Name

Rommelsbacher

Legal name

Rommelsbacher ElektroHausgeräte GmbH

Website

https://rommelsbacher.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630)

akta.pro primary industry

Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE)

akta.pro secondary industries

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Kitchen appliances
• Small electric appliances
• Cooking appliances
• Beverage preparation
• Food preservation

Headquarters

HQ city

Dinkelsbühl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Appliance Sales: One-time hardware sales of kitchen appliances directly to consumers through their e-commerce platform and factory outlet. Products include cooking appliances, grilling equipment, beverage makers, food preparation devices, and specialized kitchen tools. The company also generates revenue through the 'Wie neu' (Like new) program selling certified refurbished and returned items at reduced prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rommelsbacher manufactures and sells electric kitchen and household appliances directly to consumers in Germany. The product range spans hot air fryers, rice cookers, contact and table grills, raclettes, water kettles, coffee grinders, citrus presses, stand mixers, vacuum sealers, food dehydrators, mini ovens, toasters, and travel/camping variants, plus a refurbished 'Wie neu' program for certified returns.

Product overview

ROMMELSBACHER is a German kitchen appliance manufacturer based in Dinkelsbühl, offering a broad portfolio of electric kitchen appliances organized across categories including Kochen (cooking appliances), Backen (baking), Grillen (grilling), Selbermachen (DIY food preparation), Trinken (beverage preparation), Konservieren (food preservation), Erwärmen (warming), Zerkleinern (food processing), and camping-specific products. Key products include hot air fryers (FRH 1850, FRH 2650), multi rice cookers (MRK 650, MRK 950), premium coffee grinder (EKM 600), table grills (BBQ 2025), contact grills (KG 2025), pizza raclettes (RCP 1800), vacuum sealers (VAC 25 and starter sets), food dehydrators (DA 450), stand mixers (MX 1260), citrus presses (ZP 50), and water kettles (WK 1000, WK 3000). The company emphasizes German development, stainless steel construction, PFAS-free ceramic non-stick coatings, anti-fingerprint surfaces, and precision temperature control across its product range. Products are sold through the German e-commerce website with additional camping-specific offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• HEISSLUFT FRITTEUSE FRH 1850 XXL hot air fryer with 7.5L basket capacity (up to 1.0 kg fries), Hot Air Convection Technology, temperature range 40-230°C, 10 individually adjustable programs, PFAS-free ceramic non-stick coating, LED display with touch control sensors.
• DOPPEL HEISSLUFT FRITTEUSE FRH 2650 Dual hot air fryer with two 5.5L baskets (11L total, up to 1.2 kg fries per basket), Hot Air Convection Technology, 12 programs, Match and Sync functions, temperature range 40-230°C, PFAS-free ceramic coating.
• PREMIUM KAFFEEMÜHLE EKM 600 Premium coffee grinder with 75 grind settings, 35 duration settings (3-60 seconds), stainless steel conical burr grinder with metal gear, aroma-preserving grinding at ~450 rpm, antistatic function, magnetic portafilter holders, LED light.
• AUTOMATIK LANGSCHLITZ TOASTER TOL 1000 Automatic long-slot toaster with motoric lift function, Cool-Touch stainless steel housing with anti-fingerprint coating, extra-wide slot for slices up to 24cm or 2 XL toasts, 7 browning levels, defrost, reheat, bagel, crisp, and look 'n check features.
• REISE WASSERKOCHER WK 1000 Compact travel water cooker with 0.6L double-walled stainless steel container, foldable handle, cable storage and transport bag, 100°C boiling, Cool-Touch housing, overheating and dry-boil protection, 360° central base.
• HAND VAKUUMIERER VAC 25 Cordless hand vacuum sealer with lithium-ion battery (3.7V, 1500mAh, up to 100 uses per charge), USB-C charging, vacuum pump up to 7L/min, vacuum up to -0.5 bar, automatic stop, power mode for ZIP bags, includes 8 reusable ZIP bags.
• HAND VAKUUMIERER STARTERSET VAC 253/S Starter set including VAC 25 cordless hand vacuum sealer, 8 reusable ZIP bags, USB-C cable, and 3 borosilicate glass containers (370ml, 670ml, 1100ml) with date indicators, BPA-free and dishwasher safe.
• MULTI REISKOCHER MRK 650 Multi rice cooker with 3L capacity (2L usable), 12 versatile programs including 3 automatic rice programs and 9 variable programs, 3D heating technology, PFAS-free ceramic non-stick inner pot, steam insert, 24-hour start time preselection.
• MULTI REISKOCHER MRK 950 Large multi rice cooker with 5L capacity (3.5L usable, up to 16 portions), 12 versatile programs, 3D heating technology, PFAS-free ceramic non-stick inner pot, steam insert, 24-hour start time preselection, keep-warm function.
• PIZZA RACLETTE RCP 1800 Multi-function party appliance combining raclette grill with pizza function, brushed aluminum housing, reversible die-cast aluminum plate (41.5x20.5cm) with PFAS-free ceramic non-stick coating, 8 small pans and 6 XXL pans included.
• KONTAKTGRILL KG 2025 Versatile contact grill with 5 height settings; usable as contact grill, for gratinating, or as open table grill with two separately controllable surfaces, PFAS-free ceramic non-stick plates, temperature range 60-230°C.
• STANDMIXER MX 1260 Powerful stand mixer with 1200W motor, up to 22,000 rpm, 8-speed regulation with pulse function, 2 automatic programs (Ice Crush and Smoothie), 6-blade stainless steel blade, 1.5L glass jug with spout, 4-fold safety protection.
• ZITRUSPRESSE ZP 50 Electric citrus press with 30W motor, right/left rotation for optimal juice yield, 2 press cones for large and small fruits, 0.6L BPA-free transparent juice container with measurement scale, adjustable pulp content.
• MINI DÖRRAUTOMAT DA 450 Compact food dehydrator with 5 stainless steel trays (approx. 0.2m² drying area), temperature control 35-80°C, 99-hour timer, warm-keeping function, LED interior lighting, includes Müsli shapes and filter fleece.
• TISCHGRILL BBQ 2025 Electric table grill with two reversible grill plates (ribbed BBQ and smooth Teppanyaki), each 22.5x28.5cm, PFAS-free ceramic non-stick coating, up to 230°C, 2000W, 2 separately controllable zones, fat-draining inclined plates, award-winning design.
• EIERKOCHER ER 300 Egg cooker for 1-3 eggs with adjustable hardness setting and electronic cooking time monitoring, stainless steel housing, signal tone at end of cooking, overheating and dry-boil protection, includes measuring cup with egg piercer.
• WASSERKOCHER WK 3000 Premium water kettle with 1.7L stainless steel container, 3000W power, electronic temperature control (45-100°C in 6 levels), LED display on handle, quick-start function, 30-minute keep-warm function, Cool-Touch handle, filter, dishwasher-safe parts.
• BACK & GRILL OFEN BG 1805/E Mini oven with baking and grilling functions including rotisserie, part of the camping product line.
• Wie neu Refurbished Program Certified B-Ware and C-Ware kitchen appliances sold at reduced prices; items have been inspected, technically refurbished, and are fully functional with the same quality guarantees as new products.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• PayPal (Europe) S.à r.l. et Cie, S.C.A.minorChannel Partner/ Reseller/ DistributorPayment processing partner offering PayPal, credit card, and debit card payment options in the online shop.
• Commerce Connector GmbHminorGTM or Marketing PartnerAffiliate marketing partner providing 'Commerce Connector Buy Now' service that shows customers where products can be purchased from online retailers.
• Amazon Europe Core S.à.r.l.minorGTM or Marketing PartnerAmazon Partnerprogramm affiliate partnership for sales referrals and commissions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• KitchenAid (Whirlpool): KitchenAid is a Whirlpool-owned premium small-appliance brand with strong presence in stand mixers, kettles, toasters, and food preparation. Comparable to Rommelsbacher in premium mid-market positioning, but with significantly larger brand equity, global retail footprint, and ecosystem of attachments.
• Philips Domestic Appliances: Philips is a global incumbent in small kitchen appliances (air fryers, kettles, coffee makers, blenders) with massive retail distribution and connected appliance ecosystems. It directly competes with Rommelsbacher's hot air fryers (Airfryer line), kettles, and coffee equipment at competitive price points.
• Tefal / T-fal (SEB Group): Tefal, owned by SEB Group, is one of the largest global cookware and small appliance manufacturers, with strong presence in air fryers, grills, and food preparation. It competes with Rommelsbacher across most product categories but at much higher volume and broader retail distribution.
• Bosch (BSH Hausgeräte): BSH is the dominant German home appliance manufacturer, producing small and major kitchen appliances under Bosch, Siemens, and Neff brands. It competes across every category Rommelsbacher serves (kettles, coffee, fryers, grills) but at greater scale with global retail distribution and connected-home platforms.
• De'Longhi / Braun: De'Longhi Group produces small kitchen appliances under De'Longhi, Braun, and Kenwood brands, with leadership in espresso machines, coffee makers, and cooking appliances. Comparable to Rommelsbacher in product breadth and premium positioning, but with global retail presence and significantly larger scale.

