Atlantic Union S.A

What Atlantic Union S.A does

Atlantic Union S.A. (Ατλαντική Ένωση) is a Greek general and life insurance company founded in 1970 and headquartered in Athens, with branch offices in Heraklion and Thessaloniki. The company offers a comprehensive insurance portfolio spanning personal lines (auto, motorcycle, bicycle, home, health, life, family, income protection, boat, travel, pet, drone, and civil liability) and commercial lines (offices/medical practices, SMEs, pharmacies, transport, hotel complexes, large commercial and industrial risks, business interruption, photovoltaic systems, guarantee bonds/surety, technical insurance, cash theft, and group insurance). Pricing is predominantly annual subscription-based, with usage-based travel insurance from €9.50 per person and professional liability programs ranging from €20,000 to €1,000,000 in coverage.

The company operates a multi-channel distribution model: a network of 1,100+ independent insurance partners/brokers across Greece (the primary channel), supplemented by 55 branches/service points, a 24/7 emergency hotline (10234), an eShop self-serve platform (eshop.atlantiki.gr), and the Atlantiki Assistance mobile application for roadside and emergency assistance. Underlying technology is a standard insurance stack including the atlaweb.atlantiki.gr partner portal. Atlantic Union is a family-controlled private company (Lapatas family, three generations) with Swiss bancassurance group Baloise as a minority shareholder since 1972; Baloise's 2025 merger with Helvetia positions Atlantic Union within a top-10 European insurance group with ~$25B in premiums and $150B in assets.

The business model relies on recurring insurance premiums across diversified customer segments: individual/retail consumers, professionals and freelancers, and corporate/enterprise clients. The company consistently ranks in the top 10 Greek insurers by equity capital and has held the #1 Solvency II ratio (293% as of 31/12/2025) among all Greek General and Life insurers for 10 consecutive years. In 2025, the company reported 14.6% production growth — more than double the market average — alongside 12 new product launches and the introduction of an AI training program for IT and Operations staff.

Name

Atlantic Union S.A

Legal name

Ατλαντική Ένωση

Website

https://atlantiki.gr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantic Union S.A. is a Greek general and life insurance company founded in 1970, serving individuals, professionals, and enterprises across Greece through 1,100+ independent partners, branch offices, and digital channels, with a portfolio spanning auto, home, health, life, commercial, and specialty lines.

Ownership category

akta.pro rank

Product category

Multi-line Insurance (Property, Casualty, Life and Health)

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Commercial Property Insurance (FSAJACAE), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)

Keywords

• Property and casualty insurance
• Life and health insurance
• Commercial insurance products
• Professional liability insurance
• Insurance brokerage services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums - Property & Casualty: Core revenue from underwriting personal and commercial insurance policies including auto, home, health, life, travel, boat, business, and liability insurance. Premiums are collected on an annual or multi-year basis depending on policy type.
2. Insurance Premiums - Life & Health: Life insurance, income protection, critical illness, and health insurance products generating recurring premium revenue. Includes special programs for foreigners requiring residence permits in Greece.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Atlantic Union S.A (Ατλαντική Ένωση) is a Greek general and life insurance company underwriting a full portfolio of personal insurance (vehicle, home, health, life, family, income, boat, travel, civil liability, drone, pet, student) and commercial insurance (SME, offices/medical practices, pharmacies, hotels, transport, business interruption, photovoltaic systems, guarantee/surety bonds, technical insurance, group insurance, professional liability for accountants/physicians/pharmacists). Distribution is led by a 1,100+ independent agent/broker network across Greece, with direct online purchasing through eShop and 24/7 emergency roadside/home assistance through the 10234 hotline.

Product overview

Atlantic Union S.A (Ατλαντική Ένωση) is a Greek insurance company founded in 1970, offering a comprehensive portfolio of insurance products and services. The company provides individual insurance products (vehicle, home, health, life, family, income, boat, travel, innovative programs including drone and pet insurance, civil liability, and student insurance) and business insurance products (offices, SMEs, pharmacies, group insurance, transport, hotels, large commercial/industrial risks, business interruption, photovoltaic systems, guarantee bonds, technical insurance, and cash theft). Supporting services include Atlantiki Assistance (24/7 emergency technical and roadside help), eShop for online purchases, and AtlaWeb partner portal. The company achieved the highest Solvency Index of 293% among all General & Life Insurance companies in Greece for 10 consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• Atlantiki Assistance: Mobile application for roadside assistance, accident care, technical assistance for homes and businesses, and medical coordination.
• Atlantic Bicycle

