Lekker Bikes
Lekker Bikes designs and sells premium Dutch-inspired eBikes (Amsterdam and Jordaan series) direct-to-consumer and via employer leasing partners across 13 countries, serving urban commuters, families, and salary-sacrifice program employees with Bafang-powered, Gates belt-driven bikes and bundled insurance and service.
- Company typePrivate
- Founded2009
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lekker Bikes does
Lekker Bikes is a premium direct-to-consumer eBike brand founded in Melbourne, Australia in 2009 and now headquartered in Amsterdam, the Netherlands. It designs, assembles, and distributes the Gen3 eBike collection across two frame families: the Amsterdam series (step-over diamond frame) and the Jordaan series (step-through, classic Dutch omafiets-inspired). Each family is offered in Urban and GTS trims, priced €2,598–€3,598. Underlying technology centers on Bafang mid-drive motors (M210 at 70Nm or M410 at 80Nm), Gates CDX carbon belt drives, and either a Bafang automatic 3-speed gear hub (Urban) or Enviolo CT stepless gearing (GTS), paired with removable 504Wh/630Wh batteries delivering up to 100km range. All Gen3 bikes are EN 15194 / TÜV-certified, IPX5/IPX7-rated, and shipped 98% pre-assembled from European production.
The company operates an omnichannel distribution model combining an owned e-commerce storefront shipping to 13 countries, two flagship brand stores (Amsterdam and Berlin), an authorized service partner network (KwikFit, Yeply), and a dense B2B2C leasing channel with eight-plus integrated employer-sponsored salary-sacrifice platforms across Germany, the Netherlands, Denmark, and Sweden (JobRad, BusinessBike, Bikeleasing, Deutsche Dienstrad, Mein Dienstrad, JOOLL, FiscFree, KazenMaier). Recurring revenue is generated through a bundled Qover theft-and-roadside-assurance subscription (€81–117/yr, renewable up to 5 years) and accessories (ABUS locks, Bobike child seats, AtranVelo racks, Thule trailers). Customer segments include urban commuters, families with children, and employees accessing bikes via employer leasing programs. Lekker Bikes is privately held with no disclosed funding rounds or parent company.
Lekker Bikes firmographics
Firmographics- Name
- Lekker Bikes
- Legal name
- Lekker Bikes
- Website
- https://lekkerbikes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lekker Bikes designs and sells premium Dutch-inspired eBikes (Amsterdam and Jordaan series) direct-to-consumer and via employer leasing partners across 13 countries, serving urban commuters, families, and salary-sacrifice program employees with Bafang-powered, Gates belt-driven bikes and bundled insurance and service.
- Ownership category
- akta.pro rank
Lekker Bikes industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA), Cargo & Utility Bike Retail (CRAMAHAF)
Keywords
Where Lekker Bikes is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Lekker Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct eBike Sales: Primary revenue stream from selling electric bicycles directly to consumers through the e-commerce website and brand stores. Products include Amsterdam Urban, Amsterdam GTS, Jordaan Urban, Jordaan GTS, and Limited Edition models. Bikes are priced from €2,598 to €3,598.
- Accessories Sales: Sales of compatible accessories including batteries (504Wh €498, 630Wh €598), chargers (Super Charger €88), locks (ABUS Ring Lock, Chain Lock €68, BORDO 6200 Folding Lock €158), baskets, child seats (€78), helmets (€48), GPS trackers (€268), and touch-up paint.
- Theft Insurance (via Qover): Annual theft insurance packages provided through Qover. Covers theft with full reimbursement (no depreciation for first 3 years), roadside assistance, and battery theft. Pricing varies by eBike model (Amsterdam Urban €81.28/year, Amsterdam GTS €100.60/year). Maximum 5-year coverage.
