Atelier Lyrique

What Atelier Lyrique does

iLab Akademie (referenced in firmographic data as Atelier Lyrique) is a Basel, Switzerland-based individual coaching practice delivering presentation, public speaking, and stage performance training to professionals, corporate teams, athletes, students, and performing artists. Its methodology fuses classical music stage techniques — drawn from the founder's experience as a stage-active classical singer at Theater Basel — with certified sports mental training methodology from the Deutsche Mentaltrainer Akademie für Leistungssport. Core offerings include one-on-one Präsentationstraining (presentation coaching), Auftrittstraining (performance coaching), a packaged Lampenfieber Audio Training audiobook distributed via the Orell Füssli bookstore chain, and a self-service Google Forms-based '3-Minute Bilanz' (3-Minute Assessment) lead generation tool.

The business runs on a professional-services revenue model with quote-based pricing for individual sessions and corporate team engagements, supplemented by a one-time-license audio product and freemium email newsletter lead magnets ('3 Lampenfieber Key-Facts' PDF). Its go-to-market is sales-led: prospects enter via a complimentary information consultation booked through Calendly, frequently after completing the 3-Minute Assessment. Geographic scope is regional (Basel and surrounding area), with credibility anchored by affiliations to Theater Basel, Centre de Danse du Marais Paris, the European Vocal Teacher Association (EVTA) Switzerland, the Deutscher Bundesverband Sportmentaltraining, and the Schweizerische Musikpädagogische Verband (SMPV).

Firmographic data lists 14 employees, no disclosed funding rounds, no mobile app, no public API, and no AI or machine-learning capabilities. There are no named enterprise customers, no published case studies, and no public pricing — consistent with a small, founder-led practice rather than a scaled training platform.

Name

Atelier Lyrique

Legal name

iLab Akademie

Website

https://atelierlyrique.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atelier Lyrique (operating as iLab Akademie) is a Basel-based coaching practice delivering presentation, public speaking, and stage performance training to professionals, corporate teams, athletes, students, and performing artists by blending classical singer stagecraft with certified sports mental training.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching

NAICS

Professional and Management Development Training (61143), Fine Arts Schools (61161)

akta.pro primary industry

Vocal Production & Coaching (in-studio) (MPAIAHAI)

akta.pro secondary industry

Accent Reduction, Pronunciation & Fluency Coaching (EDAMAFAJ)

Keywords

• Presentation training
• Public speaking coaching
• Performance coaching
• Stage fright management
• Sports mental training

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Coaching Sessions: One-on-one performance and presentation coaching sessions, tailored to individual client needs. Delivered in-person at the Basel office or potentially on-site at client locations.
2. Firm/Team Training: Corporate team training programs for presentation skills and public speaking, serving company teams ('Firmenteams').
3. Lampenfieber Audio Training Product: Audio-based training product for stage fright, sold as a downloadable or physical audiobook. Available for purchase at bookstores like Orell Füssli.
4. Digital Newsletter & Lead Magnets: Free PDF content ('3 Lampenfieber Key-Facts') distributed via email newsletter subscription to generate leads for coaching services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Atelier Lyrique (iLab Akademie Basel) provides individualized and corporate-team coaching for presentations, public speaking, and stage performance, combining classical-music stage technique with certified sports mental training. The offering is anchored by Auftrittstraining (performance coaching) and Präsentationstraining, supplemented by a proprietary Lampenfieber Audio Training audiobook and a 3-Minuten Bilanz assessment tool.

Product overview

iLab Akademie is a single-service coaching practice offering interdisciplinary training for professional presentations and public speaking. The core offering is Auftrittstraining (performance training), supplemented by a Lampenfieber Audio Training (stage fright audio program) and a 3-Minuten Bilanz (3-minute assessment tool). Services include presentation skills, script development, body language coaching, voice training, and mental techniques for managing stage fright.

