Assibraff - Assistencia Brasileira De Atendimento Funeral A Familia

Name

Assibraff - Assistencia Brasileira De Atendimento Funeral A Familia

Legal name

Assibraff – Assistência Funeral de Atendimento à Família

Website

https://assibraff.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Funeral and Deathcare Services

NAICS

Funeral Homes and Funeral Services (812210), Death Care Services (8122), Cemeteries and Crematories (81222)

SIC

Services-Misc Health & Allied Services, Nec (8090), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industries

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Funeral assistance plans
• Funeral services
• Cremation services
• Burial services
• Family funeral plans

Headquarters

HQ city

Mogi das Cruzes, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Subscription Plans: Assibraff generates revenue through monthly subscription fees for family funeral assistance plans. Plans vary by geographic coverage area and range from R$24.00 to R$108.00 per month. Additional revenue comes from aggregate family members (R$21.00-R$31.00 per aggregate) and service fees such as cremation or burial charges (R$75.00-R$82.00).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Assibraff sells monthly subscription family funeral assistance plans that provide 24-hour emergency support, cremation and burial services, and handling of funeral bureaucracy for members and their dependents across the Alto Tietê, Grande São Paulo, and São Paulo Capital regions. Plans are tiered by municipality of residence and can include add-on coverage for spouse, children, grandchildren, parents, and in-laws, with no age limit for seniors. Complementary benefits include free medical equipment loans, free towing, and access to the Sempre+Benefícios discount club.

