What IK Oddevold does

IK Oddevold is a Swedish Idrottsklubb (sports association) founded in 1932 and based in Uddevalla, western Sweden. Since 2024 the club has competed in Superettan — Sweden's second-tier professional football league — following promotion from Ettan Södra in 2023. The organization is structured around three pillars: a senior men's team (Representationslag/A-lag) playing at the rebuilt Rimnersvallen stadium, a youth academy with over 500 active players aged 5–19 including a 70-child football school cohort, and the Grunden Parafotboll program serving players with disabilities. Operations are run with a lean core staff (11–50 employees) and depend heavily on a volunteer culture organized around the Bohus Bataljon supporter group and a deep regional identity in Bohuslän.

The club's product surface spans competitive football entertainment, structured youth development, and social-inclusion programming. Commercial infrastructure includes the Oddevold Play streaming platform (39 SEK/match or 49 SEK/month via fotbollplay.se), digital ticketing for Superettan, Swedish Cup, and friendly matches through oddevold.ebiljett.nu, annual supporter memberships (500 SEK/year) administered via Sportadmin, and the annual Oddebollen Cup youth tournament. The transfer of captain Alexander Almqvist to Allsvenskan's Kalmar FF in July 2026 — after 155 appearances and 13 goals for the club — demonstrates the academy's role as a talent-development and trading asset.

Revenue mechanics are diversified across match-day, subscription, affiliate, and partnership streams. Ticketing and streaming constitute transactional and recurring consumer revenue; corporate partnerships anchor enterprise income via a multi-tier program (Premium, Main, Gold, Silver, Bronze, Iron, plus the 1932 Club and category-specific Youth, Training, Material, and Sustainability tiers) with over 50 named sponsors including Mattsson, Unibet, Nordic Wellness, ICA Kvantum Uddevalla, Stadium, Puma, Uddevalla Municipality, SESAB, Arwidsro, EBC Group, and DropOff. A TV4 Play affiliate scheme (300 SEK per subscriber acquired via the club's campaign) layers incremental marketing-driven revenue, while the ICA Kvantum supporter barcode redirects 1% of member grocery spend back to the club. As a non-profit Idrottsklubb, the entity reinvests surpluses into operations rather than distributing to shareholders.

Name

IK Oddevold

Legal name

IK Oddevold

Website

https://oddevold.se

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

IK Oddevold is a Swedish non-profit football club founded in 1932 in Uddevalla, competing in the Superettan second tier since 2024, operating a three-pillar model of senior team, 500+-player youth academy, and parafootball program funded through ticketing, memberships, streaming, and multi-tier corporate partnerships.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Professional football club
• Youth football academy
• Parafootball program
• Match ticket sales
• Corporate sports sponsorship

Headquarters

HQ city

Uddevalla

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from single-match tickets, annual season tickets, and group/team tickets sold through oddevold.ebiljett.nu. Tickets cover Superettan home matches, Swedish Cup, and spring friendly matches.
2. Membership Fees: Annual support memberships sold at 500 SEK per year through Sportadmin. Members receive benefits including access to a dedicated ICA Kvantum support barcode that donates 1% of purchases back to the club.
3. Streaming (Oddevold Play): Live streaming of matches via fotbollplay.se/ikoddevold at 39 SEK per match or as part of a 49 SEK/month subscription. All streaming revenue goes directly to the club.
4. Corporate Partnerships: Multi-tiered corporate partner program including Premium, Main, Gold, Silver, Bronze, Iron, and 1932 Club tiers. Partners receive marketing visibility, logo placement on website and stadium, and exclusive match-day hospitality. Also includes Official Training Partners, Youth Partners, Material Partners (Stadium, Puma), and Sustainability Partners.
5. TV4 Streaming Referral Revenue: For every subscriber who signs up for TV4 Play through the club's campaign page, 300 SEK goes directly to IK Oddevold. Options include Sport Fotboll (349 SEK/month) and Sport Total (449 SEK/month).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

IK Oddevold operates a professional football club in Uddevalla, Sweden, competing in Superettan (Swedish second tier). The club delivers three core services: a senior competitive football team, a youth academy serving over 500 players aged 5-19, and a parafootball program (Grunden). It sells match tickets, season cards, annual memberships, streaming subscriptions, and corporate sponsorship packages to fans, members, and businesses in the Uddevalla region.

