Art Series Hotels

What Art Series Hotels does

Art Series Hotels is a boutique accommodation brand operating seven properties across four Australian state capitals (Melbourne, Brisbane, Adelaide, Perth), each themed around a celebrated Australian contemporary artist — including Michael Johnson, John Olsen, David Larwill, Zhong Chen, Tommy Watson, Matt Adnate, and Adam Cullen. The portfolio spans approximately 500+ rooms in total, with The Adnate Perth (250 rooms) the largest and the four Melbourne properties clustered around Chapel Street, Prahran, Parkville, and Box Hill. Core technology comprises a hotel property management system integrated with Accor's booking infrastructure, supplemented by in-room art channels, curated art libraries, and Chrome Casting in long-stay residences. The brand is operated under Mantra Group (legal entity Samarad Pty Ltd), which is wholly owned by Accor, and is therefore distributed through Accor's global channels including the ALL loyalty program, GDS, OTAs, central reservations, and travel agent networks.

The business generates revenue from six streams: overnight accommodation across standard rooms, suites, and multi-bedroom apartments; on-site food and beverage; the Artefacts Store (limited-edition art and branded merchandise sold online); long-stay Art Inspired Residences priced weekly or monthly with inclusive utilities; conference and event venue hire; and loyalty-driven repeat bookings through ALL. Pricing is per-night for transient stays and per-week or per-month for long-stay guests, with a 10% member discount on best-available rates for ALL loyalty participants. Customer segments are diversified across leisure and art-enthusiast travelers, corporate and business travelers, group bookings of 8+ guests, long-stay relocators/renovators, and events/weddings — with no single segment disclosed as dominant.

Distribution combines direct booking (website, 1800 278 468 phone line, central reservations), Accor's enterprise infrastructure (GDS, OTAs, corporate agreements), travel agent networks, and dedicated corporate/group sales enquiries. The brand holds Sustainable Tourism Certification from Ecotourism Australia across multiple properties and pursues Indigenous engagement and community support partnerships, reflecting an ESG positioning aligned with its cultural-tourism identity.

Name

Art Series Hotels

Legal name

Samarad Pty Ltd trading as Mantra Group

Website

https://artserieshotels.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Art Series Hotels operates seven boutique hotels across four Australian cities, each themed around a celebrated Australian artist. Owned by Accor via Mantra Group, the brand serves leisure, corporate, long-stay, and event guests with accommodation, F&B, and an online art store.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Art Museums (THAJADAA)

Keywords

• Boutique hotel accommodation
• Art themed hotels
• Extended stay residences
• Conference event venues
• Hospitality loyalty program

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation: Primary revenue from overnight stays across 7 boutique properties in Melbourne, Brisbane, Adelaide, and Perth. Room types include standard rooms, suites, and multi-bedroom apartments for both short-term and long-stay guests. Daily housekeeping included for capital city Art Series properties.
2. Food & Beverage: On-site restaurants and bars at each property, including Spoonbill at The Olsen, in-room dining services, and minibar offerings. Local and seasonal produce sourcing emphasized.
3. Artefacts Store (Art Merchandise): Sale of limited edition artworks, art prints, and branded merchandise through the online shop. Features signature beds, giclée prints, and art books from the hotel's namesake artists.
4. Long Stay Residences: Extended stay accommodation offering fully furnished serviced apartments with inclusive utilities (electricity, water, gas), Foxtel, WiFi, and access to hotel amenities. Priced weekly/monthly with no utility bills or cleaning responsibilities for guests.
5. Conference & Events: Meeting venues and event spaces equipped with state-of-the-art technology. Venues available across multiple properties for meetings, conferences, weddings, and product launches.
6. Loyalty Program Revenue: Membership tiers within Accor's ALL program drive repeat bookings and premium rate capture through member-exclusive pricing and point redemptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Art Series Hotels operates a portfolio of seven boutique hotels across Australian capital cities (Melbourne, Brisbane, Adelaide, Perth), each named after and themed around a renowned Australian contemporary artist. The properties feature original artworks, giclée prints, dedicated art channels, in-room art libraries, and complimentary art tours, alongside standard accommodation, fully serviced long-stay residences, on-site restaurants and bars, and conference and event venues. The brand also operates the Artefacts online store selling limited edition prints and branded merchandise.

