What asanservice_co does

Asan Service (آسان سرویس) is an Iran-based after-sales warranty service provider for electronic products, operating as the dedicated execution arm of Pakh Saba Industrial Company (شرکت تولیدی صنعتی پخش صبا). The company manages the full warranty lifecycle — registration, verification, authenticity checking, repair, replacement, and tracking — for product categories including computer and mobile accessories, memory products, gaming consoles, and car audio/video equipment. Its authorized service network comprises 95 after-sales service centers spanning all Iranian provinces and over 300 sales representatives, supported by a spare parts inventory of 22,000 titles and more than 100,000 units that enables long-term parts availability even after manufacturer support windows close.

The technology stack is built around a web-based warranty management portal with serial-number-based verification and authenticity lookup, supplemented by a Verity-branded GPS vehicle tracker application (web and Android via CafeBazaar) and the Car Player/ZLink5 Android app for mobile-to-car display mirroring. Supporting modules include a software download center, an education/learning portal, a complaint registration system, and a customer satisfaction survey system. The website platform itself was designed and developed by Danak Corporation.

Revenue is generated primarily through professional service fees for warranty execution on behalf of OEM/brand owners (with Pakh Saba as the anchor client, supplemented by Verity and Panatech as core partners and minor brand associations with Sony, Apple, and Nintendo) and through spare parts sales to the authorized agent network, with credit terms offered to agents based on ranking tier. End customers access services through the online self-service portal for warranty tracking and in person at certified service centers across Iran. Pricing is not publicly disclosed; out-of-warranty repairs are charged separately to consumers.

Name

asanservice_co

Legal name

Asan Service (آسان سرویس)

Website

https://asan-service.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Asan Service is an Iran-based after-sales warranty service provider for electronic products, operating as the dedicated execution arm of Pakh Saba Industrial Company. It serves end consumers and OEM/brand owners through a nationwide network of 95 service centers, 300+ agents, and a web-based warranty management portal.

Ownership category

akta.pro rank

Product category

After-Sales Warranty Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

akta.pro secondary industry

Provider Network, Credentialing & Contracting Support (BPAAAFAI)

Keywords

• After-sales warranty services
• Electronics repair services
• Warranty management platform
• GPS vehicle tracking
• Authorized service network

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. After-Sales Warranty Services: Asan Service acts as the execution arm for after-sales service on behalf of Pakh Saba industrial manufacturing company. Revenue is generated through warranty service provision on electronic products including mobile accessories, computer accessories, memory products, gaming consoles, and car audio/video equipment. Services include repair and replacement of defective products during warranty period.
2. Parts Sales to Agents: The company provides credit terms for agents to procure spare parts needed for repairs, based on agent ranking tier. Revenue flows from supplying replacement parts to the agent network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Asan Service is one of Iran's largest after-sales warranty service providers for electronic products, functioning as the execution arm for Pakh Saba Industrial Company. The company operates a nationwide network of over 300 authorized sales representatives and 95 service centers across all provinces of Iran, providing warranty registration, verification, repair, and replacement services for mobile accessories, computer accessories, memory products, gaming consoles, car audio/video equipment, and GPS trackers under brands such as Verity and Panatech. Supporting the service network is a digital platform with warranty inquiry/registration portals, a Verity GPS tracking application, a Car Player screen mirroring app, and a spare parts inventory of 22,000 titles and 100,000+ units.

Product overview

Asan Service operates as an after-sales service (warranty) management platform for electronic products, functioning as the authorized service execution arm for Pash Sabz Distribution Company. The core offering consists of a warranty inquiry and registration portal (استعلام گارانتی) where customers can verify warranty status and authenticity of products. This is complemented by a GPS tracking software (نرم افزار ردیاب Verity) for vehicle trackers, and a Car Player (car player) image mirroring application for Android car displays. The platform also maintains a nationwide network of over 300 sales agents and 95 after-sales service centers across Iran, handling warranty claims, repairs, and replacements. Additional modules include a download center offering utility software, complaint registration, customer satisfaction surveys, and an education center with product tutorials. The service covers product categories including computer/mobile accessories, memory products, game consoles, car audio/video, GPS/trackers, speakers, and monitors.

