Braukmann GMBH

What Braukmann GMBH does

Braukmann GMBH operates the CASO Design consumer kitchen appliance brand, a family-owned German company founded in 2003 that designs, sells, and distributes a broad portfolio of household kitchen technology through its own direct-to-consumer e-commerce platform, caso-design.de. The product range spans seven principal categories — vacuum and sous vide, cooling and dry aging (including wine coolers and BBQ coolers), induction hobs, microwaves/ovens/air fryers, beverage preparation, juicing/blending, and general kitchen appliances — supplemented by accessories and consumables. The company positions itself as a market leader in mobile induction hobs, vacuum systems, and wine fridges in the European market, and operates a Casovida premium sub-brand featuring Jet Air System induction and full-surface cooktops.

The technical foundation is hardware-oriented rather than software-native: products are physical appliances (vacuum sealers, dry-aging cabinets, espresso machines, ice makers) increasingly equipped with WiFi connectivity and integrated with two proprietary mobile applications — the Food Manager App for inventory/food management and the Control App for remote appliance operation. Smart SKUs include the WineExclusive 180 Smart, the BBQ Deluxe-L Black Smart, and the VRH 800 advanced Pro vacuum sealer.

The business model is predominantly one-time hardware sales (with VAT-inclusive pricing in euros, ranging roughly €20–€1,700), supplemented by a nascent subscription consumables line for vacuum foil bags and rolls and a Direct Cashback promotional mechanism. Distribution is exclusively direct-to-consumer through the company's own online shop with shipping restricted to Germany (free shipping above €100 and free return shipping). Headcount is approximately 10 employees, indicating a lean operating model. There is no disclosed outside capital, no parent company, and no institutional investors — the entity is privately held by the founding family.

Name

Braukmann GMBH

Legal name

CASO GmbH

Website

https://braukmann.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Braukmann GMBH operates CASO Design, a German family-owned direct-to-consumer e-commerce brand founded in 2003 that designs and sells a broad catalog of kitchen appliances — including vacuum sealers, wine coolers, induction hobs, and smart connected devices — primarily to home cooks across the DACH region.

Ownership category

akta.pro rank

Product category

Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Major Household Appliance Manufacturing (33522)

SIC

Household Appliances (3630)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

akta.pro secondary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Kitchen appliances
• Vacuum sealers
• Induction cooktops
• Wine coolers
• Sous vide cookers

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: One-time purchase of kitchen appliances and household devices through direct e-commerce. Products include vacuum sealers, sous vide cookers, wine coolers, induction hobs, microwaves, air fryers, coffee machines, blenders, and other kitchen appliances. Direct Cashback promotions offer instant discounts in shopping cart.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Braukmann GMBH operates the CASO Design brand, designing, manufacturing, and selling a broad portfolio of kitchen appliances and household devices directly to end consumers via its own online shop (caso-design.de). The range spans vacuum sealers, sous vide cookers, wine coolers, induction hobs, microwaves, steam ovens, air fryers, ice machines, espresso machines, blenders, juicers, food processors, BBQ coolers, water dispensers, and related consumables and accessories.

Product overview

Braukmann GMBH operates CASO Design, a comprehensive kitchen appliance brand that has been developing and selling innovative kitchen technology since 2003. The product portfolio spans seven core categories: Vacuum & Sous Vide (vacuum sealers and sous vide cookers), Cooling & Dry Aging (wine coolers, dry aging cabinets, BBQ coolers, ice machines, humidor), Induction hobs (portable and built-in cooktops including Casovida Jet Air System), Microwaves/Ovens/Air Fryers (including Steam Ovens and AirFry & PizzaChef), Beverage preparation (espresso machines, coffee grinders, milk frothers, water dispensers, beer dispensers), Juicer & Blender (blenders, hand mixers, slow juicers including JuiceFit Pro), and Kitchen appliances (scales, food processors, toasters, egg boilers, crepe/waffle makers). CASO Design also offers companion mobile apps (Food Manager App, Control App) for smart appliance connectivity. The company is a market leader in mobile induction hobs, vacuum systems, and wine fridges. Recent product launches include VRH 800 advanced Pro, IceCube Pro, AirFry & PizzaChef, DryAged Master 125, JuiceFit Pro, BBQ Deluxe-L Black Smart (app-capable), HW 666 Inox UV, MCG 30 Ceramic chef, and FW 2000 Mincer.

