ATHENA MONTESSORI ACADEMY, INC.
Athena Montessori Academy is a privately held, single-campus Montessori school in Austin, TX, founded in 2006 by Lisl Friday, serving children ages three months to six years through Movers & Shakers, Tots, and Primary programs with ancillary before/after care, summer camp, and extracurriculars.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ATHENA MONTESSORI ACADEMY, INC. does
Athena Montessori Academy, Inc. is a privately held, single-campus Montessori school founded in May 2006 by Lisl Friday in Austin, TX, serving children ages three months through six years. The school delivered early childhood education across three core programs — Movers & Shakers (3-18 months), Tots (18 months-3 years), and Primary (3-6 years) — operating on a 10-classroom campus with student-to-teacher ratios of 3:1, 5:1, and 9:1 respectively. Teaching is grounded in the Montessori method through a prepared environment and self-correcting didactic materials, layered with a formal Anti-Bias/Anti-Racist curriculum aligned to the Louise Derman-Sparks & Julie Olsen-Edwards framework. Ancillary revenue streams include Early Arrival, After School, Summer Camp, and extracurricular third-party programs (Soccer Shots, Kinderdance, Life Ki-Do), supported by a Watchmen Protective Services security partnership.
The business model is a subscription-recurring tuition model with annual billing options (lump sum, semi-annual, or 10-month installments). 2026-2027 pricing ranges from $17,275 to $23,575 per year depending on program and half-day vs. school-day schedule, plus non-refundable enrollment fees ($650 new student, $550 re-enrollment), a $100 application fee, materials and facilities fees, and ancillary program fees. The go-to-market is admissions-driven: prospective parents schedule a required tour, submit an application with a $100 fee, enter a waiting pool, and move through priorities (current students, siblings, then waiting pool) during the December through April enrollment cycle.
The company is privately held with no VC/PE backing, no public listing, and no disclosed funding. It operates exclusively in Austin, TX, is AMS-credentialed, uses Brightwheel as its school management platform, and has ~51 staff members per the faculty page (conflicting with 15 in firmographic data). Customer concentration is diffuse across individual families, and the school generates revenue through a bundled tuition-plus-ancillaries structure with no disclosed enterprise contracts.
ATHENA MONTESSORI ACADEMY, INC. firmographics
Firmographics- Name
- ATHENA MONTESSORI ACADEMY, INC.
- Legal name
- Athena Montessori Academy, Inc.
- Website
- https://athenamontessoriacademy.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Athena Montessori Academy is a privately held, single-campus Montessori school in Austin, TX, founded in 2006 by Lisl Friday, serving children ages three months to six years through Movers & Shakers, Tots, and Primary programs with ancillary before/after care, summer camp, and extracurriculars.
- Ownership category
- akta.pro rank
ATHENA MONTESSORI ACADEMY, INC. industry classification
Industry- Product category
- Private Early Childhood Education
- NAICS
- Child Care Services (62441), Child Care Services (624410)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Montessori Preschools (EDACABAC)
- akta.pro secondary industry
- Montessori Early Learning Academies (EDACADAA)
Keywords
Where ATHENA MONTESSORI ACADEMY, INC. is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ATHENA MONTESSORI ACADEMY, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Annual Tuition: Annual tuition for Montessori programs charged per academic year, with payment options including lump sum, semi-annual, or 10-month installment plans. Programs include Half Day and School Day options at different price points.
- Enrollment and Re-enrollment Fees: One-time non-refundable New Student Enrollment Fee of $650 and Re-Enrollment Fee of $550 for returning students
- Ancillary Program Fees: Fees for Early Arrival Program ($600 annually), After School Program ($5,500 annually), Summer Camp ($2,500-$3,000), Materials Fee ($400), and Facilities Fee ($500)
- Application Fee: Non-refundable $100 application fee required as part of the admissions process
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Movers & Shakers Program (3-18 months) |
| Subscription | Annual | Tots Program (18 months-3 years) |
| Subscription | Annual | Primary Program (3-6 years) |
| Subscription | Annual | Early Arrival Program |
| Subscription | Annual | After School Program |
| Subscription | Multi-year contract | Summer Camp |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ATHENA MONTESSORI ACADEMY, INC. product offering
Product offeringCore offering
Athena Montessori Academy operates a single private Montessori campus in Austin, Texas delivering whole-child early childhood education to children ages 3 months through 6 years. It sells recurring tuition seats across three age-segmented programs (Movers & Shakers for 3-18 months, Tots for 18 months-3 years, and Primary for 3-6 years) along with optional wrap-around care (Early Arrival, After School), a seasonal Summer Camp, and on-campus extracurriculars (Soccer Shots, Kinderdance, Life Ki-Do).
