Newton Fallowell
Newton Fallowell is a UK franchise estate and letting agency network operating 30+ branches across the Midlands, serving home buyers, sellers, landlords, and tenants under The Property Franchise Group plc.
- Company typePrivate
- Founded1999
- HeadquartersGrantham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Newton Fallowell does
Newton Fallowell is a UK-based franchise estate and letting agency network operating primarily across the Midlands of England. Founded in 1999 with its original office in Grantham, the brand has grown to more than 30 sales and lettings branches serving home sellers, buyers, landlords, and tenants. The company is a subsidiary of The Property Franchise Group plc, which acts as the franchisor licensing the Newton Fallowell brand and providing central support to franchisees; individual branches are independently operated businesses (some registered as separate legal entities such as J. B. Kidney Limited and Simon Shilton Limited), each combining local market knowledge with shared brand standards.
The core technology is a property management and listing platform augmented by CRM capabilities, online instant valuation tools, in-home market appraisal services, and 24/7 live chat lead capture. Properties are distributed across the company's own website and the major UK portals — Rightmove, Zoopla, and OnTheMarket. The product portfolio centres on residential property sales (estate agency), lettings management (tenant sourcing, referencing, ongoing property management), valuations, and an integrated mortgage advice offering delivered through a partnership with Mortgage Advice Bureau. Compliance and trust signals include Trading Standards approval, The Property Ombudsman membership, Client Money Protection certification, and UK Modern Slavery Act and Bribery Act compliance.
The business model blends transactional commission on property sales, recurring management fees from landlords, valuation services, and affiliate/referral income from mortgage advice and ancillary services (e.g., Lifetime Legal AML checks, LeadPro lead capture). Distribution is franchise-led and regional, with central marketing and brand governance layered over locally owned branches; selected branches have been ranked number-one agent in their local market (e.g., Retford since 2010). The group reports cumulative throughput of more than 75,000 properties handled across the network over 25 years of operation.
Newton Fallowell firmographics
Firmographics- Name
- Newton Fallowell
- Legal name
- Newton Fallowell Ltd
- Website
- https://newtonfallowell.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Newton Fallowell is a UK franchise estate and letting agency network operating 30+ branches across the Midlands, serving home buyers, sellers, landlords, and tenants under The Property Franchise Group plc.
- Ownership category
- akta.pro rank
Newton Fallowell industry classification
Industry- Product category
- Real Estate Services (Estate and Letting Agency)
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Newton Fallowell is headquartered
LocationHeadquarters
- HQ city
- Grantham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Newton Fallowell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission earned on successful property sales through the network of franchise offices. Fees are typically a percentage of the property sale price.
- Lettings and Rental Management: Ongoing management fees from landlords for tenant placement and property management services, including rent collection and maintenance coordination.
- Valuation Services: Free initial valuations provided to attract sellers, with potential for paid market appraisals and property valuation reports.
- Mortgage Services: Partnership-based mortgage advice and referral services through Mortgage Advice Bureau, generating referral fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property Sales Commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Newton Fallowell product offering
Product offeringCore offering
Newton Fallowell is a franchise-based estate and letting agency network providing residential property sales, lettings and property management services to home buyers, sellers, landlords and tenants across the Midlands. The company supports these core services with in-house mortgage advice through a partnership with Mortgage Advice Bureau, online and in-home property valuations, 24/7 live chat, and listings distributed through major UK property portals.
Product overview
Newton Fallowell operates as a franchise-based estate and letting agency network across the Midlands, offering property sales and lettings services through over 30 independent franchise offices. The company's core product portfolio centers on residential property sales (estate agency), lettings management (letting agency), and complementary services including instant and in-home property valuation tools. Additional offerings include mortgage advice through a partnership with Mortgage Advice Bureau and 24/7 online customer support via live chat. The company is a subsidiary of The Property Franchise Group plc and operates under a franchise model where individual offices are independently operated but share the Newton Fallowell brand and marketing infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services Estate agency services for buying and selling residential properties across the Midlands, including property listings, market appraisals, accompanied viewings, sales progression, and listings distributed through Rightmove, Zoopla, and OnTheMarket. Target customers are residential home sellers and buyers in the Midlands.
- Lettings Management
- Instant Online Valuation
- In-Home Market Appraisal
- Mortgage Advice Service (Mortgage Advice Bureau partnership)
- Property Auctions
- Properties for Rent (Tenant Search)
Quantifiable outcome
- Over 75,000 properties handled through the network
- +1 more outcomes
Companies that use Newton Fallowell
Customer profileSegments5 records
Ideal customer profiles5 records
Newton Fallowell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Newton Fallowell partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mortgage Advice BureaucoreNewton Fallowell partners with Mortgage Advice Bureau to provide in-house mortgage advice and financial services to buyers and landlords. The partnership enables the company to offer comprehensive property services including mortgage advice, first-time buyer guidance, moving home mortgages, buy-to-let mortgages, mortgage protection, and remortgaging services.