Differentiator

Problem solved

Functional benefit

Brands

• CASO Design: Primary commercial brand for kitchen appliances and household devices, including vacuum sealers, sous vide cookers, wine coolers, induction hobs, microwaves, air fryers, beverage preparation equipment, and kitchen appliances.
• Casovida

Products and services

• Vacuum sealers Airtight food storage devices that keep food fresh longer, reduce food waste, and save money. Range from compact basic models for occasional use to professional appliances.
• Sous Vide cookers Precision cooking devices for sous vide food preparation enabling restaurant-quality results at home.
• Wine coolers Temperature-controlled wine storage cabinets for wine preservation, including app-controlled smart models such as WineExclusive 180 Smart.
• Dry Aging Cabinets Professional-grade dry aging cabinets for meat maturation and preservation, including DryAged Master 125.
• Induction hobs Portable and built-in induction cooktops including single hob, double hob, and full-surface induction cooktops. CASO Design is a market leader in mobile induction hobs.
• Microwaves Designer microwaves for thawing, microwaving, baking and grilling food, including MCG 30 Ceramic chef.
• Steam Ovens Steam cooking ovens for healthy food preparation with precise temperature and humidity control.
• Air fryers Hot air fryers for healthy cooking including AirFry & PizzaChef multi-function model.
• Ice machines Ice cube makers including IceCube Pro for producing ice for beverages and cooling.
• Espresso machines Portafilter espresso machines including EspressoGourmet for barista-quality coffee at home.
• Coffee grinders Burr coffee grinders for fresh ground coffee preparation.
• Blenders Countertop blenders and soup makers including JuiceFit Pro slow juicer.
• Hand mixers Handheld electric mixers for food preparation tasks.
• Juicers Juice extraction appliances including slow juicers for fresh juice preparation.
• Kitchen scales Digital kitchen scales for precise ingredient measurement.
• Food processors Multi-functional food processing appliances including FW 2000 Mincer for meat grinding.
• BBQ Coolers Outdoor beverage coolers for patios, outdoor kitchens, and party rooms including BBQ Deluxe-L Black Smart.
• Water dispensers Hot and cold water dispensers including HW 666 Inox UV with UV sterilization.
• Toasters Kitchen toasters for bread and pastry preparation.
• Grill and griddle Electric grills and griddles for indoor cooking.
• Humidor Climate-controlled storage cabinets for cigars and tobacco products.
• Beer Dispenser Draft beer dispensers for home bar use.
• Food Dehydrator Food dehydration appliances for preserving fruits, vegetables, and meats.
• Milk frother Electric milk frothers for creating foam for coffee drinks.
• Egg Boiler Automatic egg cookers for precise boiled egg preparation.
• Crêpes Maker / Waffle Maker / Partypan Crepe, waffle, and party-pan appliances for pancake, crepe, waffle, and party-style food preparation.
• Casovida (premium sub-brand) Premium product sub-brand featuring Jet Air System induction cooktops with built-in recirculation, full-surface induction cooktops, cooling products, and vacuum sealing solutions.
• Food Manager App Mobile application for food management and inventory tracking, used with CASO Design smart appliances.
• Control App Mobile application for remote control and monitoring of smart kitchen appliances.
• Foil bags and rolls (vacuum supplies) Vacuum sealing bags and rolls in various sizes for food storage, available on subscription or one-time purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WMF: Iconic German premium kitchenware and small appliance brand (owned by SEB Group). Overlaps broadly with CASO's coffee, cooking, and prep categories but at much larger scale and broader retail distribution.
• KitchenAid: Premium small and major kitchen appliance brand (Whirlpool). Competes in blenders, coffee, and cooking categories with a much larger global footprint and broader product depth.
• Tefal / T-fal (SEB Group): Global small kitchen appliance leader (SEB subsidiary). Overlaps with CASO on induction, grills, and air fryers and benefits from much broader retail distribution and marketing scale.
• Bosch Home Appliances: Major German household appliance manufacturer (BSH). Competes in built-in and freestanding cooking, microwaves, and increasingly in connected small appliances across the same DACH customer base.

Direct peers

• Severin: German family-owned small appliance manufacturer with a broad kitchen and household portfolio including coffee makers, microwaves, and grills. Comparable mid-market European appliance brand competing in many of the same categories.
• Anova Culinary: US-based sous vide and connected kitchen specialist. Directly overlaps with CASO's sous vide cookers and vacuum sealers, and competes in the smart-app-enabled cooking category with a similar DTC-anchored brand strategy.
• Gastroback: German premium small kitchen appliance brand offering espresso machines, blenders, juicers, and food processors. Closely comparable on product mix, premium positioning, and DACH distribution model.
• Rommelsbacher: German specialist in induction hobs, grills, and small kitchen appliances. Direct competitor in mobile induction cooktops where CASO claims market leadership.
• Sage Appliances: Premium kitchen appliance brand (Breville subsidiary) selling espresso machines, blenders, air fryers, and connected cooking devices. Comparable on premium design-led positioning and app-enabled SKUs.
• Ninja Kitchen (SharkNinja): High-growth DTC-driven small appliance brand in air fryers, blenders, coffee, and multi-cookers. Competes with CASO across air fryers, coffee machines, and ice makers with aggressive pricing and innovation cadence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/braukmann-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braukmann GMBH