Assist24 Group

What Assist24 Group does

Assist24 Group is a Nordic roadside assistance provider headquartered in Helsingborg, Sweden, operating across Sweden, Norway, and Denmark through three interconnected business pillars: a physical rescue operations network (towing, transport, impound, and vehicle storage), the proprietary GAT (Global Assistance Technology) software platform developed by subsidiary Smashtech Software, and a roadside assistance insurance business via the Assistansbolaget subsidiary that has served more than 350,000 Nordic customers since 2015. The GAT platform provides real-time claims handling, automatic route planning and turn-by-turn navigation, payment processing, GPS-based vehicle tracking and dispatching, and digital communication channels between stranded customers and rescue personnel, and is positioned for global licensing to external businesses in roadside assistance and adjacent industries. The rescue fleet spans first-responder motorcycles, ATVs, and traditional tow trucks, and Assist24 has won multiple public sector procurements for towing, transport, impound, and vehicle storage services over the past two years; the Assistansbolaget subsidiary has held climate-neutral rescue operations since 2020 and reports the market's highest customer satisfaction rating at 4.7 out of 5.0.

The group is privately owned by private equity firm Stirling Square Capital Partners, whose stated objective is to grow Assist24 geographically, both organically and by acquisitions, to become the natural partner for roadside assistance across Europe. In 2024, the group executed this strategy by acquiring a majority stake in Denmark's Redning Danmark A/S and five affiliated franchise stations, forming Assist24 Denmark A/S and appointing Kim Rud-Petersen as Managing Director; this expanded the platform from two Nordic countries to three and extended GAT into the Danish business-to-consumer market. Revenue is generated through three streams: recurring insurance premiums via Assistansbolaget, per-mission service fees from the rescue operations network, and licensing/royalty income from GAT to external businesses. Assistansbolaget reported turnover exceeding 325 million SEK in 2022. The company serves end consumers directly through a rescue center, B2B insurance and auto repair partners, and public sector authorities across the Nordic region.

Name

Assist24 Group

Legal name

Assist24 Group

Website

https://assist24group.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Assist24 Group is a Nordic roadside assistance provider operating in Sweden, Norway, and Denmark through three integrated pillars: a rescue operations network, the proprietary GAT software platform, and the Assistansbolaget insurance subsidiary serving over 350,000 customers.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (488410)

SIC

Transportation Services (4700)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Roadside assistance services
• Vehicle towing operations
• Impound and storage
• Assistance insurance
• Claims management software

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Roadside Assistance Insurance: Assist24 Group provides roadside assistance insurance to nearly 350,000 customers across the Nordic region. The company offers in-house insurance through Assistansbolaget (Sweden's market leading roadside assistance insurance provider since 2015) and also partners with external insurance providers. Revenue is generated through insurance premiums from policyholders.
2. Rescue Operations Network: Towing and roadside assistance services provided to customers through a network of rescue vehicles including first responder motorcycles, ATVs, and traditional tow trucks. Services include vehicle transportation, impound, and storage. Revenue generated from service fees per rescue operation.
3. Software Licensing (GAT): SmashTech Software licenses the GAT (Global Assistance Technology) platform to external businesses and industries. The software is designed to be applied globally and tailored to specific business demands in roadside assistance and related industries.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Assist24 Group is a Nordic market leader in roadside assistance, delivering towing, roadside assistance, vehicle transportation, impound and storage through its own rescue operations network across multiple Nordic countries. The group also operates a proprietary software platform (GAT - Global Assistance Technology) for dispatch, claims and payment processing, and runs a roadside assistance insurance business via subsidiary Assistansbolaget serving 350,000+ customers.

Product overview

Assist24 Group operates as a market leader in roadside assistance with three interconnected service pillars: (1) Rescue operations network providing towing, roadside assistance, vehicle transportation, impound services and vehicle storage; (2) GAT (Global Assistance Technology) - their proprietary all-in-one digital platform enabling route planning, navigation, claims handling, payment processing and dispatching; and (3) roadside assistance insurance via subsidiary Assistansbolaget serving 350,000+ Nordic customers. The software platform serves as the digital backbone that ties together their insurance and operations businesses, ensuring consistency across the entire customer journey from initial call to resolution.

