Atarashii Apprentice Program
Atarashii Apprentice Program operates a federally approved apprenticeship training program that connects aspiring beauty professionals with salon, spa, and barbershop owners in 24+ U.S. states, combining paid on-the-job training with structured instruction and DOL-certified licensure pathways.
- Company typePrivate
- Founded-
- HeadquartersLake Stevens, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Atarashii Apprentice Program does
Atarashii Apprentice Program is a federally approved apprenticeship training organization founded around 2017 by three salon owners north of Seattle, Washington, who sought to address the cycle of hiring, retraining, and turnover in the beauty industry. The company operates a two-sided apprenticeship program that connects aspiring beauty professionals (cosmetology, barbering, esthetics, nail technology, hair design) with salon, spa, and barbershop owners who serve as Training Agent Partners. It is registered through the United States Department of Labor - Employment Training Administration and is active in 24+ states plus the District of Columbia, after adding Montana in December 2025.
The core product is a structured apprenticeship pathway combining paid on-the-job training (OJT/OJL) with related supplemental instruction (RSI/RTI) delivered through Canvas LMS (by Instructure) and tracked via Apprentiscope apprenticeship management software, with Pivot Point curriculum integration. Apprentices earn wages while training toward licensure, and employers gain access to a pre-qualified candidate pool plus compliance oversight. The company has no proprietary AI capability, patents, or disclosed research; its differentiators are regulatory accreditation, community scale, and operating rather than technology.
The business model is primarily B2B professional services revenue from Training Agent Partner fees paid by employer salons/spas, supplemented by apprentice-side training fees that may be covered by VA benefits (VALOR Act), GI Bill support, state tax credits, and financial assistance navigation. The go-to-market is hybrid: direct-to-consumer for career seekers via a website application flow and a large social media presence (7M+ TikTok, 2M+ YouTube, 650k+ Instagram, 330k+ Facebook followers), and enterprise field sales to salon/spa owners through a six-step approval process including video interview, vetting committee, and state/federal approval. The company is privately held with no disclosed investors, no public funding rounds, and a team of 9–10 employees.
Atarashii Apprentice Program firmographics
Firmographics- Name
- Atarashii Apprentice Program
- Legal name
- Atarashii Apprentice Program
- Website
- https://atarashii.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atarashii Apprentice Program operates a federally approved apprenticeship training program that connects aspiring beauty professionals with salon, spa, and barbershop owners in 24+ U.S. states, combining paid on-the-job training with structured instruction and DOL-certified licensure pathways.
- Ownership category
- akta.pro rank
Atarashii Apprentice Program industry classification
Industry- Product category
- Beauty Apprenticeship Training Services
- NAICS
- Apprenticeship Training (611513), Cosmetology and Barber Schools (611511)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)
- akta.pro secondary industries
- Barbering (EDAOALAC), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Barber Training, Apprenticeship & Education (HSALABAI)
Keywords
Where Atarashii Apprentice Program is headquartered
LocationHeadquarters
- HQ city
- Lake Stevens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atarashii Apprentice Program business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training Agent Partnership Fees: Salon/spa/shop owners pay a training fee to become certified Training Agent Partners. The fee structure is not publicly disclosed but is referenced as the backbone of the business model.
- Apprentice Training Fees: Financial assistance may be available to support active apprentices with costs such as tuition, fees, tools, supplies, transportation, food, and housing related to the program. Apprentice wages are paid by employer Training Partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Training Agent Partnership - costs paid by employer salons/spas |
| Hybrid | Multi-year contract | Apprentice Program - costs may be covered by VA benefits or financial assistance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Atarashii Apprentice Program product offering
Product offeringCore offering
Atarashii Apprentice Program is a federally registered apprenticeship training sponsor that partners with salon, spa, and barbershop owners to deliver Department of Labor-approved apprenticeships in Cosmetology, Barbering, Esthetics, Nail Technology, and Hair Design. Apprentices earn wages while completing on-the-job training at the partner employer and Related Supplemental Instruction delivered through Canvas LMS with Pivot Point curriculum, with progress, OJT/OJL hours, and testing tracked in Apprentiscope software. The offering spans an apprentice applicant pipeline for career seekers and a Training Agent Partner program with oversight, compliance coordination, and financial assistance navigation for employers.
