What pro Hotel EDV Systeme GmbH does

pro Hotel EDV Systeme GmbH is a privately held German IT services and software reseller based in Dresden (operational) and Leipzig (registered office, HRB 42922), founded in 2001 and operating with approximately 11 employees. The company acts as the official German partner of ASA Hotelsoftware (a partnership in place since 1990) and Matrix POS, reselling, implementing, and supporting hotel property management and gastronomy point-of-sale solutions primarily for the Eastern German Mittelstand hotel market, with active expansion into Berlin/Brandenburg.

The core product offering centers on ASA HOTEL, a modular property management system available as cloud, on-premise, or hybrid deployment, with extensions covering ASA Pay (integrated payment), ASA Meeting Manager (events), ASA Spa Manager (wellness), ASA Housekeeping Manager, ASA Check-in Manager, ASA Gutschein Manager (vouchers), and ASA Multi Property Manager for hotel chains. The portfolio also incorporates complementary third-party solutions: straiv digital guest companion, Matrix NEO! mobile POS, MYSPA wellness planner, RESERViSiON table reservations, Hotel Spider channel manager, and integrations to DATEV accounting, Gastfreund, Rateboard, and Assa Abloy locking systems. Migration paths are documented from legacy PMS systems (protel, Fidelio, SIHOT). All deployments are GDPR-compliant with EU data residency.

The business model combines software licensing (subscription for cloud, perpetual for on-premise), recurring support contracts with regular weekday and extended emergency coverage, paid on-site and webinar training (340 EUR per person per session), POS hardware and software sales, and implementation/consulting services including advisory on German government digitalization subsidies that can cover up to 50% of software purchases. Go-to-market is sales-led via direct field sales with on-site support, inside sales by phone/email, and self-serve online demo booking, targeting four primary segments: pensions and gasthofs (≤30 rooms), individual hotels (30-200 rooms including city, vacation, conference, and wellness hotels), hotel cooperatives/chains (50-300 rooms), and hotel restaurants/bars.

Name

pro Hotel EDV Systeme GmbH

Legal name

pro Hotel EDV Systeme GmbH

Website

https://prohotel-edv.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

pro Hotel EDV Systeme GmbH is a German IT services firm and official ASA Hotelsoftware partner reselling, implementing, and supporting modular hotel PMS, payment, POS, and guest-experience solutions for Eastern German Mittelstand hotels and small chains.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

akta.pro secondary industries

Hotel Revenue Management Systems (RMS) (THALAOAB), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Hotel property management
• Hospitality software solutions
• Hotel POS systems
• Integrated payment processing
• Digital guest experience

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing (ASA Hotelsoftware): Sale and licensing of ASA Hotelsoftware solutions - both cloud-based (subscription) and on-premise (perpetual license) deployment options. Software is modular with extensions like Channel Manager, Spa Manager, Meeting Manager available.
2. Training Services: On-site software training at 340 EUR per person per training session. Also includes webinars and online training modules. Training covers ASA HOTEL basics, advanced features, and specialized modules.
3. Support Services: Technical support including regular support (Monday to Friday 08:00-17:00), emergency support (daily 07:00-22:00), remote access support, and paid services like customizations, data extensions, server migrations, and interface expansions.
4. POS Systems (Matrix POS): Sale of Matrix POS Kassensysteme for gastronomy, including hardware (mobile ordering devices, terminals, printers) and software licensing.
5. Implementation & Consulting Services: On-site implementation services, project management, software installation, and configuration. Also includes consulting for digital transformation and government funding support (Digitalisierung Fördertöpfe).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

pro Hotel EDV Systeme GmbH distributes, implements, and supports ASA Hotelsoftware as a property management system (PMS) for hotels, hotel groups, and gastronomy in Germany. The offering is modular and spans reservation, front office, billing, DATEV export, payment (ASA Pay), spa, meeting/event, housekeeping, voucher, and multi-property management, complemented by third-party integrations (Hotel Spider channel manager, straiv digital guest companion, Matrix POS, MYSPA, RESERViSiON). Deployment models include ASA Cloud, on-premise server, and hybrid configurations, backed by paid on-site training, recurring support, and implementation consulting.

