ASPASIA
ASPASIA is a Bulgarian private soft drink manufacturer, founded in 1992 and based in Sofia, producing carbonated drinks, non-carbonated juices, ice teas, and label-free bottled water under six registered brands for domestic retail and international wholesale distribution.
- Company typePrivate
- Founded1992
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ASPASIA does
ASPASIA (legal entity АСПАЗИЯ-92 ООД) is a Bulgarian private limited liability company founded in 1992 in Sofia, where it operates its headquarters and modern production facility. It manufactures and sells soft drinks through six registered brand lines: ASPASIA Light (low-calorie carbonated drinks with no artificial colorings or preservatives), ASPASIA Traditions (traditional Bulgarian recipe carbonated drinks), noncarbonated juices enriched with pectin and vitamins, the Pulp Fantasy sub-brand (noncarbonated drinks with real orange pulp, sweetened with a stevia and sucralose combination), Tastea ice teas (sweetened with stevia, featuring natural extracts including Bulgarian Mursala tea), and EKO H2O label-free bottled water. The company holds IFS (International Featured Standards) food safety certification, maintained annually since 2016, and operates an in-house laboratory for raw material and finished product quality monitoring.
The company's revenue model is direct-to-consumer through Bulgarian retail stores and supermarkets, supplemented by distribution to international markets via wholesale partners. Products are sold at a standardized retail price of 1.00 BGN per unit across packaging volumes ranging from 330ml to 2.5L. The company employs over 100 individuals and has positioned itself as the second largest soft drink manufacturer in Bulgaria, accumulating seven industry awards from the Bulgarian Soft Drinks Association.
The business is funded through a combination of retained earnings and non-dilutive European Union and Norway Grants capital — three grant-funded modernization projects between September 2022 and April 2024 covered compressor upgrades, an automated palletizing cell, and a 'Green Warehouse' infrastructure initiative. Marketing channels include corporate website (aspasia.bg), Facebook and Instagram organic social, promotional games and competitions, and press releases. The company maintains a separate consumer-facing brand platform for EKO H2O at ekoh2o.bg as part of its environmental sustainability positioning.
ASPASIA firmographics
Firmographics- Name
- ASPASIA
- Legal name
- АСПАЗИЯ-92 ООД
- Website
- https://aspasia.bg
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASPASIA is a Bulgarian private soft drink manufacturer, founded in 1992 and based in Sofia, producing carbonated drinks, non-carbonated juices, ice teas, and label-free bottled water under six registered brands for domestic retail and international wholesale distribution.
- Ownership category
- akta.pro rank
ASPASIA industry classification
Industry- Product category
- Soft Drink Manufacturing
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where ASPASIA is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
ASPASIA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Soft drink manufacturing and sales: ASPASIA-92 ООД generates revenue through manufacturing and selling soft drinks including carbonated drinks, non-carbonated drinks, ice teas, and bottled water. Products are sold through retail channels across Bulgaria and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all product lines |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ASPASIA product offering
Product offeringCore offering
ASPASIA (АСПАЗИЯ-92 ООД) manufactures and sells a diverse portfolio of non-alcoholic beverages from its modern factory in Sofia, Bulgaria. The portfolio includes carbonated soft drinks (ASPASIA Light, ASPASIA Traditions), non-carbonated fruit drinks, the Pulp Fantasy line with orange pulp, stevia-sweetened ice teas (Tastea), and label-free bottled water (EKO H2O). Products are sold through Bulgarian retail and supermarkets, and distributed internationally through wholesale partners.
Product overview
ASPASIA is a Bulgarian soft drink manufacturer producing a diverse portfolio of beverages. The company operates four main product lines: (1) ASPASIA Light - carbonated low-calorie soft drinks with no artificial colorings; (2) ASPASIA Traditions - carbonated drinks inspired by traditional Bulgarian recipes; (3) Noncarbonated Soft Drinks including the Pulp Fantasy sub-brand (with orange pulp, sweetened with stevia/sucralose) and Tastea Ice Tea line (with natural extracts, stevia-sweetened); and (4) EKO H2O - label-free bottled water focused on environmental sustainability. The company was founded in 1992 and holds IFS (International Featured Standards) certification.
Differentiator
Problem solved
Functional benefit
Brands
- ASPASIA Light: Line of carbonated soft drinks with no calories and no artificial colorings or preservatives
- ASPASIA Traditions
- Pulp Fantasy
- EKO H2O
- Tastea
Products and services
- ASPASIA Light A line of carbonated low-calorie soft drinks with no artificial colorings and no preservatives, available in multiple flavors and packaging volumes (330ml, 500ml, 1.5L, 2L, 2.5L). Targeted at health-conscious Bulgarian family consumers.
- ASPASIA Traditions A sub-brand of carbonated soft drinks inspired by traditional Bulgarian recipes, including Lemonade Tradition and Cider Tradition. Targeted at Bulgarian consumers seeking familiar traditional flavors.
- Noncarbonated Soft Drinks Noncarbonated juices with real fruit taste, containing pectin as a source of fiber, no sugar, and vitamins. Flavors include Orange, Apricot, Peach, Black cherry, Pineapple, Morello, Raspberry, Pear and Apple, Blackcurrant and Apple, Mango/Maracuja and Red orange, Aloe and Grape, Elder and Lemon, and Multivitamin. Pectin enrichment supports detox, fiber intake, blood sugar management, and digestive health. Targeted at health-conscious family consumers.
