IMS

What IMS does

IMS is a privately held telematics and connected insurance platform vendor headquartered in Vancouver, Canada (registered) and Crewe, United Kingdom (EMEA operational HQ), with a regional Americas HQ in Waterloo, Ontario. Founded in 1999, the company delivers sensor-agnostic technology to insurance carriers, mobility operators, and governments under its parent entity Trak Global Solutions Holdings (Canada) Inc. Its core product, the DriveSync platform, ingests driving data from smartphones, aftermarket hardware (OBD-II, the patented IMS Wedge Bluetooth beacon), tag-based devices, and OEM-embedded vehicle units (including Volkswagen via a High Mobility partnership), processing trillions of data points daily against a corpus of over 40 billion analyzed driving miles. Built on this data layer are white-label smartphone applications (IMS OneApp and OneApp SDK), a proprietary risk-scoring model (Flexi Score), an engagement toolset for behavior modification, and IMS Connected Claims for FNOL, crash detection, fraud detection, and liability prediction.

The company serves more than 350 enterprise customers globally, including major insurers such as Nationwide, Aviva, TD Insurance, and Amerisure, alongside MGAs (kinetiQ, Somerset Bridge Group), a digital insurer (Onlia), and the Motability Operations charity scheme. Revenue derives from three streams: recurring platform licensing and per-policy technology fees (primary), hardware sales (notably the IMS Wedge), and professional services including implementation, custom scoring models, and the IMS Labs program optimization offering. GTM combines direct enterprise field sales led by an SVP North America and a US-based VP Sales, broker and MGA channel partnerships for commercial motor (kinetiQ.Drive), price comparison website distribution for personal lines (GoSkippy Connect), and OEM data integration partnerships.

Recent strategic activity (September 2025 through March 2026) includes commercial UBI and consumer telematics product launches, Canadian and US enterprise expansions, OEM-embedded data integration with Volkswagen, entry into the government mobility segment via Motability, and consecutive Frost & Sullivan North America Technology Innovation Leadership awards. The company employs 101-250 staff and is independently owned, emphasizing alignment with insurer commercial imperatives in a market where several competitors are owned by insurance carriers or data aggregators.

Name

IMS

Legal name

Trak Global Solutions Holdings (Canada) Inc.

Website

https://ims.tech

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

IMS is a privately held telematics and connected insurance platform vendor serving 350+ insurers, MGAs, and mobility operators globally with its sensor-agnostic DriveSync platform, white-label smartphone apps (OneApp), proprietary risk scoring (Flexi Score), connected claims automation, and the patented IMS Wedge hardware sensor.

Ownership category

akta.pro rank

Product category

Telematics and Connected Insurance Software

NAICS

Other Insurance Related Activities (52429)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)

akta.pro secondary industries

Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Pay-Per-Mile Personal Auto Insurance (FSAJAAAC), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)

Keywords

• Telematics platform
• Usage-based insurance
• Connected insurance solutions
• Driver behavior analytics
• Claims telematics

Headquarters

HQ city

Crewe

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing & Technology Fees: IMS licenses its DriveSync platform, OneApp framework, OneApp SDK, and related telematics technology to insurance carriers globally. Revenue is derived from per-policy fees, platform access fees, or annual licensing arrangements. This is the primary revenue stream, with insurers paying for the technology infrastructure to power their UBI and connected insurance programs.
2. Hardware Sales: Sale of IMS Wedge hardware sensors (Bluetooth beacon devices) and related telematics hardware (OBD-II devices, black boxes) to insurance carriers and fleet operators. Hardware is deployed as part of UBI programs or IMS Connected Claims solutions.
3. Professional Services: Implementation consulting, training, program optimization (IMS Labs), and ongoing support services for insurers deploying telematics programs. Includes white-label app development, scoring model customization (e.g., Flexi Score for GoSkippy Connect), and integration with insurer workflows.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

IMS delivers connected insurance solutions powered by telematics data, providing a sensor-agnostic platform (IMS DriveSync) that ingests driving behavior data from smartphones, aftermarket OBD-II devices, Bluetooth beacons, and OEM-embedded vehicle units. Its core products — IMS OneApp, OneApp SDK, Engagement Toolset, and Connected Claims — enable insurers to launch usage-based insurance programs, coach policyholder behavior, and automate claims handling through First Notice of Loss, crash detection, liability prediction, and fraud detection.