Products and services

• Car/Motorcycle/Bicycle Insurance (Ασφάλιση Αυτοκινήτου/ Μοτοσικλέτας/ Ποδηλάτου) Vehicle insurance covering cars, motorcycles, and bicycles with options for electric vehicles and trailers; targeted at individual vehicle owners.
• Home Insurance (Ασφάλιση Κατοικίας) Home insurance programs covering permanent residences, vacation homes, and rented tourist accommodations (Airbnb) against various risks including earthquake.
• Health Insurance (Ασφάλιση Υγείας) Health insurance for hospital and outpatient care with direct payment to a network of 52 contracted private hospitals across Greece.
• Life Insurance (Ασφάλιση Ζωής) Life insurance programs for protection and savings, including special programs for foreigners meeting Greek residence permit requirements.
• Boat Insurance (Ασφάλιση Σκάφους) Insurance for private and professional vessels including motorboats (Basic & Best programs), sailboats, and water sports equipment (Jetskis, Seabikes, Aquascooters).
• Travel Insurance (Ταξιδιωτική Ασφάλιση) Travel insurance covering short-term and annual programs, including travel cancellation insurance and medical expenses, with options for Greece, Europe/Mediterranean, and Worldwide destinations.
• Innovative Insurance Programs (Πρωτοποριακά Ασφαλιστικά Προγράμματα) Cutting-edge insurance including drone operator liability (compliant with Hellenic Civil Aviation Authority regulations), bicycle insurance, and pet insurance.
• Civil Liability Insurance (Αστική Ευθύνη) Third-party civil liability coverage for individuals and professionals including employers, property owners, pet owners, and drone operators.
• Offices and Medical Practices Insurance (Ασφάλιση Γραφείων-Ιατρείων) Complete insurance program covering building and contents against unexpected risks for offices and medical practices; targeted at professionals and small businesses.
• SME Insurance (Ασφάλιση Μικρομεσαίων Επιχειρήσεων) Comprehensive insurance covering building and contents for small and medium enterprises against unpredictable risks.
• Pharmacy Insurance (Ασφάλιση Φαρμακείων) Complete insurance program covering building and contents for pharmacies against unexpected risks.
• Group Insurance (Ομαδικές Ασφαλίσεις) Group insurance programs for human resources, addressing modern business challenges as a development investment for enterprises.
• Transport Insurance (Ασφαλίσεις Μεταφορών) Transport insurance with over 55 years of experience providing modern and flexible products with competitive premiums for transportation companies.
• Hotel Complex Insurance (Ασφαλίσεις Ξενοδοχειακών Συγκροτημάτων) Specialized insurance programs covering significant and unexpected risks threatening hotel businesses.
• Guarantee Insurance (Ασφάλιση Εγγυήσεων) Specialized surety bonds programs for businesses and professionals, facilitating participation in public works, private contracts, and competitions.
• Photovoltaic Insurance (Ασφάλιση Φωτοβολταϊκών) Coverage for physical/material losses and consequent loss of gross revenues due to power supply interruption to the grid for photovoltaic systems.
• Accountants Professional Liability (Αστική Ευθύνη Λογιστών) Professional liability insurance for accountants covering claims from negligent professional advice, missed deadlines, inadequate tax return preparation, and defamation, with limits from €20,000 to €300,000 per event/aggregate.
• Physicians Professional Liability (Αστική Ευθύνη Ιατρών) Medical malpractice insurance with 9 coverage packages ranging from €50,000 to €1,000,000, covering negligent acts, errors, or omissions during medical practice, with 48-month extended reporting period.
• Pharmacists Professional Liability (Αστική Ευθύνη Φαρμακοποιών) Professional liability insurance for pharmacists covering bodily injuries from dispensing errors or preparation mistakes, and property damage to third parties.
• Atlantiki Assistance (24/7 Roadside & Emergency Assistance) 24-hour emergency assistance services including roadside assistance, accident care, glass breakage, home and business technical assistance, and health coordination, accessible via the 10234 hotline.

Quantifiable outcome

• 293% solvency ratio maintained for 10 consecutive years as of December 31, 2025
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• ERGO Hellas: Greek subsidiary of Munich Re's ERGO, focused on P&C and travel insurance, overlapping with several of Atlantic Union's emerging-risk products (travel, drones, pet).
• Hellas Direct: Greece's first digital-native insurer (now backed by Vienna Insurance Group) offering auto-first direct coverage; comparable to Atlantic Union's eShop strategy and a threat to its motor segment.

Direct peers

• Interamerican Insurance: Major Greek multi-line insurer offering motor, home, health, and life products through a similar broker-plus-direct model; competes head-to-head with Atlantic Union for Greek distribution partners.
• NN Hellas: Greek subsidiary of Dutch NN Group providing life, health, and P&C coverage with a comparable partner-distribution model and competing for the same individual and SME customer base.
• Allianz Hellas: Greek operation of Allianz Group, a top-tier multinational insurer providing auto, property, life, and commercial lines via brokers and direct digital channels, comparable to Atlantic Union's product breadth.
• Generali Hellas: Italian Generali's Greek operation offering P&C and life products with similar broker-driven distribution, directly contesting Atlantic Union's commercial and individual lines.
• Ethniki Asfalistiki (National Insurance): Greece's largest composite insurer (P&C and Life), directly competing with Atlantic Union across individual and commercial lines in the same Greek retail and broker channels.
• AXA Hellas (AXA Insurance Greece): Greek arm of AXA offering motor, home, health, and commercial coverage through agents and direct channels in the same regulatory and competitive set as Atlantic Union.

Regional players

• MetLife Greece: Greek life and health insurance subsidiary of MetLife, serving similar individual protection needs (life, income, savings) as Atlantic Union's life and health products in a narrower line set.

Broad incumbents

• Baloise Group: Swiss bancassurance group and minority shareholder of Atlantic Union since 1972, now merged with Helvetia; provides product, reinsurance, and capital backing comparable to a parent-overlap peer reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlantic-union-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Union S.A