Astley Sports Village

What Astley Sports Village does

Astley Sports Village (ASV) is a community fitness and sports facility operator based in Dukinfield, Greater Manchester, trading as part of Stamford Park Trust — an educational trust that also manages Ashton Sixth Form College, Fairfield High School, and Longdendale High School. ASV operates four venues across Tameside, with the Dukinfield headquarters housing a fully equipped gym (cardio, resistance, and functional training), a 4-badminton-size sports hall, a new 4G floodlit astro turf pitch, a 2G sand-dressed floodlit pitch, a studio, and a canteen. The three school-based venues add additional sports hall, grass football pitch, and indoor court inventory, supported by £21,000 in Football Foundation PitchPower grants at each of two sites.

The core product set comprises gym access, 60+ weekly group exercise classes (Zumba, Clubbercise, HIIT, Spinning, BOX30, Pilates, Yoga, Over50s Gym Club, plus newer formats ASV IGNITE launched 2025 and ASV Ballenetics launching 2026), personal training, venue and birthday party hire, and badminton court rental at £12/hour. ASV's underlying technology is limited to third-party SaaS — MYZONE for member class booking (7-day advance reservation) and Gladstone Go for online membership joining — with no proprietary platform, AI, or data systems of note.

Revenue is generated through three streams: recurring monthly gym memberships (quote-based, not publicly disclosed), pay-per-class access for non-members (£5/session for Zumba), and hourly venue/court hire. Go-to-market is community-led and direct-to-consumer, driven by social media, local school partnerships, NHS and council collaborations, community events (Dukinfield Family Fun Day, Family Clubbercise In The Park), and member referral storytelling. Customer segments span the general Tameside public, health-focused individuals pursuing weight loss or rehabilitation, families, over-50s, and a long tail of community sports clubs using the venues for training and matches.

Name

Astley Sports Village

Legal name

Stamford Park Trust

Website

https://astleysportsvillage.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Astley Sports Village operates four community fitness and sports venues across Tameside as part of Stamford Park Trust, offering gym access, 60+ weekly group exercise classes, sports hall hire, and pitches to local residents, families, over-50s, and community sports clubs.

Ownership category

akta.pro rank

Product category

Community Fitness & Leisure Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Community fitness center
• Group exercise classes
• Sports venue hire
• Gym membership services
• Leisure facility management

Headquarters

HQ city

Dukinfield

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gym Memberships: Recurring membership packages providing access to gym facilities, group exercise classes, and sports hall. Members can book classes up to 7 days in advance through MYZONE app.
2. Non-Member Class Access: Pay-per-class pricing for non-members. Zumba classes available at £5 per session.
3. Venue Hire: Hourly court rentals for sports including badminton at £12/hour for up to 4 players including equipment hire. Sports hall venue hire available for events and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Astley Sports Village operates a community fitness and leisure facility across four Tameside venues (Dukinfield headquarters plus Ashton Sixth Form College, Fairfield High School, and Longdendale High School). The core offering combines a fully equipped gym with cardio, resistance and functional training equipment, a 4-badminton-size sports hall, 4G and 2G floodlit astro turf pitches, and over 60 weekly group exercise classes including branded programmes such as Zumba, Clubbercise, and ASV IGNITE. Revenue is generated through recurring gym memberships, pay-per-class access for non-members, and hourly venue/court hire to community sports clubs.