- Leasing Partner Revenue: Revenue through employer bike leasing partnerships. While the leasing is managed by third-party providers (JobRad, BusinessBike, etc.), bikes are purchased through these programs with tax advantages for employees in Germany and Netherlands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Amsterdam Urban eBike - Entry-level city commuter with automatic 3-speed hub |
| One time/ perpetual license | Pay-as-you-go | Amsterdam GTS eBike - Premium model with stepless Enviolo gearing |
| One time/ perpetual license | Pay-as-you-go | Jordaan Urban eBike - Step-through Dutch classic with automatic 3-speed hub |
| One time/ perpetual license | Pay-as-you-go | Jordaan GTS eBike - Step-through with premium Enviolo stepless gearing |
| One time/ perpetual license | Pay-as-you-go | Limited Edition GTS eBike - Exclusive Gloss Dark Grey finish |
| Subscription | Annual | Theft Insurance (Qover) - Amsterdam Urban |
| Subscription | Annual | Theft Insurance (Qover) - Amsterdam GTS |
| Subscription | Annual | Theft Insurance (Qover) - Limited Edition |
| Other | Pay-as-you-go | Service Partner Network |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Lekker Bikes product offering
Product offeringCore offering
Lekker Bikes designs, manufactures, and sells premium Dutch-style electric commuter bicycles under two main frame lines — Amsterdam (diamond) and Jordaan (step-through) — each offered in Urban and GTS variants with Bafang mid-drive motors, Gates belt drives, and removable batteries. The company sells directly to consumers through its e-commerce platform and brand stores, and complements bike sales with accessories, theft insurance, maintenance service partners, and employer-sponsored leasing programs across Europe.
Product overview
LEKKER Bikes is a premium Dutch eBike brand offering two distinct product lines: the Amsterdam series (step-over diamond frames) and the Jordaan series (step-through frames inspired by classic omafiets). Both lines feature Gen3 models with Bafang mid-drive motors (M210 70Nm for Urban, M410 80Nm for GTS), Gates CDX belt drives, premium lighting (Spanninga/Büchel), and hydraulic disc brakes. Urban variants use automatic 3-speed gear hubs; GTS variants feature Enviolo stepless gearing with integrated TFT displays. All models support removable batteries (80km standard, 100km with 630Wh upgrade), ship 98% assembled from Europe, and meet EN 15194/TÜV certification. The company also provides complementary services including Qover theft insurance, brand stores in Amsterdam and Berlin, a service partner network across Netherlands and Germany, and employer-sponsored leasing programs through multiple partners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 100km range with 630Wh battery upgrade
- +4 more outcomes
Companies that use Lekker Bikes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Lekker Bikes technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Lekker Bikes partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- JobRadcoreJobRad is the leading eBike leasing platform in Germany. Allows employees to lease bikes through employer salary sacrifice programs. LEKKER eBikes are available through JobRad portal. Employers must register employees on JobRad platform using same email for LEKKER orders. Tax-advantaged salary conversion can save up to 40%. Insurance requires adding ABUS locks to order.
- BusinessBikecoreBusinessBike is a German company bike leasing program. Enables tax-advantaged salary conversion for employees. Leasing term is 3 years. Insurance against damage and theft included. Annual service checks by bike shops included. After leasing period, bikes can be returned or purchased.
- BikeleasingcoreBikeleasing.de is available in Germany only. Process involves employer registration on Bikeleasing.de portal, selecting LEKKER bikes on website, and selecting Bikeleasing at checkout. Insurance requires appropriate lock (minimum €48 value). Delivery times stated on website apply once approved.
- FiscFreecoreFiscFree is available in the Netherlands only. Enables businesses to set up tax-advantage bike purchase schemes. Employees pay through gross salary. LEKKER eBikes can be ordered with FiscFree at checkout. Discounts and promo codes applicable for Gen3 purchases through FiscFree. Employer provides FiscFree Fietskaart after purchase.
- JOOLLcoreJOOLL is available in Denmark, Sweden, and Germany. Unique as no employer account needed - JOOLL handles full employer onboarding. Service, maintenance, and full insurance included. Approval typically 1-24 hours if employer already registered. At lease end, customers can buy, swap, or return bikes.
- Deutsche DienstradcoreGerman eBike leasing for employees and self-employed. Offers up to 40% savings through 0.25% tax rule. Fully comprehensive insurance with mobility guarantee included with €49 lock. 3-year term. Annual company bike inspection included. At end, return free of charge or purchase at remaining value.
- KazenMaierminorGerman eBike leasing partner. Requires employer purchase certificate. Lock is mandatory per certificate requirements. Discounts and promo codes may apply through KazenMaier orders. Contact: kazenmaier.de, +49 0721 3728 700.
- Mein DienstradcoreFlexible eBike leasing in Germany. Requires employer partner code for registration. 3-year leasing term. Insurance only with lock addition. At end of lease, bikes can be returned. Theft or damage requires police report.
