Mischief
Mischief @ No Fixed Address is an independent creative advertising agency founded in 2020 and headquartered in Brooklyn, serving enterprise consumer brands with bold integrated campaigns, media planning, and in-house production across 15-plus verticals.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mischief does
Mischief @ No Fixed Address is an independent creative advertising agency founded in 2020 by Greg Hahn, formerly Chief Creative Officer at BBDO, and headquartered in DUMBO, Brooklyn. The agency operates a hybrid in-office/remote model and is paired operationally with its sister agency No Fixed Address, which provides additional North American footprint across Toronto, Montreal, and Chicago. Mischief serves enterprise consumer brands across verticals including streaming (Tubi), personal care (eos), retail (JCPenney), telecommunications (Verizon), dating (Tinder), food service (Pizza Hut), healthcare (Rula, connectRN), travel (Hotels.com), fitness (Anytime Fitness), gaming (Marvel SNAP), and alcoholic beverages (Coors Light).
The agency's service offering centers on integrated creative advertising campaigns built around bold, culturally provocative creative, supported by two internal capabilities: a media planning and buying practice (representing approximately 10% of revenue) and an in-house production arm called The Candy Factory (representing approximately 15% of revenue). The remaining revenue is generated through creative development, brand strategy, and integrated marketing services on a professional services / retainer and project-fee basis. Pricing is not publicly disclosed and varies by client engagement.
Mischief's go-to-market motion is sales-led but operates almost entirely on inbound reputation rather than formal pitches, having won 16 enterprise clients in the past year without conducting a single competitive pitch. The agency maintains complete independence with no debt and no lines of credit, has not raised institutional capital, and has not been acquired. It has earned multiple industry accolades including Adweek U.S. Agency of the Year (2023, 2025), Ad Age A-List #1 Agency of the Year (2022, 2024), #2 on the Ad Age 2026 A-List, Global Effie Index #1 Most Effective Independent Agency (2024), and the Effie Iridium for the eos "Bless Your F*ing Cooch" campaign.
Mischief firmographics
Firmographics- Name
- Mischief
- Legal name
- Mischief@NoFixedAddressInc
- Website
- https://mischiefusa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mischief @ No Fixed Address is an independent creative advertising agency founded in 2020 and headquartered in Brooklyn, serving enterprise consumer brands with bold integrated campaigns, media planning, and in-house production across 15-plus verticals.
- Ownership category
- akta.pro rank
Mischief industry classification
Industry- Product category
- Advertising Services
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Mischief is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mischief business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Services Revenue: The agency generates revenue through creative advertising services, including campaign development, brand strategy, and integrated marketing. Revenue comes from client retainers and project fees. The agency has expanded its capabilities with a media practice and in-house production arm called The Candy Factory, representing 10% and 15% of revenue respectively.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mischief product offering
Product offeringCore offering
Mischief is an independent creative advertising agency that develops bold, culturally resonant brand campaigns and integrated marketing programs for enterprise consumer brands. Its core services span creative campaign development, brand strategy, media planning and buying, and in-house production through its production arm The Candy Factory. The agency's revenue comes primarily from client retainers and project fees for advertising and creative services.
Product overview
Mischief @ No Fixed Address is an independent advertising agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency's core service is integrated creative advertising, supported by two distinct internal capabilities: The Candy Factory (in-house production arm generating 15% of revenue) and a Media Practice (media planning and buying generating 10% of revenue). The agency is known for creating bold, culturally resonant campaigns across various client brands including Rula, Huggies, Tubi, eos, JCPenney, Hotels.com, Tinder, Pizza Hut, and many others.
Differentiator
Problem solved
Functional benefit
Products and services
- Mischief @ No Fixed Address (Creative Agency Services) Independent creative advertising agency offering integrated marketing campaigns, brand strategy, and creative development for enterprise consumer brands.
- The Candy Factory (In-House Production) In-house production arm of Mischief, representing 15% of agency revenue, producing creative content for client campaigns.
- Media Practice Mischief's media planning and buying practice, representing 10% of agency revenue, offering expanded capabilities beyond traditional creative services.