Direct peers

• Gastroback: Gastroback is a German premium small-appliance brand focused on espresso machines, blenders, juicers, and food preparation. It targets the same quality-conscious German consumer as Rommelsbacher with similar premium positioning and D2C-leaning distribution.
• Graef: Graef is a German family-owned manufacturer of premium slicers, coffee grinders, kettles, and toasters with strong "Made in Germany" positioning. It directly competes with Rommelsbacher in the coffee grinder (EKM 600) and small breakfast appliance categories with comparable premium D2C strategy.
• WMF (Groupe SEB): WMF is a premium German kitchen brand owned by Groupe SEB, specializing in small electric appliances (kettles, coffee makers, toasters, cookware). It competes directly with Rommelsbacher in the German mid-to-premium D2C and retail segment, sharing a "Made in Germany" premium positioning.
• Severin Elektrogeräte: Severin is a German family-owned small appliance manufacturer headquartered in Sundern, producing kettles, coffee makers, toasters, grills, and food preparation devices. It is a direct German SME competitor with similar product breadth, mid-market positioning, and European distribution.

Regional players

• Stelton: Stelton is a Danish design-led kitchen and home brand offering kettles, vacuum flasks, and tableware with Scandinavian aesthetic positioning. Comparable to Rommelsbacher in premium mid-market segment and D2C-led distribution, but operating from a different geography and design philosophy.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ROMMELSBACHER
• Facebookfacebook.com/ROMMELSBACHER.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rommelsbacher