StreamGuys

What StreamGuys does

StreamGuys, Inc. is a privately held B2B SaaS provider founded in 2000 and headquartered in Bayside, California, delivering integrated streaming, podcasting, and digital audio monetization infrastructure to 2,000+ broadcast media, public media, sports, government, religious, and news organizations globally. The company's platform spans core infrastructure (live and on-demand streaming, podcast hosting and distribution, cloud-based audio contribution via Barix Reflector EVO), production and analytics tools (SGrecast for podcast automation, SGreports with Kappa-architecture real-time analytics, SGmetadata for Xperi AIM Rapid metadata handoff, SGrewind for time-shifted "live DVR" streaming, and SGplayer HTML5 playback), and monitoring (IsMyStreamUp CDN-neutral silence and availability checks). Applied AI capabilities introduced from February 2025 onward include automated ad marker tagging, captions, transcription, translation, and SGcreative's generative AI for real-time geo-targeted audio advertising.

The business operates multiple revenue streams: tiered monthly SaaS subscriptions for enterprise streaming and podcasting (quote-based for large customers, published at $99.90/month for the first Reflector EVO pair and $10/month for IsMyStreamUp), subscription management via the RevenueStream platform powered by Pigeon.io, transaction and revenue-share income from server-side dynamic ad insertion and the StreamGuys Ad Network's programmatic marketplace, and professional consulting services (e.g., the Revenue Support and Consulting service launched April 2025). The Inform Media Network joint venture with American Public Media (April 2026) adds a private underwriting marketplace aggregating 55M+ monthly impressions across 33 public media stations with Magellan AI measurement, while the SGcreative joint venture with Nueva Network (March 2026) extends the platform into AI-generated Spanish-language audio advertising for Hispanic and multicultural audiences.

StreamGuys goes to market primarily through enterprise field sales led by an EVP of Global Sales and a VP of Digital Sales & Strategy, supplemented by inside sales via website demos and self-serve signup for smaller monitoring subscriptions. Distribution is reinforced through co-exhibition at NAB Show and IBC alongside ENCO, and an implementation partnership with Vincit for mobile app builds. Customer logos include American Public Media, KQED, WBEZ, WBUR, WHYY, Dick Broadcasting (19 stations), San Jose Sharks, Latino Media Network, WAPA Media Puerto Rico, and Sports Entertainment Network (Australia). The company has 11-50 employees with 360+ combined years of team streaming and podcasting experience, has been bootstrapped since founding, and is privately owned with no disclosed institutional investors.

Name

StreamGuys

Legal name

StreamGuys, Inc.

Website

https://streamguys.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

StreamGuys is a privately held SaaS provider of streaming, podcasting, and digital audio monetization tools serving 2,000+ broadcast media, sports, and public media organizations globally with an integrated platform including ad insertion, AI workflow automation, and ultra-low latency streaming.

Ownership category

akta.pro rank

Product category

Audio Streaming and Podcasting SaaS

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)

Keywords

• Audio streaming services
• Podcast hosting platform
• Server-side ad insertion
• Broadcast media SaaS
• Streaming analytics software

Headquarters

HQ city

Bayside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Streaming & Podcast Hosting SaaS: Subscription-based SaaS fees for live streaming, podcast hosting, content delivery, and related infrastructure services. Revenue is recurring, tiered based on usage and feature requirements, and scalable with customer growth.
2. Programmatic Ad Services & Ad Network: StreamGuys operates its own programmatic ad marketplace filling unsold inventory for broadcasters and content publishers. The company manages the waterfall prioritizing direct sold campaigns first, then programmatic fulfillment. It also provides programmatic consulting services, audience extension, and ad tech management for a fee or revenue share. Dick Broadcasting quintupled monthly advertising revenue using these services.
3. Dynamic Ad Insertion: Server-side ad insertion services for pre-roll, midroll, and post-roll placements across live streams and podcasts. Generates revenue through ad fill fees and revenue share on dynamically inserted advertisements. Supports both direct sales and programmatic channels.
4. Subscription Management (RevenueStream): Subscription and membership management services enabling content creators to monetize through audience subscriptions, metered paywalls, freemium access, and donations. RevenueStream supports one-time events to recurring subscription models with payment processing.
5. Revenue Support & Consulting: Professional consulting services helping broadcasters build advertising revenue through programmatic campaigns, audience extension strategies, and ad tech infrastructure management. Offered as standalone managed service with dedicated StreamGuys revenue experts.
6. Stream Monitoring (IsMyStreamUp): Monthly subscription service for CDN-neutral stream monitoring with silence detection and availability checks. Base package at $10/month with add-ons for additional regions and check frequencies.
7. Reflector EVO Cloud Service: Monthly subscription service for Barix hardware-based audio contribution and distribution. First pair at $99.90/month with additional decoders at $49.90/month. Revenue from service fees and optional hardware sales/rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

StreamGuys provides a SaaS-based streaming and podcasting platform for enterprise broadcast media organizations, including live streaming, podcast hosting, content delivery, and analytics toolsets. The company also offers server-side ad insertion, subscription management, ultra-low latency streaming for sports venues, AI-powered workflow automation, and an ad network marketplace that monetizes digital audio inventory for broadcasters and content publishers.

