Le Soleil dans la Main asbl

What Le Soleil dans la Main asbl does

Le Soleil dans la Main a.s.b.l. (ASDM) is a Luxembourg-registered non-profit development NGO (ONG-D) founded in 2002 that operates programs in Burkina Faso focused on education access, child protection, and sustainable community development. Its core offerings are the Centre Noomdo in Koudougou, a shelter and care facility for approximately 200 children in social distress, and a portfolio of bioclimatic schools constructed to withstand Sahelian climate conditions; reported cumulative outcomes include 5,200 children enrolled annually, 10,000+ youth professionally trained over 20 years (67% female), and 250 families supported in professional installation. The organization runs a national representation office in Ouagadougou (opened 2010) and a headquarters in Winseler, Luxembourg, with roughly 50 total staff and volunteers split across the two countries.

The business model is a hybrid of institutional co-financing and grassroots fundraising. The single largest funding stream is a five-year framework agreement (2022-2026) with Luxembourg's Ministry of Foreign Affairs (MAEE), which co-finances 80% of a total budget exceeding EUR 4 million for the period. This is supplemented by recurring child sponsorship (monthly), one-time donations via the website (PayPal, Payconiq, bank transfer), event-driven fundraising (charity dinners, bicycle tours, craft fairs), and a solidarity product line comprising catalog gifts (EUR 10-120), branded Soleil wines produced in partnership with Domaine Schram (EUR 72-84 per case), and an annual calendar. Programs are also supported by SPONG in Burkina Faso, the Cercle de Coop\u00e9ration, and Luxembourg's Service National de la Jeunesse.

ASDM is governed by an 8-member Board of Directors chaired by Filipe Lima, with operational leadership distributed across approximately 2 headquarters staff in Luxembourg, ~20 staff in Ouagadougou, and 30+ staff at Centre Noomdo. The technology footprint is limited to standard web, email, and social channels (YouTube, Facebook, Instagram); the organization is not a technology company and does not disclose AI/ML capabilities. Recognitions include the 2015 ING Solidarity Award and the 2024 La Nuit award.

Name

Le Soleil dans la Main asbl

Legal name

Le Soleil dans la Main a.s.b.l.

Website

https://asdm.lu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Soleil dans la Main asbl is a Luxembourg-registered development NGO that funds and operates education, child protection, and community development programs in Burkina Faso, anchored by the Centre Noomdo shelter and a network of bioclimatic schools serving thousands of children annually.

Ownership category

akta.pro rank

Product category

International Development NGO Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Education Access & Quality (International Development) (BPAGABAE), Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

• Development NGO services
• Child protection programs
• Education access initiatives
• Humanitarian fundraising
• Community development aid

Headquarters

HQ city

Winseler

HQ country

Luxembourg

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Government Funding (MAEE): 80% of total budget co-financed by the Luxembourg Ministry of Foreign Affairs (MAEE) through a 5-year framework agreement (2022-2026) totaling over 4 million euros
2. Child Sponsorship: Monthly donations from sponsors supporting children at the Noomdo Centre, providing shelter, food, medical care, and education
3. One-time Donations: Individual donations through website, PayPal, Payconiq, and bank transfer
4. Solidarity Products: Sale of solidarity gifts (health examinations, chickens, school materials, meals, bicycles, fruit trees), Soleil wines (Crémant, Pinot Gris, Rosé), and calendars

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Le Soleil dans la Main asbl is a Luxembourg-registered development NGO (ONG-D) operating since 2002 that delivers child protection, education, and sustainable community development programs in Burkina Faso. Its core services include operating the Centre Noomdo shelter and reintegration center for vulnerable children in Koudougou and constructing bioclimatic schools adapted to the Sahelian climate. The organization funds these activities through government co-financing (Luxembourg MAEE framework agreement 2022-2026), individual donations, child sponsorships, and solidarity product sales.

