ASMIP - Associação dos Mediadores do Imobiliário de Portugal

What ASMIP - Associação dos Mediadores do Imobiliário de Portugal does

ASMIP — Associação dos Mediadores do Imobiliário de Portugal is a Portuguese non-profit professional association founded on 12 February 2014 by a group of real estate mediators seeking an alternative industry representative body. Headquartered in Lisbon (Av. Fontes Pereira de Melo, 16, Palácio Sotto Mayor — IDEA SPACES) with an administrative office in Porto, the association serves licensed real estate mediation companies and individual mediators across Portugal. ASMIP delivers a bundled membership offering that includes IMPIC licensing support, mandatory and elective certified training, professional liability and credit intermediation insurance, legal advisory, fiscal updates, and access to the Habitar Portugal exclusive real estate portal with CRM tools and property listings.

The association's core technology assets are the Habitar Portugal portal (a proprietary member-exclusive real estate listings and CRM platform launched in 2016) and a Moodle-based online training platform delivered via Zoom for self-paced and live courses. Training is delivered both online and in-person across Lisbon, Porto, Coimbra, and Faro, spanning anti-money laundering (legally mandatory), real estate taxation, legal obligations, team leadership, and lead-to-close sales processes. The portal integrates with partner tools including X-IMO CRM, SAM-MLS, Casafari, and PEPDATA for AML compliance.

ASMIP's revenue model rests on three streams: recurring membership dues (€25 joining fee plus €10/month paid quarterly), fee-based training courses (€40-€160 per course with member discounts), and insurance product commissions (civil liability €80-€112 annually, credit intermediation €215 annually). The association is governed by elected member bodies (Corpos Sociais), has 7 employees, and received €332,808.75 in EU FSE co-funding under the Compete 2020 programme (Project POCI-03-3560-FSE-000762, 2019-2023) to support SME training delivery.

Name

ASMIP - Associação dos Mediadores do Imobiliário de Portugal

Legal name

ASMIP - Associação dos Mediadores do Imobiliário de Portugal

Website

https://asmip.pt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ASMIP is a Portuguese non-profit professional association founded in 2014, serving licensed real estate mediators and agencies nationwide with bundled membership services including licensing support, certified training, professional liability insurance, legal advice, and the exclusive Habitar Portugal real estate portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees with joining fee (joia) of 25€ and monthly quota of 10€ paid quarterly. Provides members access to training, legal support, insurance products, and industry representation.
2. Training and Certification Courses: Fee-based professional training courses on real estate topics including mandatory anti-money laundering training, property valuation, leadership, and legal compliance. Pricing varies between 40-160€ per course for members.
3. Insurance Products: Civil liability insurance for real estate mediators at competitive rates (80-112€ annually), and credit intermediation insurance at 215€ annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ASMIP is a non-profit professional association that delivers membership-based services to real estate mediators in Portugal, including an exclusive real estate portal (Habitar Portugal), certified online and in-person training, competitively priced professional liability and credit intermediation insurance, regulatory licensing support with IMPIC, and legal advisory services. Its core value is providing a unified professional ecosystem combining compliance support, training, tools, and advocacy against unlicensed mediation activity.

Product overview

ASMIP - Associação dos Mediadores do Imobiliário de Portugal operates as a national professional association for real estate mediators, offering a unified platform of services rather than a traditional software product. The core offering centers on the Habitar Portugal portal, an exclusive real estate portal developed by ASMIP for real estate professionals. Supporting this core platform are multiple add-on modules including online and in-person certified training programs covering anti-money laundering, leadership, taxation, and legal obligations. Additional services include licensing and registration support through IMPIC, professional liability insurance, credit intermediation insurance, legal advisory services, alternative dispute resolution facilitation, and an illegal activity reporting system. The association also maintains partnerships with various service providers including CRM platforms (X-IMO CRM), MLS systems (SAM-MLS), and compliance tools (PEPDATA). Membership benefits include discounted training, economical insurance options, legal support, and access to exclusive partner protocols.

Differentiator

Problem solved

Functional benefit

Brands

• Habitar Portugal: Exclusive online real estate portal developed by ASMIP for real estate professionals, offering property listings, CRM tools, market studies, and professional networking services.

Products and services

• Habitar Portugal Portal Exclusive real estate portal developed by ASMIP for licensed real estate professionals in Portugal. More than a listing portal, it functions as a work tool providing property listings, CRM capabilities, market intelligence, and professional networking for real estate mediation companies and individual mediators.
• Online Training Platform E-learning platform using Zoom and Moodle to deliver certified professional development courses for real estate mediators, including mandatory anti-money laundering training, leadership, taxation, and legal obligations.
• Professional Liability Insurance (Civil Liability) Civil liability insurance for real estate mediators with tiered capital coverage: €150,000 at €80/year, €200,000 at €82.50/year, and €250,000 at €112/year. Marketed as the most economical option in the Portuguese market, with an 11.12% reduction versus the prior premium.
• Credit Intermediation Insurance Annual credit intermediation insurance for real estate professionals at €215 per year, providing coverage required for credit intermediation activity registration.
• Legal Advisory Service (Apoio Jurídico) Legal advisory service available to ASMIP members providing guidance, orientations, advice, and support on complex legal cases related to real estate mediation, delivered via email through [email protected].
• Licensing and Registration Support Support service guiding members through IMPIC licensing and registration requirements for real estate mediation activity, including documentation assistance and compliance verification.

