The Astor Goa
The Astor Goa is a 72-suite all-suite boutique luxury hotel in Candolim, North Goa, launched in November 2023 as a unit of Archer Hospitality. It serves affluent domestic and international leisure travelers, families, couples, and groups through room revenue, F&B, spa, and curated experiences.
- Company typePrivate
- Founded2023
- HeadquartersCandolim, North Goa, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Astor Goa does
The Astor Goa is an all-suite boutique luxury hotel operated under Archer Hospitality, located in Candolim, North Goa, India. Launched in November 2023, the property comprises 72 suites across five categories ranging from a 35 sq.mt Junior Suite to a 4,650 sq ft Penthouse 'Villa in the Sky' launched in February 2026. The hotel is the brand extension of the historic Astor Hotel in Kolkata (built 1905, restored 2012), and the parent group has prior operating experience through a Doubletree by Hilton partnership in Agra. Standard suite nightly rates span from ₹9,949 to ₹22,500, with Penthouse pricing undisclosed but positioned at the ultra-premium tier.
The business runs on a direct-to-consumer hospitality model. Core revenue comes from room nights, supplemented by F&B outlets (Deck 88 restaurant, Astor Baking Company, Plush Pool Bar, Chef's Table, in-room dining), spa services, and curated 'Astor Experiences' (sound healing, origami, cookery classes, yacht tours, PS5 gaming). Multi-night packages such as the Astor Signature 'stay 4 pay 3', Weekend Affair, Suite-Goan Escapes, and Spa-Cation Special are used to drive length-of-stay and ancillary attach. Distribution is primarily through the property's own website (powered by swiftbook.io) with a 'Book Direct and Save 30%' incentive, alongside organic discovery via Tripadvisor (#2 in Candolim) and Booking.com (9.1 rating).
The customer base spans affluent domestic Indian and international leisure travelers, families, couples (including honeymooners), and groups seeking private-use accommodations for celebrations. The property markets through a mix of earned media (Tripadvisor, Booking.com, Indian business and travel press), organic social (Instagram, Facebook, LinkedIn, YouTube), and its own direct booking channel. The Astor Goa is privately held, with no disclosed funding rounds, no public listing, and 59 employees as of the latest data.
The Astor Goa firmographics
Firmographics- Name
- The Astor Goa
- Legal name
- Astor Goa (A Unit of Archer Hospitality)
- Website
- https://astorgoa.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Astor Goa is a 72-suite all-suite boutique luxury hotel in Candolim, North Goa, launched in November 2023 as a unit of Archer Hospitality. It serves affluent domestic and international leisure travelers, families, couples, and groups through room revenue, F&B, spa, and curated experiences.
- Ownership category
- akta.pro rank
The Astor Goa industry classification
Industry- Product category
- Boutique Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Villas & Residences Resorts (THAGACAM)
- akta.pro secondary industries
- Luxury Wellness & Spa Resorts (THAGACAG), Luxury Vacation Homes & Residences (THAMAEAB)
Keywords
Where The Astor Goa is headquartered
LocationHeadquarters
- HQ city
- Candolim, North Goa
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Astor Goa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Room Revenue: Nightly suite rentals across 72 suites ranging from Junior Suite (35 sq.mts) to Penthouse (4,650 sq ft). Pricing ranges from ₹9,949 to ₹22,500 per night for standard suites. Premium Penthouse 'Villa in the Sky' operates at ultra-luxury price points.
- Food & Beverage: Dining outlets including Deck 88 restaurant, Astor Baking Company, Plush Pool Bar, and In-Room Dining service. 20% discount on food and soft beverages offered as part of package inclusions.
- Spa & Wellness Services: Spa treatments including foot/neck massages (10-15 minutes complimentary, additional services charged). 20% off on spa treatments as part of promotional packages.