Product overview

pro Hotel EDV Systeme GmbH is a hotel IT solutions provider and official partner of ASA Hotelsoftware. The company offers a modular, multi-tiered product portfolio centered on ASA HOTEL PMS, which is available as cloud, on-premise server, or hybrid deployment. Core modules include ASA Pay (integrated payments), ASA Meeting Manager (events), ASA Spa Manager (wellness), ASA Housekeeping Manager, ASA Check-in Manager, and ASA Gutschein Manager. The portfolio also encompasses third-party complementary solutions resold and integrated with ASA HOTEL: straiv (digital guest companion), Matrix NEO! (mobile POS), MYSPA Wellnessplaner (spa scheduling), RESERViSiON (table reservations), and Hotel Spider (channel manager). The company provides professional on-site and online training, dedicated support with regular and emergency hours, and assistance with government digitization funding programs.

Differentiator

Problem solved

Functional benefit

Brands

• pro Hotel EDV Systeme: Hotel software and POS systems for hospitality industry

Products and services

• ASA HOTEL Property Management System (PMS) Professional PMS for hotels offered as cloud-based, on-premise server, or hybrid deployment. Includes reservation management, front office operations, billing, reporting, DATEV export, and multi-property capabilities. Designed for mid-market individual hotels and hotel groups, including modules for Channel Manager, Spa Manager, Meeting Manager, ASA Pay, and ASA Marketplace extensions.
• ASA Pay Integrated Payment Solution Deeply integrated payment solution embedded in the ASA HOTEL PMS. Handles payment terminals, Pay-by-Link, automated deposits, pre-authorizations, credit card capture for reservation guarantees, website payment processing, and protection against no-shows and walk-outs. Targets hotels seeking to streamline payment workflows and improve guest experience.
• ASA Meeting Manager Web-based banquet and event management module. Covers detailed room planning, seating arrangements, scheduling, resource management, and digital contract signing via customer-facing landing pages. Designed for hotels operating MICE and event venues.
• ASA Spa Manager Fully integrated spa and wellness management solution with real-time graphical scheduling, intelligent booking assistant, provisional reservations, integrated billing to room accounts, and separate day-guest account management. Connects spa team with reception and back office.
• ASA Housekeeping Manager Mobile housekeeping management app enabling real-time room status updates, guest requests, and issue reporting via tablet. Rooms marked clean instantly update availability at reception.
• ASA Check-in Manager Digital check-in tablet application that lets guests sign digitally on screen and view and confirm invoices before departure, eliminating illegible signatures and bulky filing cabinets.
• ASA Gutschein Manager (Voucher Manager) Gift voucher management and sales module. Hotels can sell and redeem vouchers digitally, with optional integration to external voucher systems.
• ASA Multi Property Manager Multi-property management module for hotel groups and chains. Enables central management of multiple hotels with unified or separated booking and billing, and integrates with cloud, Channel Manager, Voucher Manager, Housekeeping Manager, and digital check-in.
• straiv Digital Guest Companion Web-based digital guest companion app by CODE2ORDER. Provides digital registration forms (Meldeschein), contactless self check-in/check-out via guest smartphone, digital compendium, guest messaging, room booking integration, and upsell features.
• Hotel Spider Channel Manager Channel manager with certified 2-way interfaces that syncs rates, availability, and restrictions across multiple booking portals and OTAs in real time, importing reservations automatically into ASA HOTEL.
• Matrix POS Gastronomy Cash Register Systems Professional point-of-sale cash register systems for gastronomy, hotel restaurants, bars, and beer gardens. Includes Matrix POS software, mobile ordering terminals, kitchen bon printing, TSE/GoBD compliance, and certified 2-way interface to ASA HOTEL for posting restaurant charges to guest folios.
• Matrix NEO! Mobile POS Mobile cash register system for Android and iOS devices. Positioned as one of the fastest, most flexible, and modern mobile POS solutions for gastronomy and hotels, part of the Matrix POS ecosystem.
• MYSPA Wellnessplaner Wellness and spa scheduling software that manages appointments, treatment rooms, staff, treatments, and resources. Includes course management and online booking mask, with interface to ASA HOTEL for guest data sync and billing via room invoice.
• RESERViSiON Table Reservation System Table reservation system for restaurants that optimizes capacity utilization and revenue, synced with Matrix POS for seamless restaurant operations.
• ASA Webinare (Online Training) Live online training sessions for ASA HOTEL software. Topics organized for beginners, advanced users, and experts with real-time Q&A.
• ASA On-Site Training (Schulungen) On-site software training for ASA HOTEL priced at 340 EUR per person per session. Covers beginner, advanced, and expert-level topics including reservation management, check-in/out, invoicing, and pricing strategies.
• Technical Support and Implementation Services Recurring technical support (Monday-Friday 08:00-17:00) plus emergency support (daily 07:00-22:00), remote access support, and paid services including customizations, data extensions, server migrations, and interface expansions. Includes on-site implementation, project management, installation, and configuration.

