Asbury Park Schools

What Asbury Park Schools does

Asbury Park School District is a public K-12 school district and government entity operating under the Asbury Park Board of Education and New Jersey state education law. The district serves the residents of Asbury Park, New Jersey through four schools: Asbury Park High School (grades 9-12), Dr. Martin Luther King Jr. Middle School (grades 6-8), Bradley Elementary School (grades PreK-5), and Thurgood Marshall Elementary School (grades PreK-5). It also operates an Early Childhood Department at 1100 Third Avenue offering preschool programs for 3- and 4-year-olds using Creative Curriculum with play-based, student-led, and nature-infused learning, including DIBELS 8th Edition early literacy screening. Enrollment is open to district residents free of charge via an online registration portal, with students entering through age-based cutoffs (Preschool: 3-4 by October 1; Kindergarten: 5 by October 1).

The district's core technology layer is a conventional multi-vendor EdTech stack: Genesis SIS/SMS for student information and parent/student portals, IncidentIQ for IT and facilities work orders (handling ~2,500 service requests per year), AppliTrack for employment applications, Frontline for absence management, Rubicon Atlas for curriculum management, Nutrislice for food menus, PARCC and Pearson Access Next for assessments, Safe Schools for staff compliance training, and Office 365 for staff communications. It also maintains Genetec Security Desk surveillance, FortiFone VoIP, and Savin multifunction copiers. The district itself provides public education at no tuition; its Information Technology Center (ITC), founded in the early 1970s, sells GAAP-compliant budget and payroll processing to over 45 partner school districts and agencies as a secondary revenue stream.

The district is funded primarily through local property taxes, state aid, and federal grants administered through an annual board-approved budget. It is not a publicly traded company, has no equity financing, and is currently led by Acting Superintendent Edwin J. Ruiz following the departure of former Superintendent Mark Gerbino. The district is publicly noted to be facing significant financial challenges requiring immediate attention. Operational scale includes 505,000 sq. ft. of educational and administrative space, 12 acres of athletic turf and play area, and a Facilities & Grounds team of approximately 38 staff. The district is governed by an elected Board of Education and operates within New Jersey's QSAC accountability framework.

Name

Asbury Park Schools

Legal name

Asbury Park School District

Website

https://asburypark.k12.nj.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Asbury Park School District is a public K-12 school district in Asbury Park, New Jersey, operating four schools from preschool through grade 12 and providing free public education to district residents. Its Information Technology Center additionally delivers GAAP-compliant payroll and budget services to over 45 partner districts.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ), Inclusive / Special-Needs Childcare Centers (EDACAAAH)

Keywords

• Public K-12 education
• Preschool programs
• Special education services
• School athletics programs
• School district administration

Headquarters

HQ city

Asbury Park, New Jersey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Education Funding: As a public school district in New Jersey, funding comes from a combination of local property taxes, state aid, and federal grants. The district operates on an annual budget approved by the Board of Education and published through user-friendly budget documents.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Asbury Park School District is a public school district providing free K-12 education from preschool through grade 12 across four schools (Asbury Park High School, Dr. Martin Luther King Jr. Middle School, Bradley Elementary School, and Thurgood Marshall Elementary School). The district also runs supporting programs including preschool/early childhood education, special services and child study team support, athletics, food services, summer programming, and community resources. Its Information Technology Center (ITC) provides GAAP-compliant budget and payroll processing to over 45 partner school districts and agencies.

Product overview

Asbury Park School District operates as a comprehensive public school district serving approximately 4 schools from preschool through grade 12. The district offers a unified educational platform centered on its public website powered by SchoolMessenger Presence, which integrates student information (Genesis SIS), parent/student portals (Genesis SMS), and district communications. Core educational services include four schools: Asbury Park High School, Dr. Martin Luther King Jr. Middle School, Bradley Elementary School, and Thurgood Marshall Elementary School. Supporting programs include Early Childhood/Preschool education using Creative Curriculum, Special Services with Child Study Team support, Athletics (fall/winter/spring sports), Food Services via Sodexo, and Summer Programming. The district's Information Technology Center (ITC) provides administrative services including GAAP-compliant budget and payroll systems to over 45 partner districts. District operations are supported by integrated systems for HR (AppliTrack, Frontline), facilities management (IncidentIQ), assessments (PARCC, DIBELS), and curriculum (Rubicon Atlas).