- Extra Services: Airport transfers, extra bed charges (₹2,500 per night), early check-in/late check-out fees, and additional guest charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Junior Suite - 35 sq.mts, King/Twin bedroom with balcony, perfect for 2 adults and 1 child |
| Unit Pricing | Pay-as-you-go | Studio Suite - 45 sq.mts, 1 bedroom with living room, ideal for up to 3 adults or 2 adults and 2 kids |
| Unit Pricing | Pay-as-you-go | Astor Suite - 60 sq.mts, 1 bedroom with living room, kitchenette and exclusive balcony, up to 3 adults or 2 adults and 2 children |
| Unit Pricing | Pay-as-you-go | Luxury Suite - 105 sq.mts, 2 bedrooms with living room, kitchenette and two balconies, up to 5 adults or 4 adults and 2 children |
| Unit Pricing | Pay-as-you-go | Penthouse 'Villa in the Sky' - 4,650 sq ft, 2+2 unit (4 BHK/2 BHK configurations), private plunge pool, butler service, private chef |
| Unit Pricing | Multi-year contract | Astor Signature Package - Stay for 4 nights, pay for 3 (applicable on Astor Suite) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
The Astor Goa product offering
Product offeringCore offering
The Astor Goa operates an all-suite boutique luxury hotel with 72 suites in Candolim, North Goa, ranging from 35 sq.mt Junior Suites to a 4,650 sq ft Penthouse. The property delivers suite accommodations, multiple on-site dining outlets (Deck 88, Chef's Table, Plush Pool Bar, Astor Baking Company, In-Room Dining), spa and wellness, an outdoor pool, fitness pavilion, curated guest experiences, and event space.
Product overview
The Astor Goa is a boutique luxury all-suite hotel with 72 thoughtfully designed suites, launched in November 2023 in Candolim, North Goa. The product portfolio consists of five distinct suite categories (Penthouse, Luxury Suite, Astor Suite, Studio Suite, and Junior Suite) representing the core accommodation offerings, supplemented by multiple dining sub-brands including Deck 88 restaurant, Chef's Table, Plush Pool Bar, Astor Baking Company, and In-Room Dining. Additional experiential sub-brands include Spa, Immersive Pool, Fitness Pavilion, The Astor Lounge, and complimentary Beach Shuttle service. The property also offers curated guest experiences under 'Astor Experiences' and special package offers (Astor Signature, Weekend Affair, Suite-Goan Escapes, and Spa-Cation Special).
Differentiator
Problem solved
Functional benefit
Brands
- Deck 88: Signature restaurant at The Astor Goa offering coastal flavors, Goan and Asian cuisine, European small plates, and Mediterranean/Middle Eastern inspired dishes
- Astor Baking Company
- Plush Pool Bar
- The Astor Lounge
Products and services
- Penthouse 'Villa in the Sky' Ultra-premium 4,650 sq ft penthouse suite with private plunge pool, double-storey fully equipped kitchen, and automated settings, available in 4 BHK and 2 BHK configurations. Designed for families, friends, or discerning travelers seeking privacy and exclusivity, with dedicated concierge, private chef, butler service, two-way airport transfer, flexible check-in/out, champagne on arrival, and breakfast in the penthouse.
- Luxury Suite 105 sq.mt suite with 2 bedrooms, living room, kitchenette, and two exclusive balconies, accommodating up to 5 adults (or 4 adults and 2 children). Includes complimentary minibar replenished on the 4th day, extended breakfast hours till 11:30, and complimentary buggy ride to the nearest beach. Starting from ₹22,500 per night.
- Astor Suite 60 sq.mt suite with 1 bedroom, living room, kitchenette, and exclusive balcony, accommodating up to 3 adults (or 2 adults and 2 children). Third person stays free. Includes complimentary minibar, extended breakfast till 11:30, and complimentary beach shuttle. Starting from ₹16,199 per night.
- Studio Suite 45 sq.mt suite with 1 bedroom and 1 living room, accommodating up to 3 adults (or 2 adults and 2 children). Ideal for families seeking a comfortable retreat. Starting from ₹13,499 per night.