Quantifiable outcome

• Migration from protel, Fidelio, or SIHOT typically takes 4-12 weeks depending on hotel size and complexity
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ASA HotelsoftwarecoreTechnology or Integration · 1 January 1990Official partner (offizieller Partner) of ASA Hotelsoftware since 1990. ASA offers professional hotel software solutions with modules for reservation, room management, check-in/out, invoicing, reporting, and DATEV export. Available as cloud or on-premise deployment. Includes extensions: Channel Manager, Spa Manager, Meeting Manager, ASA Pay, and more.
• Matrix POScoreTechnology or IntegrationProvider of professional point-of-sale systems for gastronomy, hotel restaurants, and bars. GOBD compliant with TSE (Technical Security Equipment). Matrix NEO! is described as one of the fastest, most flexible, and modern mobile POS systems for Android and iOS devices.
• straiv (by CODE2ORDER)coreTechnology or IntegrationDigital guest companion solution offering digital registration forms (Meldeschein), contactless self check-in/out via smartphone, digital guest folder, guest messaging, and room booking integration. Web-based app accessible via guest's own smartphone.
• Hotel SpidercoreTechnology or IntegrationChannel Manager provider offering reliable 2-way interfaces connecting sales channels with ASA HOTEL. Automatically transmits prices, availabilities, and restrictions to all connected booking portals. Reservations are received and synchronized with ASA Hotelsoftware.
• ditpro GmbHminorImplementation/ SI/ Consulting PartnerIT system house (IT-Systemhaus) that installed simple and lean PC infrastructure at customer sites with powerful terminal servers in external data centers. Partnership for hardware infrastructure implementation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cloudbeds: Global cloud PMS targeting independent hotels and small chains. Competes indirectly with prohotel's offerings as German independent hotels increasingly adopt self-serve, cloud-first PMS platforms.
• HotelKit: Cloud-based hotel operations and task management platform competing in the broader hotel software stack. Targets the same German and European hotel mid-market with a modern SaaS approach.
• Mews Systems: Cloud-native PMS challenger rapidly winning independent and boutique hotels in Europe. Competes with prohotel's ASA HOTEL for the same mid-market German hotel segment but with a SaaS-first, mobile-first delivery model.

Broad incumbents

• ASA Hotelsoftware: Pro Hotel EDV Systeme's core technology partner and underlying PMS vendor. ASA Hotelsoftware is the source product; prohotel is a regional reseller/integrator of the same platform, so they are tightly coupled economically and comparable in target market.
• Oracle Hospitality (Fidelio): Global incumbent PMS suite serving large hotels and chains. Pro Hotel EDV Systeme lists Fidelio as a documented migration source, competing for enterprise hotel accounts with a heavier but less flexible offering.

Others

• HotelSpider: Channel manager partner integrated with ASA HOTEL. Comparable as part of the hotel distribution technology stack, though functionally a channel manager rather than a full PMS.

Direct peers

• SIHOT Group: German PMS provider specializing in hotel chains and group operators. Also a documented migration source for prohotel's customers, making it a direct competitor in the hotel chain and multi-property segment.
• protel Hotelsoftware GmbH: German-based PMS vendor serving hotels and chains. Pro Hotel EDV Systeme explicitly migrates customers away from protel, competing head-to-head for the same German Mittelstand and chain hotel accounts.

Regional players

• hs-Consulting GmbH: German hotel IT consulting and software implementation firm. Similar regional VAR/integration model targeting German hotels, directly comparable as a peer hospitality IT services provider.
• HSG Hotel Software Group: Another German regional hotel software VAR/implementer. Direct comparable in business model, customer profile, and geographic focus to pro Hotel EDV Systeme as a regional hospitality IT partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-hotel-edv-systeme-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pro Hotel EDV Systeme GmbH