WEEKDAYS
WEEKDAYS is a Seattle-based two-sided marketplace connecting parents of children aged 1-6 with vetted in-home micro-school childcare providers across Seattle, Denver, Los Angeles, and San Francisco, earning a 10% commission on provider payments and selling employer childcare benefits as a secondary channel.
- Company typePrivate
- Founded2019
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What WEEKDAYS does
WEEKDAYS (legal entity Weekdays Inc.) is a two-sided online marketplace that connects parents of children aged roughly 1-6 with vetted in-home childcare providers running micro-school programs—small, typically 2-8-child groups hosted in residential settings that combine a pre-set curriculum with each provider's individual interests and skills. The Seattle-headquartered, Washington-domiciled company operates in four major US metros (Seattle, Denver, Los Angeles, and San Francisco) and selects providers through a 10-15% acceptance rate process, supplying background checks, licensing support, and up to $1M in liability insurance on the supply side.
The core WEEKDAYS Platform enables zip-code-based parent discovery and matching with local providers, complemented by a provider-facing Care App for payment processing, parent communication, and program management. The company additionally offers an Employer Partnership Program that sells customizable childcare benefits (placement matching, waitlist preferences, program creation, subsidized spots) to companies, nonprofits, and government agencies as an enterprise channel. Technology components include the web marketplace, a mobile application for providers, and a text-message-based personalization feature; the platform is COPPA-compliant and does not knowingly collect personal data from children under 13.
WEEKDAYS generates revenue primarily through a 10% marketplace commission on payments processed through the platform, with no upfront costs to providers or parents and scholarship spots offered at no cost. Distribution relies on self-serve marketplace discovery (PLG), direct enterprise sales to employer partners, and community-led provider referrals, supported by an earned-media strategy that has produced coverage in Forbes, TODAY Show, WSJ, Bloomberg, GeekWire, Parents Magazine, and other outlets. The company has not disclosed any funding rounds, revenue, or transaction volume.
WEEKDAYS firmographics
Firmographics- Name
- WEEKDAYS
- Legal name
- Weekdays Inc.
- Website
- https://joinweekdays.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WEEKDAYS is a Seattle-based two-sided marketplace connecting parents of children aged 1-6 with vetted in-home micro-school childcare providers across Seattle, Denver, Los Angeles, and San Francisco, earning a 10% commission on provider payments and selling employer childcare benefits as a secondary channel.
- Ownership category
- akta.pro rank
WEEKDAYS industry classification
Industry- Product category
- Childcare Marketplace
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Mixed-Age / Sibling Group Home Daycare (EDACAEAF)
- akta.pro secondary industries
- Full-Time Home Daycare (Year-Round) (EDACAEAA), Preschool-Age Home Daycare (3–5 years) (EDACAEAE)
Keywords
Where WEEKDAYS is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WEEKDAYS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketplace Commission: WEEKDAYS charges childcare providers a 10% service fee on payments received through the platform for childcare services. There are no upfront costs for providers or parents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Full-time childcare programs |
| Unit Pricing | Monthly | Chrysalis Forest School - Full Day |
| Unit Pricing | Monthly | Chrysalis Forest School - Part Time |
| Unit Pricing | Weekly | Chrysalis Forest School - Half Day |
| Unit Pricing | Weekly | Developing Little Scholars |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
WEEKDAYS product offering
Product offeringCore offering
WEEKDAYS operates a two-sided online marketplace that connects parents with vetted in-home childcare providers running small-group micro-school programs (typically 2-8 children) for children aged 1-6. Providers list programs on the platform, and parents discover them via zip code search, while WEEKDAYS provides a provider app for payments and parent communication. The company also offers an Employer Partnership Program for businesses providing childcare benefits to employees.
Product overview
WEEKDAYS operates as a two-sided marketplace connecting parents seeking childcare with vetted in-home childcare providers. The core WEEKDAYS Platform enables providers to list micro-school programs (small groups of 2-8 children) and parents to discover and book neighborhood childcare. The WEEKDAYS Provider App complements the platform by giving providers tools to manage payments, communicate with parents, and administer their programs. The company also offers an Employer Partnership Program allowing businesses to provide childcare benefits to their employees. All programs emphasize small group learning, social-emotional development, and personalized attention for children aged 1-6 years.
Differentiator
Problem solved
Functional benefit
Products and services
- WEEKDAYS Childcare Marketplace Platform Two-sided online marketplace connecting parents with vetted in-home childcare providers offering small-group micro-school programs (typically 2-8 children) for children aged 1-6. Parents discover programs via zip code search and can start programs as 'founding families' if no providers exist nearby.