Differentiator

Problem solved

Functional benefit

Products and services

• After-Sales Warranty Service (خدمات گارانتی) Comprehensive warranty registration, verification, repair, and replacement service for consumer electronics across Iran. Customers can verify warranty status by serial number, confirm product authenticity, submit products for service, and track repair progress. The service is delivered through 95 certified service centers in all provinces and 300+ authorized sales agents.
• Warranty Inquiry and Registration Portal (استعلام گارانتی / ثبت گارانتی) Online portal where consumers enter a warranty serial number to check warranty status and confirm product authenticity for electronic products covered by Asan Service. Includes user account registration and warranty submission tracking.
• Verity GPS Tracking Software (نرم افزار ردیاب Verity) Real-time vehicle location monitoring software for users of Verity GPS trackers. Available as a web application and Android mobile app distributed through Iran's CafeBazaar app store, allowing vehicle owners to view live location data for their tracked vehicles.
• Car Player Screen Mirroring Application (نرم افزار car player) Android APK application that mirrors a smartphone screen onto Android-based car infotainment displays (Android car pads), enabling image transfer and screen projection for in-vehicle use.

Quantifiable outcome

• 95 service centers providing coverage across all provinces of Iran
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Pakh Saba (پخش صبا)coreStrategic or Co-development PartnerAsan Service serves as the execution arm for after-sales service of Pakh Saba, a major Iranian industrial manufacturing and trading company. Asan Service manages all post-sales warranty operations for Pakh Saba's products using its nationwide service network.
• VeritycoreStrategic or Co-development PartnerVerity is a Taiwanese/European brand with a strong commercial relationship with Asan Service. Asan Service provides after-sales service for Verity products including GPS trackers, Android car pads, and related electronic devices throughout Iran.
• PanatechcoreStrategic or Co-development PartnerPanatech is a brand partner for whom Asan Service provides after-sales warranty services. Panatech products covered by Asan Service include digital receivers and related electronic devices.
• SonyminorStrategic or Co-development PartnerSony logo appears on the Asan Service website footer alongside other brand logos, indicating a brand relationship for after-sales service provision.
• AppleminorStrategic or Co-development PartnerApple logo appears on the Asan Service website footer alongside other brand logos, indicating a brand relationship for after-sales service provision.
• NintendominorStrategic or Co-development PartnerNintendo logo appears on the Asan Service website footer alongside other brand logos, indicating a brand relationship for after-sales service provision for gaming consoles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teleperformance: Teleperformance runs outsourced customer experience, technical support, and after-sales service centers globally. Comparable to Asan Service in providing multi-channel warranty support and service execution, though Teleperformance operates at much larger global scale.
• Best Buy Geek Squad: Geek Squad is Best Buy's nationwide electronics repair and support service operation. Comparable to Asan Service as a broad consumer electronics warranty and repair service, though operating within a much larger retail ecosystem rather than as a standalone authorized service provider.
• Concentrix: Concentrix is a large global BPO that runs customer support, technical helpdesk, and after-sales service operations for multiple brands. Comparable to Asan Service in providing tech-support-style warranty and after-sales service execution, though at significantly larger scale and broader scope.

Emerging players

• iFixit: iFixit operates a repair knowledge platform and sells parts/tools for consumer electronics repair. Partial overlap with Asan Service's warranty repair execution model, though iFixit focuses on enabling self-repair rather than operating a service-center network.

Direct peers

• Asurion: Asurion is a major device protection, warranty, and repair services provider operating large authorized service networks for consumer electronics brands. Directly comparable to Asan Service's model of executing warranty fulfillment and authorized repair on behalf of multiple brand partners.
• iQor: iQor is a global after-sales support and repair services provider operating multi-country service networks for electronics OEMs. Comparable to Asan Service as both run authorized warranty execution, parts logistics, and repair networks on behalf of brands, though iQor operates at a much larger international scale.
• Geonode: Geonode operates a global after-sales service network for electronics and IT products, managing warranty execution and field service for OEMs. Comparable to Asan Service in operating distributed agent/service-center networks that fulfill brand warranty mandates across geographies.
• uBreakiFix (now part of Asurion): uBreakiFix operates a franchise-style authorized electronics repair network. Comparable to Asan Service's franchise-like agent and service-center model for consumer electronics repair and warranty fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asanservice-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asanservice_co