Product overview

Assibraff is a family funeral assistance company offering a portfolio of regional funeral plans with pricing starting at R$27.00/month. The core product consists of municipal and regional funeral assistance plans (Plano Sênior, Plano MOGI, Plano Santa Isabel, Plano Guararema, Plano Mogi/Região, and Plano São Paulo) providing coverage for cremation, burial, and related funeral services across the Alto Tietê, Grande São Paulo, and Capital regions. Add-on services include free equipment loans (wheelchairs, crutches), free towing, and the Sempre+Benefícios discount club program with 25,000+ partner establishments. The company also operates a member portal (Área do Conveniado) for plan holders. Services are accessible through 24-hour contact centers and WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Sénior (Suzano) Monthly subscription funeral assistance plan for residents of Suzano, Biritiba Mirim, and Salesópolis priced at R$51.50 per month. Covers spouse, children, and up to 3 grandchildren with no age limit; aggregate family members can be added for R$21.00.
• Plano MOGI Monthly subscription funeral assistance plan for residents of Mogi das Cruzes priced at R$76.00 per month. Provides local coverage within the municipality.
• Plano Santa Isabel Monthly subscription funeral assistance plan for residents of Santa Isabel. Basic tier at R$24.00/month covers spouse, children, and up to 3 grandchildren; Premium tier at R$37.00/month additionally covers parents and in-laws, with an optional Senior Plan Gold add-on at R$32.00.
• Plano Guararema Monthly subscription funeral assistance plan for residents of Guararema priced at R$31.00 per month. Service delivered through the Guararema unit operated by subsidiary Funerária Cristo Rei.
• Plano Mogi/Região Monthly subscription regional funeral assistance plan priced at R$90.50 per month. Covers Mogi das Cruzes, Suzano, Poá, Ferraz de Vasconcelos, Salesópolis, Santa Isabel, Biritiba Mirim, Guararema, Igaratá, and Arujá under a single contract.
• Plano São Paulo Monthly subscription comprehensive funeral assistance plan for the São Paulo metropolitan area priced at R$108.00 per month. Covers São Paulo, Itaquaquecetuba, Santo André, São Bernardo, São Caetano do Sul, and Diadema, with aggregate family members at R$31.00 and an included cremation or burial fee of R$75.00 (R$82.00 in São Paulo/Itaquaquecetuba).
• Área do Conveniado Self-service member portal that gives existing Assibraff plan holders access to their account, services, and support, including via WhatsApp integration.
• Sempre+ Benefícios Members-only discount and cashback program providing access to over 25,000 partner establishments across Brazil for online and in-store purchases. Cashback can be applied as future discounts or transferred to a bank account.
• Funeral service execution (cremation and burial) End-to-end funeral service execution including cremation, burial, preparation, and use of modern humanized facilities (including VIP rooms) across seven owned units, with specialized teams serving both plan members and private clients.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sempre+ BenefícioscoreGTM or Marketing PartnerBenefits program offering over 25,000 partner establishments across Brazil for online and physical store purchases. Members can earn cashback on purchases that can be used for future discounts or transferred to their bank account. Integrated as a key differentiator for Assibraff members.
• Óticas AmericanasminorGTM or Marketing PartnerPartner establishment in the Sempre+ Benefícios program offering discounts on optical products and services.
• Santa Casa Mogi das CruzesminorGTM or Marketing PartnerHealthcare partner offering medical services and discounts to Assibraff members.
• UltrafarmaminorGTM or Marketing PartnerPharmacy partner offering medication discounts to Assibraff members.
• Anhembi Clínica Médica EspecializadaminorGTM or Marketing PartnerMedical clinic partner with multiple specialties including ophthalmology and otolaryngology, offering up to 10% discounts to Assibraff members at their units in Mogi das Cruzes and Guararema.
• Aruclin Clínica MédicaminorGTM or Marketing PartnerMedical clinic in Arujá offering up to 40% discounts on specialties including clinical medicine, dermatology, pediatrics, psychology, and psychiatry.
• Amor Saúde SuzanominorGTM or Marketing PartnerHealthcare partner in Suzano offering up to 35% discounts on medical specialties including various surgical procedures, cardiology, and oncology.
• Biocampos Análises ClínicasminorGTM or Marketing PartnerClinical analysis laboratory partner in Mogi das Cruzes offering up to 20% discounts on laboratory tests.
• Assibraff Corretora de SeguroscoreGTM or Marketing PartnerInsurance brokerage subsidiary of Assibraff offering residential and automotive insurance with special rates for funeral plan members. Located in Mogi das Cruzes headquarters.
• Funerária Cristo Rei (Grupo Assibraff)coreOthersNew company under Grupo Assibraff that operates the Guararema unit, providing funeral services to both members and private clients. Demonstrates company's expansion strategy through subsidiary brands.
• Clube de Descontos PartnersminorGTM or Marketing PartnerNetwork of partner establishments in the Alto Tietê region across categories including healthcare, aesthetics, automotive, education, fitness, pet shops, and services. Multiple partner listings including Açaí The Dark e Lanchonete, Bioclinic dental clinic, Braga e Almeida speech therapy, Cadan Odontologia, and Carlos Gustavo Mantilla Vargas medical services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AJPF - Associação de Jazigos da Perpetuidade Familiar: Long-established Brazilian association providing family cemetery plot rights and funeral assistance. Direct peer in subscription-based death care services with multi-generational family membership model in the São Paulo market.
• Memorial Necrópoles: Brazilian operator of cemeteries, crematoriums, and funeral services with multiple locations. Direct peer in integrated death care service delivery and pre-need plan offerings within the São Paulo region.
• Pax União: Brazilian family funeral assistance company operating in São Paulo state with multi-branch presence. Direct peer in that it offers subscription-based funeral plans to families in overlapping regional markets with similar tiered municipal coverage.
• Grupo Caju: Brazilian funeral services group operating multiple brands across funeral homes and pre-need plans. Comparable in offering regional funeral assistance subscriptions and operating multi-brand funeral home strategy similar to Grupo Assibraff's structure.
• Funerária São Cristóvão: Brazilian funeral home chain with presence in multiple states offering pre-need funeral plans. Comparable in subscription-based funeral assistance model and multi-unit physical distribution serving Brazilian families.

Broad incumbents

• Carriage Services: US provider of funeral and cemetery services with a portfolio of local brands. Comparable in operating multi-brand regional funeral homes and pre-need funeral planning, though serving North American markets at larger scale.
• Service Corporation International: Largest North American funeral services and cemetery operator with 1,500+ locations. Comparable in core funeral service delivery and prepaid funeral plan offerings, though operates at vastly greater scale and geographic scope than Assibraff.
• StoneMor Partners: US-based owner and operator of cemeteries and funeral homes offering pre-need funeral planning products. Comparable in pre-need subscription model and cemetery/funeral integrated service delivery, though US-focused and publicly listed.
• Co-operative Funeralcare: UK funeral services arm of The Co-operative Group with national branch network and pre-paid funeral plans. Comparable in multi-branch physical distribution and prepaid plan model, though structured as part of a large UK cooperative.
• Dignity PLC: UK-listed funeral services operator providing prepaid funeral plans, funeral services, and crematoria. Comparable in that it sells subscription-based funeral plans with regional branches, though at significantly larger scale and with a UK focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assibraff---assistencia-brasileira-de-atendimento-funeral-a-familia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assibraff - Assistencia Brasileira De Atendimento Funeral A Familia