Ashburton Pool & Recreation Centre

What Ashburton Pool & Recreation Centre does

Ashburton Pool & Recreation Centre is a community aquatic and leisure facility located at 8 Warner Avenue, Ashburton, Victoria, Australia. It is owned by Boroondara City Council and operated under a management agreement by YMCA Victoria through its operating entity YMCA Community Programming Pty Ltd, with approximately 28 employees. The facility serves the local Boroondara community in metropolitan Melbourne and operates daily from 8:00am to 8:00pm, offering pools (indoor, outdoor, and warm water rehabilitation), gym facilities with Techno Gym equipment, over 250 group fitness classes per week, two indoor stadium courts, spa, sauna, child care, swimming lessons, and allied health services including physiotherapy, exercise physiology, and nutrition.

The centre's revenue is generated through a mix of recurring fortnightly membership subscriptions (Full Access, Premium, Aquatic, Active Adults, Youth, and Stadium tiers priced from $11.05 to $38.40 per week), usage-based casual entry fees, swim school enrollments, child care fees, birthday party packages, allied health professional pool access ($20 per 30-minute session), and personal training. Memberships provide reciprocal access to three Boroondara Leisure facilities — Ashburton, Boroondara Sports Complex, and Hawthorn Aquatic and Leisure Centre — creating a municipal-scale distribution network. Customer management, bookings, and direct-debit payments are processed through the PerfectGym client portal, with a parent portal (My Family Lounge) for child care enrollment and standard web analytics/marketing tooling.

The business operates as a not-for-profit community recreation asset with no disclosed funding rounds, M&A activity, or equity ownership. Strategic positioning centers on community accessibility — anchored by the YMCA Open Doors subsidized access program, Watch Around Water aquatic safety endorsement, Boroondara Disability Sport and Recreation Hub participation, and the inclusion of personalized programs like Your Wellness Journey (with TANITA body composition tracking) bundled into memberships at no additional cost. The facility functions as one node within YMCA Victoria's broader Victorian operating footprint rather than as a standalone commercial enterprise.

Name

Ashburton Pool & Recreation Centre

Legal name

YMCA Community Programming Pty Ltd

Website

https://ashburton.boroondaraleisure.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashburton Pool & Recreation Centre is a community aquatic and leisure facility in Ashburton, Victoria, owned by Boroondara City Council and operated by YMCA Victoria, serving local residents with pools, gyms, fitness classes, swim lessons, child care, and allied health services under multi-tier membership subscriptions.

Ownership category

akta.pro rank

Product category

Community Recreation and Aquatic Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Community recreation services
• Aquatic and swim programs
• Fitness centre memberships
• Learn-to-swim education
• Allied health rehabilitation access

Headquarters

HQ city

Ashburton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Recurring fortnightly direct debit payments for various membership tiers including full access, aquatic, premium, Active Adults, youth, and stadium memberships. Members gain access to facilities and programs at Ashburton and partner Boroondara Leisure centers.
2. Swimming Lessons: 48-week learn-to-swim program with fees spread over 52 weeks via 26 fortnightly direct debits. Includes unlimited pool access at all Boroondara facilities outside class hours.
3. Casual Entry Fees: Pay-per-visit access for non-members using pools, stadium courts, and other facilities.
4. Child Care Services: Sessional and occasional child care services for children from six weeks old, with educator-to-child ratios of 1:4 for infants and 1:11 for older children.
5. Birthday Party Packages: Pool parties and stadium parties for children aged 5-12, including activities, catering, and party room access.
6. Allied Health Professional Access: Warm water pool access for allied health professionals conducting rehabilitation sessions with clients at $20.00 per 30-minute session.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ashburton Pool and Recreation Centre is a community aquatic and fitness facility that sells tiered memberships (Full Access, Premium, Aquatic, Active Adults 50+, Youth, Stadium) granting access to indoor and outdoor pools, a gym, over 250 weekly group fitness classes, stadium courts, spa, sauna, and a warm water rehabilitation pool. Standalone services include learn-to-swim lessons (48-week program) for infants, children, teens, and adults, personal training, physiotherapy, exercise physiology, nutrition services, sessional child care (from six weeks old), school holiday programs, and children's birthday parties, with reciprocal membership access across three Boroondara Leisure facilities.

