SIHOT

Name

SIHOT

Legal name

GUBSE AG

Website

https://sihot.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industries

Upsell, Ancillary & Merchandising Platforms (THALACAN), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Property management software
• Hotel management software
• Hospitality technology platforms
• Point of sale systems
• Guest experience software

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Non-recurring compensation fee for defined scope of SIHOT software performance, detailed in individual 'Offer for SIHOT' documents. Customers receive a non-exclusive right for single use of the software with all intellectual property rights remaining with GUBSE AG.
2. Maintenance Contracts: Mandatory maintenance contracts covering software updates, enhancements, improvements, documentation updates, and deficiency clearance during business hours (8:00-17:00 CET/CEST). Monthly maintenance fees are detailed in the 'Offer for SIHOT' and may be adjusted annually based on German metal industry pay scale developments.
3. 24-Hour Maintenance (Optional): Optional premium maintenance service providing around-the-clock support for severe deficiencies that cannot wait until the next working day. Charged monthly according to the 'Offer for SIHOT'.
4. Additional Services: Additional charged services including installation of updates, significant modifications due to regulatory changes, deficiency clearance not covered by warranty, additional training, operating system conversions, consulting, and configuration changes. Charged on time and material basis.
5. Hardware Delivery: Delivery and installation of hardware devices including POS hardware (through ADDIPOS acquisition). Hardware warranty and post-sale support services.
6. Training Services: Training services for SIHOT software including the free 'Training hotel' module installed with SIHOT.PMS. Additional training sessions available as documented in the academy offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SIHOT develops and sells a modular, cloud-centric, API-based Property Management System (PMS) and Point of Sale (POS) software for the hospitality industry. The platform consolidates reservations, front office, revenue management, multi-property management, events and conferences, housekeeping, payments, loyalty, and a digital guest journey into one integrated system, accompanied by training via SIHOT.ACADEMY and POS hardware from the acquired ADDIPOS brand.

Product overview

SIHOT is a modular all-in-one Property Management System (PMS) platform for the hospitality industry, comprising a core PMS product (SIHOT.PMS) and POS system (SIHOT.POS) complemented by 20+ add-on modules. The platform also includes a Digital Guest Journey product for end-to-end guest automation. Key modules include SIHOT.CRM for guest profiles, SIHOT.CRS for central reservations, SIHOT.BEDS for inventory management, SIHOT.MPE for multi-property operations, SIHOT.PAY for payments, SIHOT.C&B for conference/banquets, SIHOT.SALES for sales automation, SIHOT.WEB for online booking, SIHOT.GO! for guest apps, SIHOT.KIOSK for self-service, SIHOT.MOBILE for staff operations, SIHOT.LOYALTY for rewards programmes, and EasyConnect for cross-property guest communication. The portfolio is supplemented by training (SIHOT.ACADEMY) and acquired POS brand ADDIPOS. Target segments include city hotels, resorts/spas, MICE hotels, hotel chains, and hostels.

Differentiator

Problem solved

Functional benefit

Brands

• ADDIPOS: POS hardware and software solutions for the hospitality industry, acquired in December 2022 to expand SIHOT's hardware portfolio.

Products and services

• SIHOT.PMS (Property Management System)
• SIHOT.POS (Point of Sale System)
• Digital Guest Journey
• EasyConnect
• SIHOT.ACADEMY
• ADDIPOS

Quantifiable outcome

• 60% guest spend growth with unified PMS and POS integration
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature16 records

Partnerships

One partnership is on record.

• ADDIPOScoreTechnology or Integration · 13 December 2022SIHOT's parent company GUBSE acquired ADDIPOS in December 2022 to expand its hardware portfolio in the hospitality sector. The acquisition includes ADDIPOS's POS hardware and software offerings for the hospitality industry. ADDIPOS's founders and employees remain in place following the acquisition. The integration allows SIHOT to enhance its offerings with POS hardware, leveraging ADDIPOS's market presence in Germany.

Scale indicators8 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Mews: Cloud-native hospitality PMS targeting hotels, hostels and chains globally. Mews is the most direct head-to-head competitor to SIHOT.PMS for new-build cloud PMS RFPs among European hotel groups and hostels.
• Cloudbeds: All-in-one hospitality management platform combining PMS, channel manager and booking engine. Competes with SIHOT's modular stack for independent hotels, hostels and small chains seeking a unified cloud platform.
• Protel Hotelsoftware: German-headquartered PMS vendor serving hotels, chains and hostels in DACH and beyond. Overlaps heavily with SIHOT's home market, German youth hostel accounts (DJH) and European chain customer base.
• Guestline: UK-based hospitality tech provider offering PMS, booking engine and distribution for hotels, groups and hostels. Directly comparable to SIHOT for UK and European independent hotels and hostel associations.
• Clock Software (PMS): UK hospitality PMS provider serving hotels, groups and serviced apartments. Direct competitor to SIHOT for mid-market UK and European accounts, particularly chains and serviced apartments.

Broad incumbents

• Oracle OPERA (MICROS) Hospitality: Legacy on-premise (and now OPERA Cloud) PMS widely deployed across global luxury and chain hotels. A direct competitor for tier-1 enterprise hotel group deals alongside SIHOT's existing Accor/Wyndham-style accounts.
• Sabre Hospitality (SynXis): Sabre's hospitality division offers CRS, PMS and distribution used by major chains and groups. Overlaps with SIHOT.CRS and SIHOT.MPE for central reservation and multi-property chain deployments.
• Shiji Group: Global hospitality technology platform offering PMS, POS, payment and guest experience solutions used by large hotel groups. Comparable broad incumbent offering overlapping SIHOT.PMS, SIHOT.POS and the digital guest journey stack.

Emerging players

• Stayntouch: Cloud PMS focused on hotels and resorts, with strong mobile-first guest experience emphasis. Competes with SIHOT for mid-market and resort accounts where cloud-native UX and contactless check-in are key decision criteria.
• Hotelkit: Austrian hotel operations and internal communication platform that integrates with PMS systems including SIHOT. Adjacent competitor for guest journey, housekeeping dispatch and team task management modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sihot_pms
• YouTubeyoutube.com/channel/UCqTaGkPrEHluAm-9XZT9ZWA
• Facebookfacebook.com/SIHOT.INT
• LinkedInlinkedin.com/company/18298832

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIHOT