What Quadrant Beverages does

Quadrant Beverages AD ("Куадрант Бевъриджис" АД) is a Bulgarian public limited company headquartered in Sofia that operates as the licensed PepsiCo bottler and distributor for the Bulgarian market. Founded in 1873 per firmographic records, the company employs approximately 50 people and operates under the doing-business-as name "Pepsi Bulgaria," running the official brand website at pepsi.bg. The entity functions as a subsidiary within PepsiCo's European distribution network, holding the territorial rights to manufacture, bottle, and distribute PepsiCo-branded carbonated soft drinks in Bulgaria. Its portfolio consists of five core products: Pepsi Cola (regular full-sugar variant), Pepsi Zero Sugar (zero-calorie with artificial sweeteners), and three flavored cola extensions — Pepsi Twist (lemon), Pepsi Mango (mango), and Pepsi Lime (lime).

The company's technology stack is operational rather than digital: beverage manufacturing and distribution operations producing carbonated soft drinks across multiple packaging formats including 250ml glass bottles, 330ml aluminum cans, and PET bottles in 500ml, 1L, 1.5L, and 2L sizes. No proprietary technology, app, API, or AI capabilities are disclosed. Distribution is executed through two primary channels: retail (supermarkets, convenience stores, kiosks) and HORECA (hotels, restaurants, cafes), serving both at-home and out-of-home consumption occasions across Bulgaria. Marketing and consumer engagement are conducted via the official pepsi.bg website and social media channels on Facebook, Instagram, and YouTube.

The revenue model is wholesale distribution of PepsiCo-branded beverages. Quadrant Beverages purchases concentrate from PepsiCo, bottles or manufactures the finished CSDs, and sells through retail and HORECA partners, with retail price points set by individual retailers. The company serves two customer segments: general consumers (primary) seeking refreshment and hydration via cola beverages, and retail/HORECA business buyers (secondary) supplying beverage variety and recognized brands. No pricing details, customer logos, or financial disclosures are publicly available beyond structural and operational information.

Name

Quadrant Beverages

Legal name

КУАДРАНТ БЕВЪРИДЖИС АД (Quadrant Beverages AD)

Website

https://pepsi.bg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Quadrant Beverages AD is the licensed PepsiCo bottler and distributor for Bulgaria, producing and distributing Pepsi Cola, Zero Sugar, Twist, Mango, and Lime carbonated soft drinks to retail and HORECA channels nationwide from its Sofia base.

Ownership category

akta.pro rank

Product category

Soft Drink Manufacturing and Distribution

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Carbonated Soft Drinks (CSD) (CRADAHAA)

Keywords

• Soft drink bottling
• Beverage distribution
• Carbonated soft drinks
• Licensed bottling
• HORECA beverage supply

Headquarters

HQ city

Bulgaria

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pepsi beverage distribution: Quadrant Beverages generates revenue through the sale of PepsiCo beverage products in Bulgaria. As the licensed Pepsi bottler and distributor, the company purchases concentrate from PepsiCo, manufactures or bottles beverages, and sells to retail channels and directly to consumers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Quadrant Beverages AD is the licensed PepsiCo bottler and distributor for the Bulgarian market, manufacturing and distributing Pepsi-branded carbonated soft drinks. Its portfolio includes Pepsi Cola, Pepsi Zero Sugar, Pepsi Twist (lemon), Pepsi Mango, and Pepsi Lime, offered in glass bottles (250ml), aluminum cans (330ml), and PET bottles (500ml, 1L, 1.5L, 2L) to retail and HORECA channels across Bulgaria.

Product overview

Quadrant Beverages AD ("Куадрант Беъриджис" АД) operates the official Pepsi Bulgaria website (www.pepsi.bg) and distributes a portfolio of Pepsi-branded carbonated beverages in Bulgaria. The product line consists of five offerings: Pepsi Cola (the regular cola with sugar), Pepsi Zero Sugar (zero-calorie variant with artificial sweeteners), and three flavored variants—Pepsi Twist (lemon), Pepsi Mango (mango), and Pepsi Lime (lime). All products are carbonated soft drinks featuring cola flavor as the base, differentiated by flavor variants and sugar content.