Product overview

Ashburton Pool and Recreation Centre is a leisure facility operated by Y Victoria on behalf of Boroondara City Council. The centre offers a diverse portfolio of products and services structured around membership tiers (Full Access, Premium, Aquatic, Active Adults, Youth, and Stadium memberships) that provide varying levels of access to facilities. Core services include swimming programs (learn-to-swim lessons for all ages, adult/teen lessons, aqua sensory play, women-only swimming, lap swimming), fitness offerings (gym facilities, over 250 group fitness classes weekly, personal training, Reformer Pilates), aquatic services (warm water exercise pool, spa, sauna), wellness services (physiotherapy, exercise physiology, nutrition), children's services (child care, school holiday programs, birthday parties), and stadium facilities for sports. The centre also provides the Your Wellness Journey personalised workout program and YMCA Open Doors subsidized access initiative. Member management and bookings are handled through the PerfectGym client portal.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA Open Doors: A subsidised access program supporting people experiencing disadvantage to access YMCA programs and services.
• Your Wellness Journey

Products and services

• Full Access Memberships Comprehensive membership providing unlimited access to all facilities including gyms, pools, spa, sauna, over 250 group fitness classes per week, stadiums, and personalised programming through the Your Wellness Journey plan. Available as Flexi (no lock-in, $99 joining fee) or 6 Month Commitment ($50 joining fee) at $33.15/week standard or $26.52/week concession. Includes reciprocal access to Ashburton, Boroondara Sports Complex, and Hawthorn Aquatic and Leisure Centre.
• Premium Memberships Full access membership tier that additionally includes unlimited access to Reformer Pilates classes and personally designed programming with qualified fitness professionals, plus nutrition seminars and a YMCA Victoria 10 Pass Card. Available as Flexi ($99 joining) or 6 Month Commitment ($50 joining) at $38.40/week standard or $31.65/week concession.
• Aquatic Memberships Membership focused on pool and aquatic facilities including access to outdoor and indoor pools at all Boroondara locations, aquatic group fitness classes, warm water pools, spa, sauna, and lockers. Available as Flexi ($50 joining) or 6 Month Commitment ($25 joining) at $19.85/week standard or $15.90/week concession.
• Active Adults Memberships Membership designed for people over 50 years old providing access to gyms, group fitness classes, aquatic facilities, warm water pools, spa, sauna, stadiums, and the Your Wellness Journey plan during designated access hours (weekdays 8am-3pm, weekends all day). Standard $21.55/week with $50 joining; concession $19.90/week with $50 joining. Flexi option at $99 joining. Includes 12 weeks free suspension.
• Youth Memberships Membership tailored for children and teenagers aged 12-17, providing gym access with proper technique training, group fitness classes (excluding high-intensity classes such as Reformer Pilates, METCON, Strength, Boxing, BodyPump, Circuit), aquatic facilities, and the Your Wellness Journey plan. No joining fee, no lock-in, $19.90 per week, with unlimited suspensions.
• Stadium Memberships Membership providing unlimited access to courts at Ashburton Pool and Recreation Centre (2 courts) and Boroondara Sports Complex (5 courts) for sports including badminton, basketball, netball, soccer/futsal, and volleyball. No joining fee, $11.05 per week or $574.60 for 12 months paid in full. Casual bookings require 24-hour advance notice.
• Swimming Lessons Comprehensive learn-to-swim program for all ages and levels, including infant classes, children's lessons, teen classes, adult lessons, and squad programs. 48-week program with fees spread over 52 weeks via 26 fortnightly direct debits, delivered by accredited teachers with nationally certified qualifications. Includes unlimited pool access at all Boroondara facilities outside class hours.
• Adult and Teen Swimming Lessons Swimming lessons for adults (16+) and teens (10+) teaching water safety, foundational swimming skills, stroke development, and fitness swimming. Offered at beginner, intermediate, and advanced levels with class sizes of 6-8 students. $24.95 per lesson or $46.06 fortnightly direct debit. Includes unlimited pool access at all Boroondara facilities.
• Group Fitness Classes Over 250 group fitness classes per week including aqua aerobics, Reformer Pilates, and land-based fitness classes. Classes require booking through the customer portal and are available to members across all Boroondara Leisure facilities.
• Gym Facilities Fully equipped gym facilities with state-of-the-art Techno Gym equipment available to members during operating hours, supporting strength training, cardio, and free-weight workouts.
• Personal Training One-on-one training sessions with qualified fitness professionals for tailored workout programming, technique guidance, and goal-focused fitness support. Available to members and casual visitors.
• Warm Water Exercise Indoor warm water pool heated to 34 degrees, suitable for rehabilitation, recovery sessions, gentle exercise, hydrotherapy, and allied health professional sessions. Features a movable floor, access hoist, and aquatic steps. Allied health professionals can book sessions for clients at $20.00 per 30-minute session.
• Physiotherapy Professional physiotherapy services located at Ashburton Pool & Recreation Centre to support physical health, injury recovery, and rehabilitation for members and the community.
• Exercise Physiology Exercise physiology services provided by Lifestyle & Health Co, offering a holistic approach to treatment for optimal health and wellbeing for members and the community.
• Nutrition Services Nutrition programs and seminars to support members' health and wellness goals, included as a benefit for Active Adults and Premium memberships and available standalone.
• Child Care Sessional and occasional childcare services for children from six weeks old, supervised by qualified carers in a dedicated interactive space with educator-to-child ratios of 1:4 for infants and 1:11 for older children. Available to both members and casual visitors, with enrollment managed through My Family Lounge parent portal.
• School Holiday Programs Y School Holiday Programs providing quality care and interest-based experiences for children aged 5-12 during school holidays. Run in partnership with Y Victoria and aligned with YMCA Victoria's broader holiday programming.
• Birthday Parties Pool party and stadium party celebrations for children aged 5-12, including one hour of aquatic activities led by qualified party leaders followed by 30 minutes in the party room. Catering and entertainment included.
• Stadium Facilities Two-court spacious stadium available for hire, suitable for volleyball, pickleball, badminton, basketball, netball, and soccer/futsal. Casual basketball shooting available without booking; court bookings coordinated through membership or casual reservation system.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Y Victoria (YMCA Victoria)coreStrategic or Co-development PartnerAshburton Pool and Recreation Centre is managed by Y Victoria (YMCA Victoria), a community not-for-profit organization. YMCA Victoria operates recreational facilities, swimming schools, and youth services across Victoria. The center operates as part of YMCA Victoria's network providing health and fitness services.
• Boroondara City CouncilcoreStrategic or Co-development PartnerThe facility is owned by Boroondara City Council and is part of the Boroondara Leisure and Aquatic Facilities network. The council provides funding and facilities while YMCA manages operations. Also supports Activating Boroondara community programs.
• Boroondara Leisure and Aquatic Facilities NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of facilities including Ashburton Pool and Recreation Centre, Boroondara Sports Complex, Hawthorn Aquatic and Leisure Centre, and Kew Recreation Centre (currently closed for redevelopment). Memberships provide access to all facilities.
• Boroondara Disability Sport and Recreation Information HubminorGTM or Marketing PartnerCollaborative initiative delivering accessible services and programs across Boroondara Leisure facilities for people with disabilities.
• YMCA Open Doors ProgramminorStrategic or Co-development PartnerYMCA Open Doors subsidizes access to programs and services for people experiencing disadvantage. Supports the mission to provide equal access to health and wellness services for all community members.

