What BK Astrio does

BK Astrio is a Swedish amateur football (soccer) club organized as an ideell förening (non-profit association), founded in 1933 and based in Halmstad in Hallands län, Sweden. The club operates from Söndrums IP, a Halmstad Municipality-run facility that includes four 11-a-side pitches, one 9-a-side pitch, four 7-a-side pitches, two 5-a-side pitches, and an artificial turf pitch. The club serves approximately 1,000 weekly players across more than 20 teams, supported by around 65 volunteer leaders and a small paid administrative core (headcount listed at 9), with leadership anchored by Chairman Mats Jingblad. Programs span the Fotbollsskolan football school for children aged 4-6, organized youth teams for boys (P12-P19) and girls (F12-F17), senior men's (Herr) and women's (Dam) teams, the inclusive Gåfotboll walking football variant, and a Gatans Lag social-impact program in partnership with former elite player Per "Texas" Johansson. The annual events calendar includes Hallarna Cupen, Coerver Summercamp Halmstad (led by Dennis Stjernfeldt), and Grötviks hamnfest.

Name

BK Astrio

Legal name

BK Astrio

Website

https://astrio.nu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BK Astrio is a Swedish non-profit amateur football club founded in 1933, based in Halmstad, serving about 1,000 weekly players across 20+ youth, women's, men's, walking, and social-impact football teams from its home venue Söndrums IP.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth football programs
• Amateur football club
• Community sports association
• Football tournament hosting
• Football merchandise retail

Headquarters

HQ city

Halmstad

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership and Training Fees: The club generates revenue through annual membership fees (500 kr) and training fees (1050 kr) for football school participants, totaling 1550 kr per year. This covers participation in club activities and includes a training t-shirt and water bottle.
2. Merchandise Sales: The club sells branded merchandise including scarves (200 kr), hats (200 kr), caps (150 kr), toilet bags (150 kr), metal water bottles (100 kr), plastic water bottles (50 kr), ceramic mugs (100 kr), plastic mugs (60 kr), bottle lids (10 kr), beach/shopping bags (250 kr), fabric bags (25 kr), gym bags (80 kr), golf balls 3-pack (250 kr), golf pegs (5 kr), umbrellas (100 kr), car strips (60 kr), pens (10 kr), keychains (30 kr), and lip balm (20 kr). Sales occur at the office (weekdays 8-17), during matches, and at Astrio Loppis & Café.
3. Svenska Spel Gräsroten: Members and supporters can support the club through Svenska Spel's Gräsroten program by registering BK Astrio as their beneficiary when playing, with points converted to money for the club.
4. Bingo and Lottery Sales: The club sells bingo lottery tickets for events including Uppesittarkvällen (December 23) and Nyårsbingon (December 31), generating revenue through the Bingoalliansen partnership.
5. BK Astrio Loppis & Café: The club operates a thrift store and café at Flygstaden (opened November 22), selling donated items and food/beverages. The store accepts donations of various items (except clothing) and offers pickup service for larger donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BK Astrio is a community amateur football club that organizes and delivers football training and league competition for approximately 1,000 weekly players, spanning football school for children aged 4-6, boys' and girls' youth teams from ages 7-19, and senior men's and women's teams. The club supplements its football programs with merchandise sales via Astrioshopen, a thrift store and café (BK Astrio Loppis & Café), the Hallarna Cupen tournament, a 50/50 match-day lottery, and inclusive programs including walking football (Gåfotboll) and the Gatans Lag social football initiative.

Product overview

BK Astrio is a comprehensive football club providing youth and senior football programs. The core offerings include football school programs for children aged 4-6 (Fotbollsskolan for birth years 2020-2022), organized youth teams (boys P12-P19, girls F12-F17), and senior teams (Herr and Dam). Supporting the football programs, the club operates Astrioshopen (merchandise store), BK Astrio Loppis & Café (secondhand shop and café at Flygstaden), a 50/50 lottery at senior matches, Hallarna Cupen tournament, and minibus transportation services. The club also offers inclusive programs like Gåfotboll (walking football) and Gatans Lag (social football program).

Differentiator

Problem solved

Functional benefit

Brands

• Fotbollsskolan (Football School): Football school program for children aged 4-6 years, serving as recruitment foundation for the club's youth operations
• Hallarna Cupen
• Astrioshopen
• BK Astrio Loppis & Café

Quantifiable outcome

• 3 consecutive wins at Luciacupen in Ljungby 2025 (BK Astrio - FC Hessleholm 3-1, Ljungby IF - BK Astrio 0-1, IFK Värnamo - BK Astrio 1-3)
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SöderbergpartnersminorGTM or Marketing PartnerSöderbergpartners is listed as a partner for the football school program. The partnership appears to involve support for the youth football school activities.
• SportAdmincoreTechnology or IntegrationSportAdmin provides the club's membership management system, including member app, scheduling, team management, and registration platform. The club uses SportAdmin for all member communications and administration.
• Gatans LagminorStrategic or Co-development PartnerGatans Lag (Street Football) started a new operation in Halmstad in August, with BK Astrio as the host club. Led by former elite player Per 'Texas' Johansson, the program uses football to strengthen participants' confidence and help build new lives. Training occurs Wednesdays at 9:30 at Söndrums IP.
• Coerver CoachingminorStrategic or Co-development PartnerCoerver Summercamp is hosted at Söndrums IP, led by 'Mr Coerver' Dennis Stjernfeldt. The three-day football camp for boys and girls born 2013-2018 focuses on development, community, and football enjoyment.
• Svenska Spel (Gräsroten)minorGTM or Marketing PartnerSvenska Spel's Gräsroten program allows supporters to designate BK Astrio as their beneficiary when playing, with accumulated points converted to financial support for the club.
• Sportringen Halmstad CityminorGTM or Marketing PartnerOfficial supplier partner. Sportringen is a local sports retailer providing equipment and merchandise support to the club.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IFK Värnamo: Värnamo-based football club competing at higher Swedish division levels. Comparable Halland-region amateur/lower-division club with similar community roots; faced BK Astrio in Luciacupen 2025.
• Ljungby IF: Small Swedish amateur football club based in Ljungby, Kronoberg. Similar scale and community model; direct tournament opponent at Luciacupen 2025 hosted in Ljungby.
• IK Oddevold: Uddevalla-based community football club competing in lower Swedish divisions. Comparable grassroots model with youth development pathway and senior teams.
• Qviding FIF: Gothenburg-based amateur football club with a strong youth development focus and community identity. Comparable in scale and structure as a Swedish grassroots club with comparable operational philosophy.
• Halmstads BK: Halmstad-based football club founded in 1914, plays in higher Swedish divisions (Superettan/Allsvenskan at various points). Direct local peer: same city, same sport, overlapping talent pool, and direct match opponents in DM and league play.
• IS Halmia: Another Halmstad-based community football club with youth and senior teams operating in the same regional league system. Comparable as a same-city grassroots competitor for players and volunteers.
• Ängelholms FF: Regional Swedish amateur football club based in Ängelholm, Halland. Comparable community-based model with senior and youth teams; met BK Astrio in the Svenska Cupen first round in 2026.
• FC Hessleholm: Small Swedish amateur football club from Hässleholm. Comparable scale and community-based operations; tournament opponent at Luciacupen 2025.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bkastrio
• Instagraminstagram.com/bkastrio
• LinkedInlinkedin.com/company/bk-astrio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BK Astrio