Differentiator

Problem solved

Functional benefit

Products and services

• Auftrittstraining (Performance Coaching) Individualized performance coaching that prepares professionals for confident public appearances, combining classical-music stage technique with sports mental training. Targeted at professionals, corporate teams, athletes, and performing artists.
• Präsentationstraining (Presentation Training) Training service for presentations, lectures, speeches, and pitches, including script development, structure, authenticity, body language, dresscode, and voice techniques for working professionals and corporate teams.
• Lampenfieber Audio Training 'Werde selbstbewusst' (Stage Fright Audio Training) Audiobook-style audio training program with a 4-week training plan that helps experienced speakers and musicians manage stage fright and performance anxiety, available through the Orell Füssli bookstore chain and direct channels.
• 3-Minuten Bilanz (3-Minute Assessment) Self-service assessment tool that delivers a brief individual analysis of a participant's presentation situation, identifying strengths and areas for improvement; functions as a lead-generation offering for the coaching services.
• Firmenteam Training (Corporate Team Training) Corporate team training programs in presentation skills and public speaking for company teams, addressing consistent presentation standards and group presentation dynamics.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Deutsche Mentaltrainer Akademie für LeistungssportcoreStrategic or Co-development PartnerProfessional certification body for sports mental training in Germany. The founder holds certification from this academy, representing a key credential and methodological foundation for the training approach. The logo appears prominently on the website, indicating a significant professional affiliation.
• Theater BaselminorStrategic or Co-development PartnerMajor theater in Basel. The founder's stage experience at Theater Basel provides credibility and professional background for the training methodology.
• Centre de Danse du Marais ParisminorStrategic or Co-development PartnerPrestigious classical dance school in Paris. The founder conducted training (Cycle Supérieur du Dance Classique) at this institution, representing international professional experience.
• European Vocal Teacher Association (EVTA), SwitzerlandcoreStrategic or Co-development PartnerEuropean professional association for vocal teachers. Membership indicates professional standing and network within the vocal/performance education community.
• Deutscher Bundesverband SportmentaltrainingcoreStrategic or Co-development PartnerGerman national association for sports mental training. Membership aligns with the sports mental training methodology and provides professional credibility in the German-speaking market.
• Schweizerische Musikpädagogische Verband (SMPV)coreStrategic or Co-development PartnerSwiss Music Pedagogical Association. Membership indicates professional recognition within Swiss music education, supporting credibility for vocal coaching services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Speakeasy: UK-based communication and public-speaking training firm offering workshops and 1:1 coaching for professionals, directly comparable to iLab Akademie's individual presentation and public-speaking coaching model.
• Duarte: Presentation training and design firm serving executives and corporate teams, comparable in targeting professionals seeking presentation skill development and stage presence.
• Fearless Presentations: Presentation skills training company offering in-person and virtual coaching to professionals, mirroring iLab Akademie's focus on reducing presentation anxiety and improving delivery.

Broad incumbents

• Dale Carnegie Training: Global incumbent in presentation, public speaking, and leadership training with a much broader course catalog and international footprint, competing for the same corporate and individual presentation-training demand as iLab Akademie.
• Center for Creative Leadership: Non-profit leadership development institution offering executive education including presentation and communication skills, comparable to iLab Akademie's executive coaching offering but at significantly larger scale.
• Tony Robbins (Robbins Research International): Large-scale performance and personal development coaching brand addressing the broader 'performance under pressure' pain point that iLab Akademie's sports mental training methodology targets, but with mass-market delivery.
• Korn Ferry: Large executive coaching and leadership development firm offering presentation and communication coaching as part of broader leadership programs, overlapping with iLab Akademie's corporate team and executive segment.
• FranklinCovey: Established leadership and professional development training provider with presentation-skills content, serving the same corporate and mid-market segments that iLab Akademie targets with its firm/team training stream.

Others

• Toastmasters International: Non-profit public-speaking practice organization addressing the same underlying customer pain (stage fright, presentation skill), but delivering via peer-led clubs rather than paid 1:1 coaching.

Emerging players

• New York Vocal Coaching: Specialized vocal coaching school teaching voice, breath, and performance techniques, comparable to the classical-singer-pedagogy foundation underlying iLab Akademie's vocal coaching and stage presence methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/atelier-lyrique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelier Lyrique