Product overview

Astley Sports Village is a community leisure facility operated by Stamford Park Trust, offering a comprehensive fitness and sports ecosystem centered around multiple venues across Tameside. The core offering includes a fully equipped state-of-the-art gym with cardio, resistance, and functional training equipment, a large 4-badminton-size sports hall, and both 4G and 2G floodlit astro turf pitches. The facility delivers over 60 group exercise classes weekly under the Group Exercise program, including branded offerings like Zumba, Clubbercise, and the new ASV IGNITE hybrid workout. Additional services include badminton court hire, venue hire for events and parties, personal training sessions, and specialized Over50s Gym Club sessions. The venue serves 4 Tameside locations and partners with community organizations including local schools for grass pitch football. New for 2026, ASV Ballenetics will expand the hybrid workout offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Gym Membership Recurring monthly membership package granting members access to the Astley Sports Village gym, all group exercise classes, and sports hall facilities. Bookings made up to 7 days in advance via the MYZONE app. Target audience is local Tameside residents of all ages and fitness levels.
• Fully Equipped Gym Access Access to a fully equipped gym with cardio equipment, resistance equipment, and functional training equipment, staffed by qualified trainers in a welcoming, friendly 'No Ego Gym' environment.
• Group Exercise Classes Over 60 group workout sessions per week including Zumba, Clubbercise, HIIT, Step Aerobics, Yoga, Pilates, Box30, Spinning, Flex It, 4DPRO Bungee Fitness, Kettlebells, Circuit Training, Strong Nation, and Over50s Gym Club. Booked up to 7 days in advance via MYZONE app.
• Badminton Court Hire Pay-as-you-go badminton court hire at £12.00 per hour for up to 4 players, including equipment hire (racquets and shuttlecocks).
• Sports Hall & Venue Hire Hourly hire of the 4-badminton-size sports hall and related facilities for indoor multi-sports, events, football and inflatable birthday parties, and community bookings.
• Personal Training Sessions Small-group personal training sessions and individual PT, incorporating workout routines and rehabilitation support.
• Over50s Gym Club Specialized gym sessions for over 50s, held 3 days a week (Monday, Tuesday, Thursday mornings), focusing on functional movement, weight management, balance, coordination, and core strengthening.
• ASV IGNITE Hybrid Workout Brand new hybrid workout combining Cardio, Strength and Functional Fitness. High energy, high calorie burning HIIT-based workout experience suitable for all ability levels, held Sundays 08:00am-09:00am. Bookable to ASV members via MYZONE app.
• ASV Ballenetics Brand new group exercise class launching in 2026, expanding the hybrid workouts and group exercise offerings.
• Zumba Classes Latin-inspired dance fitness classes running Monday and Thursday evenings (7pm-7:45pm), open to members and non-members (£5 per session for non-members).
• Clubbercise Classes Night out-style dance workout with disco lighting and Old Skool Dance Anthems, held every Tuesday 8:15pm, open to members and non-members.
• Grass Pitch Hire Grass football pitches across four venues (Astley Sports Village, Ashton Sixth Form College, Longdendale High School, Fairfield High School) supported by Football Foundation PitchPower funding for enhanced maintenance and available for hire.