Product overview

StreamGuys is a comprehensive streaming and podcasting SaaS platform provider offering end-to-end solutions for enterprise-level broadcast media organizations. The core platform consists of multiple integrated services: SGreports for analytics and monitoring, SGrecast for podcast automation, SGrewind for time-shifting, SGplayer for HTML5 playback, and SGmetadata for metadata management. These core tools are complemented by specialized services including RevenueStream for subscription management, Barix Reflector Service for audio transport, and IsMyStreamUp for stream monitoring. The company has expanded into AI-powered capabilities with its AI Ad Tagging Service and SGcreative for dynamic audio advertising. For public media, StreamGuys partners with American Public Media on the Inform Media Network. The Ultra-Low Latency Streaming service targets the sports market for in-venue experiences. All services can be accessed individually or as an integrated ecosystem, with ad insertion, programmatic revenue services, and dynamic creative capabilities available throughout the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Streaming & Content Delivery Enterprise-level live and on-demand streaming infrastructure with server-side ad insertion, geo-targeting, geo-blocking, and HLS support for audio and video content delivery. Used by broadcasters, sports teams, and content publishers.
• Podcasting Services End-to-end podcast management, delivery, audience insights, and monetization including hosting, distribution to podcast directories, and dynamic ad insertion capabilities for podcasters and broadcasters.
• SGreports Log processing and content analytics toolset for live streams and podcasts with user dashboards, data visualizations, real-time Kappa architecture processing, OPAWG-compliant bot filtering, and integration with SGroyaltyreporter for compliance reporting.
• SGrecast Podcast automation, rebroadcasting, and live streaming platform that manages programming, archives content, and enables editing, repackaging, and republishing of live broadcasts as on-demand content for broadcasters and sports organizations.
• SGrewind Time-shifting service that gives listeners the ability to jump back to specific points in a live stream, essentially a live DVR for audio and video content, integrated with ad insertion for targeted ads during replays.
• IsMyStreamUp CDN-neutral automated monitoring service for live internet streams, media player assets, on-demand files, websites, and live production workflows with silence detection for HLS, Icecast, Shoutcast, and RTMP formats.
• RevenueStream Subscription management platform supporting metered paywalls, freemium access, membership plans, and donation support, powered by Pigeon.io for subscriber list management with customizable SGplayer branding and paywall integration.
• Barix Reflector Service Cloud-based audio contribution and distribution service for enterprise-level audio transport, managing Barix units (LX400, Exstreamer, Instreamer) with cloud portal management, supporting Opus, MP3, or PCM streaming with configurable latency.
• Programmatic Ad Services Programmatic advertising services including dynamic ad insertion, waterfall system for campaign prioritization, direct sold campaign management, and revenue optimization for live streams and podcasts.
• AI Ad Tagging Service Standalone AI-powered service that automatically identifies natural transition points for midroll and other ad insertions across live, on-demand, and legacy audio content, with API-based ingest supporting RSS feeds, FTP uploads, and third-party sources.
• Inform Media Network Private underwriting and sponsorship marketplace for public media developed with American Public Media, aggregating over 55 million monthly impressions across podcast and livestream inventory from 33 public media stations with FCC-compliant creative.
• SGcreative AI-powered audio advertising service that turns real-time data (weather, traffic, local updates) into dynamically generated, geo-targeted sponsored audio content delivered through real-time ad insertion across top US markets in English and Spanish.
• Ultra-Low Latency Streaming (ULLS) In-venue streaming service with approximately 1-second end-to-end latency for synchronized live sports audio and video, enabling fans to listen to real-time play-by-play commentary through mobile apps with dynamic pre-roll ad insertion.
• Revenue Support and Consulting Service Managed consulting service with dedicated StreamGuys revenue experts helping broadcasters build advertising revenue through programmatic campaigns, audience extension strategies, and ad tech infrastructure management.