Quantifiable outcome

• Civil liability insurance reduced by 11.12% compared to previous premium
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Habitar PortugalcoreTechnology or IntegrationExclusive real estate portal developed by ASMIP for its members. Provides property listings, CRM tools, market intelligence, and professional networking features for real estate mediators.
• IMPIC (Instituto dos Mercados Públicos, do Imobiliário e da Construção)coreOthersRegulatory authority overseeing real estate mediation licensing and compliance. ASMIP provides guidance and support for members dealing with licensing requirements.
• VitrineMediaminorGTM or Marketing PartnerLED backlit displays and LCD screens for professional use. ASMIP members receive 20% discount on advertising frames for store windows.
• Multimac (Sharp Representative)minorGTM or Marketing PartnerPrinter and photocopier rental services including Sharp products, with reduced cost printing capabilities for marketing materials. Discounts available for ASMIP members.
• ESAIminorStrategic or Co-development PartnerCenter for science and culture development focused on real estate education and professional development.
• GTI (Gestão, Tecnologia e Inovação)minorImplementation/ SI/ Consulting PartnerConsulting services provider for companies across industrial, commercial, service, public and social economy sectors, offering training and business development.
• Steven TobminorGTM or Marketing PartnerAudiovisual production company for TV, cinema and internet content. ASMIP members receive 20% discount on services.
• IRN (Instituto dos Registos e do Notariado)minorOthersPublic institute for registries and notary services integrated in state administration with jurisdiction over national territory.
• Banco de PortugalminorOthersCentral bank providing information on credit intermediation regime. Link provided for credit intermediary authorization and registration.
• Doutor FinançasminorOthersIMT (Property Transfer Tax) simulator tool provided through partnership for members calculating property purchase costs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Idealista: Idealista is the dominant Iberian property portal serving both professionals and consumers. It is not an association but ASMIP's Habitar Portugal portal competes for the same professional listing/CRM workflow share, making Idealista the primary horizontal peer in the portal/market-intelligence layer of ASMIP's stack.
• Casa Sapo (SAPO) Imobiliária: Casa Sapo / SAPO Imobiliária is one of Portugal's leading property portals. Comparable to Habitar Portugal in the listing/portal layer, but as a general-market platform rather than a member-exclusive professional tool.
• Imovirtual: Imovirtual is a major Portuguese property classifieds portal competing for the same professional listings and market-intelligence demand that ASMIP's Habitar Portugal portal addresses. Functions as an ecosystem competitor rather than a direct association peer, but materially overlaps in member value proposition.

Direct peers

• APEMIP - Associação Portuguesa das Empresas de Mediação Imobiliária: APEMIP is the larger, established Portuguese professional association for real estate mediation companies. ASMIP was explicitly founded by a group of mediators who felt under-represented by APEMIP, making it the most direct structural competitor in the same product category serving the same member base in the same geography.

Broad incumbents

• National Association of Realtors (NAR): NAR is the largest US trade association for real estate professionals, offering professional standards, training certifications, advocacy, MLS infrastructure, and insurance products. While geography and regulatory regime differ, NAR is the prototypical business model ASMIP emulates at national scale.
• RICS - Royal Institution of Chartered Surveyors: RICS is a UK-headquartered global body accrediting property professionals with mandatory training, member standards, and ethics enforcement. Comparable in governance and accreditation approach to ASMIP, though at much greater scale and with international remit.
• Propertymark (formerly NAEA): Propertymark is the UK professional body awarding qualifications to estate agents, providing training, member benefits, and regulation-aligned standards. Closely mirrors ASMIP's service stack (training, qualification support, member insurance, complaints handling) in a mature market.

Regional players

• Consejo General de los Colegios de Agentes de la Propiedad Inmobiliaria (API): API is the Spanish umbrella body regulating and representing licensed real estate agents, offering member training, ethics codes, and certification. Comparable structural peer in the Iberian market with a near-identical value proposition to ASMIP.
• LIVRE - Associação dos Profissionais Imobiliários de Portugal: LIVRE is a Portuguese professional association serving individual real estate agents and mediators with training, advocacy, and member benefits. Operates in the same niche as ASMIP with very similar service offerings (training, representation, digital tools) on a national scope.
• CNI - Centro Nacional de Informação e Mediação Imobiliária: CNI is another Portuguese mediation-industry association that provides training, licensing support, and member services to real estate professionals. While smaller and primarily focused on the Mediation/Conciliator angle, it competes in the same vertical for both members and statutory training mandates in Portugal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asmip.pt
• LinkedInlinkedin.com/company/asmip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASMIP - Associação dos Mediadores do Imobiliário de Portugal