Quantifiable outcome
- 22% revenue growth in 2025
- +5 more outcomes
Companies that use Mischief
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles1 record
Mischief technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mischief partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- No Fixed AddresscoreNo Fixed Address is a sister agency based out of Toronto, Montreal, and Chicago. They are a full-service shop offering media planning and buying, digital platforms, CRM, and health services. Mischief partners with No Fixed Address where it makes sense for clients who want additional capabilities beyond creative services. The relationship is described as family, sharing the same surname.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Mischief competitors and assessment
Company assessmentDirect peers
- 72andSunny: Independent creative agency with LA, NYC, and Amsterdam offices, known for cultural, brand-building work for clients like Google, Activision, and REI. Comparable to Mischief in operating model (independent, award-winning, consumer-brand focused) and creative philosophy (culturally resonant, provocative).
- GUT: Independent creative agency founded in 2018 with offices in Miami, NYC, Toronto, and Buenos Aires. Comparable to Mischief as a young, independent, award-winning creative shop that has rapidly scaled by serving bold consumer brands with provocative work.
- Wieden+Kennedy: One of the most celebrated independent creative agencies in the world, known for bold work (Nike, Old Spice) and a Portland/NYC/London footprint. Directly comparable to Mischief as an independent, award-led creative shop competing against network holding companies for enterprise brand work.
- Mother: Independent creative agency founded in London in 1996, with offices in NYC, LA, and Shanghai. Comparable to Mischief as a founder-led, independent creative network with strong cultural reputation and a track record of bold campaigns for global enterprise clients.
- Arts & Science: Independent creative agency founded in 2019 by former 72andSunny leadership with offices in LA, NYC, and London. Directly comparable as a young, award-driven independent creative shop competing for the same enterprise brand reinvention work as Mischief.
- Anomaly: Independent creative agency operating across NYC, LA, Toronto, London, and Shanghai, known for non-traditional model and brand-building work. Directly comparable as an independent with diversified service capabilities (creative, media, content) serving enterprise consumer brands.
- No Fixed Address: Sister agency to Mischief, headquartered in Toronto with offices in Montreal and Chicago. Offers full-service creative, media planning/buying, CRM, and digital services. Directly comparable — operates under the same family with shared philosophy and complementary geographic footprint.
- Pereira O'Dell: Independent creative agency with offices in NYC, San Francisco, and London, known for integrated brand work for clients like Coca-Cola, Adobe, and HP. Comparable as an independent creative agency competing for enterprise consumer brand work with similar mid-size scale.
- Mekanism: Independent creative agency headquartered in NYC with offices in San Francisco, Chicago, and Seattle, known for emotional storytelling and brand-building work. Comparable to Mischief as a mid-size independent competing for the same enterprise consumer brand engagements.
Broad incumbents
- Droga5: Now operating within Accenture Song, Droga5 is a globally recognized creative agency known for work on Amazon, Google, and The New York Times. Comparable as a creative shop targeting the same enterprise consumer brand clients, though backed by a global network parent.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mischief social profiles
Digital presenceMischief financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mischief leadership team
Management profileNumber of profiles
Profiles8 records
Mischief subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mischief funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mischief M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mischief
What does Mischief do?
Mischief is an independent creative advertising agency that develops bold, culturally resonant brand campaigns and integrated marketing programs for enterprise consumer brands. Its core services span creative campaign development, brand strategy, media planning and buying, and in-house production through its production arm The Candy Factory. The agency's revenue comes primarily from client retainers and project fees for advertising and creative services.
Is Mischief a public or private company?
Mischief is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mischief founded?
Mischief was founded in 2020. It employs 1 to 10 people.
Where is Mischief based?
Mischief is headquartered in New York, United States, in the North America region.
How does Mischief make money?
One revenue line is on record: advertising Services Revenue.
Who are Mischief's main competitors?
Direct peers on record are 72andSunny, GUT, Wieden+Kennedy, Mother, Arts & Science, Anomaly, No Fixed Address, Pereira O'Dell and Mekanism. Droga5 is listed as a broad incumbent.
Does Mischief have an API?
No public API is recorded for Mischief.
What industry is Mischief in?
Mischief's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 71399 and its SIC code is 7990.