Product overview

IMS offers a modular platform architecture centered on the IMS DriveSync® platform, which serves as the sensor-agnostic core that processes data from multiple sources. The product portfolio includes IMS OneApp™ as the primary mobile telematics application, IMS OneApp SDK™ for embedding telematics into existing apps, IMS Engagement Toolset™ for behavior modification through coaching and rewards, and IMS Connected Claims™ for claims automation. Hardware offerings include the IMS Wedge™ sensor device. These products support solutions across Personal Usage-Based Insurance, Commercial Usage-Based Insurance, Pay-As-You-Drive Insurance, and Road Usage Charging segments.

Differentiator

Problem solved

Functional benefit

Products and services

• IMS DriveSync Platform Sensor-agnostic telematics and connected car data platform that ingests driving behavior data from smartphones, aftermarket hardware (OBD-II, IMS Wedge, Bluetooth beacon), and OEM embedded vehicle units. Supports pricing, customer engagement, risk management and claims handling for insurers, powered by trillions of data points analyzed daily.
• IMS OneApp White-label smartphone telematics app framework that enables insurers to deploy custom branded usage-based insurance apps. Captures driving behavior, delivers personalized coaching, real-time feedback, rewards and engagement to policyholders.
• IMS OneApp SDK Software development kit sold to insurers to embed telematics capabilities — including trip detection, driver behavior monitoring, impact detection and claims data recording — into their existing mobile applications without requiring a separate standalone app.
• IMS Engagement Toolset Suite of behavioral engagement tools including right-time coaching, personalized messaging, safe driving rewards, and gamification delivered through smartphone apps, designed to modify driving behavior and lower insurer loss ratios.
• IMS Connected Claims Dedicated claims telematics solution providing First Notice of Loss (FNOL) detection, crash data recording, liability prediction, fraud detection, injury assessment, repair cost control and litigation support using telematics data. Marketed as the industry's first dedicated claims telematics solution.
• IMS Wedge Patented Bluetooth beacon hardware device that pairs with a smartphone app to enhance telematics data precision. Mounted on the windscreen, it improves trip detection, driver behavior monitoring, impact detection and claims data recording for UBI and connected claims programs.
• Personal Usage-Based Insurance Telematics solution for personal auto insurance lines that enables insurers to offer usage-based pricing based on actual driving behavior rather than traditional rating factors, delivered through the IMS DriveSync platform and white-labeled apps.
• Commercial Usage-Based Insurance Telematics solution for commercial motor insurance portfolios (fleets, taxis, couriers, business vehicles), combining the IMS One App with IMS Wedge hardware to enable risk-based pricing and claims validation for commercial lines insurers and MGAs.
• Pay-As-You-Drive Insurance Mileage-based insurance solution that calculates premiums based on actual distance driven, combined with driving behavior assessment for risk-based pricing, delivered through IMS DriveSync and smartphone telematics.
• Road Usage Charging Government-focused telematics solution for road usage charging programs that tracks and charges vehicles based on road type, zones, mileage, peak hours or vehicle type without requiring physical tolling infrastructure.
• IMS Labs Program Optimization Professional services offering including implementation consulting, scoring-model customization (e.g., Flexi Score for GoSkippy Connect), program optimization, training and ongoing support for insurers deploying telematics programs.

