Athlétisme Québec

What Athlétisme Québec does

Athlétisme Québec is the provincial sports federation governing athletics in Quebec, founded in 1934 and headquartered in Montreal. The federation oversees the full athletics pathway from grassroots initiation (Premières Foulées Bruny Surin youth circuit for children aged 6–11) through regional youth competition (CRJA), competitive and elite levels, and masters athletics (35+), serving thousands of athletes, hundreds of clubs, coaches, officials, and event organizers across the province. Its product portfolio includes the core federation platform (athletisme-quebec.ca), the Viens Courir sub-brand and platform (vienscourir.com) for road and trail running, the PNCE coach certification program, the annual Gala Athlètas awards and Congrès, the Sport Sécuritaire safe-sport initiative, and a KMag magazine partnership.

The federation operates as a nonprofit with 28 employees and ~$1M–$5M CAD in estimated annual revenue derived from five streams: recurring membership fees (individual and club), event sanctioning and registration fees ($5–$35 per athlete), coach and official training through PNCE certification, Viens Courir platform memberships, and partner discount programs. Go-to-market is community-led: it acquires members through direct website sign-up, club affiliation, regional event circuits, and a newsletter (Cyberimpact). Distribution is entirely domestic (Quebec only) via self-serve online registration, the club network, regional competition circuits, and a channel relationship with Athlétisme Canada. The core technology is functional rather than productized — a website, the Viens Courir platform, and member-benefit integrations — with no proprietary software, AI, or platform architecture developed in-house.

Name

Athlétisme Québec

Legal name

Athlétisme Québec

Website

https://athletisme-quebec.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Athlétisme Québec is the provincial sports federation governing athletics in Quebec, serving thousands of athletes, hundreds of clubs, coaches, and officials from grassroots initiation through elite competition via membership programs, sanctioned events, and the Viens Courir road and trail running platform.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK)

Keywords

• Provincial sports federation
• Athletics governance
• Youth athletics programs
• Coach certification
• Track and field

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Athlétisme Québec generates revenue through individual and club membership fees, with members receiving benefits such as discounts on partner products (nutrition, equipment, services), access to the Viens Courir platform, and competition participation.
2. Event sanctioning and registrations: The federation organizes and sanctions competitions including provincial championships, the PFBS youth circuit, regional youth events, and master athlete competitions. Registration fees for these events contribute to revenue.
3. Coach and official training programs: Athlétisme Québec offers coach certification through the PNCE (Program national de certification des entraîneurs) and official training programs, generating revenue through course fees.
4. Viens Courir platform membership: Viens Courir, the road and trail running initiative, offers memberships with exclusive discounts and partner offers. Discount codes for partners (Organika 25%, Sounds Good 10%, etc.) are provided to members.
5. KMag magazine subscription: Athlétisme Québec facilitates subscriptions to KMag, the Quebec running magazine, offering members discounts ($5 off print, $3 off digital).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Athlétisme Québec is the provincial sports federation governing athletics in Quebec, providing athlete development pathways from youth initiation through elite competition, organizing and sanctioning provincial championships, certifying coaches and officials, and managing a network of athletics clubs. The federation operates sub-brands including Viens Courir (road and trail running), Premières Foulées Bruny Surin (PFBS) youth circuit, Circuit régional jeunesse d'athlétisme (CRJA), and the Viens Courir sur la Piste track experience for masters athletes.

Product overview

Athlétisme Québec is the provincial sports federation responsible for the development, promotion, and governance of athletics in Quebec, operating a platform of programs ranging from initiation to elite competition. Its portfolio includes the core federation platform (athletisme-quebec.ca) providing athlete management, club governance, coach and official development, and competition organization; the Viens Courir program (and its Viens Courir sur la Piste offshoot) for road and trail running development; the Premières Foulées Bruny Surin (PFBS) and Circuit régional jeunesse d'athlétisme (CRJA) youth athletics circuits for children aged 6–13 and 10–13 respectively; the PNCE coach certification program; the Kmag magazine partnership; the Gala Athlètas awards; the annual Congrès; and the Sport sécuritaire safe-sport initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlétisme Québec Membership Annual membership program for individuals and clubs that provides access to sanctioned competitions, the Viens Courir platform, partner discounts on nutrition, equipment, and services, and inclusion in the federation's athlete pathway.
• Viens Courir Road and trail running platform providing event listings, training resources, and member benefits including partner discounts for Quebec runners of all levels.
• Premières Foulées Bruny Surin (PFBS) Youth athletics initiation circuit targeting children aged 6 to 11 across Coccinelle, Colibri, and Minime categories, providing early exposure to athletics in a friendly and pleasure-focused competitive context.
• Circuit régional jeunesse d'athlétisme (CRJA) Regional youth athletics competition circuit offering accessible competitions for athletes in Minime, Benjamin, Cadet, and Juvénile categories across multiple regions of Quebec.
• Viens Courir sur la Piste Track experience program offering accessible track running with no qualification standards, targeting masters athletes (35+) and the broader running community.
• PNCE – Programme national de certification des entraîneurs National coaching certification program delivered in partnership with Athlétisme Canada, providing standards-based training and professional development for athletics coaches at all levels in Quebec.
• Provincial Championships (Championnats québécois) Sanctioned provincial athletics championships including junior, senior, master, and para-athletics categories, organized as the highest level of provincial competition.
• Gala Athlètas Annual awards gala recognizing outstanding athletes, coaches, and contributors to Quebec athletics.
• Sport Sécuritaire Safe sport initiative providing resources, reporting mechanisms, and policy guidance to ensure a healthy and secure athletic environment for Quebec athletes.