- KwikFitcoreKwikFit eBike Service Points across the Netherlands provide maintenance and repairs for LEKKER bikes. Customers can visit specialized service points for regular servicing. Network includes locations in Amsterdam, Den Haag, and other cities.
- YeplycoreMobile bicycle workshop partnership. LEKKER bikes and Yeply keep bikes in top shape. Customers can book maintenance or repairs at home, work, or Yeply workshop. Available in Netherlands and Hamburg, Germany.
- QovercoreInsurance partner providing theft insurance and roadside assistance for LEKKER eBikes in Netherlands and Germany. Full reimbursement for theft (no depreciation first 3 years), roadside assistance to nearest bike shop. Available to residents 18+ in NL/DE. Contract duration 1 year, renewable up to 5 years.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lekker Bikes competitors and assessment
Company assessmentDirect peers
- VanMoof: Amsterdam-based premium e-bike brand selling direct-to-consumer urban commuter bikes with integrated tech. Highly comparable positioning to Lekker's Amsterdam-inspired DTC e-bike model, though VanMoof has historically been more tech-forward and connected-bike focused.
- Cowboy: Belgian connected e-bike brand offering premium urban commuter bikes via DTC. Targets the same design-conscious city commuter buyer with belt-drive systems and app connectivity, making it a near-direct competitor.
- Riese & Müller: German premium e-bike manufacturer known for high-end city, cargo and touring e-bikes with Bosch/Yamaha drivetrains. Competes with Lekker on premium positioning, components and the German employer-leasing channel.
- Ampler Bikes: Estonian DTC premium e-bike brand offering lightweight urban commuter bikes with belt drive and mid-drive motors. Directly comparable on DTC premium urban e-bike positioning and European customer base.
- Koga: Dutch premium bicycle brand offering touring, city and e-bikes with high-end components. Comparable on Dutch design heritage, premium positioning and presence in NL/DE markets.
Broad incumbents
- Gazelle: Dutch bicycle manufacturer (Pon-owned) with broad portfolio including e-bikes, city and family bikes. Shares Lekker's Dutch design heritage and significant presence in NL/DE retail and leasing channels.
- Specialized: US-headquartered global premium bicycle brand with extensive e-bike lineup (Turbo series) sold through dealer networks. Competes for the same premium urban/recreational segment but at much larger scale and broader product breadth.
- Trek Bikes: Global premium bicycle and e-bike brand with wide model range and large dealer network. Overlaps with Lekker on premium urban and recreational e-bikes but operates at vastly greater scale.
- Decathlon: French sporting goods giant with own-brand e-bikes at lower price points. Competes for entry-level urban e-bike buyers and has the retail footprint to pressure Lekker at the lower end of the premium band.
Emerging players
- Babboe: Dutch cargo bike brand specializing in family and utility bikes, strong in NL/DE. Comparable to Lekker's Jordaan family/utility positioning (child seats, racks) but focused specifically on cargo bikes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lekker Bikes social profiles
Digital presenceLekker Bikes compliance and trust
Trust signalCompliance9 records
Lekker Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lekker Bikes leadership team
Management profileNumber of profiles
Profiles1 record
Lekker Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lekker Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lekker Bikes
What does Lekker Bikes do?
Lekker Bikes designs, manufactures, and sells premium Dutch-style electric commuter bicycles under two main frame lines — Amsterdam (diamond) and Jordaan (step-through) — each offered in Urban and GTS variants with Bafang mid-drive motors, Gates belt drives, and removable batteries. The company sells directly to consumers through its e-commerce platform and brand stores, and complements bike sales with accessories, theft insurance, maintenance service partners, and employer-sponsored leasing programs across Europe.
Is Lekker Bikes a public or private company?
Lekker Bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lekker Bikes founded?
Lekker Bikes was founded in 2009. It employs 11 to 50 people.
Where is Lekker Bikes based?
Lekker Bikes is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Lekker Bikes make money?
Four revenue lines are on record. Direct eBike Sales are the primary driver. The others are accessories Sales, theft Insurance (via Qover) and leasing Partner Revenue.
Who are Lekker Bikes's main competitors?
Direct peers on record are VanMoof, Cowboy, Riese & Müller, Ampler Bikes and Koga. Broad incumbents are Gazelle, Specialized, Trek Bikes and Decathlon. Babboe is listed as an emerging player.
Does Lekker Bikes have an API?
No public API is recorded for Lekker Bikes.
What industry is Lekker Bikes in?
Lekker Bikes's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.