ATD Property

What ATD Property does

ATD Property is a commercial real estate advisory firm operating in Australia, specializing in retail and industrial property sectors. Founded in 2024 and headquartered in Milton, Queensland, the firm operates under the legal entity Madnam Pty Ltd (ABN 70 641 297 341) with a team of approximately six professionals, including three Directors (Dillon Murphy, Hugh Adnam, Lewis Torkington), an Associate Director (Ashleigh Wearne), and a Leasing Executive (Holly Tierney-Williams). The company organizes its services under three pillars reflected in its name: Advisory (property positioning, portfolio analysis, divestment and capital strategies), Transactions (sales and leasing brokerage, project marketing, occupier services), and Development (acquisitions, design collaboration, marketing). The firm does not operate a proprietary technology platform and does not disclose AI as a product feature to clients.

The firm's service offering spans end-to-end commercial real estate work, including site identification, feasibility analysis, lease structuring, project leasing for retail developments (with a track record of pre-leasing 15-17 specialty tenants prior to opening), capital transactions to private investors and national property funds, and occupier representation. Named engagements include 27 Belconnen Crescent, North Harbour Business Park, 2 Maxwell Street, Rochedale Village, Racecourse Village Ascot, and Paradise Gardens Thornlands, spanning retail, industrial, and mixed-use development work. The firm does use third-party AI tools (Anthropic, Microsoft or similar) internally to draft communications, summarize documents, and analyse property enquiries, but these are productivity aids rather than externally marketed capabilities.

ATD Property generates revenue through professional services fees and transaction-based commissions typical of commercial real estate brokerage. The go-to-market is sales-led and relies on direct engagement with property owners, developers, investors, and occupiers, supplemented by a LinkedIn presence and referral-based business development. Pricing is not publicly disclosed and appears to be quote-based and tailored to transaction complexity. The customer base is concentrated on enterprise clients including private developers, national property funds, and national tenants, with a primary operating focus on Queensland and select projects elsewhere in Australia.

Name

ATD Property

Legal name

Madnam Pty Ltd

Website

https://atdproperty.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ATD Property is a Queensland-based commercial real estate advisory firm specializing in retail and industrial properties. Founded in 2024, it delivers integrated Advisory, Transactions, and Development services to developers, investors, and occupiers across Australia.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Commercial real estate services
• Retail property brokerage
• Industrial real estate advisory
• Property transaction management
• Real estate development consulting

Headquarters

HQ city

Milton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory Services: Consulting fees for property positioning strategies, portfolio analysis, and strategic advisory on portfolios including divestment, expansion, and capital strategies.
2. Transaction Management (Sales and Leasing): Brokerage services for sales and leasing transactions, including marketing strategies tailored to property profiles and client needs.
3. Project Marketing and Transactions: End-to-end delivery of project marketing from 'off the plan' marketing through to contract finalisation and occupation, including development acquisitions, design collaboration, and development marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ATD Property is a commercial real estate advisory, transaction, and development services firm focused on retail and industrial properties across Australia. The company delivers its services through three integrated pillars — Advisory (property positioning, lease structuring, capital expenditure strategy, portfolio analysis), Transactions (sales/leasing brokerage, marketing strategies, project marketing, occupier services), and Development (acquisitions, design advice, marketing). The firm supports end-to-end project delivery from off-the-plan marketing through to contract finalisation and occupation, serving property owners, investors, developers, and occupiers.

Product overview

ATD Property is a commercial real estate advisory, transaction, and development services firm operating across retail and industrial sectors. The company operates as a unified service offering organized into three integrated service pillars: Advisory (property positioning and portfolio analysis), Transactions (transaction management, marketing strategies, project marketing, and occupier services), and Development (acquisitions, design, and marketing). Services are delivered by sector specialists covering Retail, Industrial, and Development projects. The company leverages AI-powered tools internally for document drafting and analysis to support service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services

Quantifiable outcome

• End-to-end project delivery from off-the-plan marketing through to occupation
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: Global commercial real estate services firm with major Australian presence. Provides advisory, capital markets, and transaction services across retail, industrial, and other sectors, directly comparable to ATD's full-service offering but at vastly greater scale.
• Cushman & Wakefield Australia: Global real estate services firm offering brokerage, valuation, and advisory across retail, industrial, and office sectors in Australia. Comparable in service mix but with global capital markets reach ATD does not yet have.
• JLL Australia: Global real estate services firm operating across Australia. Offers brokerage, advisory, and property management for retail and industrial assets, overlapping with ATD's service pillars. Significantly larger and more diversified.
• Colliers International Australia: Major global CRE advisory with strong Australian operations. Active in retail leasing, industrial transactions, and investment sales, directly overlapping with ATD's core services across similar asset classes.
• Savills Australia: Global real estate advisor active in Australian retail, industrial, and development sectors. Comparable service offering including leasing, investment sales, and project advisory.
• Knight Frank Australia: International real estate consultancy with established Australian operations. Provides retail and industrial agency, advisory, and development services, overlapping with ATD's three-pillar model.

Direct peers

• Burgess Rawson: Australian commercial real estate agency focused on investment sales, leasing, and property management across retail, industrial, and office sectors. Similar boutique size and overlapping service lines with ATD.
• Stonebridge Property Group: Australian boutique commercial real estate firm specialising in retail, industrial, and development transactions. Closely comparable as a smaller, specialist advisory competing in similar asset classes with a similar full-service platform.
• Raine & Horne Commercial: Australian commercial real estate network providing brokerage and advisory across retail, industrial, and development. Comparable in retail/industrial focus with a national footprint ATD is building toward.
• McVay Real Estate: Australian commercial property consultancy specialising in project leasing, investment sales, and tenant representation. Highly comparable as a boutique firm with project marketing and tenant acquisition capabilities matching ATD's retail project work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atd-property

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATD Property