A-Star Sports Ltd

What A-Star Sports Ltd does

A-Star Sports Ltd is a Chester, UK-based private limited company founded in 2011 that delivers multi-sport coaching programmes to children aged 3-12 through four service lines: weekly classes at community halls across Chester (Upton, Great Sutton, Sychdyn, Hoole), Ofsted-registered full-day Holiday Clubs at Cheshire County Sports Club in Upton, mobile Birthday Party entertainment, and contracted school and nursery programmes covering PPA cover, lunch clubs, and after-school clubs. The underlying curriculum is a staged "A-Star Journey" beginning with an ABC foundation (Agility, Balance, Co-ordination) for the youngest participants and progressing into a weekly rotation of 12 sports (Basketball, Cricket, Dodgeball, Football, Handball, Hockey, Rounders, Rugby, Tennis, Volleyball, Golf, Athletics), supplemented by "Discovery Sports" drawn from current sports news.

The company operates a direct-to-consumer and direct-to-institution model with no disclosed pricing, contact-based booking across all services, and a marketing mix centred on its website, Facebook, Instagram, and X accounts, supplemented by word-of-mouth and B2B referrals from partner schools and nurseries. Revenue streams combine recurring weekly and term-time class income with seasonal holiday-club income (school holiday windows including Summer 2026 from 23 July to 28 August and October half term 2026 from 26 to 30 October) and event-based birthday party revenue; Holiday Club payments can be made via childcare vouchers, Tax-free childcare, and Childcare Grant schemes. The core operating team is two people (Gary and Mark) working year-round, expanding to approximately 13 with a wider Holiday Club team during school holidays, and the company has no disclosed funding, parent company, or external investment.

Name

A-Star Sports Ltd

Legal name

A-Star Sports Ltd

Website

https://a-starsports.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

A-Star Sports Ltd, founded in 2011 and based in Chester, UK, delivers multi-sport coaching to children aged 3-12 through weekly community-hall classes, Ofsted-registered holiday clubs, mobile birthday parties, and contracted school and nursery programmes.

Ownership category

akta.pro rank

Product category

Children's Sports Coaching

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Children's sports coaching
• Multi-sport classes
• Holiday club childcare
• School PE delivery
• Birthday party entertainment

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Weekly Classes: Recurring weekly sports sessions for children across multiple age groups (Pre-School, Reception-Year 2, Year 3+). Sessions held at various community halls throughout Chester area.
2. Holiday Clubs: Full-day childcare during school holidays at Cheshire County Sports Club in Upton. Covers 8am-6pm with Ofsted registered care. Accepts childcare vouchers, Tax-free childcare, and Childcare Grant Payment Scheme.
3. Birthday Parties: One-time event-based sports entertainment delivered at customer-chosen venues. Includes booking form process for party coordination.
4. Schools and Nurseries Services: Contracted coaching services for PPA cover, lunch clubs, and after-school clubs at partnered educational institutions. Also delivers early years development sessions for children aged 2-4.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

A-Star Sports Ltd delivers in-person multi-sport coaching for children aged 3-12 across the Chester area through four distinct service lines: weekly classes held at community halls, Ofsted-registered holiday clubs hosted at Cheshire County Sports Club, mobile birthday party entertainment delivered at the customer's chosen venue, and contracted coaching delivered on-site at schools and nurseries (covering PPA, lunch clubs and after-school clubs). Instruction follows a proprietary ABC foundation (Agility, Balance, Coordination) that progresses children into a 12-sport rotation covering football, rugby, hockey, basketball, tennis, athletics, gymnastics, cricket, handball, dodgeball and rounders.

Product overview

A-Star Sports Ltd operates a multi-service youth sports coaching business built around four core offerings: Weekly Classes (rotating through 12 sports at various community venues), Holiday Clubs (Ofsted-registered full-day programs at Cheshire County Sports Club), Birthday Parties (mobile sports entertainment), and Schools/Nurseries Programs (PPA Cover, Lunch Clubs, After-School Clubs). The company follows a developmental journey model: an ABC-based foundation programme (Agility, Balance, Co-ordination) for ages 3-4, progressing into the Core 12 sports rotation for older children. All services emphasize inclusivity, fun, and character-building over competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Classes

Quantifiable outcome

• Children develop confidence, social skills, and lasting commitment to sporting activity