Product overview
Atarashii Apprentice Program is a single unified product—a federally approved apprenticeship training program operated through the United States Department of Labor's Employment and Training Administration. The program provides a structured pathway for Cosmetology, Barbering, Esthetics, Nail Technology, and Hair Design careers through on-the-job training supplemented by virtual learning (Canvas LMS with Pivot Point curriculum) and managed via the Apprentiscope apprenticeship management software. The ecosystem includes Training Agent Employer Partner programs for salons/spas, an apprentice applicant pool for employer matching, and financial assistance navigation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Atarashii Apprenticeship Program Federally approved apprenticeship training program that delivers on-the-job training in Cosmetology, Barbering, Esthetics, Nail Technology, and Hair Design, combined with Related Supplemental Instruction via Canvas LMS and Pivot Point curriculum, and tracked in Apprentiscope, allowing career seekers to earn wages while working toward state licensure at a Training Agent Partner salon, spa, or barbershop.
- Training Agent Employer Partner Program Multi-year partnership program for salon, spa, and barbershop owners that provides access to pre-qualified apprentice candidates, DOL-approved curriculum, oversight, compliance monitoring, and state/federal agency coordination, on a 6-step approval process including video interview, vetting committee review, proposal, document audit, state/federal approval, and onboarding.
- Apprentice Applicant Pool & Employer Directory Searchable online directory service that matches aspiring apprentices with registered Training Agent Partner salons, spas, and barbershops across the 24+ states where Atarashii operates, providing employers access to hundreds of pre-qualified candidates seeking beauty industry careers.
- Financial Assistance Navigation Service White-glove advisory service offered to active apprentices and Training Agent Partners to identify and apply for funding such as VA benefits under the VALOR Act, GI Bill support for veterans, state apprenticeship tax credits, and grants covering tuition, fees, tools, supplies, transportation, food, and housing.
Quantifiable outcome
- 94% of apprentices remain with their employer after completing the apprenticeship
- +3 more outcomes
Companies that use Atarashii Apprentice Program
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Atarashii Apprentice Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Atarashii Apprentice Program partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Alchemy Spa and BeautiquecoreAlchemy Spa and Beautique, a premier wellness destination, launched an apprenticeship program in partnership with Atarashii. The partnership aligns with shared vision of nurturing talent through hands-on experience. Alchemy's holistic approach to beauty and wellness complements Atarashii's apprenticeship model, providing comprehensive learning covering advanced skincare techniques to wellness therapies.
- Institute for JusticecoreLegal advocacy partnership to champion legislation aimed at dismantling barriers to apprenticeship recognition in the beauty industry. The Institute for Justice has made notable strides in various states proving change is possible. Atarashii serves as a Department of Labor Apprenticeship Ambassador in these reform efforts.
- ApprentiscopecoreApprenticeship Management Software partner providing platform for tracking apprentice progress, OJT/OJL hours, testing, and documentation. Essential tool for managing the apprenticeship lifecycle.
- Canvas (by Instructure)coreVirtual Learning Platform integrated into the program for Related Supplemental Instruction (RSI). Apprentices access teaching content and learning materials through this platform.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Atarashii Apprentice Program competitors and assessment
Company assessmentBroad incumbents
- Regis Corporation: Large publicly traded operator of hair salons and beauty education brands (including Empire Beauty Schools). A broader incumbent that owns competing cosmetology education assets at scale and represents strategic acquisition risk or partnership opportunity.
Direct peers
- Milady (Cengage Beauty): Primary provider of standardized beauty industry curriculum and learning materials used across cosmetology schools. As Pivot Point's main competitor, Milady represents an adjacent but directly comparable beauty-education content provider.
