Ashland Water Group
Ashland Water Group is a family-owned water pump and accessories manufacturer based in Ashland, Ohio, serving residential, farm, commercial, municipal, industrial, and recreational markets through four proprietary brands.
- Company typePrivate
- Founded1989
- HeadquartersAshland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ashland Water Group does
Ashland Water Group is a family-owned water solutions manufacturer headquartered in Ashland, Ohio. Founded approximately in 1989, the company designs and produces pumps, pump accessories, and yard hydrants for sump, sewage, septic, well, and specialty applications, serving Residential, Farm, Commercial, Municipal, Industrial, Professional, and Recreational (RV) markets across clean water, potable water, and wastewater channels.
The business is structured as a multi-brand portfolio of four proprietary brands. ECO-FLO (established 2008) serves retail consumers with certified water pumps and accessories. Ashland Pump (established 2012) addresses the residential, commercial, and municipal wastewater channel through direct sales. Water Source, acquired in January 2021, brings two-plus decades of presence in the pump accessory market with a reputation for quality and on-time delivery. Wells, acquired in 2024, extends the portfolio into professional water well systems accessories. Each brand maintains a dedicated website and phone-based customer support channel, with distribution scoped to the United States.
Ashland Water Group generates revenue primarily through hardware sales of manufactured pumps and accessories, with quoting handled via dedicated brand phone lines rather than publicly disclosed pricing. The company has grown organically and through targeted brand acquisitions rather than external funding, operating from a single manufacturing facility with approximately 16 employees.
Ashland Water Group firmographics
Firmographics- Name
- Ashland Water Group
- Legal name
- Ashland Water Group
- Website
- https://ashlandwatergroup.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ashland Water Group is a family-owned water pump and accessories manufacturer based in Ashland, Ohio, serving residential, farm, commercial, municipal, industrial, and recreational markets through four proprietary brands.
- Ownership category
- akta.pro rank
Ashland Water Group industry classification
Industry- Product category
- Water Pumps and Water Movement Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
Keywords
Where Ashland Water Group is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ashland Water Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Water Pump and Accessory Sales: Ashland Water Group generates revenue through the manufacture and sale of water pumps, accessories, and yard hydrants across multiple brands serving residential, farm, commercial, and municipal sectors. Products are sold through direct brand channels with dedicated phone support for ordering.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Ashland Water Group product offering
Product offeringCore offering
Ashland Water Group manufactures and sells water pumps, pump accessories, and yard hydrants through four proprietary brands (ECO-FLO, Ashland Pump, Water Source, Wells). The company serves clean water, potable water, and wastewater channels for residential, farm, commercial, municipal, industrial, and recreational (RV) applications, with dedicated manufacturing operations at its Ashland, Ohio headquarters.
Product overview
Ashland Water Group is a leading manufacturer of water solution products organized as a multi-brand portfolio. The company offers pumps, accessories and yard hydrants serving the Residential, Farm, Commercial and Municipal sectors across clean water, potable water and wastewater channels. The portfolio consists of four distinct brands: Eco-Flo (retail pump products established 2008), Ashland Pump (core wastewater pump brand established 2012), Water Source (pump accessories acquired 2021), and Wells (professional water well systems accessories acquired 2024). Each brand operates with its own focus and target market while being unified under the Ashland Water Group umbrella for the movement of water solutions.
Differentiator
Problem solved
Functional benefit
Brands
- ECO-FLO: Retail pump manufacturer established in 2008, producing high-quality pumps and pump accessories for everyday consumers.
- Ashland Pump
- Water Source
- Wells
Products and services
- ECO-FLO Pumps and Pump Accessories Retail water pumps and pump accessories designed for everyday consumers. The brand offers a full suite of certified water pumps focused on ease of use, dependability, and innovation for sump, sewage, septic, well, and specialty residential water movement applications.
- Ashland Pump Wastewater Pumps Pumps for sump, sewage, septic, well, and specialty wastewater applications serving the Residential, Commercial, and Municipal channels. Targets dealers and partners who serve end customers in wastewater and water management.
- Water Source Pump Accessories Pump accessory products serving partners and resellers in the pump accessory market. Focuses on quality products and on-time delivery for downstream channel customers.