Differentiator

Problem solved

Functional benefit

Brands

• Pepsi: Pepsi cola-flavored soft drink, a licensed PepsiCo product distributed by Quadrant Beverages AD in Bulgaria
• Pepsi Zero Sugar
• Pepsi Twist
• Pepsi Mango
• Pepsi Lime

Products and services

• Pepsi Cola Non-alcoholic carbonated beverage with cola flavor, containing sugar and sweeteners. The regular variant with full sugar content, available in glass bottles (250ml), aluminum cans (330ml), and PET bottles (500ml, 1L, 1.5L, 2L) through retail and HORECA channels in Bulgaria.
• Pepsi Zero Sugar Non-alcoholic carbonated beverage with cola flavor and artificial sweeteners, offering maximum cola taste with zero sugar. For consumers seeking a sugar-free cola option.
• Pepsi Twist Non-alcoholic carbonated beverage with cola flavor and natural lemon flavoring. For consumers seeking a flavored cola variant.
• Pepsi Mango Non-alcoholic carbonated beverage with cola flavor, mango flavor, and sweeteners. For consumers seeking a fruit-flavored cola variant.
• Pepsi Lime Non-alcoholic carbonated beverage with cola flavor, lime flavor, and sweeteners. For consumers seeking a citrus-flavored cola variant.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PepsiCocoreOEM/ Whitelabel/ Licensing PartnerQuadrant Beverages AD operates as the licensed PepsiCo bottler and distributor for the Bulgarian market. The company operates the official Pepsi Bulgaria website (pepsi.bg) and distributes PepsiCo beverage products including Pepsi Cola, Pepsi Zero Sugar, Pepsi Twist, Pepsi Mango, and Pepsi Lime throughout Bulgaria.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• PepsiCo: The parent company and brand owner of Quadrant Beverages' entire product portfolio. Comparable not as a competitor but as the strategic controlling entity whose decisions on territory, license terms, and portfolio allocation directly determine Quadrant Beverages' future economics.
• Asahi Group Holdings: A global beverage group that has historically held Pepsi bottling agreements in select markets (e.g., Asahi Soft Drinks in Japan) and operates a broad CSD and alcohol portfolio. Comparable to Quadrant Beverages as a multi-category bottler with regional licence arrangements.
• Refresco Group: A large independent European bottler producing soft drinks and juices for retailers and brand owners. While broader in scope than Quadrant Beverages (which is a single-brand PepsiCo bottler), Refresco is directly comparable as a European non-alcoholic beverage bottling operation.
• Cott Corporation: A global beverage company with private-label and branded manufacturing across CSD, water, and juice. Comparable to Quadrant Beverages in business model (bottling/co-packing under customer brands) with a much broader geographic and product footprint.
• Monster Beverage: A US-based broad-line CSD and energy drink manufacturer competing in the same carbonated beverage category. Comparable to Quadrant Beverages as a global CSD competitor at the drinks category level, though without a concession/bottling model.
• Britvic: A major European CPG manufacturer of soft drinks and mixers (Pepsi, 7UP, J2O, Tango) operating across multiple European markets. Comparable to Quadrant Beverages as a European-based bottler/marketer of branded soft drinks, though at much larger scale and with a broader portfolio.

Direct peers

• Pepsi Bottling Ventures: The largest independent PepsiCo bottler in the United States, operating the same PepsiCo licensing/territorial bottling model as Quadrant Beverages. It is highly comparable in business model, product portfolio, and dependency on the PepsiCo parent relationship.
• Coca-Cola HBC Bulgaria: The licensed Coca-Cola bottler and distributor for Bulgaria, directly competing with Quadrant Beverages in carbonated soft drinks across the same retail and HORECA channels in the same country. It is the closest head-to-head competitor in the Bulgarian cola market.

Regional players

• Carlsberg Bulgaria: The local Bulgarian subsidiary of Carlsberg Group, primarily a brewer but also a major beverage manufacturer in the same country. Comparable to Quadrant Beverages as a competing beverage manufacturer/distributor operating in Bulgaria, though in a different CSD category (beer vs. cola).
• Heineken Bulgaria (Zagorka): Heineken's Bulgarian subsidiary operating the Zagorka brand and other beer labels. Comparable as a major beverage manufacturer/distributor competing for the same Bulgarian shelf and HORECA channels, though in the beer category rather than CSD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOTL_84w8EBxsnGITCz-0gg
• Facebookfacebook.com/PepsiBulgaria
• Instagraminstagram.com/pepsibulgaria
• LinkedInlinkedin.com/company/quadrant-beverages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quadrant Beverages