ASSOHONDA

What ASSOHONDA does

ASSOHONDA (Associação Brasileira de Distribuidores Honda) is a Brazilian private trade association founded on November 30, 1979, and headquartered at Alameda dos Jurupis, 455 in São Paulo. It is the largest vehicle dealer association in Brazil and represents approximately 780 Honda motorcycle dealerships operating more than 1,000 sales and technical assistance points across all regions of the country. The association's stated purpose is to strengthen the representativeness of the Honda motorcycle dealer network, providing collective representation, shared services, and operational infrastructure to its members.

The association delivers its services through an association management platform that includes electronic sales communication (Comunicação de Venda Eletrônica), Renave 0km and used vehicle processing, vehicle consultation (Consulta Veicular), and CRLV-e digital documentation. It also operates ASSOPARTS, a parts and accessories sub-brand and adjacent operating subsidiary that markets Honda motorcycle parts and runs a campaign-driven Instagram presence (@assoparts). Supporting technology is provided through a partnership stack covering communications (TCom Brasil), business process services (Microwork), payment processing (GetNet), and management software (Sisand). Members access services and pay contributions through an online portal and boleto-based billing system.

ASSOHONDA operates a membership-based revenue model, with annual and monthly associative contributions from member dealerships funding representation services and shared programs; pricing is not publicly disclosed. The organization is private, collectively owned by its member dealers, with 18 employees, and is not publicly traded. Its go-to-market is essentially channel-partner driven, serving its own member network rather than selling to external enterprise customers.

Name

ASSOHONDA

Legal name

ASSOHONDA - Associação Brasileira de Distribuidores Honda

Website

https://assohonda.org.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

ASSOHONDA is a Brazilian private trade association, founded in 1979, representing approximately 780 Honda motorcycle dealerships and over 1,000 service points nationwide. It delivers shared electronic documentation, Renave processing, billing, and parts services, plus the ASSOPARTS sub-brand, funded by recurring member contributions.

Ownership category

akta.pro rank

Product category

Motor Vehicle Dealer Association

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYIMACAEAA

Motorcycle Manufacturing (ICE)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Motorcycle, Scooter & Powersports Manufacturing

SECONDARYIMACAEAH

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Motorcycle, Scooter & Powersports Manufacturing

Keywords

• Motorcycle dealer association
• Dealer network services
• Vehicle documentation services
• Motorcycle parts distribution
• Association management services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Associative Contributions: Annual and monthly contributions from member dealerships to fund association operations, representation services, and collective programs for the Honda dealer network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ASSOHONDA is the Brazilian Association of Honda motorcycle distributors, representing approximately 780 dealerships and over 1,000 sales and service points across Brazil. Its core offerings include electronic sales communication services (Renave for new and used vehicles), vehicle consultation, CRLV-e digital documentation, the ASSOPARTS parts and accessories sub-brand, and a billing system for member contributions. The association provides collective representation, shared services, and standardized business support to member Honda motorcycle dealers.

Product overview

ASSOHONDA (Associação Brasileira de Distribuidores Honda) is a dealer association for Honda motorcycles in Brazil, not a traditional software company. The organization operates a network of approximately 780 Honda motorcycle dealerships and 1,000+ service points. Its core offerings include electronic sales communication services (Renave) for new and used vehicle transactions, vehicle consultation systems, and CRLV-e digital documentation. The association provides ASSOPARTS as a parts brand and operates an online payment slip system for associative fees. Founded in 1979, the association primarily serves its dealer network rather than selling software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Rede de Concessionárias Honda (Honda Dealer Network) A network of approximately 780 Honda motorcycle dealerships and over 1,000 sales and technical service points across Brazil, representing the largest Honda dealer association in the country. The network serves as the operational backbone of Honda motorcycle distribution in Brazil.
• Serviços de Comunicação de Venda Eletrônica (Electronic Sales Communication Services) Electronic sales communication services for Honda motorcycle dealers, including Renave 0km and used vehicle processing, vehicle consultation, and CRLV-e digital documentation services. Targeted at Honda motorcycle dealers in Brazil needing streamlined electronic vehicle transaction processing.
• ASSOPARTS Parts brand and marketing platform for Honda motorcycle parts and accessories, featuring campaigns, visual content, and inventory management for associated dealers. The @assoparts Instagram account promotes parts and accessories business offerings to dealership members.
• Sistema de Boletos e Cobranças (Online Payment Slips and Billing System) Online payment slip system for associative fees, including debit notes for associative contributions, Serasa, SIDA parts, and convention reserve fees. Managed through the association's billing portal for Honda motorcycle dealers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• TCom BrasilminorOthersTechnology partner providing communication or IT services to support the association's dealer communication platform.
• MicroworkminorOthersPartner providing business process services supporting the association's operations.
• GetNetminorOthersPayment processing partner for the association's billing and collection services.
• SisandminorOthersSoftware/technology partner supporting the association's management systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• ANFAVEA: ANFAVEA is the Brazilian National Association of Motor Vehicle Manufacturers, the manufacturer-side industry body for the same Brazilian automotive market where ASSOHONDA operates. Both organizations share the same association/representation model, Brazilian regulatory environment, and stakeholder ecosystem, though ANFAVEA represents manufacturers rather than dealers.
• Fenabrave: Fenabrave is the Brazilian national federation of motor vehicle distributors, the closest direct peer to ASSOHONDA. It runs an association model with collective representation, member services, and statistical reporting for vehicle distributors across Brazil, comparable to ASSOHONDA's role specifically within the Honda motorcycle network.

Broad incumbents

• Motorcycle Industry Council (MIC): The Motorcycle Industry Council is the US trade association for the motorcycle industry, encompassing manufacturers, dealers, distributors, and aftermarket. It is comparable to ASSOHONDA in industry focus (motorcycles) and association structure but covers a much broader set of stakeholders than ASSOHONDA's Honda-only dealer scope.
• International Motorcycle Manufacturers Association (IMMA): IMMA is the global trade body representing motorcycle manufacturers worldwide. While manufacturer-facing rather than dealer-facing, it operates in the same regulatory and industry representation arena as ASSOHONDA and engages with the same Honda network at a global level.

Others

• Sindipeças: Sindipeças is the Brazilian Association of Auto Parts Manufacturers, an adjacent industry association operating in the same Brazilian automotive ecosystem. It is comparable through its association/representation model and proximity to ASSOHONDA's ASSOPARTS parts initiative, though it sits on the manufacturing rather than retail side.

Regional players

• National Automobile Dealers Association (NADA): NADA is the US National Automobile Dealers Association, the closest geographic peer in association model, collective representation, and dealer-services offering. It operates in a different country but mirrors ASSOHONDA's role as the unified voice for brand-aligned vehicle retailers, making it directly comparable in business design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/assoparts
• LinkedInlinkedin.com/company/assohonda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSOHONDA