Asian Mental Health Collective

What Asian Mental Health Collective does

Asian Mental Health Collective (AMHC) is a 501(c)(3) nonprofit organization founded in 2020 and incorporated in Texas, operating entirely remotely across the United States. Its mission is to provide culturally responsive mental health services and community spaces for the Asian diaspora, addressing documented gaps including Asian Americans being three times less likely to seek mental health services than white counterparts and only 4% of U.S. psychologists identifying as Asian American. The organization serves three primary personas: Asian adults (18+) seeking mental health support in the U.S., Asian mental health clinicians seeking peer connection and referrals, and Asian-identifying community organizers and activists.

AMHC's product surface centers on four interconnected programs: (1) the Asian Therapist Directory, a searchable listing of 3,000+ Asian therapists across the U.S. and Canada with 70+ filter dimensions including state, ethnicity, language, gender, specialty, insurance, and modality; (2) two therapy funds — the Lotus Therapy Fund and the Asian Organizers Therapy Fund — each providing 8 free therapy sessions over 3 months with providers reimbursed directly by AMHC at $150 per session; (3) virtual community support groups facilitated by licensed therapists; and (4) Facebook-based peer communities including Subtle Asian Mental Health and Asian Mental Health Professionals. Supporting offerings include a monthly newsletter ("The Lotus"), a community blog, the annual Asian Mental Health Conference, branded merchandise, and a Salesforce my.site.com-based clinician portal for invoice management and profile updates. Technology stack is primarily WordPress for content, Salesforce my.site.com for the clinician portal, Zoom for virtual groups, DocuSign for provider onboarding, and QGiv/Boomerang for donations.

The business model is donation- and grant-funded rather than revenue-generating. Funding comes from individual donations (via Apple Pay, PayPal, Venmo, Benevity, Tiltify, DAFDirect, Joie), institutional and corporate grants (including co-funding from Asian Americans Advancing Justice | AAJC for the Asian Organizers Therapy Fund), and merchandise sales. All core services — directory access, therapy funds, support groups — are free for end users. Reported 2024 outcomes include 2,500+ hours of free therapy delivered, 8 community support groups totaling 51+ hours, and 2,600+ cumulative therapy sessions funded since 2023. The organization is currently professionalizing its fundraising function with a new Director of Development & Communications hire and is investing in grant writing capacity.

Name

Asian Mental Health Collective

Legal name

Asian Mental Health Collective, Inc.

Website

https://asianmhc.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Asian Mental Health Collective is a 501(c)(3) nonprofit that operates the largest Asian therapist directory (3,000+ providers) in the U.S. and Canada, two free therapy funds delivering 8-session programs, and therapist-facilitated virtual community support groups for Asian diaspora adults and organizers.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (62142), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Mental Health Therapist Marketplaces (HLALALAJ), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health services
• Therapist directory
• Community support groups
• Nonprofit mental health
• Culturally responsive care

Headquarters

HQ city

Remote

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: AMHC is a 501(c)(3) nonprofit that relies on charitable donations from individuals. Donations are tax-deductible and can be made via Apple Pay, PayPal, Venmo, Benevity, Tiltify, and DAF Direct. The organization is building its individual giving program and mid/major donor base.
2. Institutional & Corporate Grants: AMHC receives grant funding from institutional and corporate philanthropy. The Asian Organizers Therapy Fund is co-funded by Asian Americans Advancing Justice | AAJC. The organization is growing its grant writing capacity with a consultant budget of ~$2,500 for 10 grant proposals over 3 months.
3. Merchandise Sales (Goods): AMHC sells branded merchandise including hoodies ($50), t-shirts ($23.99), totes ($28), water bottles ($30.99), hats ($35), and sticker sheets ($4.99). Revenue supports the organization's mental health programs and community work.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Asian Mental Health Collective operates a free online Asian Therapist Directory with 3,000+ clinicians across the U.S. and Canada, and provides free therapy through the Lotus Therapy Fund and Asian Organizers Therapy Fund — each delivering 8 therapy sessions over 3 months with providers reimbursed directly at $150/session. The organization also runs virtual community support groups and clinician peer support groups, complemented by a branded merchandise shop and content programs (newsletter, blog, annual conference) that fund and amplify its mission.