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Ysgol Mynydd IsacoreStrategic or Co-development PartnerWelsh-medium school partnership for delivering PE sessions, after-school clubs, and sports activities to pupils. Represents international geography reach into Wales.
• Thornton Hough SchoolcoreStrategic or Co-development PartnerLocal primary school receiving school-day PE support and after-school sports club services.
• The Firs School ChestercoreStrategic or Co-development PartnerIndependent school partnership for delivering curriculum-aligned PE sessions and sports activities.
• Kids PlanetcoreStrategic or Co-development PartnerNational nursery chain location receiving early years sports development sessions for children aged 2-4 focusing on fundamental movement skills.
• Headstart NurserycoreStrategic or Co-development PartnerNursery group with multiple locations (Headstart on the Hill, Headstart Upton) receiving sports sessions for fundamental movement development.
• Guilden Sutton Day NurserycoreStrategic or Co-development PartnerLocal day nursery partnership delivering early years physical development sessions with focus on coordination, balance, and confidence.
• Sunray DaycarecoreStrategic or Co-development PartnerDaycare setting receiving structured sports activities introducing children to football, rugby, hockey, cricket and other sports.
• Busy Bees ChestercoreStrategic or Co-development PartnerNational childcare chain location receiving early years sports development at multiple settings including Hopscotch and Thurstaston.
• Cheshire County Sports ClubcoreStrategic or Co-development PartnerVenue partnership host for Holiday Clubs during school holidays. Provides facilities for full-day Ofsted-registered childcare activities.
• Newton PreschoolminorStrategic or Co-development PartnerPreschool partnership for early years movement and coordination development activities.
• Guilden Sutton PreschoolminorStrategic or Co-development PartnerPreschool partnership for fundamental movement skills and sports introduction.
• Olive Tree PreschoolminorStrategic or Co-development PartnerPreschool receiving sports activities for early years development and physical literacy.
• Best Friends Day NurseryminorStrategic or Co-development PartnerDay nursery partnership for early years physical development and sports introduction.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Little Kickers: UK-based franchised network delivering structured football and multi-sport classes to pre-school and primary-age children. Closely comparable to A-Star Sports on customer age (3–12), multi-sport coaching model, weekly class cadence, and franchise-style geographic replication.
• Rugby Tots: UK franchised rugby-based multi-skill programme for children aged 2–7, structured around weekly classes and school/nursery delivery. Comparable on age cohort, structured progression curriculum, and franchised regional replication model.
• Sport4Kids: UK children's multi-sport coaching provider offering weekly classes, holiday camps, birthday parties, and school delivery — near-identical four-pillar service mix to A-Star Sports and overlapping target demographic of 3–12 year olds.
• Premier Sport: UK provider of sports coaching to primary schools, nurseries, and holiday clubs — directly overlapping with A-Star's Schools/Nurseries and Holiday Club pillars, including PPA cover and after-school club delivery.
• Kings Camps: UK multi-activity holiday camp operator for school-age children with Ofsted registration. Directly comparable on the Holiday Club pillar and the multi-sport rotation model, though at significantly larger national scale.
• Fun Fest: UK children's holiday activity club provider running multi-activity programmes during school holidays. Comparable to A-Star's Holiday Club pillar on Ofsted-style childcare positioning and parent DTC booking model.

Emerging players

• Babyballet: Franchised UK network offering structured movement and dance classes for pre-school and primary-age children. Comparable on age cohort, weekly class cadence, and franchised regional replication, with adjacent (not directly overlapping) sport content.
• Totstars: UK-based early-years multi-sport and movement programme for pre-school children, with nursery and school delivery. Overlaps with A-Star's ABC foundation programme and 2–4 age nursery services.

Regional players

• ClubsComplete: UK holiday club and sports coaching provider with regional footprints comparable to A-Star's Chester concentration. Overlaps on Ofsted-registered holiday childcare and multi-sport activity delivery for primary-age children.

Broad incumbents

• Junior Adventures Group: Larger UK operator of before-, after-, and holiday childcare clubs including sports and activity content. Comparable on Holiday Club pillar and Ofsted-registered childcare positioning, but broader in scope and at meaningfully larger national scale than A-Star.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AStarSports.Chester
• Xx.com/astarsports_uk
• LinkedInlinkedin.com/company/a-star-sports-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Star Sports Ltd