Asia Starmar Transport Intelligent Company Limited

What Asia Starmar Transport Intelligent Company Limited does

Asia Starmar Transport Intelligent Co., Ltd. (ASTI) is a privately-held Myanmar transport-technology company founded in 2017 and headquartered in Yankin Township, Yangon Region. The company delivers intelligent transportation systems for Myanmar's public bus sector, with its core offering organized around three products: the Intelligent Transportation System (ITS), which integrates real-time GPS fleet tracking, AI-powered video surveillance, and a centralized control dashboard for bus operators; the Yangon Payment Service (YPS), a cashless fare payment system available as both a tap-and-go smart card and a QR scan-and-pay option; and Yangon Bus Media (YBM), an in-bus advertising and passenger information platform deployed within the Yangon Bus Service (YBS) network.

ASTI monetizes through a mix of transaction fees on YPS fare payments, recurring subscription fees from ITS services (GPS monitoring, CCTV, and control dashboards), advertising revenue from YBM, and government managed-services contracts under the YPS Master Agreement signed with the Yangon Region Government on March 12, 2019. Its customer base is concentrated on the Yangon Region Government and bus operators within the YBS network, with commuters as the end-user beneficiary of cashless payment and improved service quality.

The go-to-market is enterprise and government-direct, leveraging the YPS Master Agreement as the primary contractual anchor. Operations are limited to a single city (Yangon) and a single country (Myanmar), with no disclosed geographic expansion, fundraising, or M&A activity. Marketing channels are modest — Facebook, TikTok, hotline, and a corporate website — and headcount sits in the 11-50 range, indicating a small-scale, operationally focused organization rather than a venture-backed high-growth business.

Name

Asia Starmar Transport Intelligent Company Limited

Legal name

Asia Starmar Transport Intelligent Co., Ltd.

Website

https://asiastarmar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Starmar Transport Intelligent (ASTI) provides intelligent transportation systems, cashless fare payments (YPS), and in-bus media (YBM) for Yangon Region's public bus network under a government master agreement signed in 2019.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems

NAICS

Support Activities for Transportation (488)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cooperative ITS (C-ITS) Corridor & Intersection Deployments (TLAJAHAG)

akta.pro secondary industries

Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC), Smart Card & Closed-Loop Fare Media Systems (THAIAMAC)

Keywords

• Intelligent transportation systems
• Cashless transit payments
• Fleet tracking software
• Public transit technology
• Smart city solutions

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. YPS Fare Transaction Processing: Transaction fees from processing cashless fare payments through YPS Card and YPS QR systems for Yangon public transport users
2. ITS Subscription Services: Recurring service fees from providing GPS monitoring, CCTV surveillance, and control dashboard services to transport operators
3. Bus Media Advertising: Revenue from displaying transit information and promotional content to commuters through the Yangon Bus Media platform
4. Government Service Contracts: Contract-based services under YPS Master Agreement with Yangon Region Government for public transportation technology solutions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Asia Starmar Transport Intelligent operates an integrated intelligent transportation platform for Myanmar's public bus sector. Its core offering is the Intelligent Transportation System (ITS), which combines real-time GPS fleet tracking, AI-powered video surveillance, and a centralized control dashboard. This is complemented by the Yangon Payment Service (YPS) for cashless fare collection via tap-and-go smart cards and QR code payments, and Yangon Bus Media (YBM), an in-bus passenger information and advertising platform. Services are delivered under an agreement with the Yangon Region Government within the Yangon Bus Service (YBS) network.

Product overview

Asia Starmar Transport Intelligent operates a unified platform for public transportation technology in Yangon, Myanmar. The core offering comprises the Intelligent Transportation System (ITS) — which integrates real-time GPS fleet tracking, AI-powered video surveillance, and a centralized control dashboard — alongside the Yangon Payment Service (YPS) for cashless fare collection (card and QR), and Yangon Bus Media (YBM) for in-bus passenger information and advertising. GPS Monitoring and Bus CCTV Services are sub-products delivered within the ITS umbrella, providing fleet control and safety monitoring respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Yangon Payment Service (YPS): Modern cashless fare payment solutions for public transport users in Yangon, including YPS Card and YPS QR options.
• Yangon Bus Media (YBM)
• Intelligent Transportation System (ITS)

Quantifiable outcome

• Cashless fare payment enabling fast, secure transactions for public transport users
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Yangon Bus Service (YBS)coreStrategic or Co-development PartnerCore operating partnership with the Yangon Bus Service network, which is the primary public transportation system serving Yangon. Asia Starmar provides integrated intelligent transportation solutions including payment processing, GPS monitoring, and bus media services within the YBS ecosystem.
• Yangon Region GovernmentcoreStrategic or Co-development PartnerGovernment partnership established through the YPS Master Agreement signed on March 12, 2019 at Yangon Region Government Office. The government partnership enables the company's role in modernizing public transportation through official authorization and support.
• GNGminorStrategic or Co-development PartnerPartner organization visible in the company partner logo section. Nature of partnership not specified in available source materials.
• CapitalminorStrategic or Co-development PartnerPartner organization visible in the company partner logo section. Nature of partnership not specified in available source materials.
• YRTCminorStrategic or Co-development PartnerPartner organization visible in the company partner logo section. Nature of partnership not specified in available source materials.
• AYAminorStrategic or Co-development PartnerPartner organization visible in the company partner logo section. Nature of partnership not specified in available source materials.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Masabi: Provider of mobile ticketing and fare-payment-as-a-service for public transit agencies. Comparable to ASTI's YPS Card and YPS QR cashless fare-payment offering.
• Cubic Transportation Systems: Global provider of integrated fare collection and intelligent transportation systems for public transit. Directly comparable to ASTI's combined YPS fare-payment and ITS platform serving urban bus networks.
• INIT GmbH: German supplier of integrated ITS for public transit, including fare management, fleet management, and passenger information. Closely aligned with ASTI's ITS stack for bus operators.
• Genfare: Specialist in fare collection systems and transit validators for bus networks. Closely comparable to ASTI's YPS Card tap-and-go infrastructure.

Emerging players

• Optibus: AI-driven transit operations and scheduling platform. Adjacent to ASTI's ITS stack, with overlap in the AI/data-driven public transit modernization layer.
• Token Transit: Mobile fare payment platform for public transit agencies. Comparable as a focused emerging player in transit fare modernization, similar in scope to ASTI's YPS offering.
• Littlepay: Open-loop fare payment platform for public transit authorities. Comparable to ASTI's YPS QR scan-and-pay capability, focused on modernizing cashless fare collection.

Regional players

• Octopus Cards Limited: Closed-loop smart card transit payment system operating in Hong Kong. Comparable model to ASTI's YPS Card for tap-and-go public transit fare collection, though serving a different geography.

Broad incumbents

• Verra Mobility: Smart mobility provider covering tolling, smart cities, and transit safety/surveillance. Comparable in the broader smart-mobility space and transit video surveillance component of ASTI's ITS offering.
• Conduent Transportation: Large incumbent providing tolling, transit, and mobility solutions globally. Operates in the same broad ITS/fare-collection space as ASTI but at significantly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/share/1DaME4TL2D/?mibextid=wwXIfr
• TikToktiktok.com/@yangonpaymentservices?_r=1&_t=ZS-92q8PU1yeBR
• LinkedInlinkedin.com/company/asia-starmar-transport-intelligent-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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