- Junior Suite 35 sq.mt suite available in King and Twin bed options, accommodating 2 adults and 1 child, with balcony and complimentary minibar replenished on the 4th day, extended breakfast, and beach shuttle. Starting from ₹9,949 per night.
- Deck 88 & Alfresco Multi-cuisine signature restaurant offering Goan, Udupi, Asian, coastal seafood, and European small plates with Mediterranean and Middle Eastern influences, crafted for unhurried evenings. Open to in-house and outside guests.
- Astor Baking Company Artisanal on-site bakery featuring freshly baked croissants, pastries, rustic loaves, guilt-free desserts, and organic coffee. Open to in-house and outside guests.
- Plush Pool Bar Poolside bar offering cocktails, refreshments, and happy hour specials under the stars, in a chic and serene setting. Open to in-house and outside guests.
- In-Room Dining 24-hour curated in-room dining service delivering a selection of dishes directly to guest suites.
- Spa On-site spa offering full-body therapies and rejuvenating treatments designed to restore harmony, with complimentary 10-15 minute foot/neck massages and additional paid services.
- Outdoor Immersive Pool Resplendent outdoor pool with cabanas and poolside refreshments for lounging and relaxation.
- Fitness Pavilion State-of-the-art on-site fitness center with modern equipment for guests to maintain wellness routines.
- The Astor Lounge Elegant on-site meeting and event lounge for up to 30 guests, also offering high-tea experiences and available for private events.
- Astor Experiences Curated guest experience program including swimming classes, origami classes, magic shows, culinary trails, Goan food masterclass, live music, karaoke, cocktail making, cupcake making, bread making, PS5 gaming, movie nights, sound healing, and Chef's Table, organized under the Laze, Fun, and Explore pillars.
- Astor Signature Package Multi-night promotional package: stay 4 nights, pay for 3, applicable on the Astor Suite. Includes extended breakfast hours, third person free or 2 kids below 12 years free, minibar refill twice, 20% off food and soft beverages, confirmed early check-in from 8 AM or late checkout until 6 PM, and a 10-minute complimentary spa foot/neck massage on arrival.
- Astor's Weekend Affair Package Weekend promotional package: stay 3 nights minimum, pay for 2, applicable on Studio Suite. Includes welcome drink, breakfast till noon, hi-tea, happy hour, beach transfer, and 20% savings on food, beverages, and spa.
- Suite-Goan Escapes Package Multi-night promotional package: stay 3 nights minimum (pay for 2, stay for 3) applicable on Junior Suite. Includes lazy breakfasts till noon, evening hi-tea, 20% off on food, beverages, and spa, and a complimentary room upgrade.
- Spa-Cation Special Package Wellness-focused promotional package: stay 3 nights minimum applicable on Astor Suite. Includes kokum cooler or beer on arrival, minibar, breakfast till noon, hi-tea, daily happy hour, major meal, airport transfer, beach drop, third guest free, spa massage, and 20% off on dining and spa.
Quantifiable outcome
- Ranked #2 on Tripadvisor among Candolim hotels
- +2 more outcomes
Companies that use The Astor Goa
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Astor Goa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Astor Goa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Archer Hospitalityparent companyArcher Hospitality is the parent company operating The Astor Goa as 'A Unit of Archer Hospitality'. The group has a legacy dating to 1999 with the original Astor Hotel in Kolkata, which was restored in 2012. Archer Hospitality partnered with Hilton Hotels & Resorts to launch Doubletree by Hilton in Agra before expanding The Astor brand to Goa.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
The Astor Goa competitors and assessment
Company assessmentDirect peers
- The Leela Goa: Luxury beachfront resort in South Goa operated by The Leela group. Comparable as a flagship Indian luxury resort brand offering suite-style accommodations, multiple F&B outlets, spa, and curated experiences targeting affluent domestic and international travelers.
- ITC Grand Goa Resort & Spa: Luxury beachfront resort in Arossim, South Goa operated by ITC Hotels. Comparable as a full-service Indian luxury resort with strong F&B, spa, and family amenities serving affluent domestic and international travelers.
