Gala Dinner experiences. Sold directly to consumers at all tour venues.
- Fan Shop (Art on Ice Merchandise) Official online store selling branded Art on Ice apparel and accessories (beanies, hoodies, special anniversary editions) including artist collaboration items, available in German and French.
- Art on Ice Young Talents Talent development program for aspiring young figure skaters, run in partnership with Swiss Ice Skating and sponsored by AXA Suisse, providing selected young athletes the opportunity to perform on the same stage as Olympic and world champions at Art on Ice shows.
- Athlete Booking Service Direct booking service for Olympic and world champion figure skaters for external corporate galas, brand activations, television productions and private performances; managed by the Art on Ice athlete management team.
Quantifiable outcome
- Nine sold-out shows for 2026 anniversary tour
- +1 more outcomes
Companies that use Art on Ice
Customer profileSegments3 records
Ideal customer profiles3 records
Art on Ice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Art on Ice partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Swiss Ice SkatingcoreStrategic partnership for the Art on Ice young talents program. Swiss Ice Skating provides talent identification and support for young figure skaters selected to perform at Art on Ice alongside world champions and Olympic medalists.
- AXA SuissecoreTitle sponsor for the Art on Ice young talents program, supporting youth talent development in Swiss figure skating. Partnership enables the fourth edition of young talent casting in 2027.
- TicketcornercorePrimary ticketing partner for all Art on Ice shows. Ticketcorner handles ticket sales, payment processing, and distribution for shows at Hallenstadion Zürich, BCF Arena Fribourg, and Davos venues.
- Romero BrittoflagshipInternationally renowned Pop Art artist created the 30th anniversary logo and exclusive artwork for Art on Ice 2026. Britto's vibrant artistic style aligns with the show's visual identity and anniversary celebration.
- Youth Classics OrchestraminorYouth orchestra comprising conservatory students, young talents, and young professionals from across Europe, performing at Art on Ice events.
- Hallenstadion ZürichcorePrimary venue partner for Art on Ice shows in Zürich, hosting multiple performances during each tour.
- BCF Arena FribourgcoreVenue partner in Fribourg for Art on Ice shows, hosting performances during annual tours.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Art on Ice competitors and assessment
Company assessmentBroad incumbents
- Cirque du Soleil: Cirque du Soleil is a global premium live entertainment producer known for large-scale arena and resident shows combining athletic performance, music, and theatrical staging. Comparable to Art on Ice in premium pricing, VIP hospitality, and tour-based arena economics, though focused on circus arts rather than figure skating.
- Stage Entertainment: Stage Entertainment is one of Europe's largest live entertainment producers, operating musicals and shows across Germany, the Netherlands, Spain, and beyond. Comparable to Art on Ice as a European arena-scale live entertainment operator with strong venue relationships, premium hospitality tiers, and corporate sponsorship expertise.
- Disney on Ice: Disney on Ice is Feld Entertainment's globally touring franchise that presents Disney stories through figure-skating performances in arenas worldwide. It is a broad incumbent competitor in the same live ice-entertainment category but operates at much larger scale and targets a more family-skewed audience.
- Joop van den Ende Foundation / Productions: Joop van den Ende is a leading Dutch live entertainment entrepreneur and producer behind major musicals and shows. Comparable to Art on Ice in the European premium live entertainment ecosystem, particularly in show production, sponsorship, and arena-scale touring.
Direct peers
- Holiday on Ice: Holiday on Ice is the longest-running and largest touring ice entertainment show in the world, producing theatrical ice-skating productions across Europe and beyond. It is the closest direct peer to Art on Ice given the shared format of combining figure skating performance with theatrical staging, music, and arena-scale ticketed touring.
- Riverdance: Riverdance is an internationally touring theatrical dance show combining elite performance with live music and large arena production. It mirrors Art on Ice's format of selling a premium live experience that fuses athletic/performance art with headline musicians, and operates a similar touring arena business model.
- Stars on Ice: Stars on Ice is a US-based touring figure skating show featuring Olympic and world champion skaters performing choreographed routines with live entertainment elements. It is a direct peer to Art on Ice in concept — elite skating talent, arena-scale touring, premium live entertainment — and represents the North American counterpart of the same product category.
Regional players
- Salzburg Festival (Salzburger Festspiele): The Salzburg Festival is one of the world's most prestigious annual performing arts festivals, held each summer in Austria. Comparable to Art on Ice in producing premium, ticketed live performance experiences that command premium pricing and brand recognition in the German-speaking European market.
Others
- Imagine Dragons / Live Nation touring (representative premium tour promoter): Live Nation Entertainment is the world's largest live entertainment promoter and ticketing operator, including arena tours similar in scale and venue footprint to Art on Ice. Relevant as a channel and competitive context for arena entertainment spend in Switzerland, though not a direct format competitor to figure-skating shows.
- Swiss Figure Skating Championships (organizers): Swiss Ice Skating is the national federation governing figure skating in Switzerland and is a direct strategic partner of Art on Ice for the Young Talents program. Relevant as an ecosystem/partner that supplies the talent pipeline rather than a direct commercial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Art on Ice social profiles
Digital presenceArt on Ice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art on Ice leadership team
Management profileNumber of profiles
Profiles5 records
Art on Ice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art on Ice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art on Ice
What does Art on Ice do?
Art on Ice produces and sells tickets to an annual touring live entertainment show that combines world-class figure skating performances by Olympic and world champions with live concerts by international music artists, staged in Swiss arenas including Hallenstadion Zürich, BCF Arena Fribourg and Davos. Beyond the core show, the company sells tiered VIP hospitality packages (Golden Circle, Cocktail Riche, Arena Dinner, Gala Dinner), branded merchandise through its Fanshop, the Art on Ice Young Talents development program in partnership with Swiss Ice Skating and AXA Suisse, and athlete booking services for corporate events, galas and television productions.
Is Art on Ice a public or private company?
Art on Ice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art on Ice founded?
Art on Ice was founded in 1995. It employs 1 to 10 people.
Where is Art on Ice based?
Art on Ice is headquartered in Zürich, Switzerland, in the Europe region.
How does Art on Ice make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are VIP Packages, fan Shop / Merchandise, sponsorship and athlete Booking Services.
Who are Art on Ice's main competitors?
Broad incumbents on record are Cirque du Soleil, Stage Entertainment, Disney on Ice and Joop van den Ende Foundation / Productions. Direct peers are Holiday on Ice, Riverdance and Stars on Ice. Salzburg Festival (Salzburger Festspiele) is listed as a regional player. Others are Imagine Dragons / Live Nation touring (representative premium tour promoter) and Swiss Figure Skating Championships (organizers).
Does Art on Ice have an API?
No public API is recorded for Art on Ice.
What industry is Art on Ice in?
Art on Ice's product category is Live Entertainment Events. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities, with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 71131 and its SIC code is 7900.