Aurora Parts & Accessories

What Aurora Parts & Accessories does

Aurora Parts & Accessories, LLC is a Lebanon, Indiana-based national distributor of aftermarket and replacement parts for semi-trailers, truck bodies, containers, and chassis, founded in 2003 and operating with 251–500 employees across five regional distribution centers (Lebanon, Dallas, Atlanta, Reno, York). The company serves two primary customer segments — commercial fleet operators and independent trailer dealers — and a secondary segment of individual trailer owners, distributing a catalog of 20,000+ parts sourced from 400+ suppliers across a network of 500+ independent dealers in North America and 600+ OEM-affiliated service points.

The core platform is FleetPerform, a fleet management system that sets nationwide parts pricing, consolidated billing, and recommended service times for all trailer makes, and provides 24/7 access to invoices, customized reports, part-number-level warranty tracking, and trailing-equipment repair history. Aurora layers three additional modules on this core: Parts To Go (a mobile-friendly e-catalog and dealer locator at aurorapartstogo.com), My Aurora Plus with ASIS (a dealer portal for inventory and parts management), and AuroraPay (a fleet billing and payment solution). The company also distributes its own aftermarket brand, Pro-Par, through the dealer network. There are no disclosed AI/ML capabilities, patents, regulatory actions, or M&A activity in the source data.

Revenue is generated primarily through B2B parts distribution (hardware sales) via the dealer network and direct-to-fleet contracts; FleetPerform access is bundled into multi-year enterprise fleet agreements but specific subscription tiers and price points are not publicly disclosed. The company is privately held with no disclosed parent, operates as a single Indiana-domiciled LLC, and raised a Series 4 financing in July 2011 from Five Points Capital, D. E. Shaw & Co., and NXT Capital, with no subsequent funding rounds disclosed.

Name

Aurora Parts & Accessories

Legal name

Aurora Parts LLC

Website

https://auroraparts.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Aurora Parts & Accessories is a Lebanon, Indiana-based national distributor of aftermarket trailer, truck body, container, and chassis parts, selling through 500+ independent dealers and 600+ service points across North America to commercial fleets, trailer dealers, and trailer owners.

Ownership category

akta.pro rank

Product category

Aftermarket Trailer Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

akta.pro secondary industry

Aftermarket Fleet Telematics Hardware & Device Management (TLAEAFAB)

Keywords

• Aftermarket trailer parts
• Trailer parts distribution
• Fleet management software
• OEM parts supply
• Trailer dealer network

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trailer Parts Distribution: B2B distribution of aftermarket trailer, truck body, container, and chassis components through dealer network and direct fleet sales. Revenue generated from parts sales with pricing managed through FleetPerform platform for national account consistency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aurora Parts & Accessories distributes aftermarket and OEM replacement parts for trailers, truck bodies, containers, and chassis through a network of 500+ independent dealers and direct relationships with commercial fleet operators. The company's proprietary FleetPerform platform provides nationwide parts pricing, consolidated billing, and standardized service times across 600+ OEM-affiliated service points. Supporting platforms include Parts To Go (20,000+ part e-catalog), My Aurora Plus (dealer portal), ASIS (dealer inventory management), and AuroraPay (fleet billing).

Product overview

Aurora Parts & Accessories operates as a national aftermarket trailer parts distributor with a platform-plus-modules architecture. The core offering centers on FleetPerform, a fleet management platform providing nationwide parts pricing, consolidated billing, and service time standards for trailer fleets. Supporting this core platform are several integrated modules including Parts To Go (a mobile-accessible parts search and e-catalog), My Aurora Plus (dealer portal with inventory management and sales tools), ASIS (dealer inventory management), and AuroraPay (fleet payment solutions). The company also distributes the Pro-Par aftermarket parts brand through its network of over 500 dealers and 600+ OEM-affiliated service points nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• FleetPerform: Fleet management and maintenance tracking service offering nationwide parts pricing, consolidated billing, and service time recommendations for trailer fleets.
• Parts To Go
• My Aurora Plus
• ASIS

Products and services

• FleetPerform Fleet management platform that sets nationwide parts pricing, consolidated billing, and recommended service times for all trailer makes. Provides 24/7 online access to invoices, billing statements, customized reports, part number transaction tracking for warranty, and repair history monitoring for trailing equipment.
• Parts To Go
• My Aurora Plus
• ASIS
• Pro-Par
• AuroraPay
• Aftermarket OEM Trailer, Truck Body, Container, and Chassis Parts

Quantifiable outcome

• Over 600 OEM-affiliated points of service nationwide
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rush Enterprises: Largest Peterbilt dealer network in North America and a major provider of commercial truck parts, service, and fleet solutions; overlaps with Aurora on heavy-duty parts and fleet service even though it is anchored in OEM dealerships.
• Genuine Parts Company: Parent of NAPA Auto Parts and other distribution businesses; a broad-line automotive aftermarket distributor whose heavy-duty and industrial segments intersect with Aurora's trailer parts distribution.
• MHC Kenworth: One of the largest Kenworth truck dealer networks in the US with significant parts, service, and leasing operations that compete for the same fleet maintenance and parts procurement budgets as Aurora.
• Premier Truck Group: Commercial truck dealer group with multiple OEM brands and substantial parts and service operations that overlap with Aurora's fleet-facing distribution footprint.

Others

• Stemco: Manufacturer of heavy-duty trailer components including wheel-end, brake friction, and suspension products; comparable aftermarket category and customer overlap with Aurora's trailer parts catalog.
• SAF-Holland: Leading manufacturer of trailer axles, suspensions, braking systems, and fifth wheels; an upstream supplier to Aurora's dealer network and a representative of the OEM side of trailer parts competition.
• Geotab: Leading commercial telematics platform with growing fleet maintenance and parts procurement integrations; an ecosystem peer whose technology roadmap could compete with FleetPerform at enterprise fleets.

Direct peers

• FleetPride: National heavy-duty aftermarket parts distributor serving commercial truck and trailer fleets with a comparable branch-and-dealer model, directly competing for the same fleet maintenance wallet.
• TruckPro: One of the largest distributors of heavy-duty aftermarket truck and trailer parts in North America, operating a multi-branch network that overlaps directly with Aurora's dealer and fleet service model.

Regional players

• Wajax Corporation: Canadian industrial and heavy-duty equipment distributor with a power products and parts segment; comparable product categories and fleet customer base but primarily serves Canadian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/aurorapartsllc
• Facebookfacebook.com/AuroraPartsLLC
• LinkedInlinkedin.com/company/auroraparts
• Instagraminstagram.com/aurorapartsllc/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Parts & Accessories