- LeadProcoreLeadPro is used as a third-party service to process customer personal details and provide additional services. LeadPro handles the processing of valuation booking forms and lead capture on behalf of Newton Fallowell offices.
- Lifetime LegalcoreLifetime Legal conducts anti-money laundering checks on behalf of Newton Fallowell for all property buyers and sellers. The cost of these checks is passed on to clients as part of the transaction process.
- The Property Franchise Group plccoreThe ultimate holding company of Newton Fallowell Ltd. The Property Franchise Group plc is the franchisor that licenses the Newton Fallowell brand and provides operational support to franchisees.
- PropertymarkminorIndustry membership organization for property agents. Newton Fallowell offices may be members of Propertymark, which provides client money protection schemes and professional standards.
- The Property OmbudsmanminorIndependent redress scheme for resolving property disputes. Newton Fallowell offices subscribe to the scheme for consumer protection.
- Trading StandardsminorConsumer protection organization providing the Consumer Codes Approval Scheme. Newton Fallowell displays Trading Standards approval on their website.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Newton Fallowell competitors and assessment
Company assessmentDirect peers
- Belvoir: Sister franchise brand under the same parent The Property Franchise Group plc, offering residential sales, lettings, and financial services through a UK-wide franchise network. Direct competitor for franchisees and customers in overlapping Midlands territories.
- Hunters Property Group: UK residential estate agency operating primarily through a franchise network, with sales, lettings, and mortgage services. Highly comparable franchise-driven model targeting similar customer segments.
- William H Brown: National residential estate and letting agency brand within the Connells Group, offering sales, lettings, and mortgage services across the Midlands. Comparable high-street and online hybrid model.
- Whitegates: Franchise estate and letting agency also under The Property Franchise Group plc. Operates a similar franchise model with sales, lettings, and mortgage referral services across UK regions.
- Martin & Co: Another franchise brand within The Property Franchise Group plc, focused on residential lettings and sales through a UK franchise network. Direct peer sharing the same franchisor, technology, and lead infrastructure as Newton Fallowell.
Emerging players
- Purplebricks: Online/hybrid estate agent offering fixed-fee sales and lettings packages in the UK. Represents the digital-native competitive threat that Newton Fallowell's branch-heavy model must defend against.
- Strike: UK online estate agent offering fixed-fee sales packages and conveyancing services. Represents the digital-first competitive pressure reshaping the estate agency sector.
Broad incumbents
- Connells Group: One of the UK's largest estate agency groups with a wide branch network covering sales, lettings, and mortgage services. Represents a larger incumbent competing for the same Midlands customer base with broader geographic reach.
- Countrywide: Major UK estate agency group offering residential sales, lettings, and mortgage services through a national branch network. Competes with Newton Fallowell for Midlands listings and instructions.
Regional players
- Chancellors: Established estate agency with a strong southern and Midlands presence, offering sales, lettings, and surveying services. Direct regional competitor with overlapping territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Newton Fallowell social profiles
Digital presenceNewton Fallowell compliance and trust
Trust signalCompliance3 records
Newton Fallowell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newton Fallowell leadership team
Management profileNumber of profiles
Profiles9 records
Newton Fallowell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newton Fallowell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newton Fallowell
What does Newton Fallowell do?
Newton Fallowell is a franchise-based estate and letting agency network providing residential property sales, lettings and property management services to home buyers, sellers, landlords and tenants across the Midlands. The company supports these core services with in-house mortgage advice through a partnership with Mortgage Advice Bureau, online and in-home property valuations, 24/7 live chat, and listings distributed through major UK property portals.
Is Newton Fallowell a public or private company?
Newton Fallowell is a private company. It is classified as corporate owned and is currently operating.
When was Newton Fallowell founded?
Newton Fallowell was founded in 1999. It employs 51 to 100 people.
Where is Newton Fallowell based?
Newton Fallowell is headquartered in Grantham, United Kingdom, in the Europe region.
How does Newton Fallowell make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are lettings and Rental Management, valuation Services and mortgage Services.
Who are Newton Fallowell's main competitors?
Direct peers on record are Belvoir, Hunters Property Group, William H Brown, Whitegates and Martin & Co. Emerging players are Purplebricks and Strike. Broad incumbents are Connells Group and Countrywide. Chancellors is listed as a regional player.
Does Newton Fallowell have an API?
No public API is recorded for Newton Fallowell.
What industry is Newton Fallowell in?
Newton Fallowell's product category is Real Estate Services (Estate and Letting Agency). Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 522310 and its SIC code is 6531.