Artwise Curators
- Company typePrivate
- Founded1996
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Artwise Curators firmographics
Firmographics- Name
- Artwise Curators
- Legal name
- Artwise Curators
- Website
- https://artwisecurators.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Artwise Curators industry classification
Industry- Product category
- Art Curation Services
- NAICS
- Art Dealers (459920), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Tour & Artist Management Services (HSACAHAN), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Artwise Curators business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Charity Partnership Exhibitions: Artwise curates selling exhibitions and campaigns for charity partners (WWF, Cure Parkinson's), where art is sold to raise funds for conservation and medical research causes. Revenue is generated through art sales commissions and curation fees.
- Public Art Commissions: The company secures and manages public art commissions for institutional clients like the Francis Crick Institute, charging curation and project management fees.
- Corporate Art Programs: Artwise develops and executes art and lifestyle programs for corporate clients including British Airways and Honda F1, providing curated exhibitions and installations.
- Limited Edition Art Sales: Production and sale of limited edition art pieces (prints, rugs) through charity partnerships, with proceeds supporting the charitable cause.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Artwise Curators product offering
Product offeringCore offering
Artwise Curators is a B2B curatorial firm that conceives, commissions, curates, and delivers contemporary art exhibitions, public art installations, and fundraising campaigns for museums, cultural institutions, charities, and corporate clients. The firm handles end-to-end project delivery — from concept development and artist commissioning through exhibition logistics, auction sales, and public relations — with a particular specialization in environmental conservation and social impact themes.
Product overview
Artwise Curators is a curatorial company that curates and delivers unique contemporary art exhibitions, commissions and projects worldwide. The company operates as a portfolio of exhibition products rather than a unified software platform. Key offerings include environmental campaigns (Art For Your Oceans, Tomorrow's Tigers, Art For Your World) produced in partnership with WWF, healthcare fundraising exhibitions (CURE³ for Cure Parkinson's), public art commissions (Paradigm by Conrad Shawcross), and institutional exhibitions (Vita Vitale at Venice Biennale). The company also launched TEXTORIAL in 2025, an initiative extending artist practices into textiles. All projects involve commissioning internationally renowned artists to create works that raise awareness and funds for charitable causes.
Differentiator
Problem solved
Functional benefit
Brands
- TEXTORIAL: An initiative established in 2025 led by Artwise that brings together a team of experts to commission world-renowned artists to produce expertly crafted artworks that extend their practice into the medium of textiles.
Products and services
- Art For Your Oceans WWF-UK environmental fundraising exhibition devised and produced by Artwise, featuring 16 specially commissioned artworks using OCEAN INK sustainable biodegradable water-based ink. Continues the legacy of Tomorrow's Tigers and Art For Your World. Designed for WWF to raise funds and awareness for ocean conservation.
- Tomorrow's Tigers Major WWF fundraising project featuring specially commissioned limited edition art rugs by internationally renowned artists, produced in partnership with Christopher Farr as fabrication partner. Aimed at raising awareness and funds for WWF's Tx2 goal to double wild tiger numbers. Raised over £700,000.
- Art For Your World Campaign Climate-focused campaign devised and produced by Artwise for WWF-UK to mobilize and unite the art world in the fight against the climate crisis. Includes Sotheby's auctions and limited edition prints by contemporary artists. Raised over £1 million.
- CURE³ Acclaimed selling exhibition series devised and curated by Artwise to raise awareness and funds for Cure Parkinson's, supporting research into new treatments for Parkinson's Disease. Ongoing series running 2017-2025.
- Paradigm by Conrad Shawcross Public sculpture commission by Conrad Shawcross RA for the Francis Crick Institute, funded by the Wellcome Trust. A 14-metre tall COR-TEN weathering steel sculpture and one of the tallest public sculptures in central London.
- Vita Vitale (Vital Life) Official Azerbaijan Pavilion at the 56th Venice Biennale (2015), commissioned by the Heydar Aliyev Foundation for the IDEA Campaign. Explored how human activity impacts the planetary ecosystem and future survival implications, featuring 40+ participating artists.
- TEXTORIAL Initiative led by Artwise commissioning world-renowned artists to produce expertly crafted artworks extending their practice into the medium of textiles. Brings together a team of textile experts to deliver these projects.