Quantifiable outcome

• Member achieved 10 stone weight loss through consistent gym and group exercise participation over 2+ years
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• SK Dance AcademyminorChannel Partner/ Reseller/ Distributor · 1 September 2025Dance academy booking venue space at Fairfield High School for dance classes starting September 2025. ASV provides facility access for their community dance program.
• Simmondley Sabres Junior NetballminorChannel Partner/ Reseller/ Distributor · 1 September 2025Junior netball club training at Longdendale High School venue from September 2025. ASV provides venue access for their junior netball development program.
• Tameside Council - Every Move MatterscoreStrategic or Co-development Partner · 1 September 2025Funding partnership supporting Family Clubbercise In The Park initiative. Free outdoor physical activity project at Dukinfield Park aimed at getting families and children physically active. 6-week trial program with Tameside Council Population Health.
• Tameside Vikings BasketballcoreChannel Partner/ Reseller/ Distributor · 1 August 2025Basketball club with expanding junior and senior teams. Now training and playing matches at Astley Sports Village plus Ashton Sixth Form College and Fairfield High School venues. Significant growth in player and team development since partnership began.
• Liberators Volleyball ClubminorChannel Partner/ Reseller/ Distributor · 1 August 2025Volleyball club training at Fairfield High School on Friday evenings and hosting home league matches across weekends. New working partnership starting 2025.
• Dukinfield & Stalybridge Rotary ClubcoreStrategic or Co-development Partner · 1 July 2025Key funding partner for Dukinfield Family Fun Day. Rotary Club member Ian Cochrane supports annual community event and Christmas Gift Appeal.
• Jalmac LeisureminorChannel Partner/ Reseller/ Distributor · 1 July 2025Inflatables provider for Dukinfield Family Fun Day providing children's activities at the annual community event.
• Community Groups (The Together Centre, New Life Church, Local Guides & Scouts)minorChannel Partner/ Reseller/ Distributor · 1 July 2025Various community groups hosting stalls at annual Dukinfield Family Fun Day with information, refreshments, and activities.
• Youth Dance Groups (Unity Dance, Freedom Dancers)minorChannel Partner/ Reseller/ Distributor · 1 July 2025Dance groups performing at Dukinfield Family Fun Day alongside ASV group exercise taster sessions.
• Dukinfield Youth Football ClubminorChannel Partner/ Reseller/ Distributor · 1 July 2025Local grassroots football club providing junior football activities at Dukinfield Family Fun Day.
• Grassroots Football Clubs (Hollingworth Juniors, Dukinfield Tigers, Stalybridge Celtic, Dom Doyle FC, Angels United)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Various grassroots football clubs using pitches maintained with Football Foundation funding at Ashton Sixth Form College and Longdendale High School venues on weekends.
• Local Primary and Secondary SchoolscoreStrategic or Co-development Partner · 1 January 2025Partnership with local schools for Christmas Gift Appeal identification. Schools' pastoral and family liaison teams identify families in need of support. Allocated donations delivered via schools for Christmas Day distribution.
• Tameside Hospital NHS TrustcoreStrategic or Co-development Partner · 1 December 2024Second-year partnership with Tameside Hospital for Santa Static Cycle fundraising event. Raised £265 for patient care enhancements. Charity Manager Emily Burgin noted strong working relationship and plans for continued collaboration.
• Stamford Park TrustcoreStrategic or Co-development PartnerParent organization operating multiple academies in Tameside. ASV is part of Stamford Park Trust which manages venues including Astley Sports Village, Ashton Sixth Form College, Fairfield High School, and Longdendale High School. Trust enables community provision across all venues.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Gym Group: National low-cost gym operator with multiple Manchester-area sites, applying downward pricing pressure on community leisure operators like ASV.
• Anytime Fitness: Mid-market 24/7 gym franchise with strong UK presence; competes for the same general-fitness member base as ASV but with a more standardised, tech-led offering.
• Nuffield Health: Integrated fitness, physiotherapy and hospital operator; comparable in offering a health-outcome-led membership proposition similar to ASV's documented weight-loss and rehabilitation use cases.
• David Lloyd Leisure: Premium family health club operator with racquets, swimming and group exercise; provides a competitive benchmark for ASV's premium positioning potential within Greater Manchester.
• PureGym: UK's largest low-cost gym chain with 24/7 access at sub-£25/month pricing; competes with ASV for the same general-public fitness segment in the Manchester market.

Regional players

• Active Tameside: Local-authority leisure operator running council facilities directly within the same Tameside market as ASV; the most direct head-to-head competitor for local members, club hire, and council contracts.

Direct peers

• Places Leisure: Community-focused leisure operator managing facilities on behalf of local councils, with similar membership, group exercise and venue-hire offerings to ASV.
• Everyone Active: Runs council-partnered leisure centres and community fitness programmes nationwide, sharing ASV's hybrid membership, venue-hire, and public-sector-partnership model.
• Better (GLL): Operates leisure and fitness facilities on behalf of local authorities and community organisations across the UK under a social-enterprise model, directly comparable to ASV's community-trust operating structure and council-funded programming.
• Serco Leisure: Operates public-sector leisure contracts in the UK, comparable to ASV's trust-operated community leisure model with council and public-sector partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/astley-sports-village

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astley Sports Village