Assembly Films
Assembly Films is a New York-based multi-director commercial production company, founded in 2009, serving global brands and advertising agencies across luxury, automotive, food and beverage, and other verticals through a roster of six directors and an integrated production-through-post workflow.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Assembly Films does
Assembly Films is a New York-based multi-director commercial production company founded in 2009. It operates from a single location at 411 Lafayette Street in downtown Manhattan with 9 employees and a roster of six represented directors, each positioned around a distinct creative style ranging from clever humor and whip-smart dialogue to ultra-real, hyper-beautiful filmmaking and expressive cinematography. The company is a strategic operating subsidiary/sister of MacGuffin Films, a premier tabletop production studio, and houses RecRoom NYC, an in-house post-production facility, enabling the company to deliver an integrated production-through-post workflow.
The company's go-to-market is direct sales to brands and advertising agencies for commercial and branded-content projects, supplemented by West Coast representation through Sonia Reps (Sonia Blum). The client roster is enterprise-grade and broadly diversified across luxury goods (Chanel, Tiffany & Co., Valentino), beauty (Sephora), automotive (Toyota, Ford, Audi, Volkswagen, Bridgestone), food and beverage (McDonald's, Jersey Mike's, Pepsi), financial services (Standard Life, Desjardins, National Bank), aviation (Emirates, Air Transat), logistics (FedEx), insurance (Geico, Progressive), streaming/technology (Amazon Prime), media (National Geographic), loyalty (Aeroplan), and government (SAAQ). Pricing for commercial production services is not publicly disclosed.
The corporate parent is MacGuffin Films; Assembly Films also operates RecRoom NYC as a wholly owned post-production subsidiary. In 2023, the company rebranded from Assembly Films to Honor Society, with the legacy website now redirecting to HonorSociety.tv. No equity funding rounds, public listing, patents, AI/ML products, or other technology-platform disclosures appear in the available source material.
Assembly Films firmographics
Firmographics- Name
- Assembly Films
- Legal name
- Assembly Films
- Website
- https://assemblyfilms.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Assembly Films is a New York-based multi-director commercial production company, founded in 2009, serving global brands and advertising agencies across luxury, automotive, food and beverage, and other verticals through a roster of six directors and an integrated production-through-post workflow.
- Ownership category
- akta.pro rank
Where Assembly Films is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Assembly Films business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels4 records
Assembly Films product offering
Product offeringCore offering
Assembly Films operates as a multi-director commercial production company based in downtown Manhattan, founded in 2009 as the live-action counterpart to tabletop studio MacGuffin Films. The company represents a roster of six directors and provides end-to-end commercial film and branded content production, integrated with an in-house post-production facility, RecRoom NYC, offering clients a turnkey production solution.
Product overview
Assembly Films operates as a multi-director commercial production company based in downtown Manhattan, founded in 2009 as the live-action counterpart to MacGuffin Films. The company provides end-to-end production services through its roster of six represented directors and its in-house post-production facility, RecRoom NYC, which together offer a turnkey solution for commercial and content production needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Assembly Films Commercial Production Commercial film and content production services featuring a roster of directors who create commercials and branded content for advertising agencies and global brands across industries including luxury goods, beauty, automotive, food and beverage, aviation, financial services, and government.
- RecRoom NYC Post-Production In-house post-production facility located within Assembly Films' offices, providing integrated post-production services as part of a turnkey production solution for commercial projects.
- Director Roster Representation Representation of a diverse roster of directors including Christopher Bean, Samuel Bennetts, Jeffrey Fleisig, Guillaume de Fontenay, Manuel Miranda, and Julian West, each with distinct creative styles spanning ultra-real cinematography, whip-smart humor, expressive visuals, and emotionally grounded storytelling for commercial filmmaking.
Companies that use Assembly Films
Customer profileNamed customers24 records
Segments2 records
Ideal customer profiles1 record
Assembly Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assembly Films partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MacGuffin FilmscoreFormed in 2009 as a live-action counterpart to premier tabletop studio MacGuffin Films. MacGuffin Films is a renowned production company specializing in tabletop photography and production. This partnership allows Assembly to offer comprehensive production capabilities spanning both live-action and tabletop work.
- RecRoom NYCcoreIn-house post-production facility located in Assembly's offices, providing a turnkey solution for all project needs from production through post.
- Sonia Reps (Sonia Blum)coreWest Coast representation for Assembly Films, representing the company's director roster to West Coast agencies and brands.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Assembly Films competitors and assessment
Company assessmentDirect peers
- Radical Media: NYC-headquartered production company producing commercials, branded content, and documentary work. Directly comparable to Assembly Films in terms of boutique director-roster model, blue-chip brand clients, and emphasis on integrated live-action and post services.
- Anonymous Content: LA- and NY-based commercial and feature-film production company representing a high-end roster of directors. Closely comparable to Assembly Films in that both monetize director talent for global brand campaigns, and both compete for the same agency briefs across automotive, luxury, and tech categories.
- Reset Content: NY-based commercial and content production company representing a curated director roster. Compares to Assembly Films on boutique scale, multi-director model, and focus on high-end brand advertising for luxury and consumer clients.
- Furlined: Bicoastal commercial production company representing a roster of directors for advertising and branded content. Directly comparable to Assembly Films in business model, client profile, and director-attached pitch approach.
- Partizan: Globally distributed production company producing commercials, music videos, and feature content. Comparable to Assembly Films on director-roster monetization and brand-client focus, with somewhat broader international footprint.
- Smuggler: Globally distributed commercial and film production company with a director-driven roster model. Comparable to Assembly Films in pitching the same brand and agency clients, with similar reliance on individual director brands and reel reputation.
- MJZ: Long-established NY and LA commercial production company with a marquee director roster. Comparable to Assembly Films in targeting the same global agency-holding-company briefs and major brand advertisers across automotive, F&B, and tech.
- Caviar: Bicoastal and European production company representing directors for commercials and branded content. Directly comparable to Assembly Films in terms of boutique roster model and reliance on top-tier director talent to win brand campaigns.
- Bullion Productions: Commercial production company with a director-led model serving major brand advertisers. Comparable to Assembly Films in scale, NY/LA presence, and focus on high-end advertising production.
Emerging players
- Hey Wonderful: Boutique creative-driven commercial production company. Comparable to Assembly Films on the multi-director boutique model and brand-client targeting, though typically operating at a smaller scale and a narrower stylistic range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Assembly Films social profiles
Digital presenceAssembly Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assembly Films leadership team
Management profileNumber of profiles
Profiles2 records
Assembly Films subsidiaries and ownership
Company hierarchySubsidiaries1 record
Assembly Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assembly Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assembly Films
What does Assembly Films do?
Assembly Films operates as a multi-director commercial production company based in downtown Manhattan, founded in 2009 as the live-action counterpart to tabletop studio MacGuffin Films. The company represents a roster of six directors and provides end-to-end commercial film and branded content production, integrated with an in-house post-production facility, RecRoom NYC, offering clients a turnkey production solution.
Is Assembly Films a public or private company?
Assembly Films is a private company. It is classified as corporate owned and is currently operating.
When was Assembly Films founded?
Assembly Films was founded in 2009. It employs 1 to 10 people.
Where is Assembly Films based?
Assembly Films is headquartered in New York, United States, in the North America region.
Who are Assembly Films's main competitors?
Direct peers on record are Radical Media, Anonymous Content, Reset Content, Furlined, Partizan, Smuggler, MJZ, Caviar and Bullion Productions. Hey Wonderful is listed as an emerging player.
Does Assembly Films have an API?
No public API is recorded for Assembly Films.