- W Goa: Beachfront luxury lifestyle resort in Vagator, North Goa, operated by Marriott. Comparable as a design-forward, experience-led luxury resort targeting affluent millennials and premium leisure travelers in the same North Goa competitive set.
- Alila Diwa Goa: Boutique luxury resort in Majorda, South Goa operated by Hyatt. Comparable as a design-focused, experience-led boutique luxury resort with multiple dining outlets, spa, and curated cultural programming targeting similar affluent leisure guests.
- Siolim House: Boutique heritage hotel in North Goa offering curated, intimate luxury experiences. Comparable as a small, design-forward boutique property prioritizing experiential differentiation over scale in the same Goa luxury leisure segment.
- Taj Holiday Village Resort & Spa Goa: Beachfront luxury resort in Sinquerim/Candolim area operated by Indian Hotels (Tata). Directly comparable as a luxury resort serving similar affluent leisure and family travelers in North Goa, with comparable suite categories, F&B venues, and spa offerings.
- Grand Hyatt Goa: Luxury beachfront resort in Bambolim, Goa operated by Hyatt. Comparable as a large-scale luxury resort with multiple dining venues, spa, and event space serving premium leisure and corporate travelers in the same Indian luxury hospitality tier.
- The Lalit Golf & Spa Resort Goa: Luxury resort in Canacona, South Goa operated by The Lalit Hotels. Comparable as an Indian-operated luxury resort with beach access, multiple F&B outlets, spa, and experiential programming targeting affluent domestic travelers.
Broad incumbents
- Radisson Blu Resort Goa Cavelossim Beach: Upper-upscale beachfront resort in South Goa operated by Radisson Hotel Group. Comparable as a multi-key resort serving leisure and family travelers with broader amenities; positioned slightly below Astor Goa's luxury tier but overlapping customer base.
Others
- Doubletree by Hilton Agra (sister property): Sibling property operated by The Astor Goa's parent Archer Hospitality under Hilton franchise in Agra. Comparable as a peer operating asset under the same corporate parent, illustrating the group's multi-property capability and international brand partnership model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Astor Goa social profiles
Digital presenceThe Astor Goa financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Astor Goa leadership team
Management profileNumber of profiles
Profiles2 records
The Astor Goa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Astor Goa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Astor Goa
What does The Astor Goa do?
The Astor Goa operates an all-suite boutique luxury hotel with 72 suites in Candolim, North Goa, ranging from 35 sq.mt Junior Suites to a 4,650 sq ft Penthouse. The property delivers suite accommodations, multiple on-site dining outlets (Deck 88, Chef's Table, Plush Pool Bar, Astor Baking Company, In-Room Dining), spa and wellness, an outdoor pool, fitness pavilion, curated guest experiences, and event space.
Is The Astor Goa a public or private company?
The Astor Goa is a private company. It is classified as corporate owned and is currently operating.
When was The Astor Goa founded?
The Astor Goa was founded in 2023. It employs 51 to 100 people.
Where is The Astor Goa based?
The Astor Goa is headquartered in Candolim, North Goa, India, in the Asia region.
How does The Astor Goa make money?
Four revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, spa & Wellness Services and extra Services.
Who are The Astor Goa's main competitors?
Direct peers on record are The Leela Goa, ITC Grand Goa Resort & Spa, W Goa, Alila Diwa Goa, Siolim House, Taj Holiday Village Resort & Spa Goa, Grand Hyatt Goa and The Lalit Golf & Spa Resort Goa. Radisson Blu Resort Goa Cavelossim Beach is listed as a broad incumbent. Doubletree by Hilton Agra (sister property) is listed as an others.
Does The Astor Goa have an API?
No public API is recorded for The Astor Goa.
What industry is The Astor Goa in?
The Astor Goa's product category is Boutique Hotel Accommodation. Its primary akta.pro industry code is THAGACAM, Luxury Villas & Residences Resorts, with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 72111 and its SIC code is 7011.