- Jenny Holzer, HURT EARTH Series of Jenny Holzer light projections illuminating UK landmarks (including Tate Modern and HMS Belfast) to draw attention to the climate crisis and mark COP26.
- Pandamonium Series of WWF-UK fundraising art initiatives where art articulated environmental challenges, engaged new audiences, and changed perceptions around environmental communication. Launched in 2009 with Pandamonium 2 following in 2012.
- Daisy Parris, Kiss the Storm Textile installation by Daisy Parris unveiled at the Royal College of Physicians during Frieze week 2025, launched alongside the artist's first monograph. First time the artist worked in textile medium, featuring a 5-meter hand-knotted woven installation.
Quantifiable outcome
- Raised over £2.2 million for WWF conservation work worldwide through Art For Your World and Tomorrow's Tigers campaigns
- +2 more outcomes
Companies that use Artwise Curators
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Artwise Curators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Artwise Curators partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Christopher FarrcoreRug fabrication partner for Tomorrow's Tigers limited edition art rugs. Christopher Farr and their team of master craftsmen in India produced the handmade rugs using traditional techniques for the tiger conservation project.
- Sotheby'scorePrimary auction venue partner for selling exhibitions including Tomorrow's Tigers launch in January 2019. Artwise works with Sotheby's to host charity-focused selling exhibitions and auctions.
- Royal Academy of ArtscoreTomorrow's Tigers was exhibited in the Academicians' Room at the Royal Academy of Arts from 2019-2020. Artwise maintains ongoing partnership with the Royal Academy for exhibition programs.
- Cure Parkinson'scoreArtwise devised and curates CURE³, an acclaimed selling exhibition series launched in 2017 to raise awareness and funds for Cure Parkinson's, supporting research into new treatments for Parkinson's Disease.
- Francis Crick InstitutecoreCommissioned by the Francis Crick Institute to curate and manage the Paradigm public art sculpture by Conrad Shawcross. The 14-meter tall sculpture is one of the tallest public sculptures in central London.
- The Line (London)minorArtwise collaborated as curatorial consultants to The Line, London's first dedicated art walk, from 2016-2020. Susie Allen continues as advisory board member.
- Venice Biennale (Official Azerbaijan Pavilion)coreArtwise curated the official Azerbaijan Pavilion for the 56th International Art Exhibition La Biennale di Venezia 2015, with the Vita Vitale exhibition exploring environmental themes.
- Heydar Aliyev FoundationcoreCommissioned by the Heydar Aliyev Foundation in Baku for the IDEA Campaign to present the Azerbaijan Pavilion at the Venice Biennale.
- SOS (Save our Species)minorSupporting partner for Vita Vitale exhibition at Venice Biennale, providing scientific and conservation expertise for the environmental exhibition.
- Ikon GalleryminorArtwise collaborated on the Artists for Ikon exhibition and major art auction at Sotheby's to celebrate Ikon Gallery's 50th anniversary.
- London 2012 OlympicsminorArt Lights London (founded by Artwise) was selected for the London 2012 Olympic and Paralympic Games art project, commissioning outdoor artist light installations.
- Pallant House GalleryminorCurated the Contemporary Eye exhibition series at Pallant House Gallery, focusing on craft techniques crossing over into fine art territory.
- Honda F1coreArtwise developed art and lifestyle programs for Honda F1 racing team, including commissions by Julian Opie and Hussein Chalayan.
- Lloyd's of LondonminorCurated Writing on Water exhibition at Lloyd's of London showcasing Lord Nelson artefacts for Trafalgar bicentenary celebrations.
- British AirwayscoreLong-standing partnership with British Airways for art commissions in their lounges, including works by Andy Goldsworthy, Sol LeWitt, and Troika for Terminal 5 and other locations.
- WWF-UKcoreArtwise has worked with WWF for over a decade, serving as their curatorial partners for multiple major conservation-focused art initiatives including Tomorrow's Tigers, Art For Your World, and Art For Your Oceans campaigns. These projects have raised over £2.2 million for WWF's conservation work worldwide.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Artwise Curators competitors and assessment
Company assessmentBroad incumbents
- Pace Gallery: Global contemporary art gallery with major representation of artists Artwise has commissioned (e.g., teamLab, Julian Opie, Sol LeWitt-era estates). Comparable as it occupies the same tier of major-museum, public-art, and biennale execution, but at global scale.
