What Asaxiy LLC does

Asaxiy LLC is a privately held, Uzbekistan-focused multi-category online retailer operating the asaxiy.uz marketplace from Tashkent. The company sells a broad assortment spanning consumer electronics (smartphones, laptops, smartwatches), home appliances (air conditioners, refrigerators, washing machines), books, automotive products, sports equipment, fashion, furniture, and household goods, serving general consumers across the country via its e-commerce platform. Underlying technology is a standard e-commerce storefront with web and mobile interfaces supporting product catalog browsing, search, comparison, wishlist, customer reviews, and order tracking, complemented by physical store pickup points, designated delivery points, home delivery, and an express shipping service across Uzbekistan.

The business model is transaction-based: revenue is generated through direct one-time product sales priced in Uzbek som (so'm), with prices publicly displayed ranging from roughly 22,000 so'm accessories up to ~24 million so'm for premium electronics. Go-to-market is self-serve / product-led — customers browse, add to cart, and check out online without a sales motion. Differentiators include the breadth of assortment, nationwide delivery coverage, in-house installment financing via Xazna Nasiya (3–12 month plans, with 0% interest options), and vertical extensions such as the Asaxiy Books private-label publishing imprint, the Asaxiy Pro premium membership for book buyers, and installation services for large appliances. Pricing models are pay-as-you-go with no disclosed subscription tiers beyond Asaxiy Pro, and the company holds no publicly disclosed funding, parent entity, or investor information.

Name

Asaxiy LLC

Legal name

Asaxiy LLC

Website

https://asaxiy.uz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Asaxiy LLC is a Tashkent-based multi-category e-commerce marketplace serving consumers across Uzbekistan with electronics, appliances, books, and household goods, supported by nationwide delivery, in-house installment financing, and private-label publishing.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

Keywords

• Online electronics retail
• Consumer goods marketplace
• Installment payment services
• Book publishing retail
• Home appliance ecommerce

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales across multiple categories including electronics, appliances, books, fashion, and home goods. Revenue is generated through direct online transactions with customers paying upfront or via installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Asaxiy LLC operates a multi-category online retail platform serving consumers across Uzbekistan, offering consumer electronics, home appliances, books, fashion, sports equipment, automotive products, and household goods. The platform supports installment payments through the Xazna Nasiya service, provides home delivery and in-store pickup options, and includes a proprietary publishing imprint, Asaxiy Books, that publishes and retails curated book titles.

Product overview

Asaxiy LLC operates a comprehensive multi-category e-commerce marketplace platform that serves as the primary online retail channel. The platform encompasses a diverse product portfolio spanning consumer electronics (smartphones, laptops, smartwatches, headphones), home appliances (air conditioners, refrigerators, washing machines, kitchen appliances), books (fiction, non-fiction, business, academic titles through Asaxiy Books imprint), automotive products, sports equipment, and lifestyle goods. The platform integrates core shopping features including product comparison, wishlist/favorites, installment payment options (Xazna Nasiya), order tracking (Trek), and delivery services across Uzbekistan. The Asaxiy Books sub-brand publishes and retails curated book collections, while Asaxiy Pro offers premium membership benefits. The ecosystem also includes physical store pickup points and installation services for large appliances.

Differentiator

Problem solved

Functional benefit

Products and services

• Asaxiy Books

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wildberries: Wildberries is a major multi-category marketplace with a dedicated Uzbekistan storefront (wildberries.uz). It directly competes with Asaxiy on assortment breadth and pricing in the Uzbek consumer market.
• Ozon: Ozon operates a multi-category marketplace with deep assortment across electronics, home goods, and lifestyle, and has an Uzbekistan presence. It competes directly with Asaxiy on category breadth and cross-border supply.
• TexnoMart: TexnoMart is an Uzbekistan-based electronics and home appliances retailer with both online and offline presence. It directly competes with Asaxiy in the consumer electronics and appliance categories.
• Compumart: Compumart is an Uzbekistan-based retailer specializing in computers, electronics, and home appliances. It overlaps with Asaxiy's core electronics and appliances categories and competes for the same Uzbek consumer.
• Uzum Market: Uzum is an Uzbekistan-headquartered multi-category e-commerce marketplace also offering embedded installments and logistics. It is the most direct domestic competitor to Asaxiy, operating the same horizontal marketplace plus fintech model in the same geography.

Regional players

• Korzinka: Korzinka is a leading Uzbekistan supermarket chain. While primarily offline grocery, it represents a comparable Uzbek consumer-retail brand competing for household wallet share across daily and durable goods.
• Kaspi.kz: Kaspi is a Kazakhstan-based super-app combining marketplace, payments, and embedded installments. It is a regional comparable demonstrating the embedded-finance plus marketplace model that Asaxiy is pursuing in a neighbouring market.
• Paymart: Paymart is an Uzbekistan-based consumer electronics retailer with installment financing. It is comparable to Asaxiy in combining electronics retail with embedded nasiya-style installment payments in the Uzbek market.

Broad incumbents

• AliExpress: AliExpress is a global cross-border marketplace with strong penetration in Uzbekistan for low-cost electronics and gadgets. It competes with Asaxiy on price and assortment depth in the consumer electronics category.

Emerging players

• Zoodmall: Zoodmall is a cross-border e-commerce marketplace focused on Central Asia and the Middle East with installment payment options. It is comparable to Asaxiy in combining marketplace access with embedded consumer credit in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asaxiy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asaxiy LLC