Hotel Astoria

Name

Hotel Astoria

Legal name

Astoria Betriebs AG

Website

https://astoria-luzern.ch

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Design-Led Boutique Hotels (THAGADAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel services
• Hotel room accommodations
• Meeting event venues
• Award-winning restaurants
• Design hotel hospitality

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Accommodations: 264 tasteful designer rooms generating recurring revenue from overnight stays. Four-star hotel positioned with professional service and Herzog & de Meuron design architecture.
2. Food and Beverage: Multiple dining venues including Thai Garden (14 Gault Millau points), La Cucina (14 Gault Millau points), Mekong Asian Bistro & Bar, Coffee Shop, and Penthouse 360° Roof Top Bar. Award-winning gastronomy attracts both hotel guests and external diners.
3. Events and Conferences: 5 conference rooms on 570 m2, event spaces including Panoramaraum, Wintergarten, Penthouse 7/8/9, and Pilatus room. Corporate and private events including weddings, celebrations, and seminars.
4. Meetings & Banquets: Seminar packages, banquet services, and custom event catering for corporate parties, family celebrations, and weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hotel Astoria operates a four-star design hotel in central Lucerne with 264 rooms across Standard, Superior, Deluxe and Business categories, complemented by five conference rooms totaling 570 m2 and a 360 m2 rooftop terrace. The property houses four distinct dining venues (Thai Garden and La Cucina each holding 14 Gault Millau points, plus Mekong Asian Bistro and a Coffee Shop) and the Penthouse 360° Roof Top Bar capable of hosting up to 550 guests. The building was designed by Pritzker Prize-winning architects Herzog & de Meuron as their first hotel construction.

Product overview

Hotel Astoria is a four-star design hotel in Lucerne, Switzerland, operated by Astoria Betriebs AG. The hotel features 264 designer rooms across multiple categories (Standard, Superior, Deluxe, Business), 5 conference rooms totaling 570 m2, a 360 m2 rooftop terrace, and multiple award-winning dining venues. The property was designed by Pritzker Prize-winning architects Herzog & de Meuron. On-site restaurants include Thai Garden (14 Gault Millau points), La Cucina Italian restaurant (14 Gault Millau points, ranked #1 Italian in Switzerland), Mekong Asian bistro, Coffee Shop, and Pacifico Mexican restaurant. The Penthouse 360° Roof Top Bar offers panoramic city views and event space for up to 550 guests. The hotel integrates with TravelClick for online bookings and major GDS systems (Amadeus, Sabre, Galileo, Worldspan) for travel industry distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Thai Garden: Award-winning Thai restaurant with 14 Gault Millau points
• La Cucina
• Mekong
• Penthouse
• Coffee Shop
• Pacifico
• Boca Grande

Products and services

• Hotel Room Accommodations (Standard, Superior, Deluxe, Business Twin)

Quantifiable outcome

• 28 Gault Millau points (14 each for Thai Garden and La Cucina)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• EuropaparkminorOthersEmployee benefit partnership enabling hotel staff to stay overnight at Europapark in Rust for CHF 150 per double room including park admission. This partnership enhances employee perks and team-building opportunities.
• Evo Fitness LuzernminorOthersFitness partnership offering hotel employees a CHF 10 monthly discount on gym subscriptions, promoting staff physical and mental wellness as part of employee benefits program.
• Garage PareggerminorOthersAutomotive partnership providing all employees with fleet discount access on Audi vehicle models, including test drive opportunities. Enhances employee compensation package.
• AlpamareminorOthersWater park partnership offering 20% employee discount at Alpamare in Pfäffikon for relaxation and leisure activities after work.
• TUZ (TUZ Ambassador Pass)minorOthersRegional tourism partnership allowing employees to discover Central Switzerland beauty by boat and mountain railway for CHF 50 via TUZ Ambassador Pass.
• Brands4employeesminorOthersEmployee discount program partnership providing access to extensive discount campaigns on well-known brands for hotel staff.
• Herzog & de MeuroncoreStrategic or Co-development PartnerArchitectural partnership with Pritzker Prize-winning firm Herzog & de Meuron responsible for hotel design. First hotel construction by the architects, creating a modern classic architectural landmark that defines the hotel's brand identity.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hotel Baur au Lac: Iconic five-star luxury hotel in Zurich with strong F&B, events, and heritage positioning. Comparable to Astoria in premium Swiss city-hotel category, drawing similar international luxury and corporate travelers.
• Bürgenstock Resort Lake Lucerne: Large luxury resort on Lake Lucerne with extensive rooms, F&B, and conference facilities. Competes with Astoria for international leisure travelers, incentive groups, and corporate events within the wider Lucerne/Central Switzerland destination.
• Hotel des Balances Luzern: Historic boutique hotel on the Reuss in Lucerne with award-winning dining and event facilities. Competes with Astoria for design-conscious leisure travelers and premium corporate clients in central Lucerne.
• Carlton Hotel St. Moritz: Five-star luxury hotel in St. Moritz with strong F&B and event facilities. Comparable as a top-tier Swiss luxury hotel targeting international premium leisure, incentive, and corporate-event demand.
• The Hotel Lucerne (Autograph Collection): Design-oriented boutique hotel in central Lucerne, part of Marriott's Autograph Collection. Closest direct peer in terms of design-led positioning and upscale urban full-service offering in the same market.
• Widder Hotel Zurich: Design-led luxury boutique hotel in Zurich, member of The Leading Hotels of the World. Comparable to Hotel Astoria on design architecture, premium urban positioning, and curated F&B experience within the Swiss luxury market.
• Hotel Schweizerhof Luzern: Long-established luxury hotel in central Lucerne with comparable rooms, F&B, and event offerings. Directly competes with Hotel Astoria for premium leisure travelers, corporate clients, and MICE bookings in the same city.
• Mandarin Oriental Palace, Luzern: Luxury full-service hotel in the same Lucerne market as Hotel Astoria, targeting similar leisure and corporate guests. Competes head-to-head for upscale demand and event bookings in central Lucerne.
• Park Hotel Vitznau: Five-star luxury resort hotel on Lake Lucerne with award-winning restaurants and spa. Comparable premium positioning, comparable F&B-driven differentiator, and overlap on high-end leisure and incentive demand in the Central Switzerland region.
• Bellevue Palace Bern: Official Swiss government guest house and five-star historic luxury hotel in Bern. Comparable as a full-service Swiss luxury city hotel with significant conference/event capacity and government/corporate clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/+astorialuzern
• Facebookfacebook.com/AstoriaLuzern
• Instagraminstagram.com/astorialuzern
• LinkedInlinkedin.com/company/hotel-astoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Astoria