Quantifiable outcome

• 36 athletes animated Quebec's all-time indoor rankings in 2025-2026, with 12 first-time entries, demonstrating broad elite talent development.
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Athlétisme CanadacoreStrategic or Co-development PartnerAthlétisme Canada is the national governing body for athletics in Canada. Athlétisme Québec works with Athletics Canada on national team selections, championships, and elite athlete development. Viens Courir members receive a promotional code for Équipe Canada Nike merchandise (valued at $30) and a 10% discount on AthleticsCanada.tv subscriptions.
• Viens CourircoreStrategic or Co-development PartnerViens Courir (vienscourir.com) is an initiative of Athlétisme Québec dedicated to the promotion and development of road and trail running in Quebec. The platform provides event listings, training resources, and membership benefits including partner discounts. In June 2026, Athlétisme Québec hired two new project managers (Sarah Bergeron-Larouche and Anselme Poher) to accelerate Viens Courir development.
• KMag (athleticsreg.ca)minorGTM or Marketing PartnerKMag is the Quebec running magazine featuring journalists and specialists covering running and triathlon. Athlétisme Québec offers its members a $5 discount on the print subscription (from $28.95 to $22.95/year) and $3 off the digital version (from $20 to $17/year).
• OrganikaminorGTM or Marketing PartnerOrganika provides natural health supplements and snacks. Viens Courir members receive 25% off online purchases at www.organika.com through the Viens Courir membership.
• Athlétisme LavalcoreStrategic or Co-development PartnerAthlétisme Laval organizes the annual Canadian Masters Track & Field Championships (31 July – 2 August 2026 at Stade Claude-Ferragne, Laval) and the Viens Courir sur la Piste event at the same venue.
• Le Coureur (Sherbrooke)minorGTM or Marketing PartnerSpecialized running store in Sherbrooke operating since over 40 years. Members receive 10% off shoes, clothing, and accessories (regular price) upon presenting their membership number.
• Boutique Courir (Montréal/Longueuil)minorGTM or Marketing PartnerRunning and outdoor equipment retailer established in 1981 (Longueuil) and 1989 (Montréal). Members receive 10% off shoes, clothing, and accessories (regular price, excluding electronics) with membership card.
• SportchronominorGTM or Marketing PartnerSportchrono provides event timing, online registration, and bib design services. Has timed over 100,000 participants. Offers AQ-sanctioned events a rebate of up to $2.10 per registration and free video finish service.
• Institut national du sport du Québec (INS Québec)coreStrategic or Co-development PartnerFounded in 1997, INS Québec supports Olympic and Paralympic athletes and high-level coaches in Quebec through expertise, facilities, and athlete services.
• Sport'AideminorStrategic or Co-development PartnerNon-profit organization providing support, listening, and guidance services to young athletes and various Quebec sports stakeholders (parents, coaches, organizations, officials, volunteers) who witness violence against youth.
• SportBienÊtreminorStrategic or Co-development PartnerInitiative to promote a healthy and safe sporting environment for young athletes through awareness, information, and tools to prevent and address abuse in sport. Collaborates with SafeSport and the Quebec Ministry of Education.
• RSEQ (Réseau du sport étudiant du Québec)minorStrategic or Co-development PartnerStudent sports network promoting health, sport, and physical activity in Quebec's educational institutions, supporting student-athlete development.
• PEPS (Université Laval)minorStrategic or Co-development PartnerPhysical Education Park at Université Laval offering expertise and facilities for optimal athlete development. Hosted the 2026 Quebec Junior, Senior, Master, and Para Championships (24–26 July 2026).
• RADIMÉDminorStrategic or Co-development PartnerNetwork of radiology and medical imaging clinics providing discounts on select services for athletes identified at the Excellence and Elite levels.
• Le-Sportif.caminorGTM or Marketing PartnerMontreal-based sports portal (founded 2017) offering event calendars, online registration with secure payment, results, communication tools, and video services. Provides free sanctioning fees for organizers using their registration system and 20% off video4result service.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Athletics Ontario: The provincial athletics federation for Ontario, providing directly comparable services — club affiliation, competitions, coaching certification, and athlete development — to a similar mandate within a larger population base.
• BC Athletics: Provincial athletics federation for British Columbia, offering club, competition, and athlete development services equivalent in structure to Athlétisme Québec, providing a benchmark for similar provincial operations.
• Athlétisme Nouveau-Brunswick: Provincial athletics federation for New Brunswick, structurally analogous to Athlétisme Québec though serving a smaller population and French-English bilingual context.
• Athletics Alberta: The provincial athletics federation for Alberta, with a comparable scope covering athlete development, club network, and competitions, though in a smaller and less populous province than Quebec.

Others

• Institut national du sport du Québec: Quebec's high-performance sport institute serving Olympic and Paralympic athletes; a core strategic partner of Athlétisme Québec for elite athlete services and a benchmark for institutional sport governance in the province.

Emerging players

• Running Room: Canada's largest retail running chain with community training programs; competes for the recreational runner's attention and discretionary spend that Viens Courir targets.
• Parkrun Canada: Free, weekly community 5K events operating across Canada, including Quebec; a non-federation grassroots running alternative that competes for casual runner participation.
• Fédération de soccer du Québec: Quebec's provincial soccer federation, an adjacent Quebec-based sport federation with similar scale, club-network model, and member services — useful for benchmarking operating patterns and member economics.

Broad incumbents

• Sport Québec: The umbrella organization representing Quebec's sports federations and providing advocacy, funding access (including Placement Sports et Loisirs), and policy coordination — directly relevant to Athlétisme Québec's funding and policy environment.
• Athlétisme Canada: The national governing body for athletics in Canada. Athlétisme Québec operates under its authority, shares the PNCE certification program, and collaborates on national team selections — making it the closest structural peer operating at a broader national scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/federation-quebecoise-d-athletisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athlétisme Québec