Asheville City Soccer Club

What Asheville City Soccer Club does

Asheville City Soccer Club (ACSC) is a semi-professional soccer club headquartered in Asheville, North Carolina, operating men's and women's teams in USL League Two and the USL W League respectively. Founded circa 2022 (per company history) and operating with approximately 9 employees, the club plays home matches at Greenwood Field on the UNC Asheville campus and maintains offices at the River Ridge Business Center on Fairview Road. ACSC serves the soccer community of Western North Carolina through competitive match play, community events such as Blues Community Connect, and youth pathway programming in partnership with the Asheville Buncombe Youth Soccer Association; the club also acknowledges the Anigiduwagi (Cherokee) as indigenous peoples of the region.

ACSC's product surface comprises the men's team, the women's team, single-game and season ticketing, the ACSC Merch Store (acscmerch.com) selling Hummel-supplied home, away, and prematch kits, and a watch/streaming offering that includes nationally televised games on CBS Sports Network. Revenue is generated through three streams: ticket sales (single-game and season subscription packages), merchandise sales (one-time purchases), and recurring sponsorship and partnership revenue from local and regional businesses including Champion Credit Union, Mission Health, Hummel, Movement for Life, and numerous other community partners. The technology stack is described as standard sports club operations and a website platform with no proprietary technology, no API, no mobile app, and no disclosed AI/ML capabilities.

ACSC has built its brand around a Path2Pro player development thesis, with documented player placements to Rangers FC (Scottish Women's Premier League / UEFA Champions League via Gry Boe Thrysoe) and MLS Next Pro's Carolina Core FC (Bryce Swinehart, Ryan Baer). The club has achieved a fifth consecutive USL League Two men's playoff appearance, three straight women's playoff appearances, two consecutive women's Southern Conference Championships (2025 and 2026), the 2024 USL League Two Coach of the Year award (Scott Wells), and the 2026 John Motta Trophy as the highest-performing open-division team in the US Open Cup. Recent organizational moves include the April 2026 transition of Scott Wells from Men's Head Coach to Men's Sporting Director and the hiring of Carl Reynolds as the new Men's Head Coach.

Name

Asheville City Soccer Club

Legal name

Asheville City Soccer Club

Website

https://ashevillecitysc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Asheville City Soccer Club operates men's and women's semi-professional soccer teams in USL League Two and USL W League from Asheville, North Carolina, generating revenue through ticket sales, Hummel-supplied merchandise, and local sponsorships while developing players for professional ranks.

Ownership category

akta.pro rank

Product category

Semi-Professional Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Semi-professional soccer
• Men's soccer competition
• Women's soccer league
• Sports merchandise sales
• Player development programs

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from single game tickets and season ticket packages for home matches at Greenwood Field on the UNC Asheville campus.
2. Merchandise Sales: Revenue from official merchandise including jerseys (home, away, and prematch kits), sold through the ACSC Merch Store (acscmerch.com). Kit supplier is Hummel.
3. Sponsorship: Partnership revenue from local and regional businesses displayed as sponsors and partners on the website and at matches. Partners include Champion Credit Union, Hummel, Mission Health, and numerous other local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Asheville City Soccer Club is a semi-professional soccer organization operating competitive men's (USL League Two) and women's (USL W League) teams that play home matches at Greenwood Field on the UNC Asheville campus. The club sells single-game and season tickets, official Hummel-branded merchandise through its ACSC Merch Store, and develops amateur and collegiate players through a documented "Path2Pro" pathway to professional soccer.

Product overview

Asheville City Soccer Club is a community-focused soccer organization operating two competitive teams: a men's team in USL League Two and a women's team in the USL W League. The club offers merchandise through its online store, ticketing services for home matches at Greenwood Field, and live streaming capabilities. The club has developed a 'Path2Pro' philosophy, successfully transitioning players to professional clubs including MLS Next Pro and European leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Soccer Team (USL League Two) Asheville City SC's men's soccer team competes in USL League Two, featuring a mix of veteran and collegiate athletes. The team plays home matches at Greenwood Field on the UNC Asheville campus and has qualified for the USL League Two playoffs for five consecutive seasons, won the first Southern Conference championship in 2024, and reached the first National Semifinal in club history.
• Women's Soccer Team (USL W League) Asheville City SC's women's soccer team competes in the USL W League, playing home matches at Greenwood Field. The team has achieved back-to-back South Central Division titles (2025 and 2026), back-to-back Southern Conference Championships (2025 and 2026), and back-to-back national semifinal appearances.
• ACSC Merch Store Official online merchandise store selling team jerseys, kits, and apparel. The store features home, away, and prematch kits produced in partnership with hummel sportswear and is accessible globally for fans and supporters.
• Single Game Tickets Individual match tickets for Asheville City SC home games at Greenwood Field on the UNC Asheville campus, purchased on a pay-as-you-go basis.
• Season Tickets Annual season ticket packages granting access to all home matches for both men's and women's teams at Greenwood Field, billed on an annual subscription basis.
• Watch / Streaming Live streaming and broadcast coverage of Asheville City SC matches, including games televised nationally on CBS Sports Network as part of USL Network programming.