- WEEKDAYS Employer Partnership Program Customizable childcare and early childhood education benefits program for employers, nonprofits, and government agencies. Includes immediate placement matching, program creation support, personalized matching, waitlist preferences, and subsidized childcare options for employees.
Quantifiable outcome
- Only 10-15% of applicants become WEEKDAYS providers, ensuring high quality standards
Companies that use WEEKDAYS
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
WEEKDAYS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WEEKDAYS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Employer PartnerscoreWEEKDAYS partners with companies, nonprofits, local government agencies and parks departments to offer childcare and early childhood education benefits to their employees/members.
- Government AgenciesminorWEEKDAYS has worked with government agencies and elected officials to expedite background checks for providers during the pandemic to get more vetted providers operational quickly.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WEEKDAYS competitors and assessment
Company assessmentBroad incumbents
- Care.com: Large, general-purpose marketplace for child care, senior care, and household services. Competes with WEEKDAYS for parent attention and household caregiver supply, but at much lower curation and without the micro-school / curriculum focus.
- Bright Horizons Family Solutions: Largest US provider of employer-sponsored child care, back-up care, and early education centers. Represents the incumbent employer-childcare channel that WEEKDAYS' employer partnership program competes against for corporate benefits budgets.
- Vivvi: Employer-sponsored child care provider operating on-site, near-site, and in-home models for corporate clients. Overlaps with WEEKDAYS' employer channel and in-home format from a larger, capital-backed operator perspective.
Direct peers
- Winnie: Child care marketplace and software platform connecting parents with daycares, preschools, and home-based providers, while giving providers a management tool. Highly comparable to WEEKDAYS' parent-facing discovery and provider app.
- NeighborSchools: Marketplace and back-office platform that helps caregivers open licensed in-home child care programs in their neighborhoods, with a model and mission that closely mirror WEEKDAYS' in-home micro-school concept.
- Wonderschool: Two-sided marketplace that helps educators launch and run in-home preschools and child care programs and matches them with local families. Operates a near-identical model to WEEKDAYS across multiple US states with a larger team and institutional funding.
Regional players
- Famly: Childcare management software and parent engagement platform used by daycares and nurseries, primarily in Europe. Comparable to WEEKDAYS' provider app/payments layer, with overlap in workflow and parent communication functionality.
Emerging players
- Kinside: Child care benefits platform that helps employers offer subsidized child care to employees through a network of providers. Comparable to WEEKDAYS' Employer Partnership Program in serving the same B2B buyer with a care-matching solution.
- Tinkergarten: Outdoor, play-based early childhood program delivered in small group classes led by local leaders. Comparable to WEEKDAYS' outdoor, small-group, neighborhood-led approach, though distributed as a curriculum/leader program rather than a marketplace.
- Huckleberry: Child care platform that helps parents find and book daycare, preschool, and after-school care with a strong provider-side SaaS offering. Overlaps with WEEKDAYS' discovery and provider management tool, though with broader day care formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WEEKDAYS social profiles
Digital presenceWEEKDAYS compliance and trust
Trust signalCompliance1 record
WEEKDAYS financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEEKDAYS leadership team
Management profileNumber of profiles
Profiles1 record
WEEKDAYS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEEKDAYS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEEKDAYS
What does WEEKDAYS do?
WEEKDAYS operates a two-sided online marketplace that connects parents with vetted in-home childcare providers running small-group micro-school programs (typically 2-8 children) for children aged 1-6. Providers list programs on the platform, and parents discover them via zip code search, while WEEKDAYS provides a provider app for payments and parent communication. The company also offers an Employer Partnership Program for businesses providing childcare benefits to employees.
Is WEEKDAYS a public or private company?
WEEKDAYS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WEEKDAYS founded?
WEEKDAYS was founded in 2019. It employs 1 to 10 people.
Where is WEEKDAYS based?
WEEKDAYS is headquartered in Seattle, United States, in the North America region.
How does WEEKDAYS make money?
One revenue line is on record: marketplace Commission.
Who are WEEKDAYS's main competitors?
Broad incumbents on record are Care.com, Bright Horizons Family Solutions and Vivvi. Direct peers are Winnie, NeighborSchools and Wonderschool. Famly is listed as a regional player. Emerging players are Kinside, Tinkergarten and Huckleberry.
Does WEEKDAYS have an API?
No public API is recorded for WEEKDAYS.
What industry is WEEKDAYS in?
WEEKDAYS's product category is Childcare Marketplace. Its primary akta.pro industry code is EDACAEAF, Mixed-Age / Sibling Group Home Daycare, with a secondary code of EDACAEAA, Full-Time Home Daycare (Year-Round). Its NAICS code is 62441 and its SIC code is 8351.