Aspekt Production
Aspekt Production is a Stockholm-headquartered, founder-led production company founded in 2011 that delivers live-action commercials, brand films, and music videos for global brands, supported by a nine-director roster and representation partners in the US and Scandinavia.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aspekt Production does
Aspekt Production is a Stockholm-headquartered, founder-led commercial and film production company founded in 2011. The firm operates as a B2B creative services business, delivering live-action video production — including television commercials, brand films, music videos, and experimental/interactive content — on a project-by-project basis for global brands and their advertising agencies. Its value proposition is built around a roster of nine named directors (TYD, Daniel de Viciola, Gustav Almestål, Kitty Lee Schumacher, Michelle Eismann, Gustav Bondeson, Linnéa Bergman, RBG6, Thea Hvistendahl), each with a distinctive, recognizable visual signature spanning tactile set design, color-driven composition, and surreal or genre-inflected storytelling. Co-founders include director Daniel de Viciola and the directing duo RBG6 (Lars Ohlin and Joel Nordström), aligning ownership with creative output.
The company's commercial reach is delivered through dual Executive Producer roles — Kim Buisson in the United States and Liz Dussault in Sweden — supported by representation partners Free Agents in the US market and Stripes in Scandinavia. This structure lets a small core team (11 employees) originate and service projects globally. The published portfolio reveals deep penetration into blue-chip brand work across automotive (Toyota, Volkswagen, Mercedes, Jaguar), technology and fintech (Spotify, Klarna, Squarespace, Audible), retail and fashion (IKEA, H&M, Zalando, DEADWOOD x TRETORN), and food and beverage (Nespresso, Lurpak, Godiva, Kraft, Chobani), as well as cultural and educational clients (Norwegian Business School, Karpilovski). Pricing is not publicly disclosed; engagements are negotiated per project.
There is no disclosed proprietary technology platform, no software product, no API or SDK surface, and no integration footprint in the input data. The business model is purely services-led: Aspekt monetizes director time and production capability through brand-funded content briefs rather than recurring software or licensing revenue. Ownership remains concentrated among the founders with no evidence of external investment, private equity backing, or a parent company.
Aspekt Production firmographics
Firmographics- Name
- Aspekt Production
- Website
- https://aspekt.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aspekt Production is a Stockholm-headquartered, founder-led production company founded in 2011 that delivers live-action commercials, brand films, and music videos for global brands, supported by a nine-director roster and representation partners in the US and Scandinavia.
- Ownership category
- akta.pro rank
Aspekt Production industry classification
Industry- Product category
- Commercial Film Production
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industries
- Live-Action International/Co-Production & Service Production (MPADABAG), Video Production & Post-Production (BPAFAIAB), Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)
Keywords
Aspekt Production business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels2 records
Aspekt Production product offering
Product offeringCore offering
Aspekt Production is a Stockholm-based creative production company that provides live-action commercial film production services for global brands and advertising agencies. The company executes commercials, brand films, music videos, and artistic visual content through a curated roster of nine directors, delivering projects from concept development through production to post-production. Its work spans sectors including automotive, technology, retail, and food and beverage for clients such as IKEA, Klarna, Squarespace, Audible, Nespresso, H&M, Toyota, and Spotify.
Product overview
Aspekt Production is a production company offering live action video production services for the global market. The company provides commercial filmmaking, branded content, and artistic productions through a roster of directors. Work is categorized into 'Live Action' and 'Selection of work' portfolios, with completed projects spanning automotive (Toyota, Volkswagen, Mercedes, Jaguar), technology (Spotify, Klarna, Squarespace, Audible), retail (IKEA, H&M, Zalando), food and beverage (Chobani, Nespresso, Lurpak, Godiva), and other commercial sectors. The company represents directors including TYD, Daniel de Viciola, Gustav Almestål, Kitty Lee Schumacher, Michelle Eismann, Gustav Bondeson, Linnéa Bergman, RBG6, and Thea Hvistendahl.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Action Production End-to-end live-action video production services including commercials, brand films, and branded content executed for global brands and advertising agencies, leveraging the company's roster of directors and full production-to-post-production capabilities.
Companies that use Aspekt Production
Customer profileSegments1 record
Ideal customer profiles1 record
Aspekt Production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aspekt Production partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Free AgentscoreFree Agents serves as Aspekt's US representation partner, providing business development and client liaison services for the North American market.
- StripescoreStripes serves as Aspekt's Scandinavian representation partner, facilitating connections with regional clients and agencies.
Recent moves5 records
Expansion highlights4 records
Aspekt Production competitors and assessment
Company assessmentDirect peers
- Prettybird: US and UK production company built around a curated director roster producing commercials, music videos, and branded content. Operates the same director-roster model as Aspekt for premium global brands.
- Smuggler: Director-driven commercial and content production company with offices in the US and Europe. Comparable on creative-tier, director-roster structure, and global brand client base.
- Biscuit Filmworks: Los Angeles-based production company known for director-driven commercials and branded content. Comparable tier, similar director-roster model, similar global brand clients.
- Caviar: Brussels/LA-based production company with a multi-director roster for commercials, branded content, and feature films. Comparable European pedigree, director-roster model, and premium brand client work.
- Radical Media: Global production company producing commercials, feature documentaries, and branded content for Fortune-grade brands. Comparable in premium positioning and long-form/cross-format capabilities.
- Anonymous Content: Los Angeles-based production company with a multi-director roster producing premium commercials, branded content, and feature films. Closely comparable to Aspekt in business model (director roster serving global brands) and tier of clients.
- Park Pictures: Bicoastal (NY/LA) director-driven commercial and content production company with award-winning directors. Same director-roster model serving global premium brand clients.
- Somesuch: London-based production company with a curated director roster producing commercials, music videos, and short films. Closely comparable structure and creative positioning, though primarily UK-anchored.
- MJZ: Bicoastal commercial production company with a stable of A-list directors serving major global advertisers. Directly comparable in scale, director-roster model, and client roster.
- RSA Films: Ridley Scott Associates' commercial and content production arm, with a multi-director roster producing high-end commercials and films. Closely comparable commercial-production peer to Aspekt at the premium end.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Aspekt Production social profiles
Digital presenceAspekt Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspekt Production leadership team
Management profileNumber of profiles
Profiles11 records
Aspekt Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspekt Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspekt Production
What does Aspekt Production do?
Aspekt Production is a Stockholm-based creative production company that provides live-action commercial film production services for global brands and advertising agencies. The company executes commercials, brand films, music videos, and artistic visual content through a curated roster of nine directors, delivering projects from concept development through production to post-production. Its work spans sectors including automotive, technology, retail, and food and beverage for clients such as IKEA, Klarna, Squarespace, Audible, Nespresso, H&M, Toyota, and Spotify.
When was Aspekt Production founded?
Aspekt Production was founded in -1. It employs 11 to 50 people.
Who are Aspekt Production's main competitors?
Direct peers on record are Prettybird, Smuggler, Biscuit Filmworks, Caviar, Radical Media, Anonymous Content, Park Pictures, Somesuch, MJZ and RSA Films.
Does Aspekt Production have an API?
No public API is recorded for Aspekt Production.
What industry is Aspekt Production in?
Aspekt Production's product category is Commercial Film Production. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPADABAG, Live-Action International/Co-Production & Service Production. Its NAICS code is 51211 and its SIC code is 7812.