Ashtons Estate Agents

What Ashtons Estate Agents does

Ashtons Estate Agents is a privately held UK estate agency operating under the trading name Ashtons Estate Agency for Respective Associates Ltd (registered number 05616178), headquartered at Glebe Business Park, Widnes, Cheshire. The company was founded in 2005 and has built a multi-branch residential property services platform across North West England, operating 11 connected local offices spanning Warrington, St Helens, Wigan, Widnes, and Liverpool, and employing over 60 staff. Ashtons is ranked in the top 3% of all UK estate agents and is consistently the top selling agent across Warrington, St Helens, and Ashton-In-Makerfield.

The core offering comprises residential property sales, residential lettings and property management, commercial property sales and lettings, and a dedicated Land & New Homes division. Underlying the platform is an estate agency property listing system with a shared applicant database across all branches, designed to maximise exposure of listed properties to the firm's combined buyer pool. The Mortgageable partnership integrates mortgage advisory services with access to over 100 UK lenders, comparison tools, and free Equifax credit reports, while a partnership with Pattinson Auctions provides an alternative auction sales channel.

Ashtons generates revenue through three streams: estate agency commission on residential sales (transaction fees), recurring property management and tenant placement income from lettings, and professional services revenue from mortgage advice via the Mortgageable partnership. Go-to-market is direct-to-consumer and sales-led, combining 11 physical branches across the North West with an online property portal, location-specific social media accounts, and face-to-face valuations. The firm holds membership in The Property Ombudsman (sales and lettings) and Client Money Protect, and holds no external investment or parent company ownership in the available record.

Name

Ashtons Estate Agents

Legal name

Respective Associates Ltd

Website

https://ashtons.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashtons Estate Agents is a privately held North West England estate agency operating 11 connected branch offices across Warrington, St Helens, Wigan, Widnes, and Liverpool, serving residential buyers, sellers, landlords, and tenants with sales, lettings, commercial, mortgage, and auction services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential property sales
• Property lettings management
• Mortgage advisory services
• Commercial real estate
• Property auctions

Headquarters

HQ city

Widnes

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales Commission: Estate agency commission fees on residential property sales across the network of 11 offices
2. Residential Lettings Management: Property management and tenant placement services for landlords
3. Mortgage Services: Mortgage advisory services through Mortgageable partnership, accessing 100+ lenders

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ashtons Estate Agents is a multi-branch UK estate agency providing residential property sales, residential lettings, commercial property sales and lettings, land and new homes transactions, mortgage advisory (through the Mortgageable partnership), and property auctions (via Pattinson). It operates 11 connected branch offices across Warrington, St Helens, Wigan, Widnes, and Liverpool that share a single applicant and listing database to maximise property exposure.

Product overview

Ashtons Estate Agents operates as a multi-branch residential estate agency providing a comprehensive property services platform. The core offering encompasses residential property sales, residential lettings, commercial property services, and a dedicated Land & New Homes division. Supplementary services include mortgage advisory through the Mortgageable partnership (accessing 100+ lenders) and property auction services via Pattinson. The company maintains 11 connected offices across Warrington, St Helens, Wigan, Liverpool, and surrounding areas, sharing a unified database to maximize property exposure for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales

Quantifiable outcome

• Top 3% of all UK Estate Agents
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MortgageablecoreStrategic or Co-development PartnerMortgage advice partnership providing access to over 100 UK lenders. Mortgageable offers independent mortgage advice, comparison tools, and matched advisors. Ashtons refers mortgage customers to Mortgageable, providing integrated financial services under one roof. Includes free Equifax credit reports for customers.
• Pattinson AuctionsminorChannel Partner/ Reseller/ DistributorPartnership with Pattinson for property auction services. Listed as 'Auctions' on website navigation, providing alternative sales channel for properties.
• CheckMyFileminorGTM or Marketing PartnerCredit score referral partnership for mortgage applicants. Recommended for customers unsure of their credit score before applying for mortgages.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Spicerhaart: One of the UK's largest estate agency groups, parent to multiple brands including haart and Chewton Rose. Offers the same residential sales/lettings/mortgage stack but at materially greater national scale.
• Connells Group: The UK's largest estate agency group, encompassing multiple brands including Connells, Sequence, and Countrywide. Same core business lines but at vastly greater scale and geographic breadth than Ashtons.

Direct peers

• Reeds Rains: Long-established UK estate agency chain with residential sales, lettings, and mortgage advisory across multiple branches. Comparable in integrated service offering and multi-branch distribution model.
• Belvoir: UK franchise group with strong lettings focus alongside sales, multi-branch network. Comparable integrated offering particularly on the lettings/property management side.
• Hunters Property Group: UK estate agency franchise group with extensive multi-branch coverage, offering sales, lettings, and mortgage services. Highly comparable multi-office residential agency model with integrated financial services.
• Bridgfords: UK-wide estate agency chain providing residential sales, lettings, and mortgage services through a regional branch network. Comparable integrated offering with North West presence overlapping Ashtons' footprint.
• Your Move: National UK estate agency chain offering residential sales, lettings, and mortgage services through a multi-branch network. Most directly comparable to Ashtons in service mix and integrated offering, though operating at significantly larger national scale.
• Newton Fallowell: Mid-sized UK regional estate agency chain with multi-branch coverage in the East Midlands and surrounding areas. Closest peer in scale and structure, offering residential sales, lettings, and mortgage services.

Emerging players

• Strike (formerly Purplebricks): Online/hybrid UK estate agency competing on lower fees with a digital-first model. Represents the disruptive alternative to Ashtons' traditional branch-based approach in the same residential transaction market.

Others

• Pattinson Auctions: UK property auction house that partners with Ashtons to provide auction sales channel. Adjacent ecosystem partner rather than direct competitor, but relevant given the integration into Ashtons' offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ashtonsestateagents596
• Facebookfacebook.com/AshtonsWarrington
• LinkedInlinkedin.com/company/rg-ashtons-estate-agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashtons Estate Agents