A-SQUARE - Your Trusted Project Management Partner

What A-SQUARE - Your Trusted Project Management Partner does

A-SQUARE is a privately held, Melbourne-based digital transformation consultancy founded in 2009 that delivers advisory, implementation, and managed services to startups, SMBs, mid-market, and enterprise clients seeking to consolidate fragmented business systems. Its offering is structured as a three-phase engagement model — '0→1 Strategy & Business Enablement', '1→10 Integration Services', and '10→100 Business Expansion' — supported by seven solution tracks: Digital Enablement, Integration & Automation, CRM Systems, ERP/Mini ERP, Web & Digital, AI & Automation, and Learning Platforms. Core delivery is anchored on certified implementation partnerships with Microsoft Dynamics 365, Microsoft Azure, Power Automate, monday.com, Odoo, and Salesforce, with PMI-certified project governance applied across all engagements. The firm's proprietary 'High-Performance Business Blueprint' provides a four-stage methodology (Customer Acquisition, Revenue Streaming, Operation & Finance Engine, Optimization) for guiding clients from initial strategy through continuous improvement.

The underlying technology architecture is a platform-plus-services model rather than a single software product: A-SQUARE designs and implements connected ecosystems that integrate CRM, ERP, automation, web, and operational platforms via API integrations, Power Automate, and Azure-based integration layers. Named flagship outcomes include a 60-week ERP transformation for ACA Pacific (Microsoft Dynamics), a 50% processing-time reduction for Bureau Veritas payroll/ERP integration, a 20% user engagement and 25% conversion lift for the OET platform relaunch, and digital transformation program governance for St Vincent's Health Group. AI capabilities are delivered as consultative workflow automation, smart data processing, and chatbot deployments layered on third-party AI tools including Microsoft Copilot, with no proprietary models or research assets disclosed.

Commercial model is professional services: discovery calls and free consultations route to custom project engagements and managed services contracts, with no public pricing, no SaaS product, and no digital self-serve channel. The go-to-market is consultative and direct, targeting executives and 'high-performing businesses' across Australia with early APAC signals. The team is small (5 employees, 8+ core members) and founder-led by Alan Sin, operating without disclosed institutional funding, making A-SQUARE a boutique consultancy scaling through senior talent and vendor partnerships rather than capital or product leverage.

Name

A-SQUARE - Your Trusted Project Management Partner

Legal name

A-Square

Website

https://asquare-au.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

A-SQUARE is a Melbourne-based boutique digital transformation consultancy that helps startups, SMBs, and enterprises implement integrated CRM, ERP, and automation ecosystems under PMI-certified project governance.

Ownership category

akta.pro rank

Product category

Management and IT Consulting Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Services (8741)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Legacy Modernization & Application Rationalization (BPAEAAAG), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Digital transformation consulting
• ERP implementation services
• CRM system integration
• Business process automation
• Project management consulting

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Strategy & Advisory Services: Strategy consulting engagements helping businesses assess operational pain points, identify growth opportunities, and define tailored digital strategies aligned to business objectives. Includes discovery and business assessment, solution architecture, and transformation roadmaps.
2. Platform Implementation & Integration: Implementation and integration services for CRM, ERP, monday.com, Odoo, Dynamics 365, and operational ecosystems. Includes API integrations, Azure, Power Automate implementations, and modern integration frameworks.
3. Adoption, Optimisation & Expansion Services: Ongoing services for adoption enablement, workflow optimization, automation maturity, and continuous improvement. Focus on maximizing long-term ROI and scalable growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

A-SQUARE is a digital transformation consultancy that delivers end-to-end services across three growth phases: 0→1 Strategy & Business Enablement (digital strategy and roadmap design), 1→10 Integration Services (implementation of CRM, ERP, automation, and operational platforms), and 10→100 Business Expansion (adoption, optimization, and continuous improvement). Its seven solution tracks cover Digital Enablement, Integration & Automation, CRM Systems, ERP/Mini ERP, Web & Digital, AI & Automation, and Learning Platforms, delivered under PMI-certified project governance for startups, SMBs, and mid-market and enterprise clients.

Product overview

A-SQUARE is a digital transformation consultancy offering a three-stage service portfolio (0→1 Strategy & Business Enablement, 1→10 Integration Services, 10→100 Business Expansion) supported by seven specialized solution areas. The offering is structured as a platform-plus-services architecture rather than a single software product: clients engage A-SQUARE for strategic consulting and hands-on implementation of integrated business ecosystems. The seven solutions—Digital Enablement, Integration & Automation, CRM Systems, ERP/Mini ERP, Web & Digital, AI & Automation, and Learning Platforms—function as modular service tracks that can be engaged independently or as a coordinated ecosystem. Core platforms implemented include Microsoft Dynamics 365, Odoo, Business Central, monday.com, and Moodle, with PMI-certified project governance across all engagements. The company also utilizes Microsoft Copilot and AI agent workflows internally to optimize its own operations.