Product overview

IK Oddevold operates as a multi-component football club organization consisting of a senior professional team (A-lag) competing in Superettan, a youth academy with over 500 players aged 5-19, a parafootball program (Grunden), and the annual Oddebollen Cup youth tournament. The club offers match-day services including ticket sales through Oddevold Play streaming platform, membership programs, and year card subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Representationslag (Senior Team)
• Youth & Academy Program

Quantifiable outcome

• Record attendance of 3,750 at the June 2026 derby vs Ljungskile SK, breaking the previous Rimnersvallen record of 3,037 set in 2023.
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered premium, main, official training, gold, material, minor and core.

• Mattsson (Mattsson Gruppen)premiumGTM or Marketing PartnerMattsson Gruppen is listed as a Premium Partner of IK Oddevold. Premium Partners receive the highest tier of marketing visibility, logo placement, and match-day hospitality benefits. Mattsson is a regional business group based in the Uddevalla area.
• UnibetmainGTM or Marketing PartnerUnibet is a Main Partner of IK Oddevold and also the main sponsor of the Swedish Elite Football (Svensk Elitfotboll) and Superettan. Unibet co-sponsors the Player of the Month award and provides prize money for player awards.
• Nordic Wellnessofficial trainingGTM or Marketing PartnerNordic Wellness is the Official Training Partner of IK Oddevold. The partnership provides training facilities and wellness services for the club's players and staff. Nordic Wellness Arena (Sandviken) was also used as a temporary home ground.
• ICA Kvantum UddevallagoldGTM or Marketing PartnerThrough a unique scheme, ICA Kvantum Uddevalla donates 1% of all purchases made by Oddevold members (using a dedicated barcode in Sportadmin) back to the club. Members retain all their regular ICA discounts and bonus points. This generates ongoing donations based on member shopping volume.
• Stadium (Sports Retailer)materialGTM or Marketing PartnerStadium is a Material Partner providing sports apparel, equipment, and merchandise for the club's players and supporters. Their logo appears on the partner page and at the stadium.
• PumamaterialGTM or Marketing PartnerPuma is a Material Partner providing official match kits, training gear, and supporter merchandise for IK Oddevold. The partnership covers the full equipment needs of players and staff.
• Uddevalla MunicipalitymainGTM or Marketing PartnerUddevalla Municipality is a Main Partner of IK Oddevold. As the local government authority, this partnership supports the club's community and youth development mission and provides institutional backing for the club's operations at Thordéngården and Rimnersvallen.
• SESABmainGTM or Marketing PartnerSESAB is a Main Partner of IK Oddevold. SESAB (Safety and Security Solutions) provides safety and security services for the club's operations and events.
• ArwidsromainGTM or Marketing PartnerArwidsro is a Main Partner. The Arwidsroplanen facility is used for training and academy matches. The partnership provides venue access and visibility for the regional construction/real estate company.
• EBC GroupmainGTM or Marketing PartnerEBC Group is listed as a Main Partner of IK Oddevold. EBC Group is a regional business operating in the Bohuslän area.
• DropOff TrällmainGTM or Marketing PartnerDropOff Träll is a Main Partner. The company specializes in sustainable delivery solutions and aligns with the club's sustainability commitments.
• TV4 (Via Svensk Elitfotboll)minorGTM or Marketing PartnerSuperettan is broadcast on TV4 Play. The club promotes TV4's streaming service to fans using campaign codes, earning 300 SEK per subscriber who signs up via the club's referral link. This is an indirect partnership via the league's broadcast rights deal.
• Backstage on TourminorGTM or Marketing PartnerBackstage on Tour operates a pop-up food and beverage service at Rimnersvallen, providing match-day catering including hamburgers, vegetarian options, beer, wine, and non-alcoholic drinks in a tent between the main stand and standing area.