Product overview

Le Soleil dans la Main asbl is a development NGO offering a portfolio of programs centered on child protection and education in Burkina Faso. The core offerings include the Centre Noomdo (a child protection and shelter facility), bioclimatic schools, and various donation/sponsorship programs. Supporting these programs are publications including the Um Terrain annual reports, Centre Noomdo bulletins, Luxembourg newsletters, and annual reports. The organization operates primarily from Luxembourg with projects implemented in Burkina Faso, and does not operate as a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Centre Noomdo A child protection and shelter center in Koudougou, Burkina Faso, providing residential care, schooling, medical attention, vocational training, and family reintegration support for over 200 children in social distress.
• Bioclimatic Schools (Écoles Bioclimatiques) Construction and equipping of climate-adapted school buildings designed for Sahelian conditions, providing durable and quality learning environments that serve approximately 5,200 children per year.
• Child Sponsorship Program (Parrainage) A monthly subscription donation program where individual sponsors provide recurring financial support for a specific child at Centre Noomdo, covering protection, care, nutrition, medical coverage, and schooling.
• Solidarity Gifts (Cadeaux Solidaires) A catalog of unit-priced symbolic donations including health examinations (€25), chickens (€10), school supplies (€35), school canteen meals (€15), desk-bench sets (€65), fruit trees (€20), and bicycles (€120) directed to specific ASDM programs.
• Soleil Wines (Crémant Brut, Pinot Gris, Pinot Noir Rosé) Solidarity-branded wines sold by the case (12 bottles) as fundraising products to support NGO programs.
• Soleil Calendar 2026 An annual family-format calendar featuring photos from ASDM's Burkina Faso projects, sold as a solidarity product for €20 per copy.

Quantifiable outcome

• 5,200 children schooled each year
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Gouvernement du Burkina FasocoreStrategic or Co-development PartnerPartnership with Burkinabè government for development projects including education, child protection, and sustainable development in operational regions
• Cercle de CoopérationminorOthersLuxembourg development cooperation network partner
• SPONG Burkina FasominorStrategic or Co-development PartnerBurkinabè NGO platform for coordination and collaboration on development initiatives
• Service National de la Jeunesse (SNJ) LuxembourgminorStrategic or Co-development PartnerNational youth service partnership for youth engagement and volunteer coordination
• Domaine SchramminorOthersPartnership for producing and delivering Soleil-branded wines (Crémant Brut, Pinot Gris, Pinot Noir Rosé) for sale as solidarity products

Scale indicators7 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Kindernothilfe (ChildAid Network): A German-based child welfare and child rights organization supporting partner NGOs in West Africa through sponsorship and institutional co-funding. Comparable on child rights focus, sponsorship model, and education/program funding for vulnerable children.
• Plan International Luxembourg: A Luxembourg-registered child-rights NGO operating child sponsorship and education programs in developing countries, including West Africa. Closely comparable to ASDM in mission (child rights and education), geography (West Africa), and Luxembourg-based fundraising model (sponsorship, donations, events).
• Welthungerhilfe (German Agro Action): A German development NGO with a long-standing presence in Burkina Faso focused on food security, rural development, and education. Comparable to ASDM on rural Sahel operations, school construction, and food security work in the same Burkinabè regions.
• SOS Villages d'Enfants Luxembourg: A Luxembourg-based child protection organization running residential care and family-strengthening programs in West Africa, including Burkina Faso. Most directly comparable peer given shared model of residential child care (villages / Centre Noomdo), child sponsorship revenue, and Luxembourg donor base.
• Action Education (formerly Aide et Action): An international education-focused development NGO with a long-standing presence in West Africa, including Burkina Faso, supporting access to quality education. Comparable to ASDM on education access for marginalized children, school infrastructure, and professional training for youth.
• Terre des Hommes Luxembourg: Luxembourg child-rights NGO focused on protecting vulnerable children in developing countries through education, health, and anti-trafficking programs. Comparable to ASDM on mission (child protection), Luxembourg sponsorship/donation model, and on-the-ground delivery in West African countries.

Regional players

• Caritas Luxembourg: A Luxembourg confederation of Catholic social welfare and humanitarian organizations that fundraise locally and support development projects abroad. Comparable as a Luxembourg-headquartered NGO drawing on the same donor base, though broader in mission than ASDM's child protection / education focus.
• Croix-Rouge Luxembourgeoise: The Luxembourg Red Cross society, which runs humanitarian and development programs nationally and through international cooperation, including West Africa. Comparable as a Luxembourg-based NGO with development programs and a similar donor market, though broader in scope than ASDM.

Emerging players

• Right To Play: An international NGO that uses sport and play to protect and educate children in vulnerable settings, with active programs in Burkina Faso. Comparable in child protection and education-through-engagement model, particularly the Centre Noomdo reintegration and youth development work.

Broad incumbents

• UNICEF Luxembourg: The Luxembourg national committee for a UN agency that operates child protection and education programs globally, including in Burkina Faso. Overlaps with ASDM on child welfare and education access but at much larger scale and with a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@soleildanslamain
• Facebookfacebook.com/lesoleildanslamain
• Instagraminstagram.com/lesoleildanslamain
• LinkedInlinkedin.com/company/le-soleil-dans-la-main-asbl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Soleil dans la Main asbl