Product overview
Athena Montessori Academy is a private Montessori school offering a comprehensive early childhood education program. The school operates a single unified educational program structured around the Montessori method, with three core age-based programs (Movers & Shakers for infants 3-18 months, Tots for toddlers 18 months-3 years, and Primary for children 3-6 years) that form the foundation of the educational offering. Supporting these core programs are add-on services including Early Arrival and After School Programs, a seasonal Summer Camp, and Extracurricular Programs such as Soccer Shots, Kinderdance, and Life Ki-Do. The school serves children ages 3 months to 6 years and their families in Austin, TX.
Differentiator
Problem solved
Functional benefit
Products and services
- Movers & Shakers Program Infant Montessori program for children ages 3 to 18 months providing a warm, nurturing Montessori prepared environment that supports the child's first transition from home to school and encourages the natural inclination toward independence, with a 3:1 student-to-guide ratio.
- Tots Program Toddler Montessori program for children ages 18 months to 3 years meeting the unique developmental needs of this age group with practical life and self-care activities that build independence, with a 5:1 student-to-guide ratio.
- Primary Program Early childhood Montessori program for children ages 3 to 6 covering a three-year cycle with mixed-age grouping and a proprietary kindergarten curriculum for 5-6 year olds preparing them for elementary school, with a 9:1 student-to-guide ratio.
- Early Arrival Program Before-school care from 7:30 a.m. to regular drop-off for children enrolled in Tots or Primary programs, priced at $600 annually full-time or $35 daily drop-in subject to space availability.
- After School Program After-school care from regular dismissal until 5:00 p.m. providing play-based activities infused with Montessori principles for children enrolled in Tots or Primary programs, priced at $5,500 annually full-time or $50 daily drop-in subject to space availability.
- Summer Camp Optional summer program for currently enrolled students running from June 10 to July 17, combining Montessori philosophy with play-based learning, games, arts and crafts, and splash days; priced at $3,000 for Movers & Shakers and $2,500 for Tots and Primary with a $100 non-refundable registration fee and tuition due May 1.
- Extracurricular Programs On-campus extension programs including Soccer Shots (soccer for Primary students ages 3-6, Thursdays during the school year on the campus lawn), Kinderdance (dance for Primary students ages 2-6, Fridays during summer camp and the school year in the breezeway), and Life Ki-Do (wellness program offered seasonally).
Quantifiable outcome
- Students graduate with confidence, empathy, compassion, strong sense of self, resourcefulness, social skills, and academic readiness for elementary school
- +2 more outcomes
Companies that use ATHENA MONTESSORI ACADEMY, INC.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ATHENA MONTESSORI ACADEMY, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
ATHENA MONTESSORI ACADEMY, INC. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Soccer ShotsminorExtracurricular soccer program for Primary students ages 3-6 years. Held on campus lawn Thursdays during school year. Participants picked up from classroom and returned by coaches.
- Life Ki-DominorExtracurricular wellness program offered at Athena, plans to return in fall seasons.
- KinderdanceminorExtracurricular dance program for Primary students ages 2-6 years. Held in breezeway on Fridays during summer camp and school year.
- Watchmen Protective ServicescoreProfessional security team partnership providing campus security services. Highlighted as an important safety feature uncommon in schools of similar size. Funded through community donations.
- The Conscious KidminorDEIB resource organization referenced on DEI page as a trusted partner for anti-bias education resources.
- Embracing EquityminorDEIB resource organization featured on DEI page as a partner for diversity, equity, and inclusion education.
- American Montessori Society (AMS)corePrimary credentialing and standards organization for Montessori education. Staff members hold AMS credentials.
- BrightwheelcoreSchool management platform used for parent portal, tuition payments, attendance tracking, and application processing.
Scale indicators3 records
Recent moves7 records
Expansion highlights3 records
ATHENA MONTESSORI ACADEMY, INC. competitors and assessment
Company assessmentBroad incumbents
- KinderCare Learning Companies: One of the largest U.S. private early childhood education providers, offering infant care through pre-K and before/after-school programs. Competes for the same working-parent segment in Austin and across broader geographies, but with a more standardized curriculum model than Montessori-specific providers.
- Bright Horizons Family Solutions: National operator of high-quality early childhood education and child care centers, including employer-sponsored care. Overlaps with Athena on premium-tier infant and preschool programs and serves similar working-parent demographics, but operates at vastly greater scale and includes employer partnerships.