Differentiator

Problem solved

Functional benefit

Brands

• Assistansbolaget: Swedish roadside assistance insurance provider serving over 350,000 customers since 2015, with climate-neutral rescue operations.
• Smashtech Software

Products and services

• Assistansbolaget roadside assistance insurance Roadside assistance insurance and membership product sold under the Assistansbolaget brand, providing end consumers with coverage for breakdowns, towing, and vehicle emergencies. Serves 350,000+ customers across the Nordics.
• GAT (Global Assistance Technology) Proprietary software platform used by Assist24 and offered as a standalone product to external customers for job dispatch, route planning, claims handling, payment processing, and vehicle tracking.
• Rescue Operations Network Group-wide rescue operations network delivering towing, roadside assistance, vehicle transportation, impound, and storage services to consumers, businesses, and public sector clients across the Nordics.
• Assist24 Denmark A/S roadside services Roadside assistance, towing, and vehicle transportation services delivered in Denmark through the group's Danish subsidiary, serving local end consumers, businesses, and public sector clients.

Quantifiable outcome

• 4.7 out of 5.0 customer satisfaction rating (highest in market)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered major, supporting and flagship.

• External Insurance ProvidersmajorStrategic or Co-development PartnerAssist24 Group partners with external insurance providers to offer roadside assistance to insurance customers. These strategic partnerships enhance accessibility and reach of Assist24's roadside assistance solutions through seamless and comprehensive service ranges.
• Auto Repair ShopssupportingChannel Partner/ Reseller/ DistributorCollaborations with auto repair establishments that provide roadside assistance insurance to their clients. Assist24 serves as a partner to seamlessly deliver comprehensive roadside assistance services when needed.
• Redning Danmark A/SflagshipStrategic or Co-development PartnerAcquisition of majority stake in Redning Danmark A/S and five franchise stations affiliated to Redning Danmark. Strategic expansion into Danish market establishing Assist24 Denmark A/S. Kim Rud-Petersen appointed as Managing Director of new entity.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ADAC: Germany's largest mobility/auto club with millions of roadside assistance members. A broad incumbent that operates a comparable insurance + assistance model at much greater scale across Europe.
• Stellantis / Free2move (roadside / assistance services): Mobility and roadside assistance offerings embedded within a large automaker-backed platform. Comparable to Assist24's mission to offer OEM/insurance-channel roadside assistance at scale.
• ARC Europe: Pan-European network of national automobile clubs providing cross-border roadside assistance. Comparable to Assist24's Assistansbolaget Europe-wide roadside coverage promise.

Direct peers

• Falck: Danish-headquartered roadside assistance, towing, and emergency services operator with a strong Nordic footprint. Directly comparable to Assist24 across rescue operations, insurance partnerships, and public-sector contracts.
• SOS International: Nordic-based provider of roadside assistance, travel assistance, and claims handling services to insurance companies. Comparable business model spanning insurance-linked assistance and B2B partnerships across the Nordics.
• Viking (Norsk Viking AS): Norwegian roadside assistance and vehicle recovery operator with a Nordic subscription base. Direct overlap with Assist24 in Norway on rescue services and insurance-aligned roadside assistance.
• Agero: US-based roadside assistance platform and software provider serving insurers, OEMs, and fleets. Most directly comparable to the GAT platform business of Assist24.

Regional players

• Allstate Motor Club: US roadside assistance and motor club subscription product tied to insurance. Comparable insurance-linked roadside assistance model, though US-focused.
• GreenFlag: UK-based roadside assistance provider, often tied to insurance and breakdown cover. Comparable in service offering but operates in a different geography from Assist24.

Emerging players

• Urgent.ly: US-based digital roadside assistance platform focused on technology-enabled dispatch and customer experience. Comparable to the GAT platform's digital-first approach to roadside assistance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assist24-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assist24 Group