What Monceau Fleurs does

Monceau Fleurs is a French floral retailer operating as a brand of EMOVA PRODUCTION, a société à responsabilité limitée (SARL) headquartered in Issy-les-Moulineaux and subsidiary of EMOVA Group. Founded in 1965, the company runs a network of 165 franchised florist boutiques across metropolitan France, employing between 501 and 1,000 people, and serves both individual consumers and corporate clients seeking fresh-cut flowers, indoor plants, and gift arrangements. Its service proposition centers on artisanal craftsmanship and rapid fulfillment, offering 4-hour same-day delivery in Paris and 24-hour national delivery through a centralized preparation workshop in Var and a logistics partnership with Chronopost. Geographic service is limited to metropolitan France, with explicit exclusion of DROM-COM and Corsica.

The core product portfolio comprises hand-crafted bouquets, single-variety flower bunches (brassées) featuring roses, peonies, and lilies, stabilized eternal roses, indoor potted plants (orchids, ficus, monstera, sansevieria), and a recurring flower subscription service. Complementary categories include scented candles, glass vases, home décor accessories, and co-branded gift sets pairing flowers with Piper-Heidsieck champagne or Le Chocolat des Français chocolates. The technology backbone is an e-commerce platform built on Proximis for inventory and order management, secured by SSL-encrypted payments through Stripe and Crédit Mutuel. Cross-promotional integration with sister brand Au Nom de la Rose (under EMOVA Group) extends the rose assortment.

The business model combines transactional retail (bouquets, plants, accessories), recurring subscription revenue (weekly/bi-weekly/monthly flower boxes), and B2B corporate gifting with custom quotes for bulk and event orders. Distribution is hybrid: direct-to-consumer via monceaufleurs.com, franchise boutique retail for walk-in traffic and local fulfillment, Chronopost for national next-morning delivery, and a dedicated corporate sales channel. Marketing relies on the brand's 60+ year heritage, occasion-based content marketing via blog and Instagram, email newsletters, and a Club Fidélité loyalty program. No public revenue figures, funding rounds, or third-party institutional investors are disclosed.

Name

Monceau Fleurs

Legal name

EMOVA PRODUCTION

Website

https://monceaufleurs.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Monceau Fleurs is a French artisanal floral retailer founded in 1965, operating 165 franchised florist boutiques and a nationwide e-commerce platform serving individual consumers and corporate clients in metropolitan France with 4-hour Paris and 24-hour national delivery.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (444240)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Flower delivery services
• Floral retail
• Artisan florists
• Flower subscriptions
• Plant gifting

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail flower and plant sales: Direct sales of bouquets, flower arrangements, potted plants, and accessories to individual consumers through e-commerce and physical stores
2. Flower subscription service: Recurring subscription model delivering fresh flower boxes on a regular schedule (weekly/bi-weekly/monthly) to subscribers
3. Corporate gifting: B2B flower gifting solutions for businesses with custom quotes and bulk ordering capabilities
4. Accessories and home decoration: Sale of complementary products including candles, vases, chocolate boxes, and other gift items

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Monceau Fleurs sells hand-crafted fresh-cut flower bouquets, single-variety flower bunches (brassées), stabilized eternal roses, and indoor potted plants through a dual-channel model that combines an e-commerce platform with a national network of 165 franchised artisan florist boutiques. The assortment extends to complementary gift categories including scented candles, glass vases, gourmet chocolate boxes, and co-branded flower-and-champagne sets, with a recurring flower subscription offering and a dedicated corporate gifting line. Order fulfillment is supported by 4-hour express delivery in Paris and 24-hour nationwide delivery in metropolitan France.

Product overview

Monceau Fleurs operates a dual-channel floral retail business combining an e-commerce platform (launched in 2016) with a network of 165 artisan florist boutiques across France. The core product portfolio centers on hand-crafted cut flower bouquets and single-variety flower bunches (brassées) — including roses, peonies, lilies, and seasonal flowers — as well as eternal/stabilized roses. The offering extends to indoor potted plants (orchids, green plants), a flower subscription service (Abonnement de fleurs), and seasonal occasion-specific collections (birthdays, weddings, Valentine's Day, etc.). Complementary sub-brands include flower-and-champagne gift sets, scented candles (Chantilly and Liège collections), glass vases, and gourmet gift sets. The online Eship platform enables 4-hour delivery in Paris and 24-hour national delivery, supported by a network of artisan florists.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouquets de fleurs (hand-crafted bouquets) Hand-crafted bouquets of fresh cut flowers composed by artisan florists and available in a wide range of styles, colors, and sizes for personal gifting, weddings, and other occasions.
• Brassées de fleurs (single-variety bunches) Single-variety flower bunches featuring one type of flower per arrangement, including brassées of pink and fuchsia peonies, pink, white, and orange lilies, and red, pink, white, Louvre, and Carrousel roses.
• Roses éternelles (stabilized roses) Stabilized natural roses that retain their appearance for months or years without wilting, preserved through a botanical stabilization process and presented in elegant packaging.
• Plantes d'intérieur (indoor plants) Indoor potted plants including orchids in various stem counts and colors and green plants such as Ficus Benjamina, Monstera Deliciosa, Sansevieria, and Dracaena Marginata, sold with decorative cache-pots.
• Abonnement de fleurs (flower subscription) Recurring flower subscription delivering fresh bouquets on a weekly or bi-weekly schedule with flexible delivery address, home delivery (surcharge) or free pickup point options across metropolitan France.
• Bouquets & Champagne gift sets Ready-to-give gift sets pairing artisan flower bouquets with a 37.5cl bottle of Piper-Heidsieck champagne, including collections such as the Louvre with Piper-Heidsieck 37.5cl.
• Bougies parfumées (scented candles) Scented candles in the Chantilly, Liège, and Naturelle ranges, offered as complementary home fragrance items alongside flower and plant purchases.
• Vases & accessoires de décoration Home décor accessories including glass vases in petit and grand formats, wicker cache-pots, decorative watering cans, and other complementary interior decoration items.
• Coffrets cadeaux gourmands (gourmet gift boxes) Gourmet gift sets including boxes of 12 marshmallow teddy bears by Le Chocolat des Français, designed as add-on gifts to accompany flower bouquet deliveries.
• Fleurs pour occasions spéciales (occasion-specific collections) Curated flower selections organized by occasion, including birthday bouquets, Valentine's Day arrangements, Mother's Day flowers, wedding bouquets, funeral tributes, and birth announcements.
• Les petits prix (budget collection) Budget-friendly bouquet and plant collection offering quality floral arrangements at lower price points for price-conscious customers and small gift purchases.
• Corporate gifting service B2B flower gifting service offering custom quotes, bulk ordering, and reliable delivery for corporate occasions including employee gifts, client appreciation, and corporate events.