- Wells Professional Water Systems Accessories Professional water systems accessories serving the professional water well industry. Originally began in the 1970s manufacturing three units for a niche market; the product offering continues to evolve and deliver new products for professional water well installations and specialty applications.
Companies that use Ashland Water Group
Customer profileSegments5 records
Ideal customer profiles6 records
Ashland Water Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ashland Water Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ashland Water Group competitors and assessment
Company assessmentDirect peers
- Franklin Electric: Franklin Electric manufactures water pumps, submersibles, and pumping systems through its Little Giant and Sta-Rite brands, covering residential, commercial, and agricultural applications. Closest direct comparable to Ashland's pump-and-accessory core.
- Wayne Water Systems: Wayne is a long-standing US pump brand (now part of Scott Fetzer / Mark IV) covering sump, utility, well, and transfer pumps for residential and farm markets. Comparable to ECO-FLO retail pump positioning.
- Liberty Pumps: Liberty Pumps is a US manufacturer of sump, sewage, effluent, and grinder pumps for residential and light commercial applications. Direct product overlap with Ashland's sump/sewage/septic core.
- Zoeller Company: Zoeller is a family-owned US manufacturer specializing in sump, sewage, effluent, and dewatering pumps for residential and commercial markets. Closely comparable product portfolio to Ashland Pump and ECO-FLO brands.
- Flotec: Flotec manufactures a broad line of utility, sump, sewage, sprinkler, and well pumps sold through retail and distribution. Directly comparable product breadth and retail channel orientation to ECO-FLO.
Broad incumbents
- Pentair: Pentair is a global water solutions company with residential and commercial pump, filtration, and water treatment products. Overlaps with Ashland on sump, well, and water-movement pump categories but operates at vastly larger scale across many product lines.
- Xylem: Xylem is one of the largest global water technology companies, with brands like Goulds Water Technology and Bell & Gossett serving municipal, commercial, and residential pumping markets. Direct overlap with Ashland Pump's municipal/wastewater and engineered systems focus.
- Tsurumi Pump: Tsurumi is a global Japanese pump manufacturer with strong presence in dewatering, sewage, and wastewater pumps serving construction, municipal, and industrial markets. Comparable on municipal/wastewater and engineered pumping solutions.
Emerging players
- Champion Pump: Champion Pump is a smaller US-focused manufacturer of sump and sewage pumps for residential and light commercial use. Product and channel overlap with Ashland Pump's smaller-end municipal and residential lines.
Regional players
- Wayne Pumps (China alternative): Wayne Pumps (different from Wayne Water Systems) is an Asia-based manufacturer of water pumps and accessories serving OEM and replacement markets. Comparable product types but primarily operating outside Ashland's US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ashland Water Group social profiles
Digital presenceAshland Water Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashland Water Group leadership team
Management profileNumber of profiles
Ashland Water Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashland Water Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashland Water Group
What does Ashland Water Group do?
Ashland Water Group manufactures and sells water pumps, pump accessories, and yard hydrants through four proprietary brands (ECO-FLO, Ashland Pump, Water Source, Wells). The company serves clean water, potable water, and wastewater channels for residential, farm, commercial, municipal, industrial, and recreational (RV) applications, with dedicated manufacturing operations at its Ashland, Ohio headquarters.
Is Ashland Water Group a public or private company?
Ashland Water Group is a private company. It is classified as family owned and is currently operating.
When was Ashland Water Group founded?
Ashland Water Group was founded in 1989. It employs 11 to 50 people.
Where is Ashland Water Group based?
Ashland Water Group is headquartered in Ashland, United States, in the North America region.
How does Ashland Water Group make money?
One revenue line is on record: water Pump and Accessory Sales.
Who are Ashland Water Group's main competitors?
Direct peers on record are Franklin Electric, Wayne Water Systems, Liberty Pumps, Zoeller Company and Flotec. Broad incumbents are Pentair, Xylem and Tsurumi Pump. Champion Pump is listed as an emerging player. Wayne Pumps (China alternative) is listed as a regional player.
Does Ashland Water Group have an API?
No public API is recorded for Ashland Water Group.
What industry is Ashland Water Group in?
Ashland Water Group's product category is Water Pumps and Water Movement Equipment. Its primary akta.pro industry code is IMAHAEAJ, Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems). Its NAICS code is 333914 and its SIC code is 3561.