- Pivot Point International: Global beauty education curriculum provider used by cosmetology schools worldwide. Integrated into Atarashii's Canvas LMS, making it a technology partner and a comparable education-content player in the same beauty training ecosystem.
- Aveda Institutes: Network of accredited cosmetology and esthetics schools owned by Estée Lauder. Competes for the same beauty career-seeker customer with a brand-anchored traditional education model.
- Paul Mitchell The School: National cosmetology and barbering school network operating in dozens of states. Directly competes for the same career-seeker segment with traditional tuition-based programs in cosmetology, barbering, and esthetics.
- Empire Beauty Schools: Largest national cosmetology school chain in the US, directly competing for aspiring beauty professionals with a traditional tuition-based model. Empire represents the incumbent model that Atarashii's apprenticeship pathway is positioned against.
Emerging players
- Sassoon Academy: Premium brand-aligned hair education academy offering advanced training to working stylists. Overlaps with Atarashii in the beauty education niche but focuses on post-licensure advanced training rather than entry-level apprenticeship.
Others
- Institute for Justice: National libertarian public interest law firm partnering with Atarashii on legislative advocacy to expand apprenticeship recognition across states. Adjacent ecosystem participant rather than direct competitor.
Regional players
- Ogle School: Cosmetology, barbering, esthetics, and nail technology school with locations primarily in Texas. Comparable offering to Atarashii's apprenticeship programs but traditional tuition-based and regionally concentrated.
- Bellus Academy: Accredited cosmetology, barbering, esthetics, and makeup school with multiple US locations. Comparable traditional beauty education model serving a similar customer segment in select geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Atarashii Apprentice Program social profiles
Digital presenceAtarashii Apprentice Program compliance and trust
Trust signalCompliance2 records
Atarashii Apprentice Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atarashii Apprentice Program leadership team
Management profileNumber of profiles
Profiles10 records
Atarashii Apprentice Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atarashii Apprentice Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atarashii Apprentice Program
What does Atarashii Apprentice Program do?
Atarashii Apprentice Program is a federally registered apprenticeship training sponsor that partners with salon, spa, and barbershop owners to deliver Department of Labor-approved apprenticeships in Cosmetology, Barbering, Esthetics, Nail Technology, and Hair Design. Apprentices earn wages while completing on-the-job training at the partner employer and Related Supplemental Instruction delivered through Canvas LMS with Pivot Point curriculum, with progress, OJT/OJL hours, and testing tracked in Apprentiscope software. The offering spans an apprentice applicant pipeline for career seekers and a Training Agent Partner program with oversight, compliance coordination, and financial assistance navigation for employers.
Is Atarashii Apprentice Program a public or private company?
Atarashii Apprentice Program is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atarashii Apprentice Program founded?
Atarashii Apprentice Program was founded in -1. It employs 1 to 10 people.
Where is Atarashii Apprentice Program based?
Atarashii Apprentice Program is headquartered in Lake Stevens, United States, in the North America region.
How does Atarashii Apprentice Program make money?
Two revenue lines are on record. Training Agent Partnership Fees are the primary driver. The others are apprentice Training Fees.
Who are Atarashii Apprentice Program's main competitors?
Regis Corporation is listed as a broad incumbent. Direct peers are Milady (Cengage Beauty), Pivot Point International, Aveda Institutes, Paul Mitchell The School and Empire Beauty Schools. Sassoon Academy is listed as an emerging player. Institute for Justice is listed as an others. Regional players are Ogle School and Bellus Academy.
Does Atarashii Apprentice Program have an API?
No public API is recorded for Atarashii Apprentice Program.
What industry is Atarashii Apprentice Program in?
Atarashii Apprentice Program's product category is Beauty Apprenticeship Training Services. Its primary akta.pro industry code is BPACANAK, Apprenticeships, Internships & Work-Based Learning Programs, with a secondary code of EDAOALAC, Barbering. Its NAICS code is 611513 and its SIC code is 8200.