Quantifiable outcome

• Multiple players signed professional contracts including Gry Boe Thrysoe to Rangers FC (Scottish Women's Premier League/UEFA Champions League) and Bryce Swinehart/Ryan Baer to MLS Next Pro side Carolina Core FC
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• HummelcoreOthersInternational sportswear brand serving as official kit supplier for Asheville City SC. Provides home, away, and prematch jerseys sold through ACSC Merch Store.
• Champion Credit UnioncoreGTM or Marketing PartnerLocal credit union and major sponsor of Asheville City SC, appearing prominently on the website and at matches.
• USL (United Soccer League)coreStrategic or Co-development PartnerParent organization providing league infrastructure, national broadcast deals (CBS Sports Network), and network promotion for member clubs including ACSC.
• Olde London RoadminorGTM or Marketing PartnerLocal partner bar/pub venue associated with Asheville City SC match viewing and community events.
• Mission HealthminorGTM or Marketing PartnerLocal healthcare provider and community sponsor of Asheville City SC.
• Movement for LifeminorGTM or Marketing PartnerWellness and physical therapy partner providing services to ACSC players. Sponsor of 'Plays of the Match' video series.
• UNC AshevillecoreStrategic or Co-development PartnerHome venue (Greenwood Field) located on UNC Asheville campus. UNC opens non-residential parking lots to public for matches.
• HF CES (Center of Exercise Science)minorGTM or Marketing PartnerPartner for community events including Blues Community Connect. Ronnie from HF CES handles partner inquiries for community events.
• ABYSA (Asheville Buncombe Youth Soccer Association)coreStrategic or Co-development PartnerLocal youth soccer association partner providing pathway and development connections for Asheville area players.
• ABASA (Asheville Buncombe Amateur Soccer Association)minorStrategic or Co-development PartnerLocal amateur soccer association partner supporting soccer development in the Asheville region.
• Highland Football ClubminorStrategic or Co-development PartnerLocal soccer club partner in the Asheville/Buncombe soccer ecosystem.
• Appalachian FCcoreStrategic or Co-development PartnerPartner in the Old North Cup rivalry series along with Hickory FC. Western NC USL League Two clubs competing for regional bragging rights.
• Hickory FCcoreStrategic or Co-development PartnerRival club in the Old North Cup rivalry series along with Appalachian FC. Three-club competition for Western NC supremacy in USL League Two.
• Babies Need BottomsminorOthersLocal charity partner supported by ACSC community events. Donations of diapers requested at community events in exchange for raffle entries.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hickory FC: Third club in the Old North Cup rivalry series with ACSC and Appalachian FC. Operates in the same USL League Two league in the Western NC region, competing for the same collegiate talent pool and regional fan base.
• Dothan United: USL League Two club previously coached by Carl Reynolds (now ACSC Head Coach). Operates a similar semi-professional model in a comparable small market, making it a directly relevant comparable for player development and operational scale.
• Appalachian FC: Direct regional rival also competing in USL League Two in Western North Carolina. The two clubs contest the Old North Cup rivalry series, share the same league, player pool, and small-market sponsorship landscape.
• Vermont Green FC: USL League Two club that eliminated Dothan United in the National Semifinals and is widely regarded as a top-tier peer in the same league. Comparable semi-pro, community-anchored model with strong Path2Pro reputation.
• FC Miami City: USL W League opponent defeated by ACSC on penalties in the 2026 Southern Conference Championship. Directly comparable as a women's semi-professional soccer club in the same competitive tier.

Broad incumbents

• Charlotte Independence: USL League One club in the broader Carolinas soccer ecosystem. Operates one tier above ACSC and competes in the same regional sponsorship and broadcast landscape.
• Carolina Core FC: MLS Next Pro professional club that has signed multiple ACSC alumni (e.g., Bryce Swinehart, Ryan Baer). Represents the next-tier destination for ACSC's player development pipeline and a logical stepping stone for ACSC's longer-term ambitions.
• Greenville Triumph SC: USL League One professional club that defeated ACSC in 2025 US Open Cup play before ACSC's 2026 upset win. Operates one tier above ACSC and represents a logical pathway for ACSC's promotion ambitions.
• Forward Madison FC: USL League One club with a comparable community-anchored brand strategy in a similar mid-sized market. Provides a useful scaling comparable for what ACSC could become if promoted.
• Chattanooga Red Wolves SC: USL League One club in the neighboring Tennessee/Appalachian region. Operates one tier above ACSC in the same geographic and demographic footprint, serving as a relevant competitor for regional sponsorship dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ashevillecitysc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asheville City Soccer Club