Differentiator

Problem solved

Functional benefit

Products and services

• Asbury Park High School Public high school serving grades 9-12, offering college preparatory curriculum, athletics programs, and preparation for graduation and post-secondary education.
• Dr. Martin Luther King Jr. Middle School Public middle school serving grades 6-8, providing transitional education between elementary and high school with age-appropriate academic and social development programs.
• Bradley Elementary School Public elementary school serving grades PreK-5, housing the district's Early Childhood programs including preschool with play-based curriculum and creative teaching methods.
• Thurgood Marshall Elementary School Public elementary school serving grades PreK-5, providing foundational academic instruction and literacy development for young learners.
• Preschool Program Early childhood education program for 3 and 4-year-olds using Creative Curriculum with play-based, student-led, and nature-infused learning approaches, including DIBELS 8th Edition dyslexia screening for 4-year-olds.
• Special Services & Child Study Team (CST) Comprehensive special education services including evaluation, IEP development, speech therapy, occupational therapy, physical therapy, and psychological services for students with disabilities.
• Athletics Program Interscholastic athletics including fall (football, soccer, volleyball, cheerleading), winter (basketball, wrestling, bowling, indoor track), and spring (baseball, volleyball, outdoor track) sports.
• Food Services School meal program operated in partnership with Sodexo, offering daily lunch choices with fresh vegetables, fruits, and locally-grown items when seasonally available.
• Summer Programming Summer educational and enrichment programs for students during summer months, providing continued learning opportunities and academic support.
• Community & Mental Health Resources Social-emotional support services connecting families to food assistance, housing resources, utility assistance, immigration support, and local community services.
• Information Technology Center (ITC) Administrative Services Internet-based GAAP-compliant budget and payroll processing system with secure web browser access, serving over 45 school districts and agencies throughout New Jersey.
• Online Student Registration Online registration portal via Genesis platform allowing new students to enroll with document upload and verification, with age requirements for Preschool (3-4 years by October 1) and Kindergarten (5 years by October 1).

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• SodexocoreOthersSodexo provides food services for the district, offering daily lunch choices including fresh garden salad greens, fruits, vegetables, and low-fat or fat-free milk. Locally-grown items are offered when seasonally available.
• EduStaffcoreOthersEduStaff contracts with the district to provide substitute teachers when regular teachers and aides are absent. The service requires substitutes to have NJDOE certification with at least 30+ credits from a nationally accredited college or university.
• AppliTrackcoreTechnology or IntegrationOnline employment application system used by the district for hiring staff. Prospective employees can view open positions, start applications, and submit required documentation including cover letters, resumes, certifications, and professional references.
• IncidentIQcoreTechnology or IntegrationWork order management system used by the district for IT and Facilities requests. The system handles approximately 2,500 service requests annually from administration and staff.
• BGCM (Boys & Girls Club of Monmouth)coreStrategic or Co-development PartnerBGCM provides afterschool programs for district students, offering enrichment activities outside of regular school hours.
• Genesis EducationcoreTechnology or IntegrationGenesis provides the district's Student Information System (SIS) and School Management System (SMS), enabling grade management, attendance tracking, and parent/student portals.
• 45+ Partner School Districts and AgenciescoreStrategic or Co-development PartnerThe district's ITC (Information Technology Center) provides administrative services including GAAP-compliant budget and payroll processing to over 45 school districts and agencies throughout New Jersey.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tinton Falls School District: Adjacent Monmouth County public school district serving K-8 with similar state-aid funding dynamics. Operates under the same NJ administrative and reporting framework as Asbury Park.
• Neptune Township School District: Adjacent NJ Shore public school district in Monmouth County with a similar PreK-12 footprint and comparable demographic profile. Operates under the same state aid and QSAC regulatory framework as Asbury Park, making it a tight operational peer.
• West Long Branch School District: Small neighboring Monmouth County public school district (PreK-8) governed under the same NJ education regulations. Compares closely to Asbury Park's elementary/middle school scale and per-pupil economics.
• Red Bank Borough Public Schools: Small NJ Shore public school district nearby in Monmouth County, serving a diverse urban population with substantial multilingual learner needs. Comparable in size, demographics, and community-school model to Asbury Park.
• Long Branch Public Schools: A similarly-sized NJ Shore public school district serving a comparable urban-suburban community in Monmouth County. Operates multiple schools PreK-12 with similar state-funding dynamics, making it a natural regional peer for benchmarking operations and ITC collaboration potential.
• Eatontown Public Schools: Small Monmouth County public school district operating PreK-12 with similar state funding and demographic profile. Comparable in scale and operational structure to Asbury Park's four-school footprint.
• Ocean Township School District (Monmouth County): Nearby NJ public school district serving K-12 students in a similar Monmouth County suburban community. Comparable governance structure under NJDOE and overlaps with Asbury Park's feeder geography.
• Deal School District: Small NJ Shore public school district in Monmouth County with a similar compact K-8 footprint. Comparable scale and operating profile, useful for benchmarking small-district unit economics.

Direct peers

• Bergen County Educational Services Commission: NJ educational services commission providing shared administrative, payroll, and IT services to member districts. Directly comparable to Asbury Park's ITC — both act as back-office shared-service providers for multiple school districts, differing mainly in geographic coverage.
• Monmouth-Ocean Educational Services Commission: A regional educational services agency providing shared services — including payroll, IT, and administrative support — to school districts across Monmouth and Ocean counties. Directly comparable to Asbury Park's ITC division, which also serves 45+ districts; represents a scaled-up version of the same shared-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_jptGHv3CUtxlK3U9QOQBQ
• Facebookfacebook.com/asburyparkschools
• Instagraminstagram.com/asburyparkschools
• LinkedInlinkedin.com/company/asbury-park-schools

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Park Schools