Quantifiable outcome

• Dick Broadcasting quintupled its monthly advertising revenue across 19 radio stations after transitioning to StreamGuys ad insertion services.
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• American Public Media (APM)coreStrategic or Co-development Partner · 8 April 2026StreamGuys and APM jointly developed Inform Media Network, a private underwriting and sponsorship marketplace for public media. StreamGuys provides technical infrastructure, onboarding services, and payment processing while APM provides its national sales reach to monetize digital audio inventory across 33+ public radio stations representing over 55 million monthly impressions.
• Magellan AIsupportingTechnology or Integration · 8 April 2026Magellan AI provides comprehensive measurement and audience intelligence for the Inform Media Network, enabling visualization of public media audience engagement with sponsor messaging and supporting attribution from listening to conversion.
• Nueva NetworkcoreStrategic or Co-development Partner · 31 March 2026StreamGuys and Nueva Network co-developed SGcreative, an AI-powered audio advertising service that delivers real-time, geo-targeted sponsored content to Hispanic and multicultural audiences. The service combines StreamGuys' dynamic ad insertion and AI technology with Nueva Network's bilingual audio content and multiplatform reach.
• VincitsupportingImplementation/ SI/ Consulting Partner · 23 September 2025Vincit provided design and development support for WHYY's new mobile app (WHYY Listen App), which integrates StreamGuys' SGrewind technology. Vincit brought UX design and mobile app development expertise to complement StreamGuys' streaming infrastructure.
• BarixcoreTechnology or Integration · 8 April 2024StreamGuys and Barix co-developed Reflector EVO, a cloud service for enterprise-level audio contribution and distribution. StreamGuys leads all sales efforts and provides service hosting and 24/7 technical support. Barix provides updated encoding/decoding hardware (LX400, Exstreamer) with Opus audio support and redundancy features.
• Pigeon.iosupportingTechnology or Integration · 12 March 2024Pigeon.io powers the subscriber management platform within StreamGuys' RevenueStream second-generation service, providing subscriber list management, membership plan handling, and account renewals functionality.
• XperisupportingTechnology or Integration · 13 September 2023StreamGuys demonstrated interoperability between Xperi's AIM Rapid middleware and StreamGuys' SGmetadata and SGplayer solutions at IBC 2023, enabling broadcasters to publish consistent rich visual content (album art, track metadata) across terrestrial and streaming platforms.
• ENCOsupportingGTM or Marketing PartnerLong-time business partner. ENCO hosts StreamGuys at its exhibition booth at NAB Show and IBC, where StreamGuys demonstrates its streaming technology. ENCO's DTV closed captioning and visual radio technology works with StreamGuys' streaming infrastructure.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PRX (Public Radio Exchange): Public media-focused podcast and distribution platform with monetization tools for stations and independent producers. Closely aligned to StreamGuys' public media customer base and complementary to Inform Media Network's monetization mission.

Direct peers

• AdsWizz: Audio advertising technology platform specializing in dynamic ad insertion, programmatic audio, and marketplace solutions for broadcasters and podcasters. StreamGuys integrates with AdsWizz but also competes for the same ad-insertion workflow budgets.
• Wowza Streaming Engine: Streaming infrastructure software and cloud services for live and on-demand audio/video delivery. Competes with StreamGuys on core streaming/CDN-style infrastructure, particularly for low-latency and enterprise broadcast deployments.
• Libsyn (Liberated Syndication): Established podcast hosting and monetization platform serving independent podcasters and broadcast networks. Competes with StreamGuys' podcast hosting, ad-insertion, and analytics services, particularly for the podcaster and mid-market radio segments.
• Triton Digital: Audio streaming, podcast measurement, and programmatic ad-insertion platform serving radio broadcasters and podcasters. Directly comparable to StreamGuys on streaming infrastructure and audio ad-insertion; now part of iHeartMedia, giving it greater scale but also making it a competitor embedded within a large broadcaster.
• Omny Studio (Triton Digital): Podcast hosting, monetization, and analytics platform tightly integrated with Triton Digital's ad tech. Competes with StreamGuys' podcast hosting, SGreports analytics, and dynamic ad-insertion capabilities for the same radio broadcaster and podcaster buyers.

Broad incumbents

• SoundCloud: Large-scale audio platform hosting creators, podcasts, and live streams with built-in monetization. Operates broader than StreamGuys (consumer-facing) but overlaps on audio hosting, live streaming, and creator monetization services.
• Brightcove: Enterprise video streaming platform with live, VOD, and monetization capabilities serving media organizations. Overlaps with StreamGuys on video streaming infrastructure, ad insertion, and analytics for broadcaster customers.
• Spotify for Podcasters (Anchor / Megaphone): Spotify-owned podcast hosting (Anchor) and enterprise podcasting/ad-insertion (Megaphone) platform. Competes with StreamGuys on podcast hosting and dynamic ad insertion, with significantly larger scale and bundled distribution into Spotify's consumer app.

Others

• Barix: Hardware manufacturer of audio over IP devices (Exstreamer, Instreamer, LX400) used in broadcast contribution and distribution. StreamGuys is a strategic partner for Reflector EVO, but Barix's hardware base and standalone audio transport business makes it an adjacent ecosystem participant rather than a direct SaaS competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/streamguys
• Facebookfacebook.com/StreamGuys
• YouTubeyoutube.com/@StreamGuys
• Instagraminstagram.com/streamguys

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StreamGuys