Product overview

Asian Mental Health Collective (AMHC) is a nonprofit organization that operates a suite of interconnected mental health products and services for the Asian community in the U.S. Its core offerings include: (1) an Asian Therapist Directory — a searchable database of 3,000+ Asian therapists across the U.S. and Canada; (2) two therapy funds — the Lotus Therapy Fund and the Asian Organizers Therapy Fund — that each provide 8 free therapy sessions funded directly to providers; (3) virtual Community Support Groups and Clinician Support Groups facilitated by licensed therapists; and (4) peer communities including the Subtle Asian Mental Health Facebook group and Asian Mental Health Professionals Facebook group. Supporting products include a Community Blog, monthly AMHC Newsletter, Events & Programming, and a Goods/Merchandise shop. The Clinician Portal (built on Salesforce my.site.com) serves as the platform for providers to manage directory listings and submit invoices through a dedicated invoice portal. Together these products form a comprehensive ecosystem addressing the full spectrum of mental health needs — from peer support and community connection to direct clinical services — specifically designed for Asian diaspora communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Asian Therapist Directory
• Lotus Therapy Fund
• Asian Organizers Therapy Fund
• Community Support Groups
• Clinician Support Groups
• Clinician Portal
• AMHC Goods / Merchandise
• Asian Mental Health Professionals Facebook Group
• Subtle Asian Mental Health Facebook Group

Quantifiable outcome

• 672 individuals funded for therapy, 2,600+ therapy sessions provided since 2023
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ayana Therapy: A culturally-informed online therapy matching platform that connects users with therapists of color, with a focus on diverse and multicultural clients. Comparable to AMHC's directory-based model with culturally-responsive matching filters, though operating as a for-profit.
• Therapy for Black Girls: A culturally-focused online directory and community platform connecting Black women with culturally-competent therapists, plus a podcast and provider directory. Directly comparable to AMHC in operating a culturally-segmented therapy marketplace, community content engine, and provider onboarding portal.
• Black Emotional and Mental Health Collective (BEAM): A nonprofit focused on emotional and mental health support for Black communities, offering therapist directories, training, and community programs. Directly comparable to AMHC's nonprofit, community-led model for delivering culturally-responsive mental health services to a specific racial/ethnic diaspora in the U.S.
• National Asian American Pacific Islander Mental Health Association (NAAPIMHA): A national AAPI mental health advocacy and resource organization supporting AAPI communities through research, training, and policy. Comparable to AMHC in its AAPI-specific mental health mission and community-driven service model, though more focused on advocacy and systems-level change.

Broad incumbents

• Talkspace: A large online therapy platform offering text, audio, and video therapy with a broad network of licensed therapists. Comparable to AMHC as a telehealth therapy marketplace, though not ethnicity-specific and operating as a large public-facing incumbent.
• BetterHelp: One of the largest online therapy platforms with a broad network of licensed therapists and significant paid marketing presence. Comparable to AMHC as the broad telehealth incumbent cited in AMHC's recipient testimonials, representing the generic alternative AMHC's cultural matching differentiates against.

Emerging players

• The Steve Fund: A nonprofit organization focused on mental health and emotional well-being of young people of color, including AAPI students. Comparable to AMHC in addressing mental health for young people of color and running programs funded by philanthropy and partnerships.
• Open Path Collective: A nonprofit connecting clients with therapists who offer sessions at a reduced rate ($30-$80) for uninsured and underinsured individuals. Comparable to AMHC's free Therapy Fund in subsidizing culturally-aware care, though Open Path is broader and not ethnicity-specific.
• Hurdle (formerly Hurdle Health): A teletherapy platform focused on culturally-competent mental health care for BIPOC and underrepresented communities. Comparable to AMHC in targeting culturally-matched therapy, though operating as a venture-backed for-profit with a different revenue model.

Others

• Asian American Psychological Association: A professional association for Asian American psychologists, providing community, training, and clinical resources. Comparable to AMHC's clinician-facing Asian Mental Health Professionals community, though focused on professional membership rather than direct service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCN31Uq6c_UESNSO9unVlUsw
• Facebookfacebook.com/asianmentalhealthcollective
• Instagraminstagram.com/asianmentalhealthcollective
• Pinterestpinterest.com/asianmentalhealthcollective
• TikToktiktok.com/@asianmentalhealthco?_t=ZP-90vr2q3rCes
• Xx.com/asianmhc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Mental Health Collective