- Pulp Fantasy A line of uniquely refreshing noncarbonated soft drinks with real orange pulp, featuring rich fruity aroma and strong flavor achieved through a stevia and sucralose combination. Flavors include Strawberry and Tangerine, Raspberry and Orange, and Kiwi and Orange. Targeted at consumers seeking a differentiated, fruit-pulp beverage with no added sugar.
- Tastea Ice Tea Ice teas sweetened with stevia, featuring natural tea extracts including Mursala tea from the Bulgarian Rhodope Mountains. Flavors include Mursala tea, Watermelon, Pineapple and Mango, Lemon, Forest fruits, and Peach. No sugar and low calories. Targeted at consumers seeking natural-extract, low-calorie iced tea.
- EKO H2O Bottled water marketed as the first bottled water without a label, created to save nature, facilitate recycling, and preserve Bulgaria clean. Targeted at environmentally conscious consumers.
Quantifiable outcome
- IFS certification obtained in 2016, maintained and improved annually
- +1 more outcomes
Companies that use ASPASIA
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ASPASIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASPASIA partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
ASPASIA competitors and assessment
Company assessmentEmerging players
- Primo Water Corporation: Water and beverage company (formerly Cott Corporation) active in Europe with significant private-label and branded exposure. Comparable to ASPASIA at the business-model level of independent beverage manufacturing across multiple categories.
- Refresco Group N.V. European independent beverage solutions provider specializing in private-label soft drinks and juices. Relevant peer to ASPASIA's ambitions around contract manufacturing and export markets, though operating at significantly larger scale.
Broad incumbents
- Nestlé Waters (part of Nestlé): Global bottled water and beverage incumbent with established presence in European markets including Bulgaria. Broad incumbent competing with ASPASIA's EKO H2O and traditional carbonated brands.
- Asahi Group Holdings: Global beverages group with European operations via brands such as Schweppes and Lonrho/Asahi's beverage holdings. Broad incumbent shaped by acquisition of European bottlers and a useful comparable for ASPASIA's potential strategic exit multiple.
- Coca-Cola HBC AG: The bottling partner for The Coca-Cola Company across Bulgaria, Romania, and other Central/Eastern European markets. A large incumbent that competes directly with ASPASIA across carbonated soft drinks but operates at a vastly larger regional scale.
- PepsiCo (Bulgaria operations): Global beverages and snacks incumbent with deep distribution and brand investment in Bulgaria via its bottling partners. A broad incumbent that pressures ASPASIA's carbonated and ice tea shelf share but has materially deeper marketing budgets.
Direct peers
- Quadrant Beverages (Bulgaria): Regional beverage producer co-packing and selling carbonated soft drinks and juices across Bulgaria, often serving as bottler for multinational brands. Directly comparable as a Bulgarian-based manufacturer competing for the same retail SKUs as ASPASIA.
- Devin JSCo: Bulgaria's largest bottled mineral water and beverage brand, headquartered in Devin and produced within Bulgaria. Closest direct competitor to ASPASIA in the domestic soft drinks and bottled water category, with overlapping retail and foodservice channels.
Regional players
- IDS Borjomi International: Georgia-based mineral water and soft drinks group (Borjomi, Aqua Vera, etc.) operating across CIS and parts of Europe. Regional peer with similar product breadth (water, soft drinks) and comparable mid-cap private-equity-style growth profile.
- KMV Mineral Water: Russia-led mineral water and beverage producer with distribution into CIS and select European markets. Regional peer with similar mid-market positioning and traditional soft-drinks-plus-water portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ASPASIA social profiles
Digital presenceASPASIA compliance and trust
Trust signalCompliance1 record
ASPASIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASPASIA leadership team
Management profileNumber of profiles
ASPASIA subsidiaries and ownership
Company hierarchySubsidiaries1 record
ASPASIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASPASIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASPASIA
What does ASPASIA do?
ASPASIA (АСПАЗИЯ-92 ООД) manufactures and sells a diverse portfolio of non-alcoholic beverages from its modern factory in Sofia, Bulgaria. The portfolio includes carbonated soft drinks (ASPASIA Light, ASPASIA Traditions), non-carbonated fruit drinks, the Pulp Fantasy line with orange pulp, stevia-sweetened ice teas (Tastea), and label-free bottled water (EKO H2O). Products are sold through Bulgarian retail and supermarkets, and distributed internationally through wholesale partners.
Is ASPASIA a public or private company?
ASPASIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASPASIA founded?
ASPASIA was founded in 1992. It employs 51 to 100 people.
Where is ASPASIA based?
ASPASIA is headquartered in Sofia, Bulgaria, in the Europe region.
How does ASPASIA make money?
One revenue line is on record: soft drink manufacturing and sales.
Who are ASPASIA's main competitors?
Emerging players on record are Primo Water Corporation and Refresco Group N.V.. Broad incumbents are Nestlé Waters (part of Nestlé), Asahi Group Holdings, Coca-Cola HBC AG and PepsiCo (Bulgaria operations). Direct peers are Quadrant Beverages (Bulgaria) and Devin JSCo. Regional players are IDS Borjomi International and KMV Mineral Water.
Does ASPASIA have an API?
No public API is recorded for ASPASIA.
What industry is ASPASIA in?
ASPASIA's product category is Soft Drink Manufacturing. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312111 and its SIC code is 2086.