Expansion highlights4 records

Regional players

• Aligned Leisure: Australian leisure management company operating council aquatic and recreation facilities primarily in regional Victoria and other states. Direct competitor for council management agreements, with comparable facility operating models.
• BlueFit: Australian operator of council-owned leisure and aquatic centres across NSW, QLD, and other states. Directly comparable as a regional council-leisure manager competing for the same type of contracts that underpin Ashburton's operating model.

Direct peers

• Kingswim: YMCA Victoria's dedicated learn-to-swim brand operating multiple swim schools across Melbourne. Directly comparable as a YMCA-managed aquatic education service, with overlapping swim lesson curriculum and customer base.
• Aqualink Box Hill: Council-owned aquatic and recreation centre in the neighbouring City of Whitehorse, offering pools, gym, group fitness, learn-to-swim, and health services. Directly comparable as a Melbourne council aquatic/leisure centre competing for similar suburban memberships.
• Hawthorn Aquatic and Leisure Centre: Sister Boroondara Leisure facility under the same YMCA Victoria management and same membership access network. Offers pools, gym, group fitness, and aquatic programs to the same Boroondara community, with direct overlap in target customer segments.
• Melbourne Sports & Aquatic Centre (MSAC): Large-scale aquatic and recreation centre in Albert Park operated by a leisure management contractor. Offers pools, gym, swim school, and allied health — comparable scale and programming to Ashburton, with broader reach across greater Melbourne.
• Glen Waverley Pool (Monash Aquatic and Recreation Centre): Major council aquatic and recreation facility in nearby Monash municipality. Operates pools, gym, learn-to-swim, and group fitness under a council management model — a direct suburban competitor for Melbourne east-side memberships.
• Boroondara Sports Complex: Partner facility in the Boroondara Leisure network with five courts for basketball, netball, badminton, volleyball, and futsal. Included in Ashburton's Stadium membership, making it a directly comparable court-sports venue in the same catchment.

Broad incumbents

• Belgravia Leisure: Australia's largest leisure facility management operator, running council-owned pools, gyms, and recreation centres nationwide. A broad incumbent that competes with YMCA Victoria for council management contracts and operates directly comparable aquatic/recreation facilities.
• YMCA Victoria: Parent organisation of Ashburton Pool and Recreation Centre. Operates a portfolio of recreation facilities, swim schools (Kingswim), early learning, camps, and youth services across Victoria, providing broader network scale and mission alignment context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AshburtonYMCA
• Instagraminstagram.com/ashburtonymca/?hl=en
• LinkedInlinkedin.com/company/ashburton-pool-&-recreation-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashburton Pool & Recreation Centre