- Hauser & Wirth: Major international contemporary art gallery representing many of the same blue-chip artists Artwise commissions (Ai Weiwei, Jenny Holzer). Comparable because it works with the same artist talent pool and exhibition venues, though as a commercial gallery rather than a boutique curatorial firm.
- White Cube: Leading London contemporary art gallery with established institutional and curatorial partnerships. Comparable incumbent competitor in the same talent pool, museum-circuit, and UK ecosystem as Artwise, operating at significantly larger scale.
- Lisson Gallery: London-based international contemporary art gallery with deep institutional and public-art project work. Comparable as a high-end London contemporary-art operator sharing the same museum, biennale, and public-commission ecosystem as Artwise.
- Marian Goodman Gallery: International contemporary art gallery with strong public-art and museum exhibition program. Comparable as it sits in the same milieu (major biennales, museum commissions, blue-chip artists) while operating globally as a multi-office incumbent.
Direct peers
- Offer Waterman: UK-based art advisory and consultancy serving collectors, museums, charities, and estates on acquisitions, valuations, and curatorial projects. Directly comparable to Artwise as a London-focused boutique offering bespoke professional services rather than operating a commercial gallery.
- The Fine Art Group: Art advisory, financing, and curatorial services firm operating across the UK, US, and Europe for collectors and institutions. Closely mirrors Artwise's professional-services model, multi-stakeholder client base (collectors, charities, institutions), and project-based revenue approach.
- Independent Curators International (ICI): Non-profit that connects curators and institutions to develop traveling exhibitions and curatorial programs globally. Closely comparable as a curator-led model that produces cross-institutional exhibitions on social and environmental themes with partner museums.
Others
- Sotheby's (auction house): Sotheby's is a documented channel/distribution partner for Artwise (Tomorrow's Tigers 2019, Art For Your World 2021 Sotheby's auction). They are ecosystem participants rather than direct competitors: Sotheby's provides the auction venue and collector reach, while Artwise provides curation and artist commissioning.
- Christie's (auction house): Major London-headquartered auction house with deep charity-sale and selling-exhibition programming. Comparable to Artwise as an ecosystem enabler/partner for charity-art sales and as an adjacent provider of expertise on art fundraising, though via an auction rather than curation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Artwise Curators social profiles
Digital presenceArtwise Curators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artwise Curators leadership team
Management profileNumber of profiles
Profiles3 records
Artwise Curators subsidiaries and ownership
Company hierarchySubsidiaries1 record
Artwise Curators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artwise Curators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artwise Curators
What does Artwise Curators do?
Artwise Curators is a B2B curatorial firm that conceives, commissions, curates, and delivers contemporary art exhibitions, public art installations, and fundraising campaigns for museums, cultural institutions, charities, and corporate clients. The firm handles end-to-end project delivery — from concept development and artist commissioning through exhibition logistics, auction sales, and public relations — with a particular specialization in environmental conservation and social impact themes.
Is Artwise Curators a public or private company?
Artwise Curators is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artwise Curators founded?
Artwise Curators was founded in 1996. It employs 1 to 10 people.
How does Artwise Curators make money?
Four revenue lines are on record. Charity Partnership Exhibitions are the primary driver. The others are public Art Commissions, corporate Art Programs and limited Edition Art Sales.
Who are Artwise Curators's main competitors?
Broad incumbents on record are Pace Gallery, Hauser & Wirth, White Cube, Lisson Gallery and Marian Goodman Gallery. Direct peers are Offer Waterman, The Fine Art Group and Independent Curators International (ICI). Others are Sotheby's (auction house) and Christie's (auction house).
Does Artwise Curators have an API?
No public API is recorded for Artwise Curators.
What industry is Artwise Curators in?
Artwise Curators's product category is Art Curation Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of HSACAHAN, Tour & Artist Management Services. Its NAICS code is 459920 and its SIC code is 7330.