- Primrose Schools: Large national franchise network of private early childhood education and after-school programs. Competes with Athena for premium-paying families seeking structured early education, though Primrose uses a proprietary balanced-learning curriculum rather than Montessori method.
- Stratford School: Private preschool through middle school operator with emphasis on academic preparation and enrichment. Comparable on premium private-school positioning and target affluent families, though Stratford uses a more traditional academic curriculum and operates multiple campuses.
- Children's Courtyard: Texas-anchored private child care and preschool provider with multiple Austin-area locations. Directly comparable on infant and preschool care offerings for Austin families, though operates at smaller scale per site and without Montessori-specific curriculum.
Direct peers
- LePort Montessori Schools: Multi-location private Montessori operator with infant, toddler, and primary programs using the same Montessori method. Comparable in curriculum approach and age-coverage model, though organized as a multi-campus network rather than a single site.
- Guidepost Montessori: Large national Montessori network operating infant through elementary programs with similar Montessori-prepared-environment pedagogy. Directly comparable in curriculum philosophy, mixed-age classroom model, and premium pricing tier, though it operates at significantly greater scale across multiple geographies.
- Austin Montessori School: Long-established local Montessori school in Austin serving similar early childhood age ranges. Competes directly for the same Austin-area families seeking AMS-affiliated Montessori education with comparable tuition positioning.
- Casa dei Bambini Montessori: Austin-area Montessori school offering infant and early childhood programs. Directly comparable in geography, age-coverage, and Montessori pedagogy, competing for the same local family demographic.
Emerging players
- The Waldorf School of Austin: Austin-area alternative early childhood and K-12 school using Waldorf pedagogy. Competes with Athena for families seeking alternative educational philosophies and premium private schooling in Austin, with overlapping age-coverage in early years but a distinct curriculum approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ATHENA MONTESSORI ACADEMY, INC. social profiles
Digital presenceATHENA MONTESSORI ACADEMY, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATHENA MONTESSORI ACADEMY, INC. leadership team
Management profileNumber of profiles
Profiles8 records
ATHENA MONTESSORI ACADEMY, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATHENA MONTESSORI ACADEMY, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATHENA MONTESSORI ACADEMY, INC.
What does ATHENA MONTESSORI ACADEMY, INC. do?
Athena Montessori Academy operates a single private Montessori campus in Austin, Texas delivering whole-child early childhood education to children ages 3 months through 6 years. It sells recurring tuition seats across three age-segmented programs (Movers & Shakers for 3-18 months, Tots for 18 months-3 years, and Primary for 3-6 years) along with optional wrap-around care (Early Arrival, After School), a seasonal Summer Camp, and on-campus extracurriculars (Soccer Shots, Kinderdance, Life Ki-Do).
Is ATHENA MONTESSORI ACADEMY, INC. a public or private company?
ATHENA MONTESSORI ACADEMY, INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATHENA MONTESSORI ACADEMY, INC. founded?
ATHENA MONTESSORI ACADEMY, INC. was founded in 2006. It employs 11 to 50 people.
Where is ATHENA MONTESSORI ACADEMY, INC. based?
ATHENA MONTESSORI ACADEMY, INC. is headquartered in Austin, United States, in the North America region.
How does ATHENA MONTESSORI ACADEMY, INC. make money?
Four revenue lines are on record. Annual Tuition is the primary driver. The others are enrollment and Re-enrollment Fees, ancillary Program Fees and application Fee.
Who are ATHENA MONTESSORI ACADEMY, INC.'s main competitors?
Broad incumbents on record are KinderCare Learning Companies, Bright Horizons Family Solutions, Primrose Schools, Stratford School and Children's Courtyard. Direct peers are LePort Montessori Schools, Guidepost Montessori, Austin Montessori School and Casa dei Bambini Montessori. The Waldorf School of Austin is listed as an emerging player.
Does ATHENA MONTESSORI ACADEMY, INC. have an API?
No public API is recorded for ATHENA MONTESSORI ACADEMY, INC..
What industry is ATHENA MONTESSORI ACADEMY, INC. in?
ATHENA MONTESSORI ACADEMY, INC.'s product category is Private Early Childhood Education. Its primary akta.pro industry code is EDACABAC, Montessori Preschools, with a secondary code of EDACADAA, Montessori Early Learning Academies. Its NAICS code is 62441 and its SIC code is 8351.