Product overview

Art Series Hotels operates a portfolio of boutique hotels across Australia, each themed around a renowned Australian artist. The collection includes seven distinct properties: The Johnson Brisbane (Michael Johnson), The Olsen Melbourne (John Olsen), The Larwill Studio Melbourne (David Larwill), The Cullen Melbourne (Adam Cullen), The Chen Melbourne (Zhong Chen), The Watson Adelaide (Tommy Watson), and The Adnate Perth (Matt Adnate). Each hotel features original artworks, prints, and art-inspired experiences including complimentary art tours, dedicated art channels, and in-room art libraries. The portfolio offers standard accommodation, extended-stay Art Inspired Residences with fully equipped kitchens and flexible terms, conference and event venues, and an online Artefacts Store for purchasing limited edition artworks. The properties participate in Accor's ALL loyalty programme and are operated under the Mantra Group/Accor hospitality group.

Differentiator

Problem solved

Functional benefit

Brands

• Artefacts Store: An online store selling artwork and limited edition prints designed by Australian artists featured in Art Series Hotels.
• Art Inspired Residences

Products and services

• The Adnate Perth A 250-room boutique hotel in Perth adjacent to King Street featuring the multicultural portraiture of Australian street artist Matt Adnate, with original canvases, large-scale murals, and 650 giclée prints throughout. Includes outdoor pool, restaurant, bar, and gym.
• The Olsen Melbourne A boutique hotel on Melbourne's prestigious Chapel Street in South Yarra featuring lyrical works by Australian landscape artist Dr John Olsen. Includes Spoonbill restaurant, glass-bottomed pool, state-of-the-art gym, and conference facilities.
• The Johnson Brisbane A luxury boutique hotel in Brisbane's Spring Hill featuring 97 self-contained open-plan suites and two penthouses, inspired by abstract artist Michael Johnson. Includes 50-metre pool, gymnasium, and conference facilities.
• The Cullen Melbourne A boutique hotel in Melbourne's Prahran featuring works by master portrait painter Adam Cullen, with fully accessible facilities, conference spaces, and contemporary design reflecting the artist's bold brushstrokes.
• The Larwill Studio Melbourne A boutique hotel on Flemington Road in Parkville, Melbourne, inspired by Australian artist David Larwill. Features bright, playful Larwill works and proximity to Melbourne Zoo, Queen Victoria Markets, and Flemington Race Track.
• The Chen Melbourne A luxury boutique hotel in Melbourne's Box Hill featuring 100 open-plan suites with Zhong Chen's vibrant artwork. Includes rooftop pool and sundeck overlooking Melbourne's CBD, Whitehorse Chloe and Golden Lily Chinese Restaurant, art library, and dedicated art channel.
• The Watson Adelaide A boutique hotel in Walkerville, Adelaide, overlooking the Adelaide Hills, inspired by Indigenous artist Yannima Pikarli Tommy Watson. Features open-plan self-contained suites, 25-metre lap pool, gymnasium, on-site restaurant, and long-stay residence apartments.
• Art Inspired Residences Extended-stay accommodation offering fully furnished serviced apartments in Brisbane, Melbourne, Adelaide, and Perth with Art Series Signature beds, fully equipped kitchens, pools, gyms, concierge service, and flexible weekly or monthly stays for 14+ nights. Targets renovators, relocators, project teams, and those in housing transition.
• Artefacts Store An online store selling limited edition artworks, art prints, and branded merchandise designed by Australian artists featured at Art Series Hotels, including signature beds, giclée prints, and art books from the hotel's namesake artists.
• Conference and Events Meeting venues and event spaces across Art Series Hotels in Brisbane, Melbourne, Adelaide, and Perth, equipped with state-of-the-art technology and flexible room arrangements for meetings, conferences, media events, product launches, and weddings.

Quantifiable outcome

• Sustainable Tourism Certified properties
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor.