Differentiator

Problem solved

Functional benefit

Products and services

• 0 → 1 | Strategy & Business Enablement
• 1 → 10 | Integration Services
• 10 → 100 | Business Expansion
• Digital Enablement
• Integration & Automation
• CRM Systems
• ERP / Mini ERP
• Web & Digital
• AI & Automation
• Learning Platforms

Quantifiable outcome

• 50% reduction in processing time
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationCertified implementation partner for Microsoft Dynamics 365. Delivered ERP transformation for ACA Pacific using Microsoft Dynamics. Team members have expertise in Microsoft ecosystem. Privacy policy mentions Microsoft Azure for cloud hosting. AI usage includes Microsoft Copilot for operations optimization.
• monday.comcoreTechnology or IntegrationCertified implementation partner for monday.com platform solutions. Listed as solution offering in services. Privacy policy confirms monday.com as software partner for building or hosting client architecture.
• OdoocoreTechnology or IntegrationCertified implementation partner for Odoo ERP platform. Listed as solution offering in services. Privacy policy confirms Odoo as software partner for building or hosting client architecture.
• Microsoft AzuresupportingTechnology or IntegrationCloud infrastructure partner used for integration and automation implementations. Azure services referenced in integration services as part of modern integration frameworks.
• Power AutomatesupportingTechnology or IntegrationMicrosoft Power Automate used as part of integration and automation service offerings for workflow automation and process optimization.
• SalesforcecoreTechnology or IntegrationReferenced in St Vincent's Health Group case study as tier-one vendor selected through RFI/RFP process facilitated by A-SQUARE. Team has expertise in Salesforce ecosystem for CRM implementations.
• AWSsupportingTechnology or IntegrationCloud infrastructure partner referenced in privacy policy as software partner potentially used for building or hosting client architecture.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Versent: Australian cloud and digital transformation consultancy with strong AWS/Azure partnerships. Comparable to A-SQUARE as an Australian-headquartered digital consultancy competing for similar mid-market transformation mandates, though with a heavier cloud-infrastructure tilt.

Broad incumbents

• Accenture: Global systems integrator with deep Microsoft, Salesforce and ERP/CRM practices. Operates in the same procurement shortlists as A-SQUARE for enterprise transformation, but at much greater scale and with broader service breadth.
• Cognizant: Global IT services firm with significant enterprise application, ERP/CRM and digital transformation practices. Operates in the same enterprise procurement shortlists as A-SQUARE for platform-led transformation programmes.
• Capgemini (Capgemini Invent): Global systems integrator and digital transformation consultancy with established Microsoft, SAP and Salesforce practices. Competes directly for enterprise transformation programmes A-SQUARE targets, with substantially larger delivery capacity.
• PwC (PwC Australia / Digital): Big Four advisory firm with an established digital and technology transformation practice in Australia. Competes for the same enterprise and mid-market digital transformation work A-SQUARE targets, particularly Microsoft- and Salesforce-led programmes.
• Deloitte (Deloitte Digital): Big Four advisory firm with a large digital transformation and ERP/CRM implementation practice. Competes directly for the same enterprise transformation mandates that A-SQUARE pursues, with a much deeper bench and global delivery footprint.

Direct peers

• Thoughtworks: Global technology consultancy focused on digital transformation, platform engineering, and enterprise application modernisation. Comparable to A-SQUARE in its blend of strategy, integration, and custom technology delivery for enterprise buyers.
• Slalom: Global boutique digital transformation consultancy delivering CRM, ERP, integration, and AI/automation programmes for mid-market and enterprise clients. Closest direct analogue to A-SQUARE in terms of services portfolio, target buyer, and methodology-driven positioning.
• CMD Solutions: Australian Microsoft Dynamics and enterprise application consultancy. A direct regional peer — both firms compete for the same Microsoft Dynamics/ERP implementation work in the Australian mid-market.
• West Monroe: Boutique US-based digital and business transformation consultancy serving mid-market and enterprise clients across technology, ERP/CRM and operational improvement. Closely comparable in size, methodology-led positioning, and mid-market-to-enterprise buyer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/a2-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-SQUARE - Your Trusted Project Management Partner