Atelier Doisneau

What Atelier Doisneau does

Atelier Doisneau is a French artisan florist headquartered in Beaucouzé, near Angers, operating a retail boutique at 5 rue du Bourg de Paille and a secondary atelier/workshop space at 21 Rue Saint Laud in central Angers. Founded in 2020 and operating with approximately five employees, the business combines fresh-cut bouquets, dried flower arrangements, original floral creations, and funerary tributes with a complementary wine and decoration retail line offering regional wines, local beers, fine groceries, and decorative objects.

The company monetizes through multiple channels: walk-in retail sales, corporate subscription services for weekly workspace deliveries, corporate event decoration, custom wedding florals, funerary arrangements, and paid floral art workshops for adults (35€/90 min) and children (20€/60 min), plus parent-child duo sessions. Distribution is direct-to-consumer via two physical storefronts, on-location event service, and delivery across the Angers agglomeration, supported by a website, Facebook, and Instagram for brand visibility.

The technology footprint is minimal — a website with standard JavaScript and no app, API, or proprietary platform — and the business model rests on local presence, artisan craftsmanship, and a diversified occasion-based offering rather than digital scale. No funding rounds, partnerships, or institutional investors are disclosed, consistent with an independently operated small business.

Name

Atelier Doisneau

Legal name

Atelier Doisneau

Website

https://atelierdoisneau.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atelier Doisneau is a French artisan florist operating a boutique in Beaucouzé and an atelier in Angers, offering fresh and dried flower arrangements, wedding and funerary florals, corporate subscriptions and events, paid floral art workshops, and a curated wine and decoration retail line for local consumers and businesses.

Ownership category

akta.pro rank

Product category

Artisan Florist Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Artisan florist services
• Fresh flower arrangements
• Wedding floral design
• Funerary floral tributes
• Floral art workshops

Headquarters

HQ city

Beaucouzé

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Floral Sales: Sale of fresh flower bouquets, dried flower arrangements, and original floral creations to individual consumers and businesses.
2. Corporate Subscription Services: Weekly or periodic delivery of floral compositions and bouquets to businesses under subscription agreements. Includes boutique, reception area, and personal office decor.
3. Corporate Event Floral Services: Floral decoration services for corporate events including inaugurations, open houses, official receptions, anniversaries, and restaurant events.
4. Floral Art Workshops: Paid workshops for adults and children teaching floral arrangement techniques. Offered at both Beaucouzé boutique and Angers dedicated creative space.
5. Wedding Floral Services: Custom bridal bouquets, bracelets, ceremony and reception decorations, and vehicle decorations for weddings.
6. Funerary Floral Services: Floral arrangements for last tributes and memorial services, with delivery to places of worship and funeral homes in Angers and surrounding areas.
7. Wine and Decoration Retail: Sale of regional wines, local beers, fine groceries, and decorative items including cache-pots, vases, and giftware.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Atelier Doisneau is a traditional artisan florist that designs and sells handcrafted fresh and dried flower bouquets, original floral creations, and custom arrangements for weddings, funerals, and corporate events. It complements its floral core with floral art workshops for adults and children, recurring business floral subscriptions, on-site event decoration, and a small retail selection of regional wines, local beers, fine groceries, and decorative items.

Product overview

Atelier Doisneau is a traditional artisan florist offering a unified portfolio of floral products and services across two locations (Beaucouzé and Angers, France). The core offering consists of handcrafted flower arrangements including bouquets, original creations, dried flowers, wedding florals, and funeral tributes, complemented by a wine and decoration retail section featuring regional wines, local beers, and fine groceries. The business model extends beyond retail through service modules: floral art workshops for adults and children (Atelier d'art floral), recurring business floral subscriptions (Abonnement entreprises), and professional event decoration (Professionnels/Événementiel). This multi-category structure serves both individual consumers and business clients across occasions from daily gifting to major life events.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouquets (Fresh flower arrangements) Fresh cut flower bouquets assembled with care, prioritising local and seasonal production for optimal quality, sold to individual customers and businesses for personal gifting or home decoration.
• Créations originales (Original floral creations) Original floral compositions in varied styles, tailored to customer preferences and interior spaces, offering unique alternatives to standard bouquets.
• Fleurs séchées (Dried flowers) Dried flower bouquets, wreaths, and unique creations with delicate and timeless poetic appeal for long-lasting decoration.
• Mariage (Wedding floral services) Wedding floral services including custom bridal bouquets, bracelets, ceremony and reception decorations, and vehicle styling for couples.
• Dernier hommage (Funeral and tribute florals) Floral arrangements for last tributes and memorial services, with delivery to places of worship and funeral homes in Angers and surrounding areas.
• Vins & Déco (Wines and decoration retail) Retail selection of regional wines, local beers, fine groceries, and decorative items including cachepots, vases, and decorative objects for gifting and home use.
• Abonnement entreprises (Business floral subscription) Recurring subscription delivering weekly or periodic floral compositions and bouquets to commercial establishments (boutiques, reception areas, personal offices), tailored to the client's style and needs under custom quote-based pricing.
• Professionnels / Événementiel (Corporate event decoration) On-site floral decoration and ambiance styling for corporate and professional events including inaugurations, open houses, official receptions, anniversaries, and restaurant openings, delivered under quote-based pricing.
• Atelier d'art floral (Floral art workshops) Paid floral art workshops for adults (€35 per person / 90 minutes, ages 12+) and children (€20 per child / 60 minutes, ages 3-11), with parent-child duo sessions (€50), offered in small groups at Beaucouzé boutique and Angers atelier, with personalised and privatised options.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• Bloomon: Subscription-based fresh flower delivery brand operating across Europe; competes most directly with Atelier Doisneau's corporate subscription offering through a digitally native, scale-driven model.

Broad incumbents

• Interflora France: National flower delivery network connecting local florists for relay orders; competes with Atelier Doisneau for bouquet delivery and event orders, and represents a partnership/distribution channel opportunity.
• Monceau Fleurs: France's largest floral retail network with hundreds of franchised shops nationwide, directly comparable to Atelier Doisneau as an artisan florist offering bouquets, event services, and subscriptions across multiple cities.
• Teleflora: Global floral relay network connecting independent florists for delivery orders; relevant peer for Atelier Doisneau's delivery business and as a benchmark for retail-florist network economics.

Direct peers

• Au Nom des Fleurs: Premium French floral brand offering bouquets, weddings, and corporate event services with a strong design-led positioning, comparable to Atelier Doisneau's artisan and event-focused business.
• Aquarelle: Established French online and retail florist offering fresh bouquets, weddings, funerals, and corporate accounts—the closest direct competitor to Atelier Doisneau across retail, events, and B2B subscriptions.
• L'Atelier des Fleurs: French artisan florist concept combining floral design workshops with retail and event services—directly comparable to Atelier Doisneau's workshop-plus-retail model in the French market.

Regional players

• Fleurs en Fête: Regional French floral retailer serving specific French territories with bouquets and event services; comparable as a similarly scaled local/regional florist competing for the same local wedding and corporate event spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Atelier-Doisneau-Fleurs-Vins-Déco
• Instagraminstagram.com/atelier_doisneau
• LinkedInlinkedin.com/company/atelier-doisneau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelier Doisneau