Quantifiable outcome

• 4-hour delivery in Paris metropolitan area
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ChronopostcoreTechnology or IntegrationLogistics partnership for national flower delivery across France. Chronopost provides next-day morning delivery service (before 1 PM) for orders prepared in the Var workshop, ensuring fresh flower delivery nationwide.
• StripecoreTechnology or IntegrationSecure payment processing provider for online transactions, ensuring SSL-encrypted credit card payments (CB, Visa, Eurocard, Mastercard) through their secure payment platform.
• Crédit MutuelcoreTechnology or IntegrationSecure payment processing provider alongside Stripe, offering SSL-encrypted payment services for e-commerce transactions.
• Au Nom de la RoseminorStrategic or Co-development PartnerRelated flower brand under the same EMOVA Group parent company, specializing in rose arrangements. Cross-promotional relationship between Monceau Fleurs and Au Nom de la Rose.
• Piper-HeidsieckminorGTM or Marketing PartnerChampagne brand partnership offering combined flower and champagne gift sets (e.g., Louvre with Piper-Heidsieck 37.5cl), co-branded premium gift products.
• Le Chocolat des FrançaisminorGTM or Marketing PartnerFrench chocolate partner offering combined gift sets with flowers and artisanal chocolates (e.g., 12 marshmallow teddy bear boxes), enhancing gift offerings.
• EMOVA GroupcoreOthersParent company of Monceau Fleurs and Au Nom de la Rose brands. Operates the franchise network and supports brand development and expansion.
• EMOVA PRODUCTIONcoreOthersLegal operating entity for Monceau Fleurs e-commerce operations, headquartered in Issy-les-Moulineaux with €205,200 share capital.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global online marketplace with a meaningful floral and gift category, including artisan florists and bespoke arrangements. Comparable as an indirect channel where customers search for unique or handcrafted bouquets and occasion gifts.
• 1-800-Flowers.com: Large US-listed flower and gift retailer operating multiple brands across floral, gift baskets, and gourmet food. Comparable on multi-brand gifting marketplace model, subscription (Celebrations Passport), and corporate gifting; provides a public-market reference point for the category.

Direct peers

• Telefleurs: French online florist network offering relay-based flower delivery across France, with occasion-driven positioning similar to Monceau Fleurs. Overlaps on customer base (individual gifting), product range, and relay florist fulfillment model.
• Aquarelle: French online florist with national flower and plant delivery, including same-day options in major cities. Directly competes on the e-commerce flower delivery proposition and occasion-based gifting that defines Monceau Fleurs' core offering.
• Florajet: French digital flower delivery platform aggregating local florists for same-day and next-day delivery across France. Competes head-to-head on speed, price, and online convenience in the same national market.
• Interflora (France): Largest flower delivery network in France, operating as a relay model connecting local florists for nationwide same-day delivery. Directly comparable to Monceau Fleurs on model (franchise/relay network + national e-commerce) and target use cases.
• Au Nom de la Rose: Sister brand under EMOVA Group focused on premium rose arrangements. Directly comparable because it shares the same parent, e-commerce infrastructure, and gifting customer base, while competing for the same rose-centric occasions.

Emerging players

• The Bouqs Co. Online flower delivery brand with farm-to-door sourcing model and subscription options. Comparable on the e-commerce flower proposition, subscription upsell, and direct sourcing narrative that Monceau Fleurs competes against for digitally native consumers.
• Bloomon: European (Netherlands-based) direct-to-consumer flower subscription brand. Comparable on the subscription-mechanic and digital-first customer experience that Monceau Fleurs is building via Abonnement de fleurs, representing an emerging competitive threat.

Regional players

• Serenata Flowers: UK-based online florist offering direct-from-grower flower delivery with subscription options. Comparable on digital-only model, subscription mechanic, and direct sourcing strategy; serves a different geography but addresses the same European online flower category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/monceaufleursfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monceau Fleurs