• PurezzaminorOthersWater dispensing system supplier for The Adnate Perth, providing filtered water systems to eliminate single-use plastic water bottles. Purezza shares the vision of removing single-use bottles from the hospitality industry.
• Lekker BicyclesminorOthersBicycle rental partner providing Lekker bicycles for guest use at The Adnate Perth. Available free of charge to minimize car and public transport travel.
• CSC WasteminorStrategic or Co-development PartnerLocal waste management company partner for The Cullen Melbourne, sharing commitment to environmental preservation and responsible waste management practices.
• Sobah BeveragesminorStrategic or Co-development PartnerIndigenous business partner engaged by The Olsen Melbourne. Represents local Indigenous businesses and provides education to guests about Indigenous culture through hospitality.
• The Unexpected GuestminorStrategic or Co-development PartnerIndigenous business partner at The Olsen Melbourne, contributing to the hotel's commitment to Indigenous engagement and supporting local Indigenous economy.
• MACV - Just In Time ProjectminorStrategic or Co-development PartnerPartnership with MACV Just In Time project at The Chen Melbourne to facilitate training and education opportunities for those less privileged in the local Box Hill community.
• Royal Children's Hospital FoundationminorOthersThe Larwill Studio supports the Royal Children's Hospital Foundation by donating supplies and accommodation to families in need visiting the hospital.
• WaterBoxminorOthersSustainable water bottle alternative provider replacing single-use plastic water bottles for loyalty members at The Watson Adelaide. Product made from sustainably sourced, plant-based materials.
• Spoonbill RestaurantminorOthersOn-site restaurant at The Olsen Melbourne committed to reducing food waste and promoting sustainable practices. Works with local suppliers, Indigenous ingredients, and seasonal menu curation.
• Whitehorse Chloe and The Golden Lily Chinese RestaurantminorOthersOn-site dining partners at The Chen Melbourne offering authentic Chinese cuisine, complementing Zhong Chen's East-meets-West artistic aesthetic.
• The DV CollectiveminorOthersCommunity support partnership at The Watson Adelaide. Supports the fight against Domestic and Family Violence by purchasing socks as loyalty gifts.
• Vincent CareminorOthersDonation partner for The Chen Melbourne where phased-out single-use bathroom amenities are donated to Vincent Care.
• Local Coffee SuppliersminorOthersThe Larwill Studio participates in a recycling project with local coffee suppliers where pods are collected and sent back to be reused, reducing manufacturing waste.
• Salvation ArmyminorOthersLost property from The Adnate Perth is donated to the Salvation Army as part of community support initiatives.
• St. Vincent's De PaulminorOthersLost property and unwanted bedding donated to St Vincent's De Paul by The Adnate Perth and The Watson Adelaide for re-utilization by people in need.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• QT Hotels & Resorts: Australian design-led boutique hotel collection operated by EVT, with properties across Sydney, Melbourne, Gold Coast, Canberra and Auckland. Directly comparable on the boutique/design/artistic positioning and capital-city Australian footprint.
• 21c Museum Hotels: US-based boutique hotel brand that doubles as a contemporary art museum, with multi-property contemporary art exhibitions integrated into the guest experience. Closest conceptual peer on the art-museum-meets-hospitality model.
• The Calile Hotel: Boutique lifestyle hotel in Brisbane's Fortitude Valley known for design, art collection and food & beverage programming. Highly comparable as an art-driven, design-led boutique competitor in the same Australian capital-city leisure and corporate segment.
• Ace Hotel: International boutique hotel group known for design-forward, art-driven spaces with curated programming. Comparable on the cultural/art-led positioning targeting creative-class travelers, though operating in different geographies.
• Crystalbrook Collection: Australian-owned luxury and lifestyle hotel group with properties in Cairns, Sydney and Melbourne. Comparable boutique/lifestyle positioning, capital-city presence, and contemporary art/design-driven guest experiences.
• Ovolo Hotels: Boutique design hotel group with multiple Australian properties (Sydney, Melbourne, Brisbane, Canberra). Comparable as a design/art-led boutique operator in the same cities and price tier, with a similar focus on character-driven, smaller-footprint properties.
• The Standard Hotels: International boutique/lifestyle hotel group blending bold design, cultural programming and F&B. Comparable as an art-and-culture-forward boutique operator targeting design-conscious leisure and creative travelers.
• Halcyon House: Award-winning boutique hotel in Cabarita Beach, NSW, with curated art and design. Comparable as a high-design, art-curated boutique experience targeting lifestyle/leisure travelers at a similar price point.

Broad incumbents

• Soho House: Global members-club and hotel brand built around art, culture and creative communities. Comparable on the art-as-core-identity positioning, although its membership model and global scale differ from Art Series' open-stay boutique model.
• Hotel Indigo (IHG): IHG's boutique/lifestyle brand focused on locally inspired design and storytelling, including Australian locations. Comparable on locally curated art and design as differentiator, but operates at much larger scale as part of IHG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/art-series-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Series Hotels