• Gold Partners (Acrius, Autoexperten, Bohus Arkén, Hotscreen, Kust IT, Länsförsäkringar, Martin Servera, Toveks Bil, Sanda, YP, Persson Hyrmaskiner, Eltotal)goldGTM or Marketing PartnerA consortium of approximately 13 Gold-tier corporate partners providing financial support, services, and marketing visibility in exchange for partner recognition. Includes regional businesses across automotive, IT, insurance, food service, construction, and other sectors.
• Youth Partners (Bahusia, Danske Bank, Fortinova, INST Gruppen, Ramirent, Severinssons, Thordenstiftelsen, CKG Uddevalla, Mets Tech)coreGTM or Marketing PartnerNine Youth Partners specifically supporting the club's youth academy and youth football programs. These partners contribute to player development, coach education, and youth facilities.
• Sustainability Partners (Ragnsells, Dina, YourVision Media)coreGTM or Marketing PartnerSustainability-focused partners supporting the club's environmental and social sustainability initiatives, including Ragnsells (waste management), Dina (insurance), and YourVision Media.
• Bohus Bataljon (Supporter Organization)coreGTM or Marketing PartnerThe official supporter organization (ikosupport.se) organizes tifo displays, away travel, 50/50 lotteries, and match-day atmosphere. Bohus Bataljon drives significant grassroots engagement and fan-generated content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IF Brommapojkarna: IF Brommapojkarna is a Stockholm-based Swedish football club renowned for its youth development pipeline. Its academy-driven growth model and progression from lower divisions to Allsvenskan mirror what IK Oddevold is attempting with its 500+ player academy.
• Falkenbergs FF: Falkenbergs FF is a Swedish football club operating at similar tier level with comparable community-driven structure in western Sweden. Its membership, sponsor, and match-day revenue mix closely mirrors the IK Oddevold model.
• Halmstads BK: Halmstads BK is a traditional Swedish football club with experience in both Allsvenskan and Superettan. Its mix of community roots, youth academy investment, and commercial partnerships offers a directly comparable benchmark for IK Oddevold's growth pathway.
• GAIS: GAIS is a Swedish football club competing in Superettan and referenced in IK Oddevold's recent Ligacupen Elit and Superettan fixture list. Both clubs operate with traditional community-rooted supporter bases and multi-tiered commercial sponsorship models.
• Sandvikens IF: Sandvikens IF is a smaller Swedish football club that rapidly ascended from lower divisions. Its trajectory, sponsorship structure, and reliance on partner contributions for growth mirror the operational profile IK Oddevold is building toward at the Superettan level.
• Varbergs BoIS: Varbergs BoIS competes in Superettan and is cited as an IK Oddevold league opponent in July 2026. Both clubs share a profile as western-Sweden community clubs operating in the second tier with similar scale of operations.
• Örebro SK: Örebro SK competes in Superettan and is named in IK Oddevold's fixture list. As a fellow Superettan club with comparable match-day, sponsor, and streaming-driven revenue mix, it offers a direct apples-to-apples operating comparison.
• Trelleborgs FF: Trelleborgs FF is a small Swedish football club with similar size, volunteer-driven culture, and reliance on multi-tiered sponsorship. It serves as a useful operational benchmark for sponsor yield, membership revenue, and youth pipeline economics.
• Ljungskile SK: Ljungskile SK is the historic local derby rival of IK Oddevold, also operating in Swedish lower-division football with community roots. The two clubs share geography in Bohuslän and their June 2026 derby set the rebuilt Rimnersvallen attendance record (3,750).

Broad incumbents

• IF Elfsborg: IF Elfsborg is an established Allsvenskan club headquartered in Borås, western Sweden. As a larger incumbent in the same regional market and broadcast ecosystem, Elfsborg illustrates the commercial scale IK Oddevold could aspire to reach via promotion and continued development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebooksv-se.facebook.com/Oddevold
• LinkedInlinkedin.com/company/oddevold
• Instagraminstagram.com/ikoddevold

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IK Oddevold