Quantifiable outcome

• 37% reduction in KSI (killed or seriously injured) for 17–19-year-old drivers between 2018 and 2021, correlated with UBI take-up
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Somerset Bridge Group (GoSkippy Connect)coreChannel Partner/ Reseller/ Distributor · 9 March 2026IMS partnered with Somerset Bridge Group to launch GoSkippy Connect, an app-based telematics proposition available through price comparison websites in the UK. Using IMS OneApp technologies and the Flexi Score model, the product supports smarter pricing, underwriting, and renewals for a broad personal lines customer base, not just young drivers. Somerset Bridge expects the proposition to scale to tens of thousands of policies.
• High MobilitycoreTechnology or Integration · 1 February 2026IMS partnered with High Mobility, a Germany-based OEM data aggregator, to integrate embedded sensor data from Volkswagen passenger vehicles (including ID battery-electric vehicles, Tiguan, T-Roc, Touran) into IMS One App for Pay How You Drive scoring. This industry-first integration allows OEM data to be converted into underwriting-ready risk-based scoring outputs without requiring changes to insurer workflows.
• Motability OperationscoreStrategic or Co-development Partner · 1 January 2026IMS was selected as the telematics solution partner for Motability Operations' Drive Smart programme — a new initiative targeting Motability Scheme customers who have at least one driver under 30 on their lease. The programme uses IMS One App and a Bluetooth beacon device to monitor driving behavior including speed, braking, cornering, acceleration, and mobile phone distraction, with educational content for lower-scoring drivers. Motability Operations framed the launch as part of its strategy to manage rising insurance and motoring costs.
• TD InsurancecoreChannel Partner/ Reseller/ Distributor · 1 October 2025IMS works with TD Insurance as their new technology vendor for a connected auto insurance program in Canada, powered by smartphone telematics. TD Insurance is one of Canada's largest insurance providers, and this partnership represents IMS's expansion into the Canadian personal lines market.
• kinetiQ UnderwritingcoreStrategic or Co-development Partner · 1 September 2025IMS partnered with specialist commercial MGA kinetiQ Underwriting to launch kinetiQ.Drive — a next-gen commercial motor UBI product combining IMS One App with IMS Wedge hardware and kinetiQ's underwriting expertise. The product is distributed through selected broker partners in the UK commercial motor market and is designed to accelerate growth in kinetiQ's commercial motor portfolio through smarter, fairer insurance.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Verisk: Large data analytics and risk-assessment incumbent serving insurers with analytics, claims, and increasingly telematics/UBI products. Overlaps with IMS at the insurance-carrier buyer level and competes in claims telematics and underwriting analytics.
• LexisNexis Risk Solutions: Major data analytics and risk-services incumbent offering insurance telematics, driving data, and UBI capabilities as part of a much broader portfolio of risk and claims data products. Competes with IMS for insurer telematics budgets while also serving as a potential partner/data source.
• Arity: Allstate-owned telematics and mobility data platform serving insurance carriers and mobility companies with driving behavior data and UBI products. Comparable to IMS as a telematics platform for insurers, though operating from a carrier-owned perspective that contrasts with IMS's independence positioning.
• Vodafone Automotive (Cobra): Telematics and connected-vehicle services provider (formerly Cobra Automotive) offering both consumer and insurance telematics including black-box and connected-car solutions across Europe. Overlaps with IMS in UBI and connected insurance, particularly in the European personal auto market.

Emerging players

• Sentiance: AI-driven behavioral intelligence platform offering driving behavior scoring and crash detection to insurers, mobility operators, and other verticals. Adjacent to IMS in smartphone-based behavior analytics and FNOL, with comparable use cases for insurance risk scoring.
• Tractable: AI computer-vision company for insurance claims automation, particularly auto damage assessment. Adjacent to IMS Connected Claims rather than a direct competitor, but increasingly relevant as both push into AI-driven claims telematics workflows for carriers.
• TrueMotion: US-based mobile telematics company focused on smartphone-based driving scoring for insurers and mobility apps. Comparable to IMS in smartphone-first UBI approach and insurer target market, though with a narrower product footprint.

Direct peers

• Octo Telematics: Italy-based global provider of insurance telematics and UBI solutions for personal and commercial auto insurers. Direct competitor to IMS in the B2B telematics platform market with similar products spanning UBI, claims, and engagement, and overlapping carrier customers across Europe and North America.
• The Floow: UK-based telematics data science company serving global insurers and MGAs with smartphone telematics scoring, UBI programs, and claims telematics. Directly comparable to IMS in target market (insurers, MGAs), product (smartphone-based UBI scoring), and geography (strong UK/European footprint).
• Cambridge Mobile Telematics: US-based market leader in mobile telematics and UBI, offering smartphone-based driving behavior scoring, claims, and engagement tools to global insurers. Closely comparable to IMS in core technology (smartphone telematics) and customer